uni商務(wù)英語(yǔ)之特許經(jīng)營(yíng)

FranchisingUnit4franchisormanagementservicesfeefranchiseagreementadvertisingfeefranchiseeformatoperationsmanualmasterfranchiseefranchisefeeFranchisingcanbedefinedasabusinesssysteminwhichacompany(or________)sellsanindividual(or_______)therighttooperateabusinessusingthefranchisor’sestablishedsystemor___________.Thefranchiseeisthusabletotakeadvantageofthefranchisor’sbrandnames,reputationandexperience.Aspartofthecontract(or____________)thefranchiseepaysaninitialsumofmoney,knowasa____________tothefranchisorand,inaddition,agreestopaya_________________inexchangeforcontinuingadviceandassistancewhichisusuallycalculatedasapercentageofannualturnover.Incertaincasesthefranchiseemayalsopayan___________tocontributetothefranchisor’sannualadvertisingandmarketingcosts.Itisimportanttounderstandthatthefranchiseealsohastofindthenecessarycapitaltoopenthebusiness.Oncethecontracthasbeenagreed,thefranchisorprovidesan______________whichisadocumentcontainingalltheinformationthatthefranchiseerequiresinordertomanagehisorherbusiness.Insomecasesafranchisormayappointa_____________tosuperviseallaspectsofthedevelopmentofthebusinessinsideaterritory.franchisorfranchiseeformatfranchiseagreementfranchisefeemanagementservicesfeeadvertisingfeeoperationsmanualmasterfranchiseeWhatisfranchising?特許經(jīng)營(yíng)是指特許經(jīng)營(yíng)權(quán)擁有者以合同約定的形式，允許被特許經(jīng)營(yíng)者有償使用其名稱(chēng)、商標(biāo)、專(zhuān)有技術(shù)、產(chǎn)品及運(yùn)作管理經(jīng)驗(yàn)等從事經(jīng)營(yíng)活動(dòng)的商業(yè)經(jīng)營(yíng)模式。EmployeremployeeInterviewerintervieweeLicensor/licenserlicenseeDrawer(開(kāi)票人)drawee（付款人）PayerpayeeConsignor（委托人，發(fā)貨者）consignee（收件人，承銷(xiāo)人）McDonald'stheleadingglobalfoodserviceretailermorethan30,000localrestaurantsserving50millionpeopleeachdayinmorethan119countriesUnit4FranchisingOnedayinmylifeTakeup(thechallenge)toacceptasuggestion,offer,orideatakeuptheinvitationtakeupthechallengetakeupthepositionLeedsAboroughofnorth-centralEnglandnortheastofManchester.amajorcommercial,transportation,communications,andindustrialcenter.LeedsLivebyIhavealwaystriedtolivebymyfaith.(=accordingtomyreligion)Hewastiredoflivingbysuitcase.(=spendingalotoftimetravelling)computerizetousecomputerstocontrolanoperation,system,processetcTheycomputerizedtheaccountsdepartmentbackin1985.acomputerizeddatabaseThecompanyhascompletedthecomputerizationofspecificthingssuchasthealarmsystem.FloorManagerWhosejobistomanageadepartmentorfloorinalargestoreFLOOR:theareawheretheordinaryworkersdotheirworkadministrationtheactivitiesinvolvedwithmanagingandorganizingtheworkofacompanyororganizationIwanttospendmytimeonresearchanddevelopmentratherthanadministration.thepartofacompanyororganizationinvolvedwithmanagingandorganizingitsworkThejobcutswillaffectthoseinsalessupportandadministration.parkanareaoflandwherethereareseveralsmallbusinessesorfactoriesindustrial/?science/??business/??retail/officeparkStapletonAirportbecameanindustrialparkaftertheopeningofDenver'snewairport.Severallargecorporationshavetheirregionalheadquartersinthebusinesspark.retailparkagroupingofmanyretailwarehouseswithassociatedcarparkingonthefringesofmostlargetownsandcities,offeringanalternativetobusycitycentresarangeofchainstores,includingsupermarkets,clothesorfootwearsuperstores,electricalsuperstores,andDIYstoresabundanceoffreeparkingandproximitytomajorroadseasiertoreachthancentralshoppingareasDrive-thru=drive-throughrelatingtoorconductingexchangeswithclientswhodriveuptoawindowandremainintheirautomobilesperformedorprovidedquicklyandroutinelydrive-thrubanking.drive-throughdeliveryAdrive-throughestablishment,especiallyarestaurantAwindowatsuchanestablishment,fromwhichbusinessisconductedDrive-thruDrive-thruAdrive-thruMcDonald’sAdrive-thruMcDonald’sBacon&EggMcMuffininvoicealistofitemsprovidedorworkdonetogetherwiththeircost,forpaymentatalatertime:Invoicesmustbesubmittedbythe24thofeverymonth.Cf.bill,receiptinvoice(verb)tosupplyaninvoiceInvoicesbforsthMysteryDinerNomatterwhattypeofcateringestablishmentyoucanbenefitfromadviceandguidancetohelpmoveforwardandexploityourstrongareasandstrengthenyourweaknesses.Asanindependentprofessionalorganisationwecangiveyouthatadvicethroughourmysterydinerprogram.Customerslikeaproductthattheycantrustandrelyontimeaftertime.Returnvisitsmorelikelyifstandardsareconsistenteverytime.Allowsheadofficepolicyandnewideastobeindependentlyscrutinized.Highlightspossibleproblemareas,whichareeasytomissifitisyourownbusiness.Independentinspectionofsupervisorswhilstseniormanagersareabsent.Motivationalforstaff,goodtousewithastaffincentivescheme.Reducesstaffturnoverthroughincentivestoperform.Deliversmorereassurancetocustomersonquality.Customersexpectationwillbemetoneachrepeatvisit.Pmendtoformallypraisesomeoneorsomething:Thejudgecommendedherfor/onherbravery.Foralow-budgetfilm,ithasmuchtocommendit(=itdeservespraise).Itsaysonthebackcoverofthebook'highlycommended’.ongoingcontinuingtoexistordevelop,orhappeningatthepresentmomentanongoinginvestigation/process/projectNoagreementhasyetbeenreachedandthenegotiationsarestillongoing.payrollthetotalamountofwagespaidtoallthepeopleworkinginaparticularcompanyorindustryThecompanyhascutitstotalpayrollby7%sincethemerger.Morethanhalfthestatebudgetgoestopayrollandonly11%topublicworks.theactivityofmanagingwageandsalarypaymentsforemployeesTheHumanResourcesDepartmentisresponsibleforpayrolladministration.onthepayroll:tobeemployedbyaparticularcompanyUndertheplan,everyemployeeonthepayrollcanbuy100sharesat$127.25each.Staffturnovertherateatwhichemployeesleaveacompanyandarereplacedbynewpeople:Thelargenumberoftemporarycontractsresultedinahighturnoverofstaff.They'vehadalotofturnoveratthefactoryrecently.casualworkersnotregularorfixed;temporary:casuallabour/labourerscasualworkerscasualstaffrushwhenalotofthingsarehappeningoralotofpeoplearetryingtodoorgetsomethingThere'salwaysarushtogetthebestseats.ItrytodomyshoppingbeforetheChristmasrush.There'sbeenarushfor(=suddenpopulardemandfor)tickets.muckintosharetheworkthatneedstobedoneShedoesn'tmindmuckinginwiththerestofuswhenthere'sworktobedone.fries=FrenchfriesThenamedoesnotcomefromthefactthattheiroriginisFrench,butbecausethepotatoesare"frenched““–tocut(greenbeans,forexample)intothinstripsbeforecooking.totrimfatorbonefrom(achop,forexample)prioritysomethingthatisveryimportantandmustbedealtwithbeforeotherthings:Themanagementdidnotseemtoconsiderofficesafetytobeapriority.Youhavetolearntogetyourprioritiesright/straight(=decidewhicharethemostimportantjobsorproblemsanddealwiththemfirst).Banksnormallygiveprioritytolargebusinesseswhendecidingonloans(=Theydealwiththemfirstbecausetheyconsiderthemmostimportant).Officialbusinessrequirementsobviouslytake/havepriorityoverpersonalrequests(=Officialbusinessmatterswillbedealtwithfirst).GlennMiller(1904–1944)Bandleader/TrombonistMoodyBluesonthegointheprocessofbeingproduced:Didyouknowthatshe'sgotanewbookonthego(=beingwritten)verybusy:I'vebeenonthegoalldayandI'mreallytired.JaneAustenNovelsSenseandSensibilityPrideandPrejudiceMansfieldParkEmma1775––1817seatingalltheseatsinarestaurant,cinemaetcarestaurantwithseatingfor40customersThehallhasaseatingcapacityof650.theplaceswherepeoplewillsit,accordingtoanarrangementseatingplan/arrangementstheseatingplanfortheweddingdinnersittingoneofthetimeswhenamealisservedinaplacewherethereisnotenoughspaceforeveryonetoeatatthesametimeSchooldinnersareservedinthreesittings.conformtoobeyaruleorreachthenecessarystatedstandard,ortodothingsinatraditionalwayBeforebuyingababyvehicle,makesurethatitconformstotheofficialsafetystandards.Membersmustconformtoastrictdresscode.ThewebsiteownermustconformwiththerequirementsoftheDataProtectionAct.Thepropertyconformedtoallthelatestbuildingregulations.valuetheeconomicvalueofsomethingishowmuchaproductorserviceisworthtosomeonerelativetootherthings(oftenmeasuredinmoney)good/excellentvalue(formoney):ofgoodquality,consideringitspriceoryougetalargeamountforthepriceFirst,thefranchiseisthecontractualrelationshipbetweenthefranchisorandthefranchisee.Second,thefranchisorwillallowfranchiseetousetheirowntrademarks,servicemark,businessandtechnicalmethods,continuoussystemandotherindustrialandintellectualpropertyrightsbythefirmpromise.Third,franchisingisacontinuousrelations.FeaturesoffranchisingpreferredsuppliersSUPPLIER:acompanythatprovidesaparticulartypeofproduct:Microsoftistheworld'slargestsupplierofPCsoftware.Whattheretailerneedsisalargersupplierbaseinordertobemorecompetitive.PREFERREDSUPPLIER:acompanythathasanagreementwithanothercompanytosupplyitwithgoodsorservicesAmajortelecomsfirmrecentlyannouncedthatitwouldmakethecompanyitspreferredsupplierofnewdatacommunicationsequipment.refurbishmenttorenovatetomakeabuildinglooknewandbrightagainThedevelopersrefurbishedthehouseinsideandout.abigmoveinsomeboardgames,achangeofthepositionofoneofthepiecesusedtoplaythegame,orachangeofpositionthatispermittedbytherules,oraplayer'sturntomovetheirpieceIttakesalongtimetolearnallthemovesinchess.It'syourmove.payoffIfsomethingyouhavedonepaysoff,itissuccessfulHepredictedthecompany’’smodernizationprogramwouldresultinhighersales.Sofarithaspaidoff.Investorsshouldnotexpectthecompany’smoreaggressivestrategytopayoffrightaway.topaybackmoneythatyouoweWeshouldbeabletopayoffthedebtwithintwoyears.PayoffIfyouremployerpaysyouoff,theypayyouforthelasttimeandthenendyourjob,becausenowtheydonotneedyouorcouldnotpayyouinthefuture.INFORMALtogivesomeonemoneysothattheywillnotdoorsaysomething,orsothattheywillgoawayTherewererumoursthatkeywitnesseshadbeenpaidofftokeepquiet.AdvantagesoffranchisingForfranchisees:Franchiseesrequirelessinitialcapitalthanindependentlystartingacompanyandcanuseprovensuccessfulstrategiesandtrademarks.Trainingregardingallareasofthebusinesssuchasmanufacture,preparation,accounting,businesscontrols,merchandising,marketingandpromotionaregivenbytheFranchisortotheFranchisee.TheFranchisorhelpstheFranchiseeinmanywaysliketoobtainoccupationrightstothetradinglocation,prepareplansforlayouts,complywithzoningorplanninglaws,theyalsoprovidegeneralassistanceincalculatingthecorrectlevelandmixofstockfortheopeninglaunchofthebusiness.AFranchisesystemgreatlyreducesaFranchisee’sbusinessrisksbyprovidingthesupportandbenefits.ThefieldoperationalstaffoftheFranchisorprovidestheservicestotheFranchisee,toassistswithanyproblemswhichmayariseduringthetimeofbusiness.TheFranchisor’scontinuousresearchanddevelopmentprogramsprovidethebenefitstotheFranchisee,whicharedesignedtoimprovethebusinessandkeepitup-to-datewithlatestinformation.Forfranchisors:Theexpansionofdistributionandenhancementofimpactwithoutanykindofadditionalcapitalinvestment.Thecompanynamemanagestogetcommunityacceptanceasaresultofthelocalfranchiseewhoisoperatingit.Themarketinganddistributioncostsaresharedbythefranchisee.Thereisaflatfeethatisanadditionalearningcollectedfromthefranchiseeeverymonth.DisadvantagesofBuyingFranchising1)Itisbecauseoffranchisingitself,makingthefranchiseehasbeenasound,robustoperatingsystem.However,becauseofthis,thefranchiseeisdifficulttochangethisbusinessmodeltoadapttothemarket,avarietyofpolicychanges.Inaddition,becausedifferentregions’’consumershavedifferentneeds,makingitdifficultforthefranchiseetosustainadvantageinanyplace.2)Fortheconsumer,thefrequentchangesgavethemadoubt,causedtheunclearresponsibilitiesbetweenfranchisor,currentfranchiseeandpastfranchisees.3)Afranchisecanonlyfocusonaparticulararea,andcannotbeachievedinallmarketsandstrategicvictory.Readingtask1A.recruitment,training,performancereviewB.organizingherownworkschedule,allocatingtimefordifferenttasksC.meetingotherMcDonald’smanagers,attendingfranchiseconferences,meetingwiththepress.D.accounts,payroll,taxesorderingsupplies,advertisingE.wairtressingpreparingfood,takingorders,cleaningF.doinganythingthatremainstobedone.---monthlyaccounts,balancesheetandplanningfuturedevelopment.9、靜靜夜夜四四無(wú)無(wú)鄰鄰，，荒荒居居舊舊業(yè)業(yè)貧貧。。。。1月月-231月月-23Wednesday,January4,202310、雨雨中中黃黃葉葉樹(shù)樹(shù)，，燈燈下下白白頭頭人人。。。。23:33:2423:33:2423:331/4/202311:33:24PM11、以我獨(dú)沈久久，愧君相見(jiàn)見(jiàn)頻。。1月-2323:33:2423:33Jan-2304-Jan-2312、故人人江海海別，，幾度度隔山山川。。。23:33:2423:33:2423:33Wednesday,January4,202313、乍乍見(jiàn)見(jiàn)翻翻疑疑夢(mèng)夢(mèng)，，相相悲悲各各問(wèn)問(wèn)年年。。。。1月月-231月月-2323:33:2423:33:24January4,202314、他鄉(xiāng)生生白發(fā)，，舊國(guó)見(jiàn)見(jiàn)青山。。。04一一月202311:33:24下下午23:33:241月-2315、比不了得就就不比，得不不到的就不要要。。。一月2311:33下下午1月-2323:33January4,202316、行動(dòng)出成成果，工作作出財(cái)富。。。2023/1/423:33:2423:33:2404January202317、做做前前，，能能夠夠環(huán)環(huán)視視四四周周；；做做時(shí)時(shí)，，你你只只能能或或者者最最好好沿沿著著以以腳腳為為起起點(diǎn)點(diǎn)的的射射線(xiàn)線(xiàn)向向前前。。。。11:33:24下下午午11:33下下午午23:33:241月月-239、沒(méi)有有失敗敗，只只有暫暫時(shí)停停止成成功??！。1月-231月-23Wednesday,January4,202310、很多多事情情努力力了未未必有有結(jié)果果，但但是不不努力力卻什什么改改變也也沒(méi)有有。。。23:33:2423:33:2423:331/4/202311:33:24PM11、成功就就是日復(fù)復(fù)一日那那一點(diǎn)點(diǎn)點(diǎn)小小努努力的積積累。。。1月-2323:33:2423:33Jan-23