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UtopiaThemeClub——BusinessProposalUniversitystudentsinnovativeundertakingSpeaker:LiSiqi1UtopiaThemeClub——BusinessProPrefaceUtopiaLimitedLiabilityCompanyNameServicePhilosophyAlwaysatyourserviceTeamPrincipleDevelopmentIdealCompanymissionEnterpriseculturePassionDevotionEfficiencyResponsibilityPrudentmanagementPremiumservicesFaithfultreatment
LeadingservicesinmentalhealthEverlastingeffortcreatesUtopiasIntroduction2PrefaceUtopiaNameServiceAlwaContentProspectAnalyse1CorporateStrategy2
Corecompetitiveness3FinancialPlan4ManagementCompany5ContentProspectAnalyse1CorpoProspectAnalyse
Psychologicalproblemshavebecomethetopincentiveofsuspensionanddrop-outofschoolPsychologicalproblemistheprimecauseofsuicideamonguniversitystudentsthelackingofsocialsupportingsystemmeansnoopportunitiesforoverseasstudentstocommunicate——MentalStatusQuoEverytwoseconds,onediesofsuicide4ProspectAnalyse
PsychologicaTheinternationalmarketcouldalsobecomparedasvacancy.WithanincreasingnumberofChineseoverseastudents,wepredictvastmarketspace.
themarketcapacitywouldbe576millionFirst—moveradvantagethemarketcapacitywouldbemorethan1.12billionProspectAnalyseDomesticmarketAnalysisofEnvironment
ForeignmarketTheindustrywillgrowrapidlyandeventuallybecomeafixedmarketinthenext3to5years.Markettrends5TheinternationalmarketcoProspectAnalyseParks,PsychologicalConsultations,Pubsnoneofthemcouldcombineentertainmentwithpsychologicalalleviation.ACryingbarandEmotioncatharsisbarThesebarsfocusonalleviationofpressuretemporarilyandfailtosolvepsychologicalproblems.
craftbrothercompetitionintertypecompetitionWelcomeToUtopia——Analysisofcompetition6ProspectAnalyseParks,PsychoCorporateStrategy
4Pprinciple7CorporateStrategy
4PprincipCorporateStrategyPRICEPROMOTIONPLACEPRODUCT8CorporateStrategyPRICEPROMOTCatharticmethodofemotion:Cryingbar、Laughingbar、Talkingbar、CoolingdownbarPsychologicalrelaxation:Cafe、Chatroom、populaceBBSProfessionalpsychologicalconsultation:Meditationroom、PsychologicalconsultingroomProvideservicesinuniversitytownCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILProduct9Catharticmethodofemotion:CoNetworkPlatformDirectMarketingCampusCooperationCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPlace10NetworkPlatformDirectMarketiCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILTheserviceforordinaryconsumers:MarketsurveyandanalysisVarioustypesofproductcostsandtheexpectedprofitmarginsComparingourpricewithothers’Combiningthecompany'searningsgoalswiththefirstthreepointsTheserviceforthestudentEstablishinglong-termcooperationwithuniversityStudentwillreceivethehalf-profitconsumerpricingmodelsPrice11CorporateStrategyDATAACCESSCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPromotionAdvertisingSponsoringNetworkPlatformSMSPlatformAnnualActivities12CorporateStrategyDATAACCESSContentProspectAnalyse1CorporateStrategy2
Corecompetitiveness3FinancialPlan4ManagementCompany5ContentProspectAnalyse1CorpoCorecompetitiveness——ThecompetitiveadvantageofcompetitorsEnterpriseadvantagefactorBarKTVCoffeéshopUtopiaStoredecorationSimple,characteristicLuxuryComfortable&armOriginal&CreativeForms
ofconsumptionsimple,
noisyOver
simplifiedOversimplifiedPublicVarious
forms
goodto
keepPrivacyease the badfeelings
ornotBeable
to,
but
not
the
PermaneBe
able
to,
butnot
thePermanentBe
able
to,but
notconducivetoBe
able
to,andconducive
to
emotionalStoredecorationSimple,characteristicLuxuryComfortablewarmOriginal
&CreativeAdvantagecomparewithEntertainment-orientedsitesOther
vent
serviceindustriesUtopiaStoresizesmall largeservicesOversimplifiedAwiderangeofservicesServiceobjectOnlytogiveventtoemotionsthenatureofpromotingahealthyoutlet,leadingthehealthylifelocationremoteareas,easilyleadtopeoplemisunderstandingDowntownareaahealthystrivetocreateahealthyoutletlifestylefashionAdvantagecomparewithCraftbrotherProfessionalpsychologicaltreatmentroomUtopiaScaleWhetherSmallLargeprofessionalYesYesConsumerpricesHighLowPossibleconsumerPeoplewithmentalillnessPeoplewithPressureandthebadmoodAdvantagecomparewithprofessionalpsychologicaltreatmentroom14Corecompetitiveness——ThecomCorecompetitiveness——TheCompetitiveEdgeofUtopiaTeachingwithentertainmentModelOfferinginternshipsandsettingupascholarship
forundergraduateHumanresourcecompetition1Directsalesfocusingonconsumers2Cooperationwithuniversities3CompanywebsiteMulti-channelcompetitionUnfixedservicemodelandunlimitedinnovationarethekeyofcompetitiveedgesofUtopia.DifferentiationFirst-moveradvantangeCooperationwithuniversityBrandeffect15Corecompetitiveness——TheComCorecompetitiveness——TheCompetitiveEdgeofUtopiaModel
AttractivetostudentsintheuniversitytownsActaccordingtoactualcircumstancesAbreactionpositivelyratherthanpassivelyCooperationwithuniversitiesCampusbrandPsychologicalservicesEntertainmentTeaching16Corecompetitiveness——TheComFinancialPlan
InvestmentRisk&profit17FinancialPlan
InvestmentRiskFinancialPlan
——InvestmentTotalmarketvalue80
millionInitialstageSecondstageThirdstageForthstageTotalmarketvalue300
millionTotalmarketvalue12.8
million
Totalmarketvalue5.5millionListed18FinancialPlan
——InvestmentToFinancialPlan
——Risk添加標題RiskofMarketSubstitutes&SimilarServicesDemanderisclosenessTheprojectisaone-time,reusable,low-costandhigh-profitinvestment.ListedinHongKongortheMainlandSmallBusinessListingSelltheCompanythroughRestructuringFinaldevelopmentTherateofreturnstaysabove80%whentheprofitrangeswithin20%theannualdividendcanbeashighas50%ofthenetprofit.RiskofInvestment19FinancialPlan
——Risk添加標題RiskManagementCompany20ManagementCompany20ManagementCompany——ThestructureofmanagementPARTIIPARTIIPARTIIChairmanManagerVice-managerVice-managerSales&designdepartmentFinancialdepartmentHRdepartmentLegaldepartmentInformationdepartmentSalepromotiondepartment21ManagementCompany——ThestrucManagementCompanyIncentivesystemBusinessModelPerformanceevaluationThe“352”methodofevaluation“3”
Categoryofindex“5”Levelofperformanceofeachposition“2”Classesofindex“thegoldhandcuff”fortheseniors“Silver-ladder”forthemiddlelevelTofulfillthepromisesintimethesystemofmembershipToestablishaneffectiveprocessofsafetymanagementNonDisclosureAgreementofcustomerinformation22ManagementCompanyIncentivesyConclusionAhugepotentialmarket1Cooperationwithuniversity2
Variousservicetoattrctivecustomer3Innovationmodel:teachingwithentertainment4one-time,reusable,low-costandhigh-profitinvestment5ConclusionAhugepotentialmarOurTeamShenTingFuBinTian
JieLiSiqi
LiuYing
GongHang
Welcometojoininourteam24OurTeamShenTingFuBinTiaOurTeamShenTingFuBinTian
JieLiSiqi
LiuYing
GongHang
Welcometojoininourteam25OurTeamShenTingFuBinTiaThemeClubUtopiaUnversityofScience&TechnologyBeijinghttp://2009.Thankyou26ThemeClubUtopiaUnversityofUtopiaThemeClub——BusinessProposalUniversitystudentsinnovativeundertakingSpeaker:LiSiqi27UtopiaThemeClub——BusinessProPrefaceUtopiaLimitedLiabilityCompanyNameServicePhilosophyAlwaysatyourserviceTeamPrincipleDevelopmentIdealCompanymissionEnterpriseculturePassionDevotionEfficiencyResponsibilityPrudentmanagementPremiumservicesFaithfultreatment
LeadingservicesinmentalhealthEverlastingeffortcreatesUtopiasIntroduction28PrefaceUtopiaNameServiceAlwaContentProspectAnalyse1CorporateStrategy2
Corecompetitiveness3FinancialPlan4ManagementCompany5ContentProspectAnalyse1CorpoProspectAnalyse
Psychologicalproblemshavebecomethetopincentiveofsuspensionanddrop-outofschoolPsychologicalproblemistheprimecauseofsuicideamonguniversitystudentsthelackingofsocialsupportingsystemmeansnoopportunitiesforoverseasstudentstocommunicate——MentalStatusQuoEverytwoseconds,onediesofsuicide30ProspectAnalyse
PsychologicaTheinternationalmarketcouldalsobecomparedasvacancy.WithanincreasingnumberofChineseoverseastudents,wepredictvastmarketspace.
themarketcapacitywouldbe576millionFirst—moveradvantagethemarketcapacitywouldbemorethan1.12billionProspectAnalyseDomesticmarketAnalysisofEnvironment
ForeignmarketTheindustrywillgrowrapidlyandeventuallybecomeafixedmarketinthenext3to5years.Markettrends31TheinternationalmarketcoProspectAnalyseParks,PsychologicalConsultations,Pubsnoneofthemcouldcombineentertainmentwithpsychologicalalleviation.ACryingbarandEmotioncatharsisbarThesebarsfocusonalleviationofpressuretemporarilyandfailtosolvepsychologicalproblems.
craftbrothercompetitionintertypecompetitionWelcomeToUtopia——Analysisofcompetition32ProspectAnalyseParks,PsychoCorporateStrategy
4Pprinciple33CorporateStrategy
4PprincipCorporateStrategyPRICEPROMOTIONPLACEPRODUCT34CorporateStrategyPRICEPROMOTCatharticmethodofemotion:Cryingbar、Laughingbar、Talkingbar、CoolingdownbarPsychologicalrelaxation:Cafe、Chatroom、populaceBBSProfessionalpsychologicalconsultation:Meditationroom、PsychologicalconsultingroomProvideservicesinuniversitytownCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILProduct35Catharticmethodofemotion:CoNetworkPlatformDirectMarketingCampusCooperationCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPlace36NetworkPlatformDirectMarketiCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILTheserviceforordinaryconsumers:MarketsurveyandanalysisVarioustypesofproductcostsandtheexpectedprofitmarginsComparingourpricewithothers’Combiningthecompany'searningsgoalswiththefirstthreepointsTheserviceforthestudentEstablishinglong-termcooperationwithuniversityStudentwillreceivethehalf-profitconsumerpricingmodelsPrice37CorporateStrategyDATAACCESSCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPromotionAdvertisingSponsoringNetworkPlatformSMSPlatformAnnualActivities38CorporateStrategyDATAACCESSContentProspectAnalyse1CorporateStrategy2
Corecompetitiveness3FinancialPlan4ManagementCompany5ContentProspectAnalyse1CorpoCorecompetitiveness——ThecompetitiveadvantageofcompetitorsEnterpriseadvantagefactorBarKTVCoffeéshopUtopiaStoredecorationSimple,characteristicLuxuryComfortable&armOriginal&CreativeForms
ofconsumptionsimple,
noisyOver
simplifiedOversimplifiedPublicVarious
forms
goodto
keepPrivacyease the badfeelings
ornotBeable
to,
but
not
the
PermaneBe
able
to,
butnot
thePermanentBe
able
to,but
notconducivetoBe
able
to,andconducive
to
emotionalStoredecorationSimple,characteristicLuxuryComfortablewarmOriginal
&CreativeAdvantagecomparewithEntertainment-orientedsitesOther
vent
serviceindustriesUtopiaStoresizesmall largeservicesOversimplifiedAwiderangeofservicesServiceobjectOnlytogiveventtoemotionsthenatureofpromotingahealthyoutlet,leadingthehealthylifelocationremoteareas,easilyleadtopeoplemisunderstandingDowntownareaahealthystrivetocreateahealthyoutletlifestylefashionAdvantagecomparewithCraftbrotherProfessionalpsychologicaltreatmentroomUtopiaScaleWhetherSmallLargeprofessionalYesYesConsumerpricesHighLowPossibleconsumerPeoplewithmentalillnessPeoplewithPressureandthebadmoodAdvantagecomparewithprofessionalpsychologicaltreatmentroom40Corecompetitiveness——ThecomCorecompetitiveness——TheCompetitiveEdgeofUtopiaTeachingwithentertainmentModelOfferinginternshipsandsettingupascholarship
forundergraduateHumanresourcecompetition1Directsalesfocusingonconsumers2Cooperationwithuniversities3CompanywebsiteMulti-channelcompetitionUnfixedservicemodelandunlimitedinnovationarethekeyofcompetitiveedgesofUtopia.DifferentiationFirst-moveradvantangeCooperationwithuniversityBrandeffect41Corecompetitiveness——TheComCorecompetitiveness——TheCompetitiveEdgeofUtopiaModel
AttractivetostudentsintheuniversitytownsActaccordingtoactualcircumstancesAbreactionpositivelyratherthanpassivelyCooperationwithuniversitiesCampusbrandPsychologicalservicesEntertainmentTeaching42Corecompetitiveness——TheComFinancialPlan
InvestmentRisk&profit43FinancialPlan
InvestmentRiskFinancialPlan
——InvestmentTotalmarketvalue80
millionInitialstageSecondstageThirdstageForthstageTotalmarketvalue300
millionTotalmarketvalue12.8
million
Totalmarketvalue5.5millionListed44FinancialPlan
——InvestmentToFinancialPlan
——Risk添加標題RiskofMarketSubstitutes&SimilarServicesDemanderisclosenessTheprojectisaone-time,reusable,low-costandhigh-profitinvestment.ListedinHongKongortheMainlandSmallBusinessListingSelltheCompanythroughRestructuringFinaldevelopmentTherateofreturnstaysab
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