演講：Walmart沃爾瑪課件_第1頁
演講：Walmart沃爾瑪課件_第2頁
演講：Walmart沃爾瑪課件_第3頁
演講：Walmart沃爾瑪課件_第4頁
演講：Walmart沃爾瑪課件_第5頁
已閱讀5頁，還剩31頁未讀， 繼續(xù)免費閱讀

下載本文檔

版權(quán)說明：本文檔由用戶提供并上傳，收益歸屬內(nèi)容提供方，若內(nèi)容存在侵權(quán)，請進行舉報或認領(lǐng)

文檔簡介

Loading…Loading…1演講：Walmart沃爾瑪2演講：Walmart沃爾瑪3演講：Walmart沃爾瑪4STRUCTURERelevantInformationCompanyCultureDevelopmentinchinaManagementPatternBusinessStrategiesImportantVideosSTRUCTURERelevantInformation5STRUCTURERelevantInformationCompanyCultureDevelopmentinChinaManagementPattern1.InformationBusinessStrategyImportantVideosSTRUCTURERelevantInformation61.Informationa.CompanyInformationIn1962foundedbyMr.SamWaltoninArkansa.USA

In1991

becamethebiggestoneinretailtrade

In2008

thesalesvolumewasupto$405.6billionIn2010

gotthefirstplaceintheFORTUNENowowns2133stores,469Sam’sclubsand548supercenters1.Informationa.CompanyInforma71.Informationb.DistributionMap1.Informationb.DistributionMa81.Informationc.IntheFORTUNE1.Informationc.IntheFORTUNE9Threemetersmileprinciples

1.Information2.Culture“Respectemployees”“Servecustomers”“Seektheexcellence”“SavemoneyLivebetter”“Alwayslowprices”

Mainvalue:Aims:Ideas：“EveryDayLowPrice”Threemetersmileprinciples1103.InChina2.CultureThefirstSupercenterandSAM'SCLUBwereopenedinShenzhenin1996ThefirstNumbera.138WalmartSupercentersb.3SAM’sClubsc.2WalmartNeighborhoodMarkets

StockOwnsthe38%stockoftheTRUST-MARK（好又多）and102marketsofTRUST-MARKinChina.Charities

Hasdonatedmore60millionyuantoChinesecharitiesandwelfare

sofar.Chances

Hascreatedmorethan50000emplomentopportunitiesinChina.3.InChina2.CultureThefirstS114.Management

3.InChinaStandardizationofthestoredesign

Equilibrationoftheorganizationalstructure

Normalizationofthemanagement

A.B.C.a.sunsetprinciple

c.morethansatisfiedserviceprinciple

b.10feetprinciple

4.Management3.InChinaStandar124.Management

5.Strategies

ConsumerpositioningstrategyProductmixstrategyLow-pricecompetitionstrategyPurchasingstrategyPromotionstrategyTechnologyreformationstrategyA-----B-----C-----D-----E-----F-----4.Management5.StrategiesCons13ConsumerpositioningstrategyProductmixstrategyLow-pricecompetitionstrategyPurchasingstrategyPromotionstrategyTechnologyreformationstrategyA-----B-----C-----D-----E-----F-----Distributionstrategy

G-----5.Strategies

ConsumerpositioningstrategyP145.Strategies

6.Videos

AdvertisementsOldAdvertisement

NewAdvertisement5.Strategies6.VideosAdvertis156.Videos

7.Conclusion

ImpressionsWalmartinChineseHeart6.Videos7.ConclusionImpress167.Conclusion

SuccessWal-Mart’swaytosuccess：1.Developthechainmanagement2.Usetheadvanceddistribution3.Payattentiontoitsculture7.ConclusionSuccessWal-Mart17演講：Walmart沃爾瑪18Loading…Loading…19演講：Walmart沃爾瑪20演講：Walmart沃爾瑪21演講：Walmart沃爾瑪22STRUCTURERelevantInformationCompanyCultureDevelopmentinchinaManagementPatternBusinessStrategiesImportantVideosSTRUCTURERelevantInformation23STRUCTURERelevantInformationCompanyCultureDevelopmentinChinaManagementPattern1.InformationBusinessStrategyImportantVideosSTRUCTURERelevantInformation241.Informationa.CompanyInformationIn1962foundedbyMr.SamWaltoninArkansa.USA

In1991

becamethebiggestoneinretailtrade

In2008

thesalesvolumewasupto$405.6billionIn2010

gotthefirstplaceintheFORTUNENowowns2133stores,469Sam’sclubsand548supercenters1.Informationa.CompanyInforma251.Informationb.DistributionMap1.Informationb.DistributionMa261.Informationc.IntheFORTUNE1.Informationc.IntheFORTUNE27Threemetersmileprinciples

1.Information2.Culture“Respectemployees”“Servecustomers”“Seektheexcellence”“SavemoneyLivebetter”“Alwayslowprices”

Mainvalue:Aims:Ideas：“EveryDayLowPrice”Threemetersmileprinciples1283.InChina2.CultureThefirstSupercenterandSAM'SCLUBwereopenedinShenzhenin1996ThefirstNumbera.138WalmartSupercentersb.3SAM’sClubsc.2WalmartNeighborhoodMarkets

StockOwnsthe38%stockoftheTRUST-MARK（好又多）and102marketsofTRUST-MARKinChina.Charities

Hasdonatedmore60millionyuantoChinesecharitiesandwelfare

sofar.Chances

Hascreatedmorethan50000emplomentopportunitiesinChina.3.InChina2.CultureThefirstS294.Management

3.InChinaStandardizationofthestoredesign

Equilibrationoftheorganizationalstructure

Normalizationofthemanagement

A.B.C.a.sunsetprinciple

c.morethansatisfiedserviceprinciple

b.10feetprinciple

4.Management3.InChinaStandar304.Management

5.Strategies

ConsumerpositioningstrategyProductmixstrategyLow-pricecompetitionstrategyPurchasingstrategyPromotionstrategyTechnologyreformationstrategyA-----B-----C-----D-----E-----F-----4.Management5.StrategiesCons31ConsumerpositioningstrategyProductmixstrategyLow-pricecompetitionstrategyPurchasingstrategyPromotionstrategyTechnologyreformationstrategyA-----B-----C-----D-----E-----F-----Distributionstrategy

G-----5.Strategies

ConsumerpositioningstrategyP325.Strategies

6.Videos

AdvertisementsOldAdvertisement

NewAdvertisement5.Strategies6.VideosAdvertis336.Videos

7.Conclus

溫馨提示

  • 1. 本站所有資源如無特殊說明，都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等，如果需要附件，請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙，網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽，若沒有圖紙預(yù)覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫網(wǎng)僅提供信息存儲空間，僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護處理，對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯，并不能對任何下載內(nèi)容負責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當內(nèi)容，請與我們聯(lián)系，我們立即糾正。
  • 7. 本站不保證下載資源的準確性、安全性和完整性, 同時也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。

評論

0/150

提交評論