《跨境電商實(shí)用英語》課件Unit 2-Chapter 2

AliExpress跨境電商實(shí)用英語Chapter2Unit2IntroductiontoCross-borderE-commercePlatforms跨境電商系列教材Acquire

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AliExpress1KnowtheplatformrulesonAliExpress2KnowhowtoregisteranAliExpressaccount3LearnwordsandexpressionsconcerningtalkingaboutAliexpress4UnitGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.Ipurchasealmosteverythingfrompartyaccessoriestomobilephonesonline.Shippingtimescanvary,forinstance,I'vehaditemsarrivein5days,butotherstook3weeks.PART1Warming-upB.IplacedanorderandchoseittobeshippedbyChinaposttoLebanon,butthesellershippeditbyAliExpressStandardshippingandhesaiditwasfasterthanChinapost.PARTTWOPassageReadingPART2PassageReadingServingastheonlyglobalonlinetradingplatformofAlibaba,AliExpressmarksitsofficialdebutinApril2010,alsoknownasthe“InternationalVersionofTaobao”bythemajorityofsellers.AliExpressisaplatformforoverseasbuyers,withpaymentrealizedthroughAlipayinternationalaccounts,andtheproductsareshippedbyinternationalexpress.Afterseveralyears,thetransaction

volumeoftheplatformdevelopsatanaverageannualgrowthrateof400%currently.ThetoptradingcountriesareRussia,theUnitedStates,Brazil,Spain,Britain,France,Canada,Australia,Israel,andUkraineetc.ByMarchoftheyear2013,thebuyersofAliExpresshavecoveredmorethan220countriesandregions.Itcoversclothing,3C,home,jewelryandother26categoriesofproducts.Thedailyvisitofoverseasbuyersexceeds50million.InMay2017,AlibabaannouncedthatAliExpresshascoveredallB&Rcountriesandregions,whoseusersfromB&Rcountriesandregionsaccountforover45%ofallglobalusers.Also,Russia,Ukraine,Israel,BelarusandPolandareamongthetopfivecountriesinpurchasingpower.AliExpressAdvantageofAliExpressTheadvantageofAliExpressliesinthereasonableplatformentrancefeecomparedwithothercompetitors.EquippedalreadywithversatileproductsinTaobao,sellersareabletosellthemveryconvenientlyanddirectlytotheworldthroughsalesbyproxybyTaobao.AliExpressalsoprovidesservicesasone-stoptranslationofproducts,productsreleasing,payment,logisticsandotherservices.Withtherisingpopularityof"AlibabaInternationalStation",coupledwiththepromotionofrelatedsitesfromothercontinents,Googleonlinepromotionandotherchannels,AliExpresswinsasteadystreamofhigh-qualityflow.1PART2PassageReadingMarketableproductsFirstofall,theselectedproductsshouldbesuitableforairexpressdelivery.Theseproductsshouldbasicallymeetthefollowingrequirements:relativelysmallsizeandsuitabilitytobedeliveredbyexpresstoreducethecostofinternationallogistics;highaddedvalueisrequiredtobesuitabletobepackedforsale,andifthevalueofproductislessthanshippingthenitisnotthecase;uniqueness:productsneedtobeuniqueinordertocontinuouslystimulatebuyerstopurchaseandhavehighonlinetransactionsvolume;reasonableprice:ifonlinepricesarehigherthanlocalmarketprices,theymayfailtoattractbuyerstoorderonline.Accordingtotheaboveconditions,marketableproductsforAliExpressmainlyincludeclothing,beauty&health,jewelry&watches,lights,consumerelectronics,computer&office,phones&accessories,home,automobiles&motorcycles,ornaments,handicrafts,sportsandoutdoorsandsoon.PART2PassageReading2CommunicationSellersandbuyersofAliExpresscommunicatemainlythroughInMailandordermessage.Buyersarealsoaccustomedtocontactthesellerthroughthesetwowaystoconfirmtheorderorproductinformation.OrdermessageandInMailarealsocommunicationtoolsencouragedbytheplatform.Whendisputesoccur,thescreenshotofInMailandordermessagerecordscanbevalidproof.Theordermessagesareimportantevidenceduringthedisputesettlement,whichcanguaranteethecompletionofordercommunicationinformation.Inaddition,customerservicerepresentativesalsocommunicatewithcustomersbye-mail,likesendingpromotionalletter,marketinge-mail,holidayemailornotificatione-mail.AlthoughAliExpressdoesnotexplicitlyrequirethesellerwithinhowmuchtimetoreplythebuyer,butitgenerallyrecommendsthesellertorespondwithin24hours,whichisconducivetoimprovingseller'sserviceandbuyer'sshoppingexperience.PART2PassageReading3NewWordsplatform

[?pl?tf?:m]n.1NewWordaraisedhorizontalsurface平臺e.g.Ⅰ)ThisAppisagoodplatformforstudentstopracticeEnglish.這個應(yīng)用程序是學(xué)生們練習(xí)英語的好平臺。Ⅱ)ThesellersshouldmakegooduseoftheadvantagesofmainCross-borderE-commerceplatforms.賣家應(yīng)利用好跨境電商平臺優(yōu)勢。返回transaction

[tr?n?z?k?n]n.01NewWord2theactoftransactingwithinorbetweengroups(ascarryingoncommercialactivities)交易，事物，辦理e.g.Ⅰ)Thereisaprofitofover20,000yuanfromthetransaction.這筆生意盈余2萬多元。Ⅱ)We'llgiveyoua3%commissiononeverytransaction.每筆交易我們都付給你百分之三的傭金。返回volume

[?v?lju:m]n.NewWord3theamountofsth量；額e.g.Ⅰ)Seniorofficialswillbediscussinghowthevolumeofsalesmightbereduced.高層領(lǐng)導(dǎo)將要討論銷售量如何削減。Ⅱ)Theexportincreasedinvolumeby20%overlastyear.出口量比去年增加了20%.返回announce

[??na?ns]v.NewWord4totellpeoplesthofficially,especiallyaboutadecision,plans,etc.宣布，聲稱e.g.Ⅰ)Hewillannouncetonightthatheisresigningfromoffice.他將于今晚宣布辭職。Ⅱ)I'mpleasedtoannouncethatwehaveexceededthatgoalaheadoftime.我很高興的宣布，我們已經(jīng)提前超越了這一目標(biāo)。返回proxy

[?pr?ksi]n.5NewWordapersonorthingthatisactingorbeingusedintheplaceofsomeoneorsomethingelse代理人，代表權(quán)，代替物e.g.Ⅰ)Thosenotattendingthemeetingmayvotebyproxy.那些未出席會議的可以請他人代為投票。Ⅱ)Allproxyserversareunavailable.所有的代理服務(wù)器都不可用。返回logistics

[l??d??st?ks]n.01NewWord6handlinganoperationthatinvolvesprovidinglaborandmaterialsbesuppliedasneeded后勤，物流e.g.Ⅰ)Logisticsisnowmoreimportantinourindustrythantechnology.物流目前在我們這一行比技術(shù)還重要。Ⅱ)Iwishtomakelogisticsmylifetimecareer.我愿把物流作為我的終生事業(yè)。返回marketable

[?mɑ:k?t?bl]adj.NewWord7beingindemand;fittobeofferedforsale有市場的，有銷路的，可買賣的e.g.Ⅰ)Thetypeofcomputermaybeverymarketable.這種型號的電腦可能很有銷路。Ⅱ)Youneedbothagoodplanandamarketableproduct.你需要一個良好的計(jì)劃和適銷對路的產(chǎn)品。返回ornament

[??:n?m?nt]n.NewWord8somethingusedtobeautify裝飾，裝飾物e.g.Ⅰ)Thereisanornamentmadeofshellsonthewall.墻上有一個貝殼做成的裝飾品。Ⅱ)WeboughtsomeornamentsfortheChristmastree.我們買了一些裝飾品來點(diǎn)綴圣誕樹。返回Accustomed

[??k?st?md]adj.9NewWord(oftenfollowedby‘to’)inthehabitoforadaptedto習(xí)慣了的，通常的e.g.Ⅰ)Indianconsumersareaccustomedtobargaining.印度消費(fèi)者習(xí)慣于討價還價。Ⅱ)Youwillsoongetaccustomedtotheclimatehere.你會很快習(xí)慣這里的氣候的。返回guarantee

[?g?r?n?ti:]vt.01NewWord10promisetodooraccomplish保證e.g.Ⅰ)Weguaranteetoreplyinfullwithin10workingdays.我們保證在10個工作日內(nèi)悉數(shù)回復(fù)。Ⅱ)Afamousoldnameonafirmisnotnecessarilyaguaranteeofquality.公司悠久的品牌并不能確保商品的質(zhì)量。返回valid

[?v?l?d]adj.NewWord11wellgroundedinlogicortruthorhavinglegalforce有效的，有根據(jù)的，合法的e.g.Ⅰ)Canyouguaranteethatthisisavalide-mailaddress?您能保證這是一個有效的電子郵件地址么？Ⅱ)Thistrainticketisvalidforthreedays.這張車票3日內(nèi)有效。返回explicitly

[?k'spl?s?tl?]adv.NewWord12inanexplicitmanner明白地，明確地e.g.Ⅰ)Youcanproposeacompensationexplicitly.您可以明確地提出賠償。Ⅱ)ShehasbeentalkingveryexplicitlyaboutAIDStothesegroups.她一直都在非常坦誠地和這些群體談?wù)摪滩栴}。返回recommend

[?rek??mend]vt.13NewWordpushforsomething;expressagoodopinionof推薦，建議e.g.Ⅰ)Manyfinancialplannersnowrecommendagainsteverfullypayingoffyourhomeloan.現(xiàn)在許多理財專家不建議人們把住房貸款全部還清。Ⅱ)Ihavejustboughtanitemfromthatonlinestoreandwouldrecommendittoanyone.我剛剛在那家網(wǎng)店買過東西，很想把它推薦給每一個人。返回ProperNamesProperNamesB&R:一帶一路戰(zhàn)略(theBeltandRoadInitiative,簡稱B&R)AliExpress:全球速賣通,正式上線于2010年4月，是阿里巴巴旗下唯一面向全球市場打造的在線交易平臺，被廣大賣家稱為“國際版淘寶”。InMail:站內(nèi)信，可以加大領(lǐng)英（LinkedIn社交網(wǎng)絡(luò)）用戶之間直接聯(lián)系，同時保護(hù)收件人的隱私。Phrases&Expressionsaccountfor(在數(shù)量方面)占01P&Ee.g.Ⅰ)Studentsaccountfor50%ofourcustomers.在我們的顧客中,學(xué)生占了一半。Ⅱ)Theseproducts,intotal,accountforabout80％ofalloursales.這些產(chǎn)品總共約占我們?nèi)夸N售額的80%。Phrases&Expressions01P&E02coupledwith

連同；與...一起e.g.Ⅰ)Hisintelligence,coupledwithherpatience,overcamealldifficulties.他的智慧，加上她的耐心，克服了重重困難。Ⅱ)Overuseofthosedrugs,coupledwithpoordiet,leadstophysicaldegeneration.過量使用那些藥物再加上飲食缺乏營養(yǎng)，導(dǎo)致健康狀況惡化。Phrases&ExpressionsP&E03encouragedby為...所鼓舞e.g.Ⅰ)Investorswereencouragedbythenews.那個消息給了投資者信心。Ⅱ)Iamalsoencouragedbythecustomer’sfeedbackwehavereceivedoverthepasttwelvemonths.在過去十二個月中客戶的反饋?zhàn)屛冶妒芄奈琛hrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1WhatcanweknowaboutAliExpress?

2WhataretheadvantagesandbenefitsofusingAliExpress?3HowdosellersandbuyerscommunicateonAliExpress?Task21.Students______________50%ofourcustomers.2.Thesilkgarmentisawidely_________________product.3.Inarecentspeechhealso_____________linkedtheheatwavetoclimatechange.4.The________ofroseimportshasalreadycrushedsomedomesticgrowers.5.Portcustomsclearanceisanimportantpartofthe________system.6.I_______________thatifyoutakethismedicine,you'llsoongetwell.7.HerbieHancockwas___________________hisfamilytolearnmusicatayoungage.8.Youcanvoteeitherinpersonorby__________.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.accountfor

marketableexplicitlyvolumelogisticsguaranteeencouragedbyproxyTask31.我剛剛在那里度過假，很想把它推薦給每一個人。(recommend)_______________________________________________________________2.花放在桌子上做裝飾用。(ornament)_______________________________________________________________3.他喜歡股票,習(xí)慣于買進(jìn)賣出他的股份。(accustomed)__________________________________________