數(shù)據(jù)業(yè)務新范式：疫情之后數(shù)字化將突飛猛進新

第23頁共23頁數(shù)據(jù)業(yè)務新范式：疫情之后數(shù)字化將突飛猛進ContentsExecutiveSummary1Introduction–ABreakthroughMomentfortheBusinessofData1.1NewOpportunitiesAreEmerging…51.2…AlongwithNewCapabilitiesandTechnologies…1.3…DrivingtheEmergenceofaNewParadigmforBusinessofData2NewOpportunities2.1NewValuePools2.2NewBusinessModels2.3RicherStakeholderExperiences2.4BetterDecisions3NewCapabilities3.1TechnologyEnablers3.2Non-TechnologyEnablers4Conclusion–ANewParadigmforBusiness4.1StakeholderEmpowerment4.2CollaborativeEcosystemsandPartnerships4.3SustainableValueCreationandSystemsChange5FurtherReading6Acknowledgements207Endnotes?2022WorldEconomicForum.Allrightsreserved.Nopartofthispublicationmaybereproducedortransmittedinanyformorbyanymeans,includingphotocopyingandrecording,orbyanyinformationstorageandretrievalsystem.July2022

ANewParadigmforBusinessofDataExecutiveSummaryCOVID-19ischangingtheworldandhowweusetechnologyanddataischangingwithit.TheCOVID-19pandemicrepresentsawatershedmomentfortheroleofdigitaltechnologiesinourlives.Wehavelearnthowmuchwerelyonthemandhowingrainedtheyareinalmosteveryaspectofourday-to-dayactivities.Anditseemsclearthatourfuturewillbeincreasinglydigital.Attheheartofthedigitaleconomyandsocietyistheexplosionofinsight,intelligenceandinformation–data.Dataisthelifebloodofthedigitaleconomy.Whiletheexponentialgrowthofdatahasthepotentialtoenablebetteroutesandnewvalueforall,thewaybusinesses,governmentsandconsumersusedatacanalsoexacerbateexclusion,theunequalconcentrationofpowerandwealth,andsocialinstability.Forbusinesses,understandinghowtoleveragedataisacriticalponenttosuccess.Businessesarechallengedtobalanceopportunitywithmaterialrisksinahighlyplex,oftenemotionalandfast-changingenvironment.Thispapercapturesreplicablelearningsandpracticesfromorganizationsleadingthewayinusheringinanewbusinessparadigmfordatathatempowersstakeholders,isgroundedinecosystempartnershipsandcreatessustainablevalueforall.Itprovidesastartingpointforanongoingprogrammetodevelopnewplaybooksforexecutiveactionandsharelighthouseinnovations.Utilizinglive,successfulexles

fromacrossthebusinessmunitytoday,ithighlights:Newopportunitiesfordata-drivenvaluecreation,categorizedintofourarchetypes:newvaluepools,newbusinessmodels,richerstakeholderexperiencesandbetterdecisionsPowerfultechnologiesthatareopeningnewpossibilitiesforpaniestoprotecttheirowninterestsandthoseofothersThenewparadigmthatthesetwintrendsaredriving–onethatleveragesstakeholderinterestsasacoredesignparameterinbuildingsustainableandsharedvalueThispaperisintendedasastartingpointtoadvanceactionableunderstandingonthisemergingsetofapproaches–tocatalysefurtherreplication,collaborationandinnovation.ItalsorepresentsacontributiontoanongoingsetofactivitiesacrossWorldEconomicForummunities.Furtherresourcesareprovidedforadditionalreadingondigitaltransformation,industry-specificviewsondata-drivenvalue,datacollaborationandpolicy,operationalizingenduseragencythrough“good”digitalidentityandusecasesthatleveragedataandtechnologyforCOVID-19response.1Introduction–1ABreakthroughMomentfortheBusinessofDataCOVID-19hasdealttheworldatwincrisis.Wefacenotonlyourgreatestglobalhealthshockbutalsoourgreatesteconomicshockinacentury.Ithasalsoprovidedatwinwatershedmoment.First,whetherforschool,work,healthorkeepingIntangibleassets,includingdata,constituted84%,orIntangibleassets,includingdata,constituted84%,or$21trillion,ofS&;P500panyvaluein20XXMostdatasitsinprivatehands–by2025,80%ofdataworldwidewillresideinenterprisesTherewillbealmost30billionconnecteddevicesby2023,morethanthreetimestheglobalpopulationandupfromalmost19billionin20XXThesearenotunconnected.Business’suseoftechnologyplaysacrucialroleinshapingaredefinitionofeconomicandsocialsystems.Digitalizationisyieldingvastquantitiesofdata,

InApril,theChinesegovernmentmadeitofficial:theauthoritiesnowrecognizedataasa“newfactorofproduction”,reflectinghowitischangingbusinessmodels,industryboundariesandmarketstructures.6Usedwithwisdom,amoregranulardata-drivenunderstandingofmunities,individualsandcells,orofplexnaturalecosystems,industryvaluechainsandmaterialscanopennewpossibilitiesforwell-being.Handledpoorly,dataandanalyticscanbeusedtoexacerbateinequality.Theformerdeliversbenefitswecannotimagine;thelatterdeliversillswecanimaginealltoowell.Forbusinesses,however,tosaythatdataisadriverofgreatvalueleavesouthalfoftheequation.Manypaniesfeeltheylackmaturityoractionableunderstanding.Itisalsoasourceofexistentialreputationalriskorliability,regulatoryconstraintandmercialsensitivity.

Furthermore,valueandresponsibilityareoftenseenasbeingonoppositesidesofascale.However,anewwaveofinnovationsinbusinessmodelsandtechnologicalcapabilities–drivenbypaniesacrosseverysectorandregion–arechangingtheparadigm.Thispaperaimstohighlightsomeoftheseinnovations,tolifythenewartofthepossible,sparkdebatewithandacrossbusinessmunitiesandinspireanewdirectionoftravelforbusinessleaders,entrepreneurs,civilrightsactivistsandpolicy-makers.Businessesplayacriticalleadershiproleindefininganewparadigmfordatathroughtheirbusinessandoperatingmodelchoices.Whiletechnologicalcapabilitiestodayaremakingitpossibleforpaniestocreateimmensevalue,organizationswhocanmanagethefinebalancebetweenopportunityandresponsibilitywillbetheleadersofthefuture.C.Vijayakumar,PresidentandChiefExecutiveOfficer,HCLTechnologiesNewOpportunitiesAreEmerging…Theoldwayofusingdataanalyticsisthroughafocusonincreasedefficiencyandbetterpost-hocdecision-making.Thenewwayistousedatatogeneratetop-linevalue.Thenewusecasesfrequentlydrawondatafrommultiplesources,generatevalueformultipleentitiesandembed

bothenduserandpartnerinterests.TheNewOpportunitiessection(onpage6)offersdefinitionsandcurrentexlesofthefouremergingarchetypesofthisdata-drivenvaluecreation:newvaluepools,newbusinessmodels,richerstakeholderexperiencesandbetterdecisionsAlongwithNewCapabilitiesandTechnologies…Amaturingwaveoftechnologycapabilitiesenablepaniestobetteraccountfortheinterestsofmultiplestakeholders.TheNewCapabilitiessection(onpage10)outlinessomeoftheprivacy-enhancingtechnologies(PETs)andrelatedtechniquesthatfacilitatesafeandefficientdatausageandcollaboration.Sometechniques

alloworganizationstogenerateinsightswithoutexposingtheunderlyingrawdata(considertheexleofPointsonpage11).Othersallowpaniestogenerateinsightsfromdatasetsthatremainfragmentedacrossarangeoforiginallocations(considertheexleofHewlettPackardEnterpriseonpage11).…DrivingtheEmergenceofaNewParadigmfortheBusinessofDataLeveragingnewcapabilitiestoprotecttheinterestsofallstakeholdersopensnewpossibilitiesformarket,revenue,experienceandinsightgenerationthatissustainablebecauseallpartiesbenefit.paniesthatdemonstrateleadershipinsuchmodelsandpracticesnotonlyarecreatingnew

opportunities.Trustedrelationshipswithcustomersbuildsustainablevalue,newpartnershipsleverageplementarystrengthswhileprotectingthecore,andgovernmentscanbeproactivelysupportedintheirgoaltoprotectconsumers.22NewOpportunitiesLargeandNewOpportunitiesLargeandsmallbusinessesareinnovatingdata-fournewwaysofcreatingvaluefromdatainsightsdrivenapproaches,increasinglymotivatedbyrisingacpaniedbyliveexlesofbusinessesmarketsensitivitytotheinterestsofallstakeholders,puttingstakeholder-centricityintopractice.notjustshareholders.ThefollowingsectionoutlinesEmergingopportunitiesfordata-drivenvaluecreationArchetypeOpportunityNewValuePoolsNewrevenuestreams,productsandservicesforabroaderrangeofstakeholders,enabledbydatainsightsandanalyticsNewBusinessModelsNewcollaborativebusinessmodels,enabledbyecosystempartnershipsbiningdatasetsRicherStakeholderExperiencesMorepersonalized,convenientandtrustworthyexperiencesinlifecyclesandcontexts,enrichedbydataBetterDecisionsAnalytics-basedinsightsforbetterandcontextualizeddecision-making,beyondimprovementstooperationalefficiencySource:WorldEconomicForum

NewValuePoolsNewrevenuestreams,productsandservices,aswellasricherinsightsforabroaderrangeofstakeholders,allwhileensuringprivacyandsecurity–thesearetheresultssomebusinessesareachievingthroughdatainsightsandtechnology.Theyareexchangingandbiningdatasets,codifyingandsellinganalyticalcapabilities,andengagingwithnewconfigurationsofcustomers,providersandotheractorstocreatenewmarketsforvaluegeneration.

UP42,asubsidiaryofAirbus,expandsthemarketbeyondthetraditionalcustomerbaseandmakesiteasiertofind,buyandusegeospatialproductsInstacart,thelargestonlinegrocerydeliveryplatforminNorthAmerica,isprovidingin-depthinsightsonshoppingpatternsacross5,500citiestoconsumer-packagedgoodspanies.Basedonitspartnershipswithmorethan400retailersand30,000grocerystores,aswellasitsmillionsofcustomers,Instacart’scustomerintelligenceofferingdeliversnotonlyunderlyingdatabutalsoanonymizeddetailsonproductsales,categorytrends,out-of-stockinformationandbasketperationamongnewandexistingcustomers.Theresultisnewvaluetopartnersandabettercustomerexperienceforonlinegroceryshoppers.

HewlettPackardEnterprise(HPE)andContinentalhavecreatedtheDataExchangePlatformasaServicewhichisamarketplaceformobilitydata.Itprovidesasecure,transparent,decentralizedarchitecturefortrustedvehiclesensordatasharingandpayment,basedonblockchaintechnologyandsmartcontracts.Itoffersdatasovereigntyandincludesaconsent-managementsystemfordrivers.Theplatformhelpscarmanufacturersprovidemoreaccuratein-carservices,betterdriverassistanceandothermobilityservicestoreducetrafficcongestion,increasesafetyandimprovethedriverexperience.89Geospatialinsightsaremorecrucialthanever.Easyaccesstogeospatialtechnologieswillenablethedevelopmentofinnovativesolutions,helpingtosolvesomeoftheproblemswefacearoundtheglobe.DirkHoke,ChiefExecutiveOfficer,AirbusDefenceandSpace

NewBusinessModelsNew,collaborativebusinessmodelsareaddressingindividuals’coreneedsandbuildingtrust–whileenablingnewbusinessopportunities.Theyaugmentcustomers’datasetswithexternaldata,creatingecosystemsfornewopportunitiesanddeliveringabroaderrangeofproductsandservices.Theyembedprivacy,securityandagency.Inruptenablesadistributeddataownershipmodel.Insteadofapanystoringsiloedsnippetsofpersonaldataontheirservers,usersBBVA’sdata-drivenbankingstrategyisbasedonacoreidea:thecustomerownsthedataandshouldbeabletoshareitsecurelywithwhomevertheywanttoachievetheirambitions,evenifthatservicecannotbeprovidedbyBBVA.BBVAthereforeopeneditsApplicationProgrammingInterface(API)Markettosharedatawithfintechstart-upsand

TheMachineLearningLedgerOrchestrationforDrugDiscovery(MELLODDY)isaconsortiumof10pharmaceuticalpanies,includingJohnson&;Johnson,AstraZenecaandGlaxoSmithKline,whichispoolingdatatotrainmachine-learningalgorithmsandhelpdevelopnewantibiotics.Blockchainanddecentralizedfederatedlearning(onpage11)ensuretraceabilitywhileallowingdatatoremainonindividualpanies’servers,protectingmerciallysensitiveandproprietaryinformation.Asthefirstinstanceinthepharmaceuticalindustryofacollaborationinwhichartificialintelligence(AI)modelsareboththeenablerandtherecipientofdatasharing,MELLODDYisacceleratingdrugdiscovery,developmentandThebusinessmodelsthatdominatethewebtodayarenotinevitable.Nothingisimmutable.Wehavetheopportunityrightnowtofliptherulesofwhogetstolinkthedatatogetherandgaininsightfromit.Ashiftlikethatwillunleashaglobalwaveofindividualvaluecreationandbusinessopportunityjustlikethewebitselfdid30yearsago.TimBerners-Lee,WebInventor;FoundingDirector,WorldWideWebFoundation;Co-FounderandChiefTechnologyOfficer,InruptRicherStakeholderExperiencesTosustaintrustandengagement,businessesareusingdatatobetterunderstandconsumers,employeesandotherstakeholdersinlifecyclesandcontexts,offeringpersonalizedproducts,toolsandservicesandaseamlessexperience.Businessesarealsomasteringecosystems,collaboratingwithoracquiringotheractorstoconnecttheircustomerswithotherserviceprovidersandofferaricherexperience.PingAn,whichserves200millionretailcustomersand516millioninterusers,hastransformeditselffromanasset-heavyfinancialinstitutiontoanDassaultSystèmesacquiredMedidatatostrengthenits3DEXPERIENCEplatform,whichbinesdataintelligenceanddigitalsimulationstoenhancetheprocessandexperienceofresearch,development,productionandmercialization.3DEXPERIENCEcreatesvirtualtwins(onpage13)ofproducts,facilitiesorpeoplewhichstakeholderscanDigi.me,apersonaldatamarketplace,hasalreadyenabledconsumerdataownershipformorethanhalfamillionusers.Userspilepersonal,financialandhealthdata,thenestablishparametersforsharingandsellingtheirdata.Insteadofcollectingdatafromconsumers,businessesanddevelopersaskthemtoconsenttoshareitinexchangeforvalue,suchasaproduct,service,conven