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SettingObjectives
設(shè)定目標(biāo)SettingObjectives
設(shè)定目標(biāo)Identifyneeds確認(rèn)需求Designtheprogramme設(shè)計(jì)課程Setobjectives設(shè)立目標(biāo)Selectmethodsofmeasurement選定評(píng)估方法Measurethechangeinperformance評(píng)估行為/表現(xiàn)上的改變Runtheprogramme硒俴諺最TheTrainingCycle
訓(xùn)練循環(huán)圖IdentifyDesigntheSetSelectmKnowledge,SkillsandAttitudes
知識(shí),技巧及態(tài)度Knowledge,SkillsandAttitude設(shè)定目標(biāo)培訓(xùn)課件RequirementsForLearning&SubsequentChangeInBehaviourBackOnTheJob
針對(duì)訓(xùn)練後的學(xué)習(xí)及改變工作行為的要求Head-Knowledge頭-知識(shí)Participantsneedtoknowandunderstandthetopic參加者必需知道并了解主題Hands-Skills手-技巧
Participantsneedtohavepractisedtheskillsinahands-onwayinaprotectedenvironment參加者必需實(shí)際地練習(xí)技巧Heart-Attitudes心-態(tài)度Participantsneedtowanttodosomethingdifferentandtofeelconfidentintheirheartsthatitwillbeworthwhile參加者必需有心想要改變,并對(duì)它的價(jià)值深具信心.RequirementsForLearning&SuCommon&ProblematicAttitudes
共通及有問題的態(tài)度Junkie:Trainingismybirthright-that’soneofthereasonsIjoinedO&M..Sofaryouhaveletmedown-youhaven’tgivenmeenough....andbythewaynevercan
JunKie:
訓(xùn)練是我的權(quán)利 那也是我進(jìn)入奧美的其中一個(gè)原囚,到現(xiàn)在為止,你們己經(jīng)讓我失望.你們給我的根本不夠.....以這種方式看來,永遠(yuǎn)不可能足夠
Escapist:Trainingisfunandgetsmeawayfromthedailygrind.Whatgoesoninthetrainingsessionbearsnorelationtotherealworldbackattheoffice
Escapist:
訓(xùn)練很有趣,而且可以讓我遠(yuǎn)離我的日常工作,但訓(xùn)練的內(nèi)容和我的日常工作似乎都沒有關(guān)連性.Whatcanwedoaboutthese?
我們?cè)撛觞N辦呢?Common&ProblematicAttitudesIfYouHitaCynictheCompetenciesStoryUsuallyDisarms
如果你遇到一個(gè)憤世嫉俗的人
通常先化解敵意Idon’tknowwhyI‘mherebecauseIammuchmoreexperienced/smarterthaneveryoneelse我不知道為什麼我會(huì)在這里,因?yàn)槲冶葎e人都聰明而且我的經(jīng)驗(yàn)也比別人都來的豐富IfYouHitaCynictheCompeteWeHaveToAssumeOurPeopleAreAlreadyHighlyCompetent.....…
我們必需假設(shè)我們的員工已經(jīng)有很好的能力Competence有能力Incompetence沒有能力WeHaveToAssumeOurPeopleA........ButToLearnTheyNeedToBeinaStateofConsciousCompetence
......但為了要學(xué)習(xí),他們必需身處在一個(gè)有意識(shí)有能力的狀態(tài)下Unconscious無意識(shí)Conscious有意識(shí)Conscious有意識(shí)Unconscious無意識(shí)Competence有能力Incompetence沒有能力........ButToLearnTheyNeed
Improvedperformanceonthejob改善工作表現(xiàn)Competencies
能力Whenplanningaprogramme,writedownwhatyouwantparticipants,attheendofthesessionto
在計(jì)劃一個(gè)節(jié)目時(shí),寫下你希望參加者在課程結(jié)束後Knowingtheirheads
在他們的腦袋中學(xué)到了什麼Havepractisedwiththeirhands
身體力行了些什麼Feelintheirhearts
用心體會(huì)了些什麼KSAbuildtocompetenciesonthejob
知識(shí)/技巧/態(tài)度建立了工作的能力Theapplicationofcompetenciesdeliversaresult
運(yùn)用自己的能力才能達(dá)成結(jié)果
ImprovedperformanceonthejKSAExample:AdoptACountryK1.Knowtheregion&OMAPbetter2.Knowtheiradoptedcountry&O&Minthatcountryinconsiderabledepth3.UnderstandthedimensionsofworkingacrosstheregionwithpeoplefromdifferentculturesS4.Havepractisedlistening,inquiring,influencingandrelationshipbuildinginnonhometown/countryenvironment.5.Havepractiseddrivingtosolutionsonmajorclient/agencyprojectsincrosscountryteamsA6.Feeltheyarepartofanetworkoflikemindedpeople7.Feelabiteliteandrecognisedfortheirpotential8.WanttostayandbuildtheircareerswithO&M9.FeelencouragedtospreadtheirwingsandcontributemoreKSAExample:AdoptACountryKSA’sExample:SellingK1.Knowthatsellingisakeypartoftheirjobsandcareerprogression2.Understandhowtorecognise,nurture&protectgreatideas3.Knowhowtheirclientsbuyideas&actaccordinglyS4.Havepractised....Differentbuyingsituationsinroleplays5.Presentingwork,inparticularbringingtheatre,drama&flair6.ProtectingworkbyovercomingobstaclesandresolvingconflictA7.Feelpassion,courage&convictionforthecauseofsellinggreatwork8.HavethetenacityofbulldogswhenitmattersKSA’sExample:SellingK1.KnowKSAExercise
KSA練習(xí)
ThinkaboutatrainingsessionyouhavejustconductedorareduetoconductandwritedowntheKSAyoumustdeliverforsuccess improvedperformancebackonthejob
試著回想一個(gè)你剛參與或正要參與過的訓(xùn)練,并寫下 成功必備的知識(shí),技巧及態(tài)度
在回到工作崗位後改善工作表現(xiàn)KSAExercise
KSA練習(xí) ThinkabouTypesOfTrainers
訓(xùn)練者的種類KeyDimensions主要條件k *
K Knowledgeandexperienceofsubject
對(duì)主題的知識(shí)及經(jīng)驗(yàn)s *
S Teachingskills
傳授技巧a *
A Attitude-concernforneedsforlearners
態(tài)度-關(guān)心學(xué)習(xí)者的需要TypesOfTrainers
訓(xùn)練者的種類KeykTypes:LowKnowledge&ExperienceOfSubject
k型態(tài):較少的知識(shí)及經(jīng)驗(yàn)High高Low低Concern關(guān)心Low低High高Skills技巧kTypes:LowKnowledge&TheEndearingBumblerk.s.A.ThePersuaderk.S.A.TheArrogantCharlatank.S.a.TheIncompetentk.s.a.kTypes:LowKnowledge&ExperienceOfSubject
k型態(tài):較少的知識(shí)及經(jīng)驗(yàn)High高Low低Concern關(guān)心Low低High高Skills技巧TheEndearingThePersuaderTheAssumption
假設(shè)OurTrainershaveanappropriateknowledgeandexperienceoftheirsubjectmatter-theyareall對(duì)於訓(xùn)練的主題,我們的訓(xùn)練者有足夠的知識(shí)及經(jīng)驗(yàn)
KOriftheydon’twhenfirstasked,theydotheirhomework!或者,如果在他們第一次被問及時(shí)不知道的話,他們便會(huì)回家作功課!Assumption
假設(shè)OurTrainershavTheHumbleExpert謙卑的講師K.s.A.TheOgilvyTrainer奧美的講師K.S.A.TheDirectiveInstructor命令式的講師K.S.a.TheBoringLecturer無趣的講師K.s.a.KTypes:HighKnowledge&ExperienceOfSubject
K型態(tài):較多的知識(shí)及經(jīng)驗(yàn)High高Low低Concern關(guān)心Low低High高Skills技巧TheHumbleTheOgilvyTheDirectTheBoringLecturerK.s.a.
無趣的講師Oftenahighlyplacedexpert
通常是身經(jīng)百戰(zhàn)的專家Likestobeseenassupportingtraining
希望被視為支援性的訓(xùn)練
It’spartofourculture
這是我們文化的一部份Lacksskills.Tendstousenotesratherthanoverheads
缺乏技巧.多半是使用講義而非投影片Oftenapprehensiveandnervousinside
內(nèi)心通常焦慮,恐懼的TheBoringLecturerK.s.a.
Participantsoftenfallasleep參加者通常會(huì)睡著TheBoringLecturerK.s.a.(Cont’d)
無趣的講師(續(xù))Doesn’thavethetimeorinclinationtoprepare
沒有時(shí)間或意愿來準(zhǔn)備
Thesepeopleareheretolearnfrommeandhere ismymessagefromonhigh
這些人是來這里向我學(xué)習(xí)的,而這正是我想要傳 達(dá)的ParticipantsoftenfallaslStickstohismaterialortrainingprocedurerigidly
一成不變的順著他的教材或訓(xùn)練方式Rarelyallowsanyvariationineithercontent,structureortiming.Ormuchparticipation
對(duì)於他的內(nèi)容,架構(gòu)或時(shí)間很少有變化.也不是參與式的Oftenhasbigdecksofacetateswhichparticipantsseewithhorror
通常帶著一大疊投影片,被參與者認(rèn)為畏途CalledBrian
叫作“Brian”Participantscangetfrustratedandangry參加者通常會(huì)感到沮喪及生氣TheDirectiveInstructorK.S.a.
命令式的講師StickstohismaterialortraiB
Briefing(簡介)R
Resources(資源)I
Instructions(指引)A
Application(運(yùn)用)N
Notes(作筆記)B Briefing(簡介)A Activity(活動(dòng))L
Learning(學(xué)習(xí))I
Involvement(參與)C Consultation(諮詢)E Evaluation(評(píng)估)A Activity(活動(dòng))TheHumbleExpertK.s.A.
謙卑的講師Recognisedexpert
公認(rèn)的專家Soconcernedaboutthegroupandtheirlearningrequirementsthatheisself-effacingandcaneasilygooffontangents
關(guān)心學(xué)習(xí)者及他們的需求,是個(gè)行動(dòng)主義者,可以很容易的突發(fā)奇想TheHumbleExpertK.s.A.
謙Participantshavetoworkveryhardtoextractthelearning參與者必需非常努力的粹取學(xué)習(xí)的精華TheHumbleExpertK.s.A.(Cont’d)
謙卑的講師(續(xù))Lackofteachingskillsmakeshimappearapologetic,longwinded,disorganisedandrepetitive
缺乏教學(xué)的經(jīng)驗(yàn)使他變得謙卑,冗長,較無組織,且一直重覆ParticipantshavetoworkveryWhereWeWantToBe
我們想往何處TheOgilvyTrainer奧美的講師K.S.A.WhereWeWantToBe
我們想往何TheOgilvyTrainerK.S.A.
奧美的講師Deepknowledge,experienceandunderstandingofsubject
對(duì)訓(xùn)練主題有足夠的知識(shí),豐富經(jīng)驗(yàn)及了解Knowsavarietyoftrainingtechniquesandmethodsandknowshowandwhentousethem.
擁有許多訓(xùn)練技巧及方法,并且知道該在什麼時(shí)候來仍擻TheOgilvyTrainerK.S.A.
Participantslearn,havefunandapplythelearningbackonthejob參加者快樂的學(xué)習(xí)到了東西,并且在回到工作崗位後也能將所學(xué)的運(yùn)用在工作上TheOgilvyTrainerK.S.A.(Cont’d)
奧美的講師(續(xù))CalledAliceasmuchasBrian
被稱作是"Alice"也被稱作是“Brian”Strongconcernforlearners
對(duì)學(xué)習(xí)者有強(qiáng)烈的關(guān)心Participantslearn,havefunaSettingObjectives
設(shè)定目標(biāo)SettingObjectives
設(shè)定目標(biāo)Identifyneeds確認(rèn)需求Designtheprogramme設(shè)計(jì)課程Setobjectives設(shè)立目標(biāo)Selectmethodsofmeasurement選定評(píng)估方法Measurethechangeinperformance評(píng)估行為/表現(xiàn)上的改變Runtheprogramme硒俴諺最TheTrainingCycle
訓(xùn)練循環(huán)圖IdentifyDesigntheSetSelectmKnowledge,SkillsandAttitudes
知識(shí),技巧及態(tài)度Knowledge,SkillsandAttitude設(shè)定目標(biāo)培訓(xùn)課件RequirementsForLearning&SubsequentChangeInBehaviourBackOnTheJob
針對(duì)訓(xùn)練後的學(xué)習(xí)及改變工作行為的要求Head-Knowledge頭-知識(shí)Participantsneedtoknowandunderstandthetopic參加者必需知道并了解主題Hands-Skills手-技巧
Participantsneedtohavepractisedtheskillsinahands-onwayinaprotectedenvironment參加者必需實(shí)際地練習(xí)技巧Heart-Attitudes心-態(tài)度Participantsneedtowanttodosomethingdifferentandtofeelconfidentintheirheartsthatitwillbeworthwhile參加者必需有心想要改變,并對(duì)它的價(jià)值深具信心.RequirementsForLearning&SuCommon&ProblematicAttitudes
共通及有問題的態(tài)度Junkie:Trainingismybirthright-that’soneofthereasonsIjoinedO&M..Sofaryouhaveletmedown-youhaven’tgivenmeenough....andbythewaynevercan
JunKie:
訓(xùn)練是我的權(quán)利 那也是我進(jìn)入奧美的其中一個(gè)原囚,到現(xiàn)在為止,你們己經(jīng)讓我失望.你們給我的根本不夠.....以這種方式看來,永遠(yuǎn)不可能足夠
Escapist:Trainingisfunandgetsmeawayfromthedailygrind.Whatgoesoninthetrainingsessionbearsnorelationtotherealworldbackattheoffice
Escapist:
訓(xùn)練很有趣,而且可以讓我遠(yuǎn)離我的日常工作,但訓(xùn)練的內(nèi)容和我的日常工作似乎都沒有關(guān)連性.Whatcanwedoaboutthese?
我們?cè)撛觞N辦呢?Common&ProblematicAttitudesIfYouHitaCynictheCompetenciesStoryUsuallyDisarms
如果你遇到一個(gè)憤世嫉俗的人
通常先化解敵意Idon’tknowwhyI‘mherebecauseIammuchmoreexperienced/smarterthaneveryoneelse我不知道為什麼我會(huì)在這里,因?yàn)槲冶葎e人都聰明而且我的經(jīng)驗(yàn)也比別人都來的豐富IfYouHitaCynictheCompeteWeHaveToAssumeOurPeopleAreAlreadyHighlyCompetent.....…
我們必需假設(shè)我們的員工已經(jīng)有很好的能力Competence有能力Incompetence沒有能力WeHaveToAssumeOurPeopleA........ButToLearnTheyNeedToBeinaStateofConsciousCompetence
......但為了要學(xué)習(xí),他們必需身處在一個(gè)有意識(shí)有能力的狀態(tài)下Unconscious無意識(shí)Conscious有意識(shí)Conscious有意識(shí)Unconscious無意識(shí)Competence有能力Incompetence沒有能力........ButToLearnTheyNeed
Improvedperformanceonthejob改善工作表現(xiàn)Competencies
能力Whenplanningaprogramme,writedownwhatyouwantparticipants,attheendofthesessionto
在計(jì)劃一個(gè)節(jié)目時(shí),寫下你希望參加者在課程結(jié)束後Knowingtheirheads
在他們的腦袋中學(xué)到了什麼Havepractisedwiththeirhands
身體力行了些什麼Feelintheirhearts
用心體會(huì)了些什麼KSAbuildtocompetenciesonthejob
知識(shí)/技巧/態(tài)度建立了工作的能力Theapplicationofcompetenciesdeliversaresult
運(yùn)用自己的能力才能達(dá)成結(jié)果
ImprovedperformanceonthejKSAExample:AdoptACountryK1.Knowtheregion&OMAPbetter2.Knowtheiradoptedcountry&O&Minthatcountryinconsiderabledepth3.UnderstandthedimensionsofworkingacrosstheregionwithpeoplefromdifferentculturesS4.Havepractisedlistening,inquiring,influencingandrelationshipbuildinginnonhometown/countryenvironment.5.Havepractiseddrivingtosolutionsonmajorclient/agencyprojectsincrosscountryteamsA6.Feeltheyarepartofanetworkoflikemindedpeople7.Feelabiteliteandrecognisedfortheirpotential8.WanttostayandbuildtheircareerswithO&M9.FeelencouragedtospreadtheirwingsandcontributemoreKSAExample:AdoptACountryKSA’sExample:SellingK1.Knowthatsellingisakeypartoftheirjobsandcareerprogression2.Understandhowtorecognise,nurture&protectgreatideas3.Knowhowtheirclientsbuyideas&actaccordinglyS4.Havepractised....Differentbuyingsituationsinroleplays5.Presentingwork,inparticularbringingtheatre,drama&flair6.ProtectingworkbyovercomingobstaclesandresolvingconflictA7.Feelpassion,courage&convictionforthecauseofsellinggreatwork8.HavethetenacityofbulldogswhenitmattersKSA’sExample:SellingK1.KnowKSAExercise
KSA練習(xí)
ThinkaboutatrainingsessionyouhavejustconductedorareduetoconductandwritedowntheKSAyoumustdeliverforsuccess improvedperformancebackonthejob
試著回想一個(gè)你剛參與或正要參與過的訓(xùn)練,并寫下 成功必備的知識(shí),技巧及態(tài)度
在回到工作崗位後改善工作表現(xiàn)KSAExercise
KSA練習(xí) ThinkabouTypesOfTrainers
訓(xùn)練者的種類KeyDimensions主要條件k *
K Knowledgeandexperienceofsubject
對(duì)主題的知識(shí)及經(jīng)驗(yàn)s *
S Teachingskills
傳授技巧a *
A Attitude-concernforneedsforlearners
態(tài)度-關(guān)心學(xué)習(xí)者的需要TypesOfTrainers
訓(xùn)練者的種類KeykTypes:LowKnowledge&ExperienceOfSubject
k型態(tài):較少的知識(shí)及經(jīng)驗(yàn)High高Low低Concern關(guān)心Low低High高Skills技巧kTypes:LowKnowledge&TheEndearingBumblerk.s.A.ThePersuaderk.S.A.TheArrogantCharlatank.S.a.TheIncompetentk.s.a.kTypes:LowKnowledge&ExperienceOfSubject
k型態(tài):較少的知識(shí)及經(jīng)驗(yàn)High高Low低Concern關(guān)心Low低High高Skills技巧TheEndearingThePersuaderTheAssumption
假設(shè)OurTrainershaveanappropriateknowledgeandexperienceoftheirsubjectmatter-theyareall對(duì)於訓(xùn)練的主題,我們的訓(xùn)練者有足夠的知識(shí)及經(jīng)驗(yàn)
KOriftheydon’twhenfirstasked,theydotheirhomework!或者,如果在他們第一次被問及時(shí)不知道的話,他們便會(huì)回家作功課!Assumption
假設(shè)OurTrainershavTheHumbleExpert謙卑的講師K.s.A.TheOgilvyTrainer奧美的講師K.S.A.TheDirectiveInstructor命令式的講師K.S.a.TheBoringLecturer無趣的講師K.s.a.KTypes:HighKnowledge&ExperienceOfSubject
K型態(tài):較多的知識(shí)及經(jīng)驗(yàn)High高Low低Concern關(guān)心Low低High高Skills技巧TheHumbleTheOgilvyTheDirectTheBoringLecturerK.s.a.
無趣的講師Oftenahighlyplacedexpert
通常是身經(jīng)百戰(zhàn)的專家Likestobeseenassupportingtraining
希望被視為支援性的訓(xùn)練
It’spartofourculture
這是我們文化的一部份Lacksskills.Tendstousenotesratherthanoverheads
缺乏技巧.多半是使用講義而非投影片Oftenapprehensiveandnervousinside
內(nèi)心通常焦慮,恐懼的TheBoringLecturerK.s.a.
Participantsoftenfallasleep參加者通常會(huì)睡著TheBoringLecturerK.s.a.(Cont’d)
無趣的講師(續(xù))Doesn’thavethetimeorinclinationtoprepare
沒有時(shí)間或意愿來準(zhǔn)備
Thesepeopleareheretolearnfrommeandhere ismymessagefromonhigh
這些人是來這里向我學(xué)習(xí)的,而這正是我想要傳 達(dá)的ParticipantsoftenfallaslStickstohismaterialortrainingprocedurerigidly
一成不變的順著他的教材或訓(xùn)練方式Rarelyallowsanyvariationineithercontent,structureortiming.Ormuchparticipation
對(duì)於他的內(nèi)容,架構(gòu)或時(shí)間很少有變化.也不是參與式的Oftenhasbigdecksofacetateswhichparticipantsseewithhorror
通常帶著一大疊投影片,被參與者認(rèn)為畏途CalledBrian
叫作“Brian”Pa
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