4P營(yíng)銷理論案例分析

4P營(yíng)銷理論案例分析D聯(lián)想中國(guó)區(qū)渠道業(yè)務(wù)部門還籌建了名為“大,以期提升合作伙伴收益,創(chuàng)造更大的生產(chǎn)力”,聯(lián)想集團(tuán)將其合作伙伴歸入了大聯(lián),CRM城管等,,大家,在大聯(lián)想體系內(nèi)得到復(fù)制,提升大聯(lián)想體系的整體競(jìng)爭(zhēng)力和凝聚力,創(chuàng)造更大的生產(chǎn)力。這是一種渠道策略的創(chuàng)新但能否持久仍面臨諸多挑戰(zhàn)。4.,人類將會(huì)怎樣?”這是一個(gè)令人印象深刻的廣告詞。聯(lián)想的廣、促銷相結(jié)合,這不僅為聯(lián)想帶來(lái)了良好的經(jīng)濟(jì)效益,對(duì)其品牌宣傳也產(chǎn)生了極好的社會(huì)效益。聯(lián)想的成功,最重要的內(nèi)應(yīng)就是對(duì)我國(guó)國(guó)情信息行業(yè),能很好的結(jié)合國(guó)情、產(chǎn)品定位、市場(chǎng)需求和品牌戰(zhàn)略,制定行之有效的市場(chǎng)策劃的,大,甚至一些好萊塢大片中也看到了很多聯(lián)想的身影。綜上,聯(lián)想集團(tuán)圍繞4P局和規(guī)劃,4P策略對(duì)于電子信息行業(yè)來(lái)說(shuō)意義重大4P激烈的市場(chǎng)競(jìng)爭(zhēng)中立于不敗之地。4PmarketingtheoryCaseStudy-Lenovo.Products.LenovoGroupundertheprinciplesof market segmentation to determine thegeographicalconsumerdemand,hasdevelopedavarietyoftargeted,multi-standardcomputerproducts to meet the needs of consumers atdifferent levels . Including the acclaimed ThinkPad notebooks ThinkCentredesktops,inaddition,LenovoalsoequippedwithThinkVantageTechnologiestheseproductssoftwaretools,ThinkVisionmonitorsandarangeofPCaccessoriesandoptions.InChina,Lenovo'sPCmarketshareofover30%.With the new technology , ease of use,personalized design and a wide range solutionswidelywelcomedbyusers.alsohasarichmarketforourproductline,including mobile handheld devices , digitalproducts,peripheralsandservers.prices.Lenovoproductshasbeentoestablishbrandimageandqualityofpricingprinciples.Lenovo is relying on the brand's support inorder to survive and develop in the competition. Companies are more willing tosacrifice short-term interests to capture thelong-termmarket,whichinturnenhancethecompany'sreputationandvisibility,tocreatetheirown"lowquality"reputation.Consumersare more concerned about the value of theproduct, sothatthecorevalueratherthanprice.Lenovointheunderstandingofthemarket,hasimplementedstrategiescanbesummarizedwithonesimplewords:."ThequalityofMaotai,Erguotouprice"coreissueiswhetheralltheproductstoberecognizedandacceptedbythemarket , and the price and performance acceptableconditions.Lenovo'ssuccessindomesticmarketalsopaidacertainprice,bothmustproduceagoodproductthanindevelopedcountries , but also have lower prices similarproductsindevelopedcountries.channel areas . Reasonable value chain toimprovethegeographicaldistribution,channelbusinesssectoriskeytothesuccessofLenovo'schannelstrategy. Theproductmarketingandproductdevelopmentaretwoaspects,setinkeyareassuchasHongKong'sre-exportcenterinthe world , enabling more channels ofinformationflow,themarkethasbecomemoreinternational, technical and personnel timely and effective access to thelatesttechnicalandmarketinformation,acomprehensivegraspofthelatestdevelopments,keepupwithinternationaltrends.ProductionbaseissetinlaborcostsandpricesaremuchlowerthanHongKong'sinlandareas,productioncostsaresignificantlyreduced.Also,withotherdomesticmanufacturerstodevelopcooperativerelationscommissionprocessing,bothtoavoidalotofinvestmentandinfrastructure,butalsotoensurethesupplywhenorderingincreases.LenovoChinatobuildachannelbusinesssectoralsocalled"bigLenovoDivision"affiliatedorganization in order to enhance thepartnershipincome,therebystrengtheningitschannelsystem.Theformationofthisdivisionisintended to " enhance the overallcompetitivenessandcohesionbigLenovocreatinggreaterproductivity,"LenovoGroupclassifieditspartnersagreatassociationsystem.Work currently undertaken to this end ,includingsolicitationforcooperativepartnerproductsandprojects.Manychannelshaveaverygoodself-developedproducts,suchasSMECRMmanagementsoftware,financialmanagementsoftware,electronicclassrooms,e-commercesoftware,e-inspectors,etc.,andhavemanyyearsofoperationalmanagementandsuccessstories,weallhopethattheseproductscanbefullexchangeandsharing,togetthesysteminalargeassociationcopy,enhancetheoverallcompetitivenessandcohesionbigLenovosystem,createproductivity.Thisisaninnovativechannelstrategy,motional aspects . " If you lose association,humanswillbelike?"Thisisanimpressivead.Lenovobrandpromotionalwayswith its own corporate image advertising productpromotion,marketingcombine,whichnotonlybringgoodeconomicbenefitsfortheassociation,itsbrandawarenessalsoproducedexcellentsocialbenefits.Lenovo'ssuccess,themostimportantistobeadeepunderstandingofChina'snationalconditionsandmakefulluseofenvironmental resources . In the information industry , can be a goodcombinationofconditions,productpositioning,market demand and brand strategy,developeffective marketing , Lenovo described assecond to none. Investment in ad above isconstantly increasing, and even some ofHollywoodblockbustershaveseenalotofLenovo'sfigure.In summary, the Lenovo Group