品牌管理服務商務PPT模板

1DigitalBrandManagementServicesMarch,20032BrandsarecriticalassetstoacompanyBrandValue

inBillionsCoca-Cola 70Microsoft 64IBM 51Disney 29McDonalds 25Ford 20Apple 5Amazon 3Brandsinmanycasescanrepresentonaverage35%ofacompany’smarketcapitalization50%+OfMkt.CapIsyourDigitalBrandProtected?3Growingcomplexityofdomainnameregistrationsdrivescustomertowardsoutsourcedservicesx192RegistriesRestricted

106countriesUnrestricted

86countries3Commercial

.com,.net,.org4Restricted

.edu,.gov,.mil,int.2Unrestricted

.info,.biz5Restricted

name,pro,aero,museum,coopDomainNames

243CountryCodetopleveldomains+ExistinggTLD’s+NewgTLD’s+MultilingualBrands+Services+Products+DivisionsCorporateDigitalAssetsRegistrationRequirements,LanguageBarrier,TimeZones,Currencies,RenewalDatesMultiLingualgTLD

130LanguagesMultilingualccTLD

130LanguagesDomainNamesManagementChallenges4Strategy“DomainNames–TheE-SigntoYourBusiness”…TedChamberlinGartner,Inc.Aug22,2001MonitorBuildManageSearchBestPractice…..DigitalBrandManagementServices5BestPractice

>>>Research…..

GlobalSearchonDomains–gTLDs/cCTLDs?TradeMarks,ServiceMarks,Brands,Domains,Slogans?RegistrantSearch?BrandPresence?HomePageContent?DigitalBrandManagementServices6OnlineBrandAnalysisReport:

DiscoverHongKongSearchMechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etc…Monitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,).Thesearehighlyrelevantinformation.…..May22,2003BrandPresenceBrandnameispresentwithinthefollowingparts

ofhomepages.CountPercent

body161796%

link1207%

meta503%

image131%

title10%

1680TotalHomePagesDomainsBrandnameappearsonthefollowingnumberofdomains.

(aggregatedbyTLD)CountPercent

COM1239%

CN516%

ORG516%

NET516%

INFO26%

CO13%

UK13%

31TotalDomainNamesHomePageContentBrandnameappearsonthefollowingnumberofhomepages.

(aggregatedbysitecategory)CountPercent

conventional166199%

porn121%

violence60%

gambling50%

hate00%

1680TotalHomePages7OnlineBrandAnalysisReport:

HongKongTourSearchMechanism:Crawling40million+registereddomainsand20million+homepages.SearcheachdomainandanalyzethecontentofthesitestodetermineifthesiteconductingeCommerce,containobjectionablecontent,sitealive,etc…Monitorifthebrandnameappearsineitherthedomain,sitetitle,metatags,text/link/logoonthehomepageforeachofthesites.Ifthereisahit,onecountisrecordedforthatspecificcategory(i.e.porn,hate,gambling,).Thesearehighlyrelevantinformation.…..May22,2003BrandPresenceBrandnameispresentwithinthefollowingparts

ofhomepages.CountPercent

body500084%

link203334%

meta63111%

image3065%

title140%

5922TotalHomePagesDomainsBrandnameappearsonthefollowingnumberofdomains.

(aggregatedbyTLD)CountPercent

COM2361%

INFO38%

UK38%

KR38%

NET38%

ORG38%

38TotalDomainNamesHomePageContentBrandnameappearsonthefollowingnumberofhomepages.

(aggregatedbysitecategory)CountPercent

conventional579198%

porn781%

violence541%

gambling311%

hate60%

5922TotalHomePages8BestPractice

>>>Manage…..

DomainRenewalManagementLockDownDomainsandStandardizeManageDNSDigitalBrandManagementServices日照銀屑病醫(yī)院，青島治療銀屑病醫(yī)院威海銀屑病醫(yī)院，青島銀屑病醫(yī)院煙臺銀屑病醫(yī)院，東營銀屑病醫(yī)院菏澤銀屑病醫(yī)院，濟寧銀屑病醫(yī)院德州牛皮癬醫(yī)院，煙臺牛皮癬醫(yī)院山東濟南銀屑病醫(yī)院，青島牛皮癬醫(yī)院淄博銀屑病醫(yī)院，日照銀屑病醫(yī)院9Netherlands(.nl)Colombia(.co)Paraguay(.py)CzechRepublic(.cz)Norway(.no)ElSavador(.sv)Portugal(.pt)Finland(.fi)SaudiArabia(.sa)France(.fr)

Morethan100countrieshavearestricteddomainregistrationprocess,including7ofthetop10markets(asmeasuredbyGDP)VRSNLocalPresencecanhelpyoutosatisfythisrequirements.SouthKorea(.kr)Germany(.de)Singapore(.sg)HongKong(.hk)Spain(.es)Hungary(.hu)Sweden(.se)Iceland(.is)Taiwan(.tw)India(.in)Vietnam(.vn)Australia(.au)Ireland(.ie)Boliva(.bo)Italy(.it)Brazil(.br)Japan(.jp)Canada(.ca)Jordan(.jo)Chile(