美國電子商務教育

美國電子商務教育

E-BusinessEducationintheUnitedStates林漳希德州理工大學信息系統(tǒng)與數量科學系zlin@May28-30,2001The1stChina-USWorkshoponElectronicCommerce提要E-Business與E-Commerce美國大學學怎么辦辦電子商商務專業(yè)業(yè)？美國大學學電子商商務課程程怎么設設置？美國大學學電子商商務教育育面臨什什么問題題？美國大學學電子商商務教育育給我們們的啟示示May28--30,,2001The1stChina-USWorkshoponElectronicCommerce1.E-Business與E-Commerce的區(qū)別E-Commerce–包括客戶戶，商業(yè)業(yè)伙伴與與代理商商之間的的交易E-Business–e-commerce加上內部部運營（Operationthatarehandledwithinthebusinessitself,duction,development,corporateinfrastructureandproductmanagement..）May28--30,,2001The1stChina-USWorkshoponElectronicCommerce2.美國國大學怎怎么辦電電子商商務專業(yè)業(yè)？市場導向向仍屬信息息系統(tǒng)專專業(yè)范疇疇設電子商商務課程程，或在其它課課程中增增加電子子商務內內容May28--30,,2001The1stChina-USWorkshoponElectronicCommerce商學院就業(yè)市場場學生教育管理理機構電子商務務教育的的市場導導向May28--30,,2001The1stChina-USWorkshoponElectronicCommerce公司里的的MIS專業(yè)畢業(yè)業(yè)生主管人員員MBAMS/MISMS/CS客戶應用軟件件項目商學院MIS專業(yè)設置置與電子商務務教育軟件開發(fā)發(fā)部門May28--30,,2001The1stChina-USWorkshoponElectronicCommerceNationalInstrument

對MIS新新雇員的的期望勝任（Competencies））主動（Initiative）進取與持持續(xù)（DriveandPersistence））合作性（（Collaboration）技術獲取取與使用用（AcquireandUseTechnology）對客戶成成功的關關注（FocusonCustomerSuccess）May28--30,,2001The1stChina-USWorkshoponElectronicCommerce美國前15名信信息系統(tǒng)統(tǒng)專業(yè)(2000)1.MassachusettsInstituteofTechnology(Sloan)2.CarnegieMellonUniversity(PA))3.UniversityofTexas–Austin((McCombs)4.UniversityofArizona((Eller)5.StanfordUniversity(CA))6.UniversityofMinnesota–TwinCities((Carlson)7.UniversityofPennsylvania((Wharton)8.NewYorkUniversity(Stern)9.UniversityofMaryland–CollegePark((Smith))10.UniversityofMichigan–AnnArbor11.GeorgiaStateUniversity((Robinson)12.UniversityofCalifornia––Berkeley((Haas)13.UniversityofCalifornia––LosAngeles((Anderson)14.PurdueUniversity–WestLafayette((Krannert)(IN))15.IndianaUniversity––Bloomington((Kelley)May28--30,,2001The1stChina-USWorkshoponElectronicCommerce3.電子商務務課程設設置美國大學學一般不不設電子子商務專專業(yè)。電子商務務是一門門課程，，或一個個專門化化。一些學校校不設電電子商務務課，但但在有關關課程中中根據需需要增加加了該課課程內容容May28--30,,2001The1stChina-USWorkshoponElectronicCommerce課程類別別基礎課程程（Fundamental））核心課程程（Core）選修課程程（Elective）包括與科科目有關關的課程程實習（Internship）May28--30,,2001The1stChina-USWorkshoponElectronicCommerceMIS有關交叉叉學科信息系統(tǒng)統(tǒng)（InformationSystems）Datacomm,,database,programminglanguage,client/servercomputing,,systemanalysisanddesign,etc..管理科學學（ManagementSciences）mathematicalprogramming,,optimization,operationresearch生產運營營管理（（ProductionandOperationsManagement））Decisiontheory,,organizationtheory,,etc.統(tǒng)計（Statistics）其它課程程Marketing,,finance,,management,,accounting,,b--law,economics,,etc.May28--30,,2001The1stChina-USWorkshoponElectronicCommerce電子商務務核心課課程應包包括什么么網絡技術術與互聯聯網（NetworkTechnologyandtheInternet）系統(tǒng)安全全（SystemSecurity））電子商務務系統(tǒng)開開發(fā)（ElectronicCommerceSystemDevelopment）電子商務務法律與與法規(guī)（（LegalIssuesinE-commerce）管理經濟濟學（ManagerialEconomics）May28--30,,2001The1stChina-USWorkshoponElectronicCommerce4.電電子商務務教育的的有關問問題電子商務務課程設設置面臨臨的問題題IS教教育者面面臨的問問題IS學生生面臨的的問題經濟發(fā)展展減緩的的影響May28--30,,2001The1stChina-USWorkshoponElectronicCommerce電子商務務課程的的設置問問題電子商務務課程調調整跟不不上電子子商務發(fā)發(fā)展速度度IT商業(yè)模型型與理念念電子商務務涉及面面太廣，，難以用用一本教教材中涵涵蓋May28--30,,2001The1stChina-USWorkshoponElectronicCommerce課程設置置面臨新新技術的的挑戰(zhàn)程序設計計語言::COBOLorVB?Answer::stateofquoandmovetothenewerone數據庫管管理系統(tǒng)統(tǒng):AccessorOracle?--Answer:depends網頁設計計:fromHTMLtoXML?--Answer:yes網站程序序設計::CGIorJSP?-Answer:JSP操作系統(tǒng)統(tǒng):UnixorWindows??-Answer:Both電子商務務模式--Forexample，P2PJava怎么了??MicroSoft’’sIE6.0hasstoppedthesupporttoJavaSUNneverhadalongtermplanforJavaThin-clienttrendwillcauseJava’’sdemandshrinkingMay28--30,,2001The1stChina-USWorkshoponElectronicCommerce如何滿足足工業(yè)界界的需求求NationalInstrument對新雇員員的新信信息技術術要求::

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MobilecommerceNote:Thehighlightedaredirectlye--businessrelevant..IntegrationTechnologySupplyChainManagementMicrosoft''s..NETmodelDesignPatternsSoftwaretestingReusablecodeDatawarehouseWebintegrationMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceIS教教育者面面臨的問問題問題1:FastchangingE--businessmarketvs.slowadapttoITamongmajorityseniorprofessorsSolution:Recruitjuniorprofessorswhoarejust““baked”問題2:Highdemandandlowsupply––4::1Solution:MoreISPhDstudents問題3:SupplyalwayslagsdemandMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceIS學生生面臨的的問題如何應付付變化中中的就業(yè)業(yè)市場該學什么么？誰雇我？？做什么工工作？工資？經濟情況況變化對對就業(yè)的的影響May28--30,,2001The1stChina-USWorkshoponElectronicCommerce經濟發(fā)展展減緩的的影響許多..com公司將關關閉電子商務務就業(yè)市市場將縮縮小對電子商商務教育育的可能能影響Morestudentswillturntoanotherdegreeintheuniversity,particularlymoreMISPhDprogramapplicantsTheadjustmentofMIScurriculaisinevitableMay28--30,,2001The1stChina-USWorkshoponElectronicCommerce5.美國國電子商商務教育育的啟示示對教育者者電子商務務教育必必須面向向市場，，由市場場推動電子商務務教育應應由教育育界與工工業(yè)界合合作課程設計計應兼顧顧各方面面需要：：不同同專業(yè)，，不同類類型生源源，信息息技術行行業(yè)，等等等。結論：實例分析析十分重重要必須緊跟跟最新信信息技術術必須實用用性與前前瞻性兼兼顧May28--30,,2001The1stChina-USWorkshoponElectronicCommerce美國電子子商務教教育的啟啟示對學生我該學些些什么??面向就業(yè)業(yè)揚長避短短因地制宜宜注重實踐踐能力怎么學？？課堂與實實踐相結結合May28--30,,2001The1stChina-USWorkshoponElectronicCommerce5.附附錄德州理工工大學（（TexasTechUniversity））的電子商商務課程程設置奧斯汀德德州大學學（UTAustin））MBA的電子商商務課程程設置麻省理工工大學（（MIT））MBA的電子商商務課程程設置電子商務務教材教學練習習項目（（Project）May28--30,,2001The1stChina-USWorkshoponElectronicCommerce德州理工工大學德州理工工大學商商學院4800studentsinCollegeofBusinessAdministration56faculties5departments:ISQS,Marketing,,Finance,,Management,,AccountingRanking:60+innorthAmericaDepartmentofISQS::信息系統(tǒng)統(tǒng)與定量量科學系系ThepioneerinsettingupMISprogramin1968Programs:Graduate:PhD,MS,MBA,ExecutiveMBAUndergraduate:BBA,,BSConcentrations:Statistics,MIS,POM,,NetworkManagementMay28--30,,2001The1stChina-USWorkshoponElectronicCommerce德州理工工大學的的MIS專業(yè)本本科生核核心課程程MIS與工具介介紹程序語言言Internet應用JavaClient//Server數據通信信數據庫實習系統(tǒng)分析析系統(tǒng)設計計項目管理理BBBCCCCCMay28--30,,2001The1stChina-USWorkshoponElectronicCommerce德州理工工大學的的MIS專業(yè)MS/MBA核心課程程基本計算算機應用用工具數據通信信程序設計計語言系統(tǒng)與信信息概念念決策與管管理遠程通信信技術應用策略略高級數據據通信高級系統(tǒng)統(tǒng)分析數據庫信息系統(tǒng)統(tǒng)設計MISMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceUTAustin的的MBA核核心課程程專門化::信息息管理((IM)核心課程程:MIS380N.2IMCOREI:ManagingInformationMIS380N.3IMCOREII:ManagingSystemsMIS380N.4IMCOREIII::DigitalEconomy&CommerceMIS380N.XIMCOREIV:RestrictedElective選修課Total32electivecoursesMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceUTAustinMBA的部分選選修課程程(信息管理理專門化化)About55%electivecoursesareine-businesscategory:HighTechnologyEntrepreneurshipIntroductiontoElectricCommerceInformationTechnologyStrategyandServicesManagingVirtualOrganizationsInformationandKnowledgeManagementAdvancedDataCommunicationsGlobalInformationTechnologyManagementDataMiningforMarketingManagingFinancialInformationManagingDigitalBusinessInformationResourcesinHealthServicesBiomedicalInformaticsComputerizedFinancialModelingIntellectualPropertyMarketingAnalysis&&DecisionMakingintheInformationAgeMarketingforTechnology--basedCompaniesOperations&MarketingStrategyintheDigitalAgeMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA核心課程程(E-Business&Marketing)I.Requiredcoresubjects15.810IntroductiontoMarketing15.561InformationSystems::FromTechnologyInfrastructuretotheNetworkedCorporationAndoneof:15.412FinancialManagement15.401FinanceTheoryI15.760IntroductiontoOperationsManagementII.Requiredtracksubjects15.567eBusiness15.973ProseminarineBusinessandMarketingAndoneof:15.579TechnologiesforeBusiness15.823MarketingandtheInternetMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA選修課程程(1)(E-Business&Marketing)InformationTechnologyElectives15.563InventingtheOrganizationofthe21stCentury15.564InformationTechnologyI15.568ManagementInformationSystems15.578CommunicationsandConnectivityAmongInformationSystems15.579TechnologiesforeBusiness(ifinadditiontosectionII)15.924CorporateStrategicOptionsEnabledbyInformationTechnologyMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA選修課程程(2)(E-Business&Marketing)Electivesforbreadth15.020CompetitioninTelecommunications15.315PlanningandManagingChange15.318LeadershipandChangeinOrganizations15.343ManagingTransformationinWork,Organizations,andSociety15.768ManagingServices::Concept,,Design,&&Delivery15.771J CaseStudiesinLogisticsandSupplyChainManagement15.912TechnologyStrategy15.935CorporateStrategiesandPracticesinServiceIndustries15.963CompetitioninInternetSoftwareMarketsMay28--30,,2001The1stChina-USWorkshoponElectronicCommerceE-Business教材E-Business&E-CommerceforManagers-H.M..Deitel,P.J.Deitel,,andK.SteinbuhlerPrincetonHall,2001E-businessmodel&Buildingane-businessOnlinemonetarytransactionsInternet,networktechnology,&&InternetsecurityOnlineoperations:marketingaffiliateprogram,e-customerLegal,ethical,socialandglobalissuesCasestudyComment:GoodforMBAstudents..Butcoverstoomuchinasinglebook.May28--30,,2001The1stChina-USWorkshoponElectronicCommerceE-commerce教材ElectronicCommerce–AManagerialPerspective-EfraimTurban,,JaeLee,,DavidKing,,andH.MichaelChungPrincetonHall,2000Internet-basedmarket,,businesses,,andconsumersInternettechnologiesElectronicpaymentsystemsLegalissuesECinfrastructureImplementationofECComment:AtypicalstructureofECcourse.May28--30,,2001The1stChina-USWorkshoponElectronicCommerceE-commerceSecurity教材ElectronicCommerce–Security,,riskmanagementandcontrol-MarilynGreenstein,andToddM.Feinman,McGrawHill2000EC&&independentthirdpartyRegulatoryenvironmentEDI,,ECandtheInternetRisksofECsystemsanditsmanagementNetworksecuritytechnologyE-paymentmechanismComment:Goodfocus.ThereisalimitinexpandingECtocoversuchdetails..May28--30,,2001The1stChina-USWorkshoponElectronicCommerce數據通信信教材提提要引言TelecommunicationandtheInternetNetworkapplicationande-commerce數據通信信基本原原理OSInetworkmodelRoutingandQoS網絡技術術與服務務LANs&backbonenetworksWANsandnetworkservices,InternetservicesWirelessnetwork網絡管理理NetworkmanagementprotocolsandtechnologyNetworksecuritymanagementSecurityissuesine--commerceMay28--30,,2001Th