大數(shù)據(jù)時(shí)代的酒店運(yùn)營(yíng)提升課件

1、 ConvergenceIndustry TransformationValue ChainIntegration Channel EnhancementDevelopmentImplementationEvaluationDesignAnalysis大數(shù)據(jù)時(shí)代酒店運(yùn)營(yíng)提升編寫(xiě)：姚小舟1Sales TeamSystem TeamConsultingTeamSI MU NetworkTeamAutomationSystemTeamEnterpriseNetworkTeamNI MUeBizCRMEIPR&D1、王大悟兩次曼谷之行2EUROPEASIAN. AMERICAS. AMERICAOCE

2、ANIAAFRICASCMERPEKP/EIP2、1840年的前夜與大數(shù)據(jù)3KMSEISEDMSSCMCRMNon-formal InformationEnterprise Knowledge/Information PortalEKP-EIPGWERP計(jì)算機(jī)+網(wǎng)絡(luò)4“鴻門(mén)宴”用大數(shù)據(jù)再分析數(shù)據(jù)化的DNA6PC+WINDOW到發(fā)掘非結(jié)構(gòu)數(shù)據(jù)，“相關(guān)關(guān)系”7“相關(guān)關(guān)系”模式下的9DW/CRMSuppliereCompanyIRM/RISGW/KMSERP/EIP3、未來(lái)十年的四個(gè)“核聚變”10eCRM200320042002SMSCMSPMS EIPERPSCM4、四個(gè)“核聚變”之一：數(shù)據(jù)化量化

3、一切11如同工業(yè)革命放開(kāi)物質(zhì)交易、流通開(kāi)放的、流通的數(shù)據(jù)是時(shí)代趨勢(shì)要求各國(guó)紛紛開(kāi)放數(shù)據(jù)大門(mén)Data gov 網(wǎng)站“數(shù)據(jù)公開(kāi)”運(yùn)動(dòng)12數(shù)據(jù)開(kāi)放在酒店客戶(hù)檔案餐飲特色SOP員工評(píng)估營(yíng)銷(xiāo)策略培訓(xùn)記錄挖掘、存儲(chǔ)、分享晨會(huì)記錄VIP接待檔案年度經(jīng)營(yíng)計(jì)劃13 Web SI - Web SI Consulting - Web Applications - Web Solutions e-Biz / M-biz - e-Biz Consulting - e- Biz Integration - e-Biz Solutions e-Biz Total - e-Total Consulting - e- Biz

4、Total Integration - e- Biz Total SolutionBusiness Value 100250120400Degree of Innovation Web build - Web Planning - Design/Component5、四個(gè)“核聚變”之二：泛在化14普通（適應(yīng)）化 VS 泛在化的酒店服務(wù)環(huán)境 情境 客房 餐飲泛在化客人走到何處，抵達(dá)之前都會(huì)把你最喜歡的餐廳最喜歡的酒店推薦給你而不是自己去尋找，體驗(yàn)會(huì)更好16傳統(tǒng)的個(gè)性化服務(wù) VS 泛在化體驗(yàn)20%判斷80%分析17傳統(tǒng)的個(gè)性化服務(wù) VS 泛在化體驗(yàn)F & B 案例“聽(tīng)口音北方人，不吃辣”“特別喜歡吃川菜”19CustomerCustomerCustomerCustomerCustomerCustomer5、四個(gè)“核聚變”之三：游戲化20大數(shù)據(jù)的核心法則“一個(gè)月前瀏覽過(guò)某種商品，21只有在“大數(shù)據(jù)”前提下游戲本質(zhì)：預(yù)期、互動(dòng)22餐飲案例“首因效應(yīng)”失靈：客人不點(diǎn)菜“好萊塢大片與烤雞”游戲化23G M:“今年年終獎(jiǎng)我?guī)ь^不要了”Lie To Me職業(yè)黑話(huà)24CustomerCustomerCustomerCustomerCustom