商務(wù)英語(yǔ)管理案例分析市公開(kāi)課金獎(jiǎng)市賽課一等獎(jiǎng)?wù)n件

1、班 第小組：姓名Alibaba阿里巴巴創(chuàng)始人：馬云第1頁(yè)CATALOGUE1、Company Profile and development process2、Alibabas management3、Why can MA YU run ALIBABA successfully？第2頁(yè)1、Company Profile and development process第3頁(yè)Alibaba , which was founded byMa Yun in 1999,isabusiness to businessonline trading marketplatformisChinabiggest I

2、nternet companiesandthe worlds second largestInternet companyCompany Profile第4頁(yè)Alibabathrough itsthree tradingmarketto helpmillions of people around the worldbuyers and suppliers todo business onlineCompany Profile第5頁(yè)InternationalMarketChinesetrading MarketJapanese MarketThreeonline tradingmarket:第6

3、頁(yè)Alibaba company headquarters established in Hong Kong, China established its headquarters in Hangzhou, China, and the establishment of overseas Silicon Valley, London and other branches, joint venturesCompany Profile第7頁(yè)In 1999, Ma Yun in Hangzhou to 500000 yuan venture, set up Alibaba websiteIn ,Al

4、ibabalaunched the Chinasupplierservice andAlibabapurchasers recommendedservice,andinternational purchasing groupWAL-MART,general electric,Markantand SobondAllianceDevelopment process第8頁(yè)In ,Alibabaimplementationof “TrustPassserviceIn May, the investment of one hundred million yuan to establishpersona

5、l onlinetradingmarket platformIn , Alibaba set up software development center in Hangzhou and cooperation with the construction of Chinas first Intel mobile wireless business platformDevelopment process第9頁(yè)In Alibaba Alipay establish and develop the company to pay a third-party e-commerce platform in

6、 In NovemberAlibabalisted in HongkongIn February , the German company Alibaba stocks on the high general offer. In May ,AlibabainUSAlisted.Development process第10頁(yè)第11頁(yè) 2、Alibabas management第12頁(yè)ABOUT ABILITY OF MANAGEMENTMotivate others.第13頁(yè)ABOUT ABILITY OF MANAGEMENTControl himself emotions.Humor. Go

7、od at speech.Good listener.第14頁(yè) ALIBABAS MANAGEMENTEnterprise mission: to create value, serve the society 第15頁(yè)ALIBABAS MANAGEMENTBusiness goal: become the industry leader 第16頁(yè)ALIBABAS MANAGEMENTExcellence, sustainable development 第17頁(yè)ALIBABAS MANAGEMENTCorporate values: the real assets is good custo

8、mer relations The most precious of all possessions is a positive enterprising, honesty and self-discipline Core competitiveness: technical services, market development第18頁(yè)ALIBABAS MANAGEMENTCompany staff set up scientific values, outlook on life and methodology第19頁(yè)ALIBABAS MANAGEMENTStaff values: go

9、od faith, teamworkCreate value outlook on life: employees, bring happiness, attitude is everything Methodology: employees loyal dedicated, enterprising 第20頁(yè)ALIBABAS MANAGEMENTObjective: innovation, efficient and reliable 第21頁(yè)3、Why MA YUN canrun ALIBABA successfully？第22頁(yè)P(yáng)rofessional skillsLearn from

10、book A keen market senseHigh level of values and world outlookFIVE CENTRAL SKILLSVIEWIMPACTSKILLS第23頁(yè)P(yáng)rofessional skillsProfessional skillsare the foundation of success.第24頁(yè) Ma Yun learn the Loyal from the book , so that ALIBABA Has a team with strong team cohesion.Learn from BOOK第25頁(yè)Market SenseWHY DOES IT IMPORTANT ？ A keen market senseMa Yun know who is the master of the internet , he run ALIBABA for the 85% small company who was believed as the master.第26頁(yè)“ALIBABA”Is not born by accidentHigh level of values and wo