高中英語 U1Reading language points課件 牛津必修4

1、2021/8/11 星期三1dvertisingAUnit 1Reading 22021/8/11 星期三2Language items2021/8/11 星期三3Revision (Fill in the blanks) Advertisements have become a part of our life. There are two main t_ of advertisements. One is called c _ advertisements, which are m_ to p _ a product or s _ .But they dont tell people th

2、e c _ truth. Another one is called PSAs, which are often placed for f_. They d_ with many s_ problems, which often affect public w_.romoteompletereeealelfareerviceypesommercialeantocial2021/8/11 星期三4Language focusbe used to do research on play tricks on share with encourage sb. to do sth. believe in

3、 lie for free protect from be aware of fall for 2021/8/11 星期三5_vt. vi.為.做廣告;為.宣傳2. _n. 登廣告的人(可數(shù))3. _n. 做廣告；廣告業(yè)(不可數(shù))：4. _n. 廣告；做廣告(根據(jù)含義的具體與抽象可用作可數(shù)或不可數(shù)名詞advertisementadvertiseadvertiseradvertisingadvertisement2021/8/11 星期三6The manager wants to_ for a new secretary.Cigarette _should be banned.A commerc

4、ial _ is one which someone has paid for to _ a product or service.I wrote a letter to the _to get more information about this new product.advertise B. advertisement C. advertiser D. advertisingADBAC2021/8/11 星期三7A advertisingB to be advertised C advertised D being advertisingIm here to apply for the

5、 position _ in yesterdays China Daily.2021/8/11 星期三81. We are so used to them be used to doing sth. get accustomed to used tohappened in the past be used to do sthe.g. I am not quite used to living here/city life. I used to live in Nanjing. Para one2021/8/11 星期三9Bamboo _ houses.1) 你以前常在星期天去釣魚。2) 從前這

6、里有一家餐廳。3) 竹子可以用來建造房屋。You _ on Sundays._ a restaurant here.used to go fishingThere used to becan be used to build4) 戰(zhàn)爭期間城堡用來作監(jiān)獄。During the war the castle _a prison.was used as2021/8/11 星期三10Ex: The new machine _production. However I_it.is used to increase; am not used to controllingis used to increas

7、ing; dont used to controlused to increase; dont used to controlused to increasing; am not used to control2021/8/11 星期三11So 1 so much/ many/ little/ few2 So occupied was she in her homework that she didnt realize that she was being watched by a stranger for a long time.2. We are so used to them that

8、we often do not even realize how many we see and hear in a day.2021/8/11 星期三12_ at the news that I didnt know what to say to comfort her. A. So sad she looked B. So sad did she look C. So sadly she looked D. So sadly did she look 2021/8/11 星期三13A that B when C what D itShe was so excited _ she got t

9、he news that she was admitted into Beijing university.2021/8/11 星期三143. I did some research on to share with you.research: 1) n. do/conduct research on:我正在做關(guān)于廣告的研究。2) V. to study商人研究市場很重要。I am conducting research on advertisements.Its important for a businessman to research the market.2021/8/11 星期三1

10、5share with: use sth. together withe.g. Id like to share my book with you.Practice1. She _ my troubles as well as my joys. A. shares with B. shares (in) C. spares2. Could you _some time to come to our art exhibition? 3. Do you carry a _ wheel in the back of your car? A. share B . spare c. share with

11、 BBB2021/8/11 星期三16An advertisement uses words and pictures to persuade people _ a product or service, or to _an idea.to buy believe B. buy believeC. to buy believe in D. buy believe in2. Newspaple, magazines, the internet,radio and television are the most _places to find them.A. common B. usual C.

12、normal D. ordinaryPara two2021/8/11 星期三171 persuade sb (not ) to do sth2 persuade sb into (out of ) doing sth3 persuade sb of sth4 persuade sb that1. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.persuade2021/8/11 星期三18即學(xué)即用I _ him t

13、o go with me, but I failed at last.A managed to persuadeB succeeded in persuadingC tried to persuade D gave up persuading 2021/8/11 星期三19 believe in: to have firm faith inMany people dont believe in God. Practice: believe /believe in I dont _ ghosts. I _ that stories of ghosts were made up by human

14、beings.believe inbelieve 2021/8/11 星期三202. A commercial advertisement is one which someone has paid for to promote a product or service.商業(yè)廣告是廣告客戶支付費用來促銷某種產(chǎn)品或者服務(wù)項目的廣告。不定代詞one 在定語從句中，可以用來表示或指代的是任何一種前文所提到的事物（可數(shù)名詞的單數(shù)形式）。這是一種泛指，說明事物的類別。2021/8/11 星期三21Her husband is a middle school teacher, one who is ver

15、y popular with young men.The wine shop that his grandfather used to have fifty years ago was one which could be found in every small town in England. one = a middle school teacherone = a wine shop2021/8/11 星期三22考例 There is still a copy of the book in the library. Will you go and borrow _? No, Id rat

16、her buy _ in the bookstore. (陜西2007)A. it; one B. one; oneC. one; it D. it; it2021/8/11 星期三23你知道嗎？Adapting to new environment is a basic skill in life, _ you must learn even at an early age.A that B one C what D it2021/8/11 星期三24paid offAfter years of hard work, his efforts finally _.2. He will _ th

17、e money in monthly instalment3. Just to satisfy my curiosity, how much did you _ your car?pay backpay for2021/8/11 星期三253. PSAs are run for free for free: free of charge/without paymentYou can take the ticket for free.每個孩子都會得到一本免費的書。 Every child will get a book for free.2021/8/11 星期三26be meant to Th

18、e celebration is meant to be in memory of the heroes who died in the time of war.拓展1 I mean to go shopping after class.2 What I said meant my being angry.2021/8/11 星期三273 He is a mean person and never gives anything to anybody.4 Ive tried all means but I failed at last.Those _ in the earthquake have

19、 been helped by the government in time.A affecting B affect C affected D have been affected2021/8/11 星期三281. There are laws to protect people from protect from keep sb./sth. safe fromWe should protect the earth from pollution.人們通常戴太陽鏡以妨眼睛被太陽灼傷。More similar phrases:People usually wear sunglasses to p

20、rotect their eyes from being burned by the tect/prevent (from) stop/keep from Para three2021/8/11 星期三29Effective measures should be taken to _ the young trees _ in no time.A protect; from being knocked downB keep; being knocked downC prevent; from knocking downD stop; being knocked down2

21、021/8/11 星期三302. we still must be aware of the skilful methods 1. be aware of: realizing sth. that existsEg. Are you aware of the importance of learning a foreign language?你知道是什么時候了么？be aware that: having knowledge of sth./sb.Eg. She became aware that something was burning.我很清楚吸煙有害健康。Are you aware o

22、f the time?Im well aware that smoking is bad for our health.2021/8/11 星期三312. Even if an ad does not lie lie: lied(pt,pp),lying(pres p) vt.說謊 to sb. about sth.She was lying! She lied to me about her age!lie: lay(pt) lain(pp) lying(pres p) vi.平躺He has lain in bed since this morning.lay: laid(pt,pp) l

23、aying(pres p) vt. 放置He laid his hand on my shoulder.Practice He _ the book on the desk and told me that he had _in bed for the whole morning. But I knew that he was _ to me.laidlainlying2021/8/11 星期三323. with the nice comment, remember the words freshest food, and make a mental connection with the f

24、ood in the grocery. (P3, lines 1-2) comment n. 評論、意見、評價 vt./vi. 評論2021/8/11 星期三33常用結(jié)構(gòu)： make a comment/comments on 對評論/評頭論足 no comment 無可奉告 comment on 對評論/評頭論足e.g. It is impolite to comment on others behind their back. 背后對他們評頭論足是不禮貌的。2021/8/11 星期三344. We must not fall for this kind fall for sth.: to

25、be trickedYou should be clever enough not to fail for his tricks.他說他是學(xué)生,我信以為真。 fall for sb.: be attracted to sb.They met, fell for each other and got married six weeks later. He said that he was a student and I fell for it.2021/8/11 星期三35 More phrases about fallfall down: The plan fell down because

26、it proved to be too expensive.failfall into sth:You can not fall into the bad habitsmoking a lot.develop sth.fall off:The production has fallen off since last month.decreasefall to doing sth:They fell to thinking about what had happened to them.begin to do sth.2021/8/11 星期三36Not all ads play tricks

27、on us _.however B. but C. although D. though2. PSAs use some of the same methods, like attractive pictures and clever language, but they are made _(serve) the public.3.Our government understands this and _ to educate people for many years.has used PSAs B. has been using PSAsC. uses PSAs D. used PSAs

28、Para fourDto serveB2021/8/11 星期三374. There are also PSAs_support public service projects, such as Project Hope.(還有一些公益廣告鼓勵人們支持公益事業(yè)項目，例如希望工程）that encourage people to encouraging people to 2021/8/11 星期三381. Not all ads play tricks on us though.play tricks on: play a joke on Eg. Children, as well as ad

29、ults, usually playtricks on each other on Halloween. 老師要求我們不要再捉弄對方了。The teacher asked us not to play tricks on each other any more.trick: v. trick sb. into doing sth.She tricked him into giving her all his money.2021/8/11 星期三392. PSAs aim to teach us and help us lead better lives.aim to do He aims t

30、o be a successful writer.lead/ live a lifeNowadays we are leading a happy life while our grandparents lived a hard one.2021/8/11 星期三403. There are also PSAs that encourage people to support encourage sb. to do sth.Eg. Dont encourage bad habits in a child.老師鼓勵她看英文電影。 The teacher encouraged her to wat

31、ch English films.2021/8/11 星期三411. Finally, I wish to tell you this: think about why you should do the things the ad suggests ,or buy the product or service the ad promotes.Para fiveEg.The company has launched a new massive campaign to promote its new motepromotion2021/8/11 星期三421 John wo

32、rked hard in the new department and soon got promoted.2 John has got promoted but he didnt mention _ when he gave me a call.A promotingB having promotedC having been promoted D being promoting 2021/8/11 星期三432. When it comes to ads, we must all use our intelligence and not be a slave to them!when it

33、 comes to當(dāng)談到，涉及到1When it comes to politics I know nothing.2 When it comes to repairing the car he is really a expert in the field.2021/8/11 星期三44知識拓展Intelligence. N intelligent . adjdiligence. N diligent. AdjIts not his intelligence but his diligence which is beyond others that won him popularity am

34、ong the young people.2021/8/11 星期三45 Consolidation:1. You should _ your books_ your desk-mate.2. I _ getting up early in the morning.3. I will never _ the words of door-to-door salesman.sharewitham used tofall forbe used to do research on play tricks onshare with encourage believe in liefor free pro

35、tect from intend tobe aware of connect with fall for 2021/8/11 星期三464. I never _ God.5. She _ the danger around her.6. You will get a book _.7. The teacher asked us to _ environment protection.8. The special clothes will _ you _ being attacked by wild animals.be used to do research on play tricks onshare with encourage believe in liefor free protect frombe aware of fall for believe