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1、 Anothermajorshift另一個(gè)重大轉(zhuǎn)變inthemodelforInternetcommerceconcernsthetechnologyavailableformarketing.Untilrecently,Internetmarketingactivitieshavefocusedonstrategiestopullcustomersintosites.Inthepastyear,however,softwarecompanieshavedevelopedtoolsthatallowcompaniestopushinformationdirectlyouttoconsumers
2、,transmittingmarketingmessagesdirectlytotargetedcustomers.Mostnotably,thePointcastNetworkusesascreensavertodeliveracontinuallyupdatedstreamofnewsandadvertisementstosubscriberscomputermonitors.Subscribers用戶cancustomize定制theinformationtheywanttoreceiveandproceeddirectlytoacompanysWebsite.Companiessuch
3、asVirtualVineyardsarealreadystartingtousesimilartechnologiestopushmessagestocustomersaboutspecialsales,productofferings,orotherevents.PART4(10points)Directions:Inthispartofthetest,thereisapassagewith10blanks.Foreachblank,pleasechoose務(wù)日32務(wù)日32上準(zhǔn)荘看個(gè)時(shí)疔=的ia005$-TTiesimpleactofsurrenderingatelephonenumber
4、toastoreclerRmaynotseemhamrTfulsomuchsothatmanyMnsumersdoilwithnoquestionsasked.YetthatcneactioncansetinmoliDnacascadeofsilentevents,asthatdatapointisacquired,analyzed,categorized,storedandsobdoerandoveragain.Futureatlacksonyourprivacymaycomefromanywhere,froiranyonewithmoneytopurchasethatphonenumber
5、yousurrendered.IfyaucloublmemultiplierefPecl,consideryoure-mailinbox,irilloaded/ithspamitsundoubtedlybecauseatsomepointintimeyouunknowinglysurrenderedyoure-mailtotnewrongwebsite.DoyoutunicycurtelephonenumberoracMresEishandleddifflenently?Acottageindustryotsmallcjompanieswilhnamesyouveprobablyneverhe
6、ardoilikeAcxiomorMerunbuyandstllyourper&onalinltirniatiointhewayotherccmmoditleslikeearnDrcattlefuturesarebartered.Youma/thinkyou-cellptioncisunlisted.butifeverorderedapizza,Ilmighlnotbe.MerlinisoneofmanycomnnercialdatatroKersthatadvertisessaleofirilistedplionenLimberscompiledfromvanoussourcesinclud
7、in?pizzadeiyenrcompaniesTheseunintendedurpnedictbiecansequ已nceslhalflov.fromsimplescliansmakeprivar/issuesdifficulttograsp,andgrapplewi1h.Itisliardtodeny,however,thatpeopletiehavedifferentwhentheyrebeingwatched.AnditiddiscimpossibletodenytlialAmencansarenowbeingwatchedmorethanatanytimeinlistory.完型答案
8、:Thesimpleactofsurrenderingatelephonenumbertoastoreclerkmaynotseemharmfulsomuchsothatmanyconsumersdoitwithnoquestionsasked.Yetthatoneactioncansetinmotionacascadeofsilentevents,asthatdatapointisacquired,analyzed,categorized把歸類,storedandsoldoverandoveragain.Futureattacksonyourprivacymaycomefromanywher
9、e,fromanyonewithmoneytopurchasethatphonenumberyousurrendered.Ifyoudoubtthemultipliereffect,consideryoure-mailinbox.Ifitsloadedwithspam,itsundoubtedlybecauseatsomepointintimeyouunknowinglysurrenderedyoure-malltothewrongWebsite.Doyouthinkyourtelephonenumberoraddressishandleddifferently?Acottageindustr
10、yofsmallcompanieswithnamesyouveprobablyneverheardof一likeAcxiomorMerlin一buyandsellyourpersonalinformationthewayothercommoditieslikecornorcattlefuturesarebartered.Youmaythinkyourcellphoneisunlisted,but訐youveeverorderedapizza,itmightnotbe.Merlinisoneofmanycommercialdatabrokersthatadvertisessaleofunlistedphonenumberscompiled收集fromvarioussources一includingpizzadeliverycompanies.Theseunintended,unpredictableconsequencesthatflowfromsimpleactionsmakeprivacyissuesdifficulttograsp,andg
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