閱讀理解之廣告類1

1、PAGE PAGE 4閱讀理解之廣告等應用文1. 2013四川卷Fun DayTo celebrate the Year of the snakeOrganised by Lam Tin Youth Centre and Kwun Tong High SchoolDate: 2 February 2013Time: 10 am5 pmPlace: Kwun Tong PlaygroundFee: $20 (buy three get one free)Programmes: drama, lion dance, magic show and ballet performanceHighligh

2、ts: 1) enter the lucky draw to win a digital camera 2) learn to make festival food Join us on the Fun Day! All are welcome! Free Soft DrinksNote: Tickets are available at the General Office of Lam Tin Youth Center For those who would like to be a volunteer, please contact Miss Olivia Wong one week b

3、efore the activity.31. What you have just read is a _. A. noteB. report C. schedule D. poster32. What is going to take place on 2 February 2013? A. A big event to welcome a Chinese new year. B. A social gathering to raise money for wildlife. C. A party for close friends to meet and have fun. D. A me

4、eting of Kwun Tong High School students.33. How much do you have to pay in total if four of you go together? A. $20.B. $40. C. $60. D. $80.34. Which of the following statements is true? A. Tickets are sold in Kwun Tong High School. B. Its unnecessary to take soft drinks with you. C. Free digital cam

5、eras are provided for everybody. D. Festival food will be served without extra charge.2. 【2012江蘇卷】 A What Would You Want Most on a Desert Island?This months survey shows people worldwide have a natural understanding of what they would need most if left alone on a desert island: Another person. And o

6、ne they know well. Respondents in all 16 countries surveyed said their spouse (調查對象) or partner would be their first choice to have with them. Perhaps this makes sense: An MP3 player cant help you find drinking water, your dog cant help you start a fire and who knows if George Clooney or Penelope Cr

7、uz has taken courses in wilderness survival training? Lets just hope the SOS sign you two build gets spotted sooner rather than later!My husband, of course! George Clooney wouldnt think Im as pretty as my husband does!Roseane, 42, BrazilMy MP3 player. I would not want my loved ones, including my pet

8、, to be left alone like this.Co-Co, 28, ChinaMy partner should be there to listen to me complain about the fact that we are left alone on an islandprobably due to some error he made.Julia, 25, Jordan56. According to the survey, people left alone on a desert island would most want their_.A. MP3 playe

9、r B. dog C. spouse/partner D. celebrity57. Which of the following is tree about George Clooney?A. He has been trained in wilderness survival. B. He may not be able to help you survive.C. He does not think Roseane is beautiful. D. He is the choice of most South African women.58. The survey results ar

10、e analyzed in terms of the respondents _.A. sex, age and nationalityB. race, nationality and sexC. marriage, age and raceD. age, sex and marriage3.【2012天津卷】Bicycle SafetyOperation Always ride your bike in a safe, controlled manner on campus(校園). Obey rules and regulations. Watch out for walkers and

11、other bicyclists, and always use your lights in dark conditions.Theft Prevention Always securely lock your bicycle to a bicycle rackeven if you are only away for a minute. Register your bike with the University Department of Public Safety. Its fast, easy, and free. Registration permanently records y

12、our serial number, which is useful in the possible recovery of the bike stolen.EquipmentBrakes Make sure that they are in good working order and adjusted properly.Helmet A necessity, make sure your helmet meets current safety standards and fit properly.Lights Always have a front headlightvisible at

13、least 500 feet in front of the bike. A taillight is a good idea.Rules of the RoadRiding on Campus As a bicycle rider, you have a responsibility to ride only on streets and posted bicycle paths. Riding on sidewalks or other walkways can lead to a fine. The speed limit for bicycles on campus is 15mph,

14、 unless otherwise posted. Always give the right of ways to walkers. If you are involved in an accident, you are required to offer appropriate aid, call the Department of Public Safety and remain at the scene until the officer lets you go.Bicycle Parking Only park in areas reserved for bikes. Trees,

15、handrails, hallways, and sign posts are not for bicycle parking, and parking in such posts can result in a fine.If Things Go WrongIf you break the rules, you will be fined. Besides violating rules while riding bicycles on campus, you could be fined for:No bicycle registration$25Bicycle parking banne

16、d$30Blocking path with bicycle $40Violation of bicycle equipment requirement $3536. Registration of your bicycle may help you _.A. find y our stolen bicycleB. get your serial numberC. receive free repair servicesD. settle conflicts with walkers37. According to the passage, what bike equipment is a f

17、ree choice for bicycle riders?A. Brakes.B. A helmet C. A headlight.D. A taillight.38. When you ride a bicycle on the campus, _.A. ride on posted bicycle paths and sidewalk B. cycle at a speed of over 15 mphC. put the walkers right of way firs D. call the police before leaving in a case of accident39

18、. If you lock your bicycle to a tree on the campus, you could be fined _.A. $25B. $30C. $35D. $4040. What is the passage mainly about?A. A guide for safe bicycling on campus. B. Directions for bicycle tour on campus.C. Regulations of bicycle race on campus. D. Rules for riding motor vehicles on camp

19、us.附錄一：廣告等應用文體的閱讀及答題技巧 信息尋找題、廣告閱讀題信息尋找題一般在應用文體中較常見，體現(xiàn)于查字典、閱讀廣告、公告、演出海報、車船航班時間表等之中。這類閱讀材料包含的某一方面的信息非常全面，能滿足各種人對信息的需求，但在高考試題中，常常是就某一方面提問，考生完全沒有必要從頭到尾仔細閱讀，因為材料中有很多冗余無效信息。做此類題時，宜采用“題干定全法”。即：先閱讀題干，然后根據問題要求，有針對性地閱讀相關部分快速尋找有效信息。廣告是閱讀理解題常考的一種題材。廣告屬應用文體。嚴格來說廣告屬快速尋找信息題。但是廣告有著其他快速尋找信息題不同的特點。廣告文體簡潔明快，省略了大量的詞語，達

20、到了篇幅小、信息多的目的。同時具有語言精練，形象性、鼓動性強的良好效果。廣告閱讀題多為細節(jié)理解題，關鍵在于正確理解廣告內容?？忌仨毦邆漭^強的語言運用能力，熟悉文化背景，利用各種手段（如：補全、聯(lián)想、推測等）正確解讀廣告的內容。通常運用“補全成分法”和“聯(lián)想推測法”兩種方法來解讀廣告的內容。做題方法同樣采用“題干定向法”。（1）補全成分法省略句在廣告體閱讀材料中大量出現(xiàn)，可以說廣告閱讀理解材料中大多數句子都是省略句。我們應結合全文語境及邏輯關系將省略句補全，從而更加準確地理解。如：Driver wanted. 根據文義，可將該句補充為：A driver will be wanted. (招聘一名司機)。（2）聯(lián)想推測法在些廣告時間、日期、地點、電話、票價等用了縮略詞，甚至一概沒有提及，這就需要考生前后連貫，充分想象，整體理解。搜尋已知信息，推斷語篇意義。為節(jié)省篇幅，特別是在商業(yè)廣告中，常使用縮寫詞，盡管有些縮寫不太規(guī)范，但卻常用，常見的縮寫詞有：Tel. =telephone number Ph. =phone Add (r). =address co. =company Ltd=Limited Max=maximum Min=minimumhr=hour