ss-origionals當(dāng)你完成這次培訓(xùn)將

1、Adidas originals visual merchandisingquickly training toolkits14/03/2012Footer2Once you complete this training you will:當(dāng)你完成這次培訓(xùn)你將：Understand the importance of the Brand Retail Standards and how to implement them理解品牌零售標(biāo)準(zhǔn)及怎樣去實施這些標(biāo)準(zhǔn)Know the contents of the latest Visual Merchandising Manuals了解最新版本陳列手冊

2、的內(nèi)容Be aware of the Global expectations of VM execution in stores明白店內(nèi)陳列執(zhí)行標(biāo)準(zhǔn)的全球期望14/03/2012Footer3Vm is the responsibility of all陳列是所有人的職責(zé)Brand retail standards 品牌零售標(biāo)準(zhǔn)Getting to know your store 了解你的店鋪Merchandising overview 陳列總覽Display & communication 陳列與宣傳Mannequin strategy 模特策略training modules培訓(xùn)模塊Bra

3、nd retailStandards品牌零售標(biāo)準(zhǔn)112345brand retail standards品牌零售標(biāo)準(zhǔn)getting to know your store了解你的店鋪merchandising overview陳列總覽display & communication陳列與宣傳 mannequin strategy模特策略14/03/2012Footer6Learning objectives 學(xué)習(xí)目標(biāo)By the end of this module, you will be able to:學(xué)完這個模塊，你將能夠：Know how to display products corr

4、ectly掌握正確陳列產(chǎn)品的秘訣Know how to dress mannequins掌握模特穿著的秘訣Know the display standards of a window掌握櫥窗陳列標(biāo)準(zhǔn)的秘訣Know how to handle lighting correctly掌握正確投射燈光的秘訣14/03/20127Introduction to brand retail standards 品牌零售標(biāo)準(zhǔn)介紹Drive traffic 提高客流Increase conversion 提升購買率Increase ATV 提升客單價Increase UPT 提升成交量14/03/2012Foo

5、ter8Introduction Objective 目的The successful running of any retail store is how to uphold a strong presentation of desirable products. If a store is presented to a consumer in an orderly fashion they are more likely to want to shop and explore what there is on offer.強烈的視覺呈現(xiàn)凸顯出令人滿意的產(chǎn)品，是所有零售店鋪成功運營的關(guān)鍵所在

6、。如果店鋪能呈現(xiàn)出整齊、潮流的形象給到顧客，那么顧客將會光顧該店并且購買商品。There are four key objectives in the purpose of upholding and maintaining Brand Retail Standards:有以下4個具體目標(biāo)去達(dá)成這一目的，并且維護品牌零售標(biāo)準(zhǔn)。Operational Excellence through a strong and tidy store it highlights a tight operational set-up 卓越運營- 通過強有力整齊的店鋪去凸顯嚴(yán)謹(jǐn)?shù)牧闶圻\作執(zhí)行2. Sharpen t

7、he Brand Image the sharper the store looks, the stronger the Brand is represented 敏銳的品牌形象- 敏銳的品牌形象是一個品牌強大的表現(xiàn)3. Consistency following all principles will mean across all stores we will achieve consistent product presentation 一致性- 執(zhí)行所有的原則將意味著所有店鋪將實現(xiàn)產(chǎn)品呈現(xiàn)的一致性Drive Sales ultimately consumers will want to

8、 shop a store where the product is presented in a premium fashion 推動銷售- 最終顧客將想去店鋪購買商品，因為那里的產(chǎn)品呈現(xiàn)特別潮流的時尚感14/03/2012Footer9Introduction Purpose 目標(biāo)The purpose of this manual is to help train and educate all members of staff on the different standards needed to maintain a store.這份指引的目標(biāo)是幫助培養(yǎng)/訓(xùn)練所有員工，學(xué)習(xí)不同的技

9、巧去維護店鋪陳列。There are two sides to each section within the manual to help structure the different processes within a store:這份指引包含2個部分的內(nèi)容，能幫忙處理店內(nèi)不同的流程方案：Preparation this will highlight all the processes that need to be implemented before handling stock on the shop floor準(zhǔn)備 這部分的內(nèi)容將強調(diào)，在店內(nèi)做陳列之前的準(zhǔn)備工作流程2. Pre

10、sentation - this will highlight how stock should be treated once it is then displayed on the shop floor陳列呈現(xiàn) 這部分的內(nèi)容將強調(diào)，怎樣將產(chǎn)品完美的陳列在店鋪內(nèi)Once every chapter and standard has been trained, all members of staff should then be able to maintain a high standard of presentation.當(dāng)所有的章節(jié)及標(biāo)準(zhǔn)培訓(xùn)過后，所有的員工將能執(zhí)行高標(biāo)準(zhǔn)的陳列效果Th

11、ese standards need to be imbedded within every retail store. Therefore every member of staff, management and visitor to the store needs to understand the standards and their importance.這些標(biāo)準(zhǔn)需要在每一家自營店鋪執(zhí)行。因此每一位成員/管理者，去到店鋪都需要懂得這些標(biāo)準(zhǔn)，及其重要性。14/03/2012Footer10Apparel preparation服裝 準(zhǔn)備 11Placing the tag at th

12、e back and at the bottom will allow for maximum amount of product displayed on fittings防盜扣安放在產(chǎn)品的背后及靠下的位置，要最大程度的考慮到產(chǎn)品陳列的安全性Ensure that only one type of security tag is used throughout the store確保在一家店內(nèi)只能使用一種防盜扣When putting the pin through the garment ensure it is placed through a seam, so as to not da

13、mage the garment當(dāng)釘防盜扣時，請確保是由拼接縫的地方穿過，這樣能防止產(chǎn)品被損壞When applying to premium garments e.g. Gortex, ensure it placed through a double seam 當(dāng)用于高端的產(chǎn)品時，比如：Gortex，請確保防盜扣使用2次Apparel preparation Security Tags防盜扣12Ensure all hung garments in the store are size cubed to highlight to the consumer the sizes availab

14、le請確保在店內(nèi)的所有掛裝產(chǎn)品都使用尺碼珠，并且尺碼珠和所展示的產(chǎn)品尺碼一致Make sure a full size run is always available on the shop floor when possible如果可以的話，請確保在店內(nèi)展示的產(chǎn)品是全尺碼出樣Ensure the correct size cubes are used for the correct age group/gender (kids size cubes do vary)請確保不同的產(chǎn)品使用其正確的尺碼珠Apparel preparation Size Cubes 尺碼珠Mens Size Cub

15、esInfants / Little Kids / Juniors Size CubesWomens Size CubesWomens Size Cubes (UK)13Steam the following items within a store:在店鋪以下事項中需要使用蒸汽熨燙：In-store and window mannequins, ensure all garments are fully steamed within an outfit店內(nèi)及櫥窗的模特，所有穿著的產(chǎn)品都需要蒸汽熨燙Front item of any forward facing article正掛及所有正面展

16、示的產(chǎn)品Sleeves of any side facing articles任何側(cè)面展示產(chǎn)品的袖子Apparel preparationSteaming 蒸汽熨燙14/03/2012Footer14APPAREL FOLDING 服裝 疊裝展示14/03/2012Footer1515When folding stacks of t-shirts use the basic fold 當(dāng)T恤使用基礎(chǔ)的疊法This simple fold will allow for easier maintenance這個簡單的疊放將更易于維護Ensure size stickers are applied

17、to all products on left hand side確保尺碼貼張貼在每件產(chǎn)品的左側(cè)Stack from smallest on top to largest on the bottom一棟產(chǎn)品由上至下為小碼到大碼Stacks should be a maximum of 10 t-shirts highMaximum of 10 t-shirts in each stack每棟產(chǎn)品最多陳列10件Apparel folding Basic T-Shirt Fold 基礎(chǔ)T恤疊法16Apparel folding Basic T-Shirt Fold 基礎(chǔ)T恤疊法123456717U

18、se this fold when stacking hoodies on tables當(dāng)陳列在展桌上時使用這種疊法Use of folding board allows for easy maintenance and consistency使用疊衣板將更易于維護并能保持一致性Maximum of 6 hoodies in each stack每棟產(chǎn)品最多陳列6件Stack from smallest on top to largest on the bottom一棟產(chǎn)品由上至下為小碼到大碼Ensure size stickers are applied to all products on

19、 left hand side確保尺碼貼張貼在每件產(chǎn)品的左側(cè)Apparel folding Hoodie Half Fold 戴帽衫的疊法14/03/2012Footer1818Apparel folding Hoodie Half Fold 戴帽衫的疊法12345678910111213141514/03/2012Footer1919Use this fold when folding hoodies into shelf spaces or cubes to highlight hoodie detail這種疊法適用于戴帽產(chǎn)品陳列在墻面或疊裝盒里去凸顯細(xì)節(jié)時Ensure the stack

20、 fits tightly in the space when they are positioned確保產(chǎn)品放置時的緊密性Maximum of 4 hoodies in each stack每棟產(chǎn)品最多陳列4件Stack from smallest on top to largest on the bottom一棟產(chǎn)品由上至下為小碼到大碼Ensure size stickers are applied to all products on left hand side確保尺碼貼張貼在每件產(chǎn)品的左側(cè)Apparel folding Hoodie Roll Fold 戴帽條紋衫的疊法Apparel

21、 folding Hoodie Roll Fold 戴帽條紋衫的疊法12345678910111213141514/03/2012Footer2121Apparel preparation Hanging Techniques 掛裝技巧Bikini / Swimsuit HangerBikini Hanger (NEO)Bra Hanger (Performance)Ensure straps are clipped into the hanger確保把肩帶收好放置在衣架卡槽內(nèi)Ensure top ties are clipped into the top of hanger取保上裝的肩帶收好

22、放置在衣架卡槽內(nèi)Ensure bottom is also clipped into the hanger確保下裝的帶子同樣收好固定在衣架上Can be used to either hang bikini tops or to hang the bottoms also可以用于比基尼的上下裝Ensure all ties are clipped in and nothing is hanging lose確保所有的肩帶系帶放置在衣架卡槽內(nèi)To be used on performance bras適用于SP的內(nèi)衣產(chǎn)品Tuck bra straps into clips on top of h

23、anger確保內(nèi)衣的肩帶收好放置在衣架卡槽內(nèi)Can also be used for bikini bottoms同樣適用于比基尼的下裝產(chǎn)品 14/03/2012Footer22Footwear鞋類14/03/2012Footer2323FootwearLacingWatch the Footwear Preparation video hereEach shoe should be completely re-laced when taken out the box每只鞋都需要穿鞋帶，當(dāng)從鞋盒拿出時Any design feature or large logo on the tongue

24、should be made visible to the customer by adjusting the laces任何鞋舌上的設(shè)計特點及大logo都需要通過調(diào)整鞋帶來呈現(xiàn)給顧客Laces should run over the eyelets and under (opposite to how they are when taken out the box)鞋帶需要由上至下穿在鞋孔里（與剛從鞋盒里拿出時相反的方向）Display the left shoe (depending on market) in the following sizes按照以下尺碼陳列左邊的鞋子在賣場里（取決

25、于市場）Mens UK 8.5Women UK 5.5Kids UK 3.5Infants 11Baby stay boxed14/03/2012Footer2424footwearLacing12345678910111213141514/03/2012Footer25Accessories配件14/03/2012Footer2626accessoriesBag Standards 包類標(biāo)準(zhǔn)Watch the Accessories Preparation video hereEnsure that bag is well stuffed in every pocket to appear

26、full確保包里有填充物以凸顯立體感All labels must be tucked inside the bag所有的標(biāo)簽要收納在包里Straps should presented as shown and not hanging lose 包帶需要如圖所示收納整齊，不可隨意散落27Accessories Bag Standards 包類標(biāo)準(zhǔn)12345678910111213141514/03/2012Footer2828accessoriesBag Standards 包類標(biāo)準(zhǔn)Watch the Accessories Presentation video hereEnsure that

27、 bag is well stuffed in every pocket to appear full確保包里有填充物以凸顯立體感Only the front item should be stuffed and remaining pieces flat packed behind僅正面的第一個包需要填充，后面的包需扁平整齊的排列All labels must be tucked inside the bag所有的標(biāo)簽要收納在包里Straps should presented as shown and not hanging lose包帶需要如圖所示收納整齊，不可隨意散落14/03/2012

28、Footer2929accessoriesBag Standards 包類標(biāo)準(zhǔn)1234567891011121314514/03/2012Footer3030accessoriesCap Standards 帽子標(biāo)準(zhǔn)Watch the Accessories Presentation video hereUse small accessory clips to hang accessories e.g. caps and hats使用小號配件夾用于陳列帽子的掛樣Ensure the clip is placed in the middle of the product so that it h

29、angs straight確保夾子放置在產(chǎn)品的正中間，以保持掛樣的整齊一致Create a gap between the pin and the clip to allow for the clip to hold the cap properly 建立夾子與掛鉤的間距一致，以更好的展示帽子14/03/2012Footer3131accessoriesCap Standards 帽子標(biāo)準(zhǔn)1112345678910514/03/2012Footer32Mannequins模特14/03/2012Footer3333mannequinsPreparation Choosing a mannequ

30、in outfit準(zhǔn)備 選擇模特的整套搭配Watch the Mannequins Presentation video hereEach concept/brand has its own specific mannequins, do not mix mannequins每個模特有它自己獨特的裝置，不要混合裝置模特Product displayed on the mannequin should be merchandised close by模特所穿著的產(chǎn)品，必須和鄰近器架展示的一致Ensure looks chosen reflect the styling of the specif

31、ic brand e.g. Originals should be stylized head to toe look確保搭配選擇能反映出特定的品牌性，比如：三葉草呈現(xiàn)整體搭配的風(fēng)格化14/03/2012Footer3434mannequinsPreparation Choosing a mannequin outfit 準(zhǔn)備 選擇模特的整套搭配1213141112345678910514/03/2012Footer35mannequinsDressing a mannequin 模特穿著35Each concept/brand has its own specific mannequins,

32、 do not mix mannequins每個模特有它自己獨特的裝置，不要混合裝置模特Ensure mannequin stands straight on its base, tighten the spigot if needed確保每個模特的地盤是朝前的，如有需要請擰緊螺絲Dress mannequin with care so as not to damage or chip the surfaces穿著模特時請小心，以免損壞或敲碎模特14/03/2012Footer36mannequinsDressing a mannequin 模特穿著3612345678910111213141

33、514/03/2012Footer37Windows櫥窗14/03/2012Footer3838Windows are the first point of communication with the consumer therefore they should always: 櫥窗是給最先顧客傳達(dá)重要信息的窗口，所以它必須 保持： Reflect brand identity 反映品牌標(biāo)識 Be tidy and clean 保持干凈整潔 Be priced correctly 正確標(biāo)價 Always ensure product is king 確保永遠(yuǎn)陳列重點產(chǎn)品 Adjust lig

34、hting to highlight mannequins and products 調(diào)整燈光去凸顯模特及產(chǎn)品 If a product sells out, replenish with highly stocked product to avoid customer disappointment 如有產(chǎn)品售罄，請更換為店內(nèi)庫存充足的產(chǎn)品，以免 顧客失望windowsBasic Principles 基本原則14/03/2012Footer39Lighting燈光14/03/2012Footer4040lightingBasic Principles 基本原則Position spotlig

35、hts onto front facing product, graphics or displays聚光燈需投射在產(chǎn)品、海報畫和陳列道具上Ensure that no spotlights are directed onto blank walls確保沒有聚光燈投射在空的墻面上Check regularly for spotlights that are not working and replace定期檢查聚光燈是否有損壞，如果有請立即更換Always ensure lights are moved after completing any kind of re-merchandising

36、如過更換陳列后應(yīng)立即調(diào)整燈光14/03/2012Footer41411234lightingBasic Principles 基本原則Getting to know your store212345brand retail standards品牌零售標(biāo)準(zhǔn)getting to know your store了解你的店鋪merchandising overview陳列總覽display & communication陳列與宣傳 mannequin strategy模特策略14/03/2012Footer43Instead of clear collections Originals product

37、 ranges are now driven by key looks as described below:Originals 產(chǎn)品范圍現(xiàn)在不按照清晰的系列劃分，而按照如下所述的Key Look 劃分：Getting to know your store Product Hierarchy 產(chǎn)品結(jié)構(gòu)StatementFootwearDenimTop FashionEnhanced FashionEnhanced Sport Core SportKidsJeremy Scott, Beckham, Opening CeremonyBlueCollege, etcFleece, Beckenba

38、uer, Superstar, etcadicolorInfants, Little Boys/Girls, Boys/girlsRange Segmentsexample14/03/2012Footer44MannequinsGetting to know your storeSpace & Layout Planning 空間和布局規(guī)劃ENTRANCEFootwearStatement &Top FashionOffensive LineKidsService AreaDenimMultimedia AreaEnhanced Sport &Core SportEnhanced Fashio

39、nKeyFootwear: Mens/ Womens/ unisexMultimedia area: mi originalsStatement & Top Fashion: Key concepts in line with marketing calendarEnhanced Fashion:Secondary concepts in line with marketing calendarDenimEnhanced Sport & Core Sport: adicolor, Premium BasicsService Area:Cash Desk KidsOffensive line:P

40、romotional lines & seasonal stories14/03/2012Footer45Enhanced FashionStatement & Top FashionOffensive LineFootwearGetting to know your storeSpace & Layout Planning 空間和布局規(guī)劃14/03/2012Footer46Multimedia AreaDenimEnhanced Sports & Core SportsService AreaGetting to know your storeSpace & Layout Planning

41、空間和布局規(guī)劃14/03/2012Footer47Getting to know your storeFixtures & Capacities 器架&容量Brand wallDenim wallmin x 7 articlesmax x 16 articlesideal x 12 articles 20 articles 6 pieces per optionBasics wall (a)min x 8 articlesmax x 15 articlesideal x 12 articles Basics wall (b)min x 10 articlesmax x 15 articlesi

42、deal x 12 articles Accessory laddermin x 2 articlesmax x 16 articlesideal x 8 articles Silhouette barmin x 4 articlesmax x 8 articlesideal x 6 articles 14/03/2012Footer48Gondolamin x 5 articlesmax x 7 articlesideal x 6 articles High volume gondolamin x 7 articlesmax x 12 articlesideal x 10 articles

43、Tables with railmin x 8 articlesmax x 16 articlesideal x 10 articles Three tables setmin x 8 articlesmax x 16 articlesideal x 12 articles High volume tablemin x 18 articlesmax x 26 articlesideal x 22 articles T - Standmin x 2 articlesmax x 16 articlesideal x 8 articles Getting to know your storeFixt

44、ures & Capacities 器架&容量14/03/2012Footer49Getting to know your storeFixtures & Capacities 器架&容量Licensed towermin x 5 articlesmax x 7 articlesideal x 6 articles Infants gondolamin x 10 articlesmax x 20 articlesideal x 14 articles Footwear tower10articlesCash desk14/03/2012Footer50Maximum capacity - 11

45、0 articlesCage - 11 articlesBox- 2 articlesMaximum capacity - 120 articlesCage - 11 articlesBox- 2 articles5 PanelGetting to know your storeFixtures & Capacities 器架&容量3 PanelMaximum capacity - 85 articlesCage - 11 articlesBox- 2 articles4 PanelMaximum capacity - 140 articlesCage - 11 articlesBox- 2

46、articles6 Panel14/03/2012Footer51It is important to always have every available size on the sales floor. Please use the chart below as guidance for each product type.Please note that the sizes displayed can vary slightly depending on the consumer type.銷售區(qū)域始終擺放全部可售尺碼的產(chǎn)品非常重要。請使用以下圖表作為每種產(chǎn)品的指導(dǎo)。請注意，所顯示的尺

47、碼根據(jù)消費者類型的不同會稍有差別。Getting to know your storeSize Management 尺碼管理14/03/2012Footer5214/03/2012Footer52Getting to know your storeSize Management 尺碼管理Flip Flops4 pairs per prongJackets1S | 1M | 1L | 1X4 totalHoods1S | 2M | 2L | 1XL6 totalTrack Tops1S | 2M | 2L |1XL6 totalPants & Shorts1S | 2M | 2L |1XL6

48、totalT-Shirts & Polos1S | 2M | 2L |1XL6 totalFolded productsJacketsDo not foldHoods1S | 2M | 2L | 1XL6 totalTrack Tops1S | 2M | 2L | 1XL6 totalPants & Shorts1S | 2M | 2L | 1XL6 totalT-Shirts & Polos2S | 3M | 3L | 2XL10 totalFootwear display sizesMens8.5 UKWomens5.5 UKHanging products14/03/2012Footer

49、53Merchandising overview陳列總覽312345brand retail standards品牌零售標(biāo)準(zhǔn)getting to know your store了解你的店鋪merchandising overview陳列總覽display & communication陳列與宣傳 mannequin strategy模特策略14/03/2012Footer54Merchandise in outfits e.g. jacket top pant以O(shè)utfit 形式陳列銷售，例如夾克 上衣 長褲Create clear color/outfit stories in each s

50、ection每個分區(qū)創(chuàng)造分明的色彩/Outfit 主題Cross merchandise coordinating footwear and accessories交叉陳列銷售配套的Footwear 和AccessoryFootwear that is cross merchandised should always sit within the footwear wall also交叉陳列銷售的Footwear 也應(yīng)該始終擺放在 Footwear Wall 內(nèi)Brand wall should highlight only one collection at a timeBrand Wall

51、 一次應(yīng)僅突展出一種系列產(chǎn)品Can be mixed genders可以混搭不同的性別MERCHANDISING OVERVIEWBrand Wall Statement / Top Fashion14/03/2012Footer55MERCHANDISING OVERVIEWBrand Wall CapacitiesFront face hanging productSide hanging product Accessories, footwear, bags & POS or folded productPOS, front & side hanging, folded productF

52、ront facing arms1 - 2 articles6-12 piecesSide hanging4 - 5 articles24-30 piecesAccessories 2-3 of the same bagFolded productT-shirts - 10 piecesPants - 6 piecesTops - 6 pieces14/03/2012Footer56MERCHANDISING OVERVIEWBasics Wall Core SportWomenMenGREENBLUEBLUEPINKYELLOWBLACKBLUENAVYWHITEWHITEREDPOS &

53、DUPLICATE STACKS OF PRODUCT14/03/2012Footer57Merchandise basic ranges e.g. adicolor 陳列銷售Basic 系列，例如adicolorMerchandise by gender then by colour按性別，然后按顏色陳列銷售Create clear colour blocks in each section每個分區(qū)創(chuàng)造分明的色塊Duplicate stacks of product and accessories in the top row boxes在頂排格子中疊放相同的產(chǎn)品和AccessoryMERC

54、HANDISING OVERVIEWBasics Wall Core Sport14/03/2012Footer58Merchandise by gender collection outfit按性別 系列 Outfit 陳列銷售Create clear a product and colour story in each section在每個分區(qū)建立清晰的產(chǎn)品和顏色主題Duplicate stacks of product and accessories in the top row boxes在頂排格子中疊放相同的產(chǎn)品和AccessoryCross merchandise coordina

55、ting accessories交叉陳列銷售配套的AccessoryMERCHANDISING OVERVIEWBasics Wall Enhanced Sport14/03/2012Footer59Merchandising overviewBasics Wall CapacitiesFolded product or accessoriesSide hanging productPOS and duplicate accessoriesFront face hanging productSide hanging rail4 - 5 articles24 - 30 piecesFront f

56、acing arm1-2 articles6-12 piecesFolded productT-shirts - 10 piecesPants - 6 piecesTops - 6 piecesStep arm1-2 articles6-12 piecesAccessories 2-3 of the same bag14/03/2012Footer60Select a key look 選擇一個醒目的外觀Merchandise by gender then outfit i.e. jacket top pant按性別，然后按Outfit 陳列銷售，即，夾克 上衣 長褲Dress a manne

57、quin with the product merchandised on the bar and position adjacent將Silhouette Bar 上陳列銷售的以及擺放在旁邊的產(chǎn)品穿在 Mannequin 身上MERCHANDISING OVERVIEWSilhouette Bar14/03/2012Footer61MERCHANDISING OVERVIEWSilhouette Bar - CapacitiesHanging product2 - 4 articles 12 - 24 piecesFront face hanging productColumn or wal

58、lMannequin14/03/2012Footer62Merchandise one product type or similar sized product per accessory ladder每個Accessory Ladder 陳列銷售一種產(chǎn)品或相同尺碼的產(chǎn)品Can also merchandise one clear story per ladder but ensure product is still blocked horizontally每個Ladder 可陳列銷售一個主題清晰的產(chǎn)品，但需確保產(chǎn)品橫向成塊Do not mix product type on one ro

59、w同一排上不要混合不同的產(chǎn)品類型MERCHANDISING OVERVIEWAccessory Ladder 14/03/2012Footer63MERCHANDISING OVERVIEW Gondola - CapacitiesCoordinating accessoriesSide hanging product Gondola graphic or mirrorVolume accessories / footwearHanging product5 7 articles30 - 42 piecesGondola endFootwear 3 - 6 articles(2 per she

60、lf)Accessories8 articles(based on caps)Bags Max to 2 per shelf14/03/2012Footer64Merchandise in outfits i.e. jacket top pant以O(shè)utfit 形式陳列銷售，例如夾克 上衣 長褲Create clear product and color stories建立清晰的產(chǎn)品和顏色主題Cross merchandise relevant footwear and accessories交叉陳列銷售相關(guān)的Footwear 和AccessoryIf there is sufficient