商務(wù)英語(yǔ)口語(yǔ)實(shí)訓(xùn)(上冊(cè))Unit09Price精課件

1、Unit Nine Price商討價(jià)格Part one Warm-up: (1) As a buyer, if you are going to lower the price of the products of the seller, what and how would you say to him? Discuss this question with your partners. Reference AnswersI think you are well informed about the market for laptops. Some American firms are of

2、fering the same products at much lower prices. 我認(rèn)為你們已充分了解市場(chǎng)上筆記本電腦的行情。一些美國(guó)公司以更低的價(jià)格提供相同的產(chǎn)品。Your price is still on the high side even if take quality into consideration. 即使我們考慮到質(zhì)量問(wèn)題，你們的價(jià)格還是偏高。Compared with other suppliers, your price is rather on the high side. Are you negotiable? 與其它供應(yīng)商相比，你們的價(jià)格相當(dāng)高。在價(jià)格

3、方面可以商量嗎？ Key Word(s)：negotiate the price 商談價(jià)格Lets talk about the price, whats your quotation?我們討論一下價(jià)格問(wèn)題吧，你們的報(bào)價(jià)是多少？ Negotiate the price and a discount.商討價(jià)格和折扣。We need to negotiate the price.價(jià)錢(qián)上還需要談?wù)?。We would like to negotiate the price first.我們希望先商談一下價(jià)錢(qián)。Key Word(s)：best price/minimum price/rock botto

4、m price/bedrock price/base price 最低價(jià)Whats your best price for that item? 這種貨你們最低價(jià)是多少？Sorry. This is our best price.對(duì)不起，這是我們最低的價(jià)格了。Is this your best price?這是你們的最低價(jià)嗎？Key Word(s)：unit price 單價(jià)Unit price is the price of every piece of commodity.單價(jià)是每單位商品的價(jià)格。Thirteen dollars is the unit price.單價(jià)為十三美元。The

5、unit price is eighty U. S. dollars.每對(duì)的單價(jià)是八十美元。The quantity and the unit price are stipulated in each contract.商品的數(shù)量和單價(jià)在每份合同中都有詳細(xì)規(guī)定。Key Word(s): acceptable price Well place a big order if your price is acceptable .如果你方價(jià)格可接受，我們將下一個(gè)大訂單。If the price is acceptable we would like to order now.如果價(jià)格合適，我們現(xiàn)在就想

6、訂貨。If you find the above price acceptable, please fax us for our confirmation.如上述價(jià)格可接受，請(qǐng)傳真給我方以便確認(rèn)。Key Word(s)：unacceptable priceYour price is unacceptable, Mr. Smith.史密斯先生，你方價(jià)格實(shí)在是難于接受。If your price is unacceptable, our end-users will turn to other suppliers.假如您的價(jià)格讓人難以接受，我們的客戶就會(huì)轉(zhuǎn)向其他的供給商。But you must

7、realise that at this price our margin is unacceptable.但你要認(rèn)識(shí)到，我們的利潤(rùn)是無(wú)法接受的。Key Word(s)：reasonable priceThese jeans are on sale at reasonable prices.這些牛仔褲正以一個(gè)合理的價(jià)格出售。My friend knows where he can pick up a good used car for you at a reasonable price.我朋友知道他能在哪兒以合理的價(jià)格為你買(mǎi)一輛好的二手車(chē)。We focus on high-quality pr

8、oducts at reasonable price, as well as excellent service and reliable reputation.我們專注于高品質(zhì)的產(chǎn)品以合理的價(jià)格，以及優(yōu)質(zhì)的服務(wù)和可靠的聲譽(yù)。Key Word(s)：come to terms 妥協(xié)；達(dá)成協(xié)議；談好條件If you are prepared to cut down your price by 5%, we might come to terms. 如果責(zé)方愿意減價(jià)8%，也許能達(dá)成交易。If you insist on this price, we can hardly come to terms

9、.如果你堅(jiān)持你方價(jià)格，我們很難達(dá)成交易。Should you be prepared to reduce your price we might come to terms. 你們一旦準(zhǔn)備好降價(jià)我們就可以談條款了。Part Three Classroom ActivitiesClassroom Activity 11. You make Mr. Smith, an American businessman, an offer for the article which sells well in the European market. And he accepts your general

10、terms and conditions. Make a dialogue in pairs on the given situation.Sample DialogueA: Good morning.B: Good morning. Its our pleasure to have you at our product launch. I hope our products can make this product launch energetic.A: I hope so. This new product sells well in European market.B: I think

11、 it will be in great demand in your market.A: What is the price?B: Articles of this description cost on an average two thousand dollars each.A: That is far more costly than I expected.B: The quotations in our price list are the cheapest. Moreover, the dearer the article, the better it is.A: Im afrai

12、d the price is unacceptable.B: What price did you offer for it?A: Will you reduce your price by 10%? I think it is a fair price.B: OK. Ill respond to your counter-offer by reducing our price by 10%. Fine quality and reasonable price will help push the sales of the products.A: Its been a pleasure to

13、do business with you, Mr. Smith.B: The pleasure is ours. Classroom Activity 22. You make Mr. Brown an offer for the article which sells well in the American market. And Mr. Brown counter-offers at a much lower price. After a bargaining, you allow him a quantity discount and you meet each other half

14、way. Make a dialogue in pairs on the given situation.Sample DialogueA: Would you please let us know about your prices? The amount of our offer depends largely on your prices.B: Here are our latest price sheets. Would you like to have a look?A; Im waiting for your offer.B: Our offer is $120 per piece

15、 of carpet, FOB Tianjin.A: Thats a high price! It will be difficult for us to make any sales.B: My offer was based on reasonable profit, not on wild speculations. You know the price of the wool has gone up since last year. Our price is relatively favorable. A: We cant accept your offer unless the pr

16、ice is reduced by 5%.B: I appreciate your counter-offer but find it too low.A: Its unwise for either of us to stick to ones own price. How about meeting each other half way, and in that way business can be concluded.B: All right. $115 per piece. Moreover, weve kept the price close to the costs of pr

17、oduction.A: Could you please renew your offer for 2 days further?B: Our offer remains open for 3 days. Classroom Activity 33. You make Mr. Brown an offer for the article which sells well in the American market. And Mr. Brown counter-offers at a much lower price. But you stick to your quotation and r

18、efuse him a discount. Make a dialogue in pairs on the given situation.Sample DialogueA: Would you please let us know about your prices? The amount of our offer depends largely on your prices.B: Here are our latest price sheets. Would you like to have a look?A; Im waiting for your offer.B: Our offer

19、is $120 per piece of carpet, FOB Shanghai.A: Thats a high price! It will be difficult for us to make any sales.B: My offer was based on reasonable profit, not on wild speculations. You know the price of the wool has gone up since last year. Our price is relatively favorable.A: We cant accept your of

20、fer unless the price is reduced by 5%.B: I appreciate your counter-offer but find it too low. Im afraid I cant accept this priceA: Im sorry about that. Part Five Homework 11. As a buyer, if the seller is unwilling to lower to price of the products you need, what and how would you say to him? Exchang

21、e your opinions with your partners about this question. Reference AnswersIf you reduce the price by 5%, we will place our trial order with you right now. 若貴方同意降價(jià)5%，我們就立即試訂此貨。 Homework 22. Translate the following sentences into English.（1）我們討論一下價(jià)格問(wèn)題吧，你們的報(bào)價(jià)是多少？Lets talk about the price, whats your quo

22、tation?（2）這是你們的最低價(jià)嗎？Is this your best price?（3）即使商品質(zhì)量好, 也不能漫天要價(jià)。Even quality goods must have a price ceiling.（4）這要視乎你的訂貨量，一般價(jià)格是每噸10元。It depends on the quantity you request. Our average price is 10 dollars per ton.（5）單價(jià)是每單位商品的價(jià)格。Unit price is the price of every piece of commodity.（6）價(jià)格為什么這么高?Why is t

23、he price so high?（7）如果你方價(jià)格可接受，我們將下一個(gè)大訂單。 Well place a big order if your price is acceptable .（8）假如您的價(jià)格讓人難以接受，我們的客戶就會(huì)轉(zhuǎn)向其他的供給商。If your price is unacceptable, our end-users will turn to other suppliers.(9) 這些牛仔褲正以一個(gè)合理的價(jià)格出售。These jeans are on sale at reasonable prices.(10)如果你堅(jiān)持你方價(jià)格，我們很難達(dá)成交易。 If you insist on this price, we can hardly come to terms.Home