Unit-9-Advertisement--英語(yǔ)基礎(chǔ)模塊下冊(cè)祥解課件

1、WelcomeUnit 7HealthUnit 9 AdvertisementReading1. Advertising is an important way of promotion in commercial business. 廣告是商品交易中一種重要的促銷手段。2. the public 公眾，社會(huì)eg. This museum will be open to the public next week. in public 公開(kāi)地，當(dāng)眾Advertisements are used to send commercial information about some commoditi

2、es or services to the public.廣告被用來(lái)發(fā)送商業(yè)信息關(guān)于一些商品和服務(wù)給公眾send sth. to sb. 發(fā)送某物給某人廣告被用來(lái)向公眾傳遞一些產(chǎn)品和服務(wù)的信息。3. Fashion show 服裝表演4. walk to walk sb.帶領(lǐng)（陪著）某人走 to walk + 動(dòng)物 趕著（牽著）. eg. The lady is walking her dog. 這位夫人在遛狗。 walk a horse 遛馬5. bring.to the attention of 使引起的注意 eg. The teachers talk brought the Englis

3、h reading skill to the attention of the students. 6. by means of 通過(guò)，借助于eg. We have learnt a lot from foreign countries by means of foreign languageIf a fashion show is to be held on Saturday, and you paint a sign saying “ Fashion Show coming to the Exhibition Center on Saturday”, that is an advertis

4、ement.如果一場(chǎng)時(shí)裝表演將要在星期六被舉行，并且你畫(huà)了一個(gè)牌子上面說(shuō)“時(shí)裝秀來(lái)展覽中心在星期六”，那就是一個(gè)廣告。如果在周六要舉行一場(chǎng)時(shí)裝秀，而你畫(huà)了一個(gè)寫(xiě)有“周六將在展覽中心上演一場(chǎng)時(shí)裝秀”的牌子，那就是一個(gè)牌子。If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.如果你放牌子在大象的背上并且牽它進(jìn)程，那意味著你正在做一個(gè)廣告促銷。如果你把這個(gè)牌子放在一頭大象背上，牽著它進(jìn)程，那就意味著你在進(jìn)行廣告促銷

5、。Advertising is bringing products or services to the attention of potential and current customers by means of sending brochures, flyers or mails, showing posters or newspaper ads, making radio, TV or the Internet commercials and so on.廣告正在把產(chǎn)品和服務(wù)帶到潛在的和現(xiàn)有的顧客的注意中通過(guò)發(fā)送小冊(cè)子，廣告?zhèn)鲉位蛘哙]件，展示海報(bào)或者報(bào)紙廣告，制作收音機(jī)，電視或者因特

6、網(wǎng)商業(yè)廣告等等。n. 商業(yè)廣告通過(guò)發(fā)送宣傳冊(cè)、傳單或郵件，展示海報(bào)、報(bào)紙廣告，做收音機(jī)、電視或互聯(lián)網(wǎng)商業(yè)廣告等途徑，使某些產(chǎn)品或服務(wù)引起潛在的以及現(xiàn)有的顧客的注意。7. a great deal of 大量，許多 +不可數(shù)n. eg. a great deal of work 大量的工作 There is usually a great deal of snow in the mountain area of the Northeast.8. If designed well if (they are ) designed well 如果他們被設(shè)計(jì)好的話9. selected customer

7、s 經(jīng)過(guò)選擇的客戶10. a common way of 一種常見(jiàn)的方法如果設(shè)計(jì)得好的話，宣傳冊(cè)可包含大量信息。郵寄廣告可以直接寄到經(jīng)過(guò)選擇的客人手里。 大多數(shù)成年人都讀報(bào)紙，所以在報(bào)紙上刊登廣告是一種常見(jiàn)的廣告途徑。11. be powerful in 在.方面有力度，有力量12. appear new to sb. 使人耳目一新在顧客能看到的地方，招貼海報(bào)是很有力度的。多彩有趣的海報(bào)會(huì)使路人耳目一新。收音機(jī)里的廣告的主要優(yōu)點(diǎn)是它們比電視廣告便宜，很多人仍然聽(tīng)收音機(jī)廣播，比如他們?cè)诔鲎廛嚿匣蛘咴陂_(kāi)車的時(shí)候。13. It is said that 據(jù)說(shuō). eg. It is said that

8、 he is rich.14. have a very good effect on 有好影響 eg. Reading practice has a very good effect on our English study.15. more or less 或多或少 eg. She is more or less excited. 她多少有點(diǎn)激動(dòng)。 I am more or less feeling a little nervous about my future.16. Attitude (to, towards) 對(duì)的態(tài)度，看法17. play an important role in.

9、 在中起重要作用eg. It is agreed that women play an important role in economic development.電視廣告通常很貴，但是據(jù)說(shuō)電視廣告效果很好，因?yàn)殡娨曌兊迷絹?lái)越流行。廣告或多或少能改變顧客對(duì)一些產(chǎn)品和服務(wù)的態(tài)度。廣告在商業(yè)中起著很重要的作用。18. It is known that 眾所周知.19. In fact 事實(shí)上，實(shí)際 eg. I thought the work was difficult to do. In fact, it was very easy.20. make sure 查明，確認(rèn)，確保 eg. Ple

10、ase make sure that all the lights are turned off when you leave.然而，眾所周知，一些廣告也會(huì)傳遞虛假的信息來(lái)誤導(dǎo)消費(fèi)者。一些名人會(huì)出現(xiàn)在廣告里，說(shuō)某產(chǎn)品是如何的好，他們幫助商家使我們相信，如果買了他們的產(chǎn)品，我們就會(huì)更快樂(lè)，更健康，更吸引人，更出名，或者更成功等等。事實(shí)上，他們只不過(guò)是想讓我們付更多的錢。所以，很有必要搞清楚廣告內(nèi)容里什么是真的，什么是假的。A: Royal Fashion Company, may I help you?B: Id like to have a word with Manager Li?A: So

11、rry, he isnt in at the moment, but Im his secretary. Can I take a message?B: Of course, thank you. Please tell him to call me as soon as he comes back.A: OK, whats your telephone number?B: 6548392.A: Sorry. I cant hear you clearly. Speak louder, please.B: Yes, 6548392.A: Could you leave your name?B:

12、 Certainly, Wang Ming, this is Wang Ming speaking.A: Ok, Mr Wang, Ill ask him to call you back.B: Thank you very much. Hello, Xiao li， I found an ad on the internet. It says that in the east street there is an apartment furnished will be rented. There is a room, a kitchen, and a bathroom. Almost all the furniture is prepared. If you are interest in this apartment, you can all Jim 56428176. Youd better call him after 6 pm. XX6:00 p.m. May 30, 2004Dear Mary, We shall go to Chongqing Museum to visit the spaceship Yang Liwei took in the space on Childrens Day. Were going to tak