管錄音gmat機(jī)經(jīng)2010年5-6月jj作文

1、AA：1 B3 3 次2 Jetsam Software Design5 月 27 日 20:00AA： 3 stock vs house2 次， 4 92 2 次，cereals2 次，organic food 3 次7 343 次8 1，9 64 4 次，10 44 3 次11 mining technology12 11 2 次13 39 2 次14 615 B45 月 28 日AA： 16 10817 AUTOMOBILE 2 次18 435 月 29 日AA：19 新航線5 月 30 日AA：20 12421 partner6 月 1 日AA：22 George 2 次6 月 2 日

2、AA：23 104 2 次24 1066 月 3 日AA： 25 1426 12527lay off 2 次6 月 4 日AA：28296 月 5 日62B1AA：增加 30 distribution campaign6 月 6 日頻率上升：11 mining technology 6 月 8 日頻率上升：27 lay off 1 B3 2 Jetsam Software Design22 George6 月 9 日新增：3134 32頻率增加：11 mining technology 5 cereals6 月 10 日新增：35 94 36 office work頻率增加：3 stock v

3、s house 15 B4 9 64 4 92 31 166 月 11 日頻率增加：3 stock vs house 1 B3 19 新航線 28 62 31 16新增：29 B1 7 34 27 lay offAA：1. B3. The following appeared in a memorandum from department of a major advertising firm:“The more efficient a firms employees are, the morethe information technologyprofitable that firm wil

4、l be.Improvements in a firms information technology hardware and software are a proven way to increase the efficiency of employees who do the majority of their work on computers. Therefore, if our firm invests in the most powerful and advanced information technology available, employee productivity

5、will be maximized. Thisstrategy ensures that every dollar spent on enhanced information technology will helpto increase our firms profit margins.”5 次2.題庫(kù)未找到 2 次V1：說(shuō) Jetsam Software Design hasnt made profits for long time, and it should follow the example of the lead in the auto industry that replace

6、s its expensive, full-time employees with cheaper, temporary employees. 然后說(shuō) in auto industry how successful such a shift is, so JSD should make the same change for the long-term success and stability of the company.V2：一家 software desgin company 為了 cut budget, 決定 switch 25% 的 workforce to temporary l

7、abor. 作者給了兩個(gè)理由， 1. temporary workers 工資低， 沒(méi)有福利， 會(huì)降低成本。 2. 汽車(chē)行業(yè)用同樣的方法實(shí)現(xiàn)了復(fù)蘇。 最后進(jìn)一步說(shuō)， 采取這種辦法以后會(huì)有short-term financial gain 和 long-term 的 stability.4 次3題庫(kù)未找到，上月寂靜V1:一個(gè)地方的房?jī)r(jià)在過(guò)去 5 年翻了 2 倍，股票價(jià)格下降了，所以現(xiàn)在人們應(yīng)該投資買(mǎi)房子而不是投資買(mǎi)股票V2: 一個(gè)地產(chǎn)中介的宣傳冊(cè)子說(shuō)：房屋價(jià)格過(guò)去五年翻了一番，但是股票平均價(jià)格是一直再跌。所以現(xiàn)在是投資房屋市場(chǎng)的最好時(shí)候。并且，買(mǎi)了房子后住在能夠升值的 房子里享受，可以提高生活質(zhì)

8、量，這個(gè)買(mǎi)股票是更不會(huì)有的。V3：在某地區(qū)的過(guò)去 5 年，average home prices have almost doubled while average stock prices in the national mkt have declined. 然后他說(shuō)你如果買(mǎi)房子在未來(lái)五年也能 achieve similar profits. 之后又說(shuō)買(mǎi)房子好，因?yàn)橘I(mǎi)了房子你還可以用，但是買(mǎi)股票你也不能用。所以他說(shuō) all residents of the city should buy homes.(考古) Now is the perfect time to buy a house in

9、 our city. Over the past five years, average home prices in our region have nearly doubled. But average stock prices in the national stock market have actually declined over the same period. So homeowners have seen an increase in value for their housing investment during the last five years that far

10、 exceeds what they could have made by investing in the stock market. Our citys resident can surely achieve a similar profit over the next five years. Furthermore, if residents invest in a home, they can enjoy the use of the home while its value increases, whereas money invested in stocks would not c

11、ontribute to their quality of life in the same way that owning a homewould. Therefore, all the residents of our city should invest their money in a home.4 92. The following is taken from an editorial in a local newspaper.“Over the past decade, the price per pound of citrus fruit has increased substa

12、ntially. Eleven years ago, Megamart charged 5 cents apiece for lemons, but today it commonly charges over 30 cents apiece. In only one of these last eleven years was the weather unfavorable for growing citrus crops. Evidently, then, citrus growers have been responsible for the excessive increase in

13、the price of citrus fruit, and strict pricing regulations areneeded to prevent them from continuing to inflate prices.” 4 次當(dāng)?shù)貓?bào)紙的社論：過(guò)去的 10 年里，桔類(lèi)水果的價(jià)格實(shí)際上上升了。11 年前，Megamart 每個(gè)檸檬要價(jià) 5分，現(xiàn)在一般要價(jià)為 30 分一個(gè)。過(guò)去 11 年只有一年不適合桔類(lèi)水果生長(zhǎng)。顯然，柑桔種植者應(yīng)該對(duì)桔類(lèi)水果價(jià)格過(guò)度上漲負(fù)責(zé)。為防止他們繼續(xù)哄抬價(jià)格規(guī)范價(jià)格規(guī)定很有必要。提綱：小范圍推大范圍。忽略他因，是否只有一種因素導(dǎo)致價(jià)格上升不適合生長(zhǎng)。還有

14、，比如環(huán)境保護(hù)，加工價(jià)格上 升，人力成本上升，或者單純的物價(jià)上漲。monetary inflation, increased distribution and labor costs,or alterations in supply and demand conditions檸檬缺乏代表性，或者說(shuō)，檸檬有其特殊性，譬如檸檬都是進(jìn)口的，比較貴；天氣好不一定代表物價(jià)要低，因?yàn)榉N植柑橘的農(nóng)民已經(jīng)動(dòng)用了可用的資源了，產(chǎn)量無(wú)法再多了；是否物價(jià)高就是農(nóng)民肆意抬高的緣故，可能是dealers 在其中的作用；政府是否要介入，雖然價(jià)格變貴了，但是targeted customers 沒(méi)有變化，對(duì)整個(gè)國(guó)民經(jīng)濟(jì)影響

15、不大5題庫(kù)未找到，上月寂靜3 次關(guān)于 cereals 的， 第一句說(shuō) our cereals contains more vitamin k preserving 第二個(gè)就用survey 75%consumers favor its tastes 。后面就說(shuō)為了增加 sales 吸引更多的顧客 應(yīng)該redesign the front of the .box.(考古)V1:the Cunch(貌似) Breakfast cereal contain 20% more nutrients than any other cereal in the city XXX. Moreover, in th

16、e survey conducted by us, 75% consumers prefer to the taste of Cunch Breakfast cereal than other cereal products. However, 消費(fèi)者似乎并沒(méi)有顯著的青睞這個(gè) cereal。Therefore, in order to increase the sales, we should redesign the front of the Cunch Breakfast box with detailed information about the two featuresmention

17、ed above(即多 20%的營(yíng)養(yǎng)，75%認(rèn)為口味出眾) (題庫(kù)里沒(méi)找到)V2 說(shuō)一個(gè) cereal 的廠家的備忘錄：認(rèn)為該廠出產(chǎn)的 cereal 的一大優(yōu)勢(shì)是包含 vitamin K。另外在一項(xiàng)調(diào)查中，有 75%的人表示喜歡 cereal 口味。但是現(xiàn)在銷(xiāo)售量降低。建議在做廣告中更換包裝盒，并注明該 cereal 的兩大優(yōu)勢(shì)（就是包 含 vitamin k 和口味好）。V3 一下來(lái)自公司營(yíng)銷(xiāo)總監(jiān)的備忘錄：一家生產(chǎn)cereal 公司生產(chǎn)的cereal含有的維生素k的數(shù)量比競(jìng)爭(zhēng)對(duì)手都要多20%，而且一項(xiàng)調(diào)查顯示75%的顧客認(rèn)為該公司生產(chǎn)的cereal比競(jìng)爭(zhēng)對(duì)手都要好，但是 該公司的銷(xiāo)售量并不高

18、。因此營(yíng)銷(xiāo)總監(jiān)建議公司重新對(duì)包裝盒進(jìn)行設(shè)計(jì)，把該產(chǎn)品含有比競(jìng)爭(zhēng)對(duì)手20%的vitamin K 和上述的那個(gè)調(diào)查貼在包裝盒上。V4breakfast crunch cereal 它說(shuō)它自己的 Vitamin K 含量比別人高 20%，還有一個(gè)它自己公司給自己產(chǎn)品的 consumers 發(fā)個(gè) survey 結(jié)果 75%認(rèn)為它自己這產(chǎn)品口味更好。但是這breakfast crunch 比別的銷(xiāo)量低，所以是那對(duì)這兩個(gè)優(yōu)勢(shì)的宣傳不夠?qū)е碌?。因此建議把那個(gè) Cereal 包裝盒前臉的設(shè)計(jì)全換了換成對(duì)這兩點(diǎn)的說(shuō)明。V5：講一商店的谷物食品，相對(duì)于其他商家的谷物食品，含有更多的維他命，但問(wèn)卷調(diào)查發(fā)現(xiàn)群眾選擇這

19、一食品主要因?yàn)榭诟?。所以廣告商提出應(yīng)該把該食品富含維他命以及口感好放在包裝上，這樣以后在全世界銷(xiāo)售，銷(xiāo)量就能提高。6 題庫(kù)未找到，上月寂靜V1 考到的是說(shuō)一個(gè) gym 做了一個(gè)調(diào)查，說(shuō)他們的 customers is interested in eating healthier.而 organic food 沒(méi)有農(nóng)藥，很綠色。所以他們覺(jué)得要在他們的三個(gè) gym 的 location 都開(kāi)一個(gè) organic food section。并且說(shuō)這個(gè) organic food 的想法之前都沒(méi)有人想到過(guò)。所以在 nation 大量推廣這個(gè)想法之前，他們?cè)谧约旱?gym 里開(kāi)個(gè) organic food

20、sections 一定能提高他們的 profits.V2 一個(gè)中型城市一家有三個(gè)分店的健身中心，在顧客中進(jìn)行了一項(xiàng)調(diào)查，發(fā)現(xiàn)顧客非常關(guān)注飲食健康。有機(jī)食品是飲食健康的一種方式，所以目前這個(gè)城市已經(jīng)具備了消費(fèi)有機(jī)食品的需求。所以經(jīng)理建議在大型的連鎖商場(chǎng)進(jìn)入這一領(lǐng)域之前，在三家連鎖店中開(kāi)設(shè)有機(jī)食品商場(chǎng)，必然能提高利潤(rùn)，此前利潤(rùn)已經(jīng)在一段時(shí)期內(nèi)保持穩(wěn)定的水平。3 次(考古) A survey shows that our consumers are more cared about eating healthier. One wayto eat healthy is to eat organic f

21、ood, which is free of fertilizer and pesticide. Our city has noorganic food store currently, so we can establish one in our city. We can open organic foodstore in our gyms so that we can expect that the profits of our gyms, which stayed thesame for a year, would increase.7 34. The following appeared

22、 as part of a plan proposed by an executive of the Easy Credit Company to the president.“The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange

23、 for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the low

24、est ones available.”4 次8 1. The following appeared as part of an annual report sent to stockholders by Olympic Foods, a processor of frozen foods.“Over time, the costs of processing go down because as organizations learn how to dothings better, theye more efficient. In color film processing, for exa

25、mple, the cost ofa 3-by-5-inch print fell from 50 cents for five-day service in 1970 to 20 cents for one-day service in 1984. The same principle applies to the processing of food. And since Olympic Foods will soon celebrate its twenty-fifth birthday, we can expect that our long experiencewill enable

26、 us to minimize costs and thus maximize profits.”9 64. The following appeared in a memorandum from the Director of Human Resources to the executive officers of Company X.“Last year, we surveyed our employees on improvements needed at Company X by having them rank, in order of importance, the issues

27、presented in a list of possible improvements. Improved communications between employees and management was consistently ranked as the issue of highest importance by the employees who responded to the survey. As you know, we have since instituted regular communications sessions conducted by high-leve

28、l management, which the employees can attend on a voluntary basis. Therefore, it is likely that most employees at Company X now feel that the improvement most needed at thecompany has been made.” 5 次人力資源經(jīng)理給X 公司的經(jīng)營(yíng)主管的備忘錄：去年，我們向員工調(diào)查他們認(rèn)為 X 公司應(yīng)該進(jìn)行的改進(jìn)，讓他們把改進(jìn)按重要性排列。結(jié)果列印為一張可能的改進(jìn)的表格。根據(jù)調(diào)查中員工的反應(yīng)，“加強(qiáng)員工和管理層的溝通”

29、最具重要性，穩(wěn)居調(diào)查表之首。如你所知，那以后我們建立了由高層管理人員組織，雇員可以自愿參加的常規(guī)交流會(huì)。因此，看來(lái)X 的多數(shù)員工認(rèn)為最應(yīng)該進(jìn)行的改進(jìn)已經(jīng)完成了。提綱： (下文思路單一，兩段都是談?wù){(diào)查方法的問(wèn)題，還可以談后半部分，“采取了措施就一定能達(dá)到目的 嗎？”)1.The result of a last years survey does not necessarily represent the improvement most neededof this year.How was the survey held has not been illustrated by the auth

30、or, thus making the conclusion groundless.Whether the implement of the mentioned resolution is right or wrong is still unkonwn, it is stilltoo early to say the improvement has been made. 2.3.1， 調(diào)查的可信性：是否anonymous，如果要named，很可能并不是他們最想要的改進(jìn)。2， 改進(jìn)方法是否充分？是否交流會(huì)有很好交流，并且采納accept 意見(jiàn)10 44. The following is par

31、t of a business plan created by the management of the Megamart grocery store.“Our total sales have increased this year by 20 percent since we added a 3section to our grocery store. Clearly, the customers main concern is the convenience afforded by one-stop shopping. The surest way to increase our pr

32、ofits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that o

33、ffers such a range of services will give us a competitive advantage over other local stores.”3 次Megamart 雜貨店的管理層的商務(wù)計(jì)劃：由于我們?cè)陔s貨店內(nèi)加了藥劑部分，今年我們的總體銷(xiāo)售額增加了 20%。顯然，顧客主要關(guān)注的是一次性購(gòu)物的便利性。在今后兩年內(nèi)提高我們的利潤(rùn)的最佳方法是增加一個(gè)成衣部門(mén)和一個(gè)汽車(chē)配件和維修商店。我們同時(shí)也應(yīng)該在最后的紀(jì)念中繼續(xù)增加新的部門(mén)和服務(wù)，比如餐館，園藝商店。成為本地唯一的提供如此廣泛服務(wù)的商店將給我們帶來(lái)超越其他商店的競(jìng)爭(zhēng)優(yōu)勢(shì)。提綱：1. Other rea

34、son that might have caused the increase2. Stores specializing in one service might be able to offer things at a lower price, thus themegamart gained no advantage.1. First of all, the argument suffers from the fallacy of “ after this, therefore because of this”2. Granting that the increase in total s

35、ales was due to the addition of the pharmacy section, thisfact alone is insufficient to support the claim that adding more departments will increase saleseven further.總體銷(xiāo)售額增加 20%利潤(rùn)不一定也會(huì)相應(yīng)增加銷(xiāo)售額的增加不一定是由于增加了這個(gè)部門(mén)造成的以后是否還會(huì)有如此效果不一定。因?yàn)榭赡芤呀?jīng)有企業(yè)提供更專(zhuān)業(yè)更優(yōu)質(zhì)的商品和服務(wù)。沒(méi)有建立因果。sequence 不能證明因果。不知道收入來(lái)自哪個(gè)section. 很可能是有其他的原

36、因：很可能 是 pharmacy 沒(méi)有利潤(rùn)。利潤(rùn)來(lái)自其他的部分。比如食品等，質(zhì)量提高，或者經(jīng)濟(jì)情況好，人們有更多的 demand。銷(xiāo)售額增加不一定是profit 增加。錯(cuò)誤類(lèi)比：就算加入了pharmacy 引起了收入提高，也不能說(shuō)增加的clothing 和其他也會(huì)引起收入。很可 能人們不是因?yàn)閏onvenience，而是對(duì)medicine 的需要。很可能其他的，人們更愿意到special shops。widerangeofservicesVSincreaseprofitsoverthecoupleofyearspharmacy section 20% total sales increased

37、only from the fact that 20% sales increased a commen realtionship of all customerspharmacy section clothing dept./automotive supplies/repairshoppharmacy secion + wide range of services costs high benefits and profits increasethe Pharmacy section cannot be considered as a trend of the future cusomers

38、, it is possible that in subsequent years, people are more concerned with the special services of grocery store. 11未找到 上月基金 3次V1:去年全國(guó)的mining technology都狀態(tài)低迷，而做Renewable energy的公司有不少都挺成公司認(rèn)為通過(guò)轉(zhuǎn)變策略，devoting research to功（列舉了一些能源），因此renewableengergy來(lái)盈利并升高公司股價(jià)是一定會(huì)成功.V2:去年能源*整體下滑 但是一個(gè)。好像是這個(gè)公司呢卻盈利了。原因是他將eff

39、orts switch from minering to renewable energy了。于此同時(shí)呢 這個(gè)renewable energy的其他公司在未來(lái)盈利狀況普遍看好（ 風(fēng)能 太陽(yáng)能等等）然后 于此這個(gè)用 new field strategy 未來(lái)將free from 利潤(rùn)的下滑將來(lái)繼續(xù)采V3：講的是一個(gè)研究mining technology 的公司面對(duì)去年行業(yè)產(chǎn)品需求的整體下降，決定將自己的研究轉(zhuǎn)到renewable energy technology 上。因?yàn)楹芏嗫稍偕茉吹拇蠊径既〉昧顺晒?。所以只要公司進(jìn)行這方面的研究，那么未來(lái)的業(yè)績(jī)和股價(jià)就一定得到保證了。V4： The CE

40、O of a mining company told the board of director that the company is going to transfer theexisting technical capability into renewal energy sector, etc etc. Then ask you to write an essay.1。false analogy2. gratuitous assumption：可再生能源市場(chǎng)不會(huì)蕭條嗎3。gratuitous assumption：mining technology 一定不會(huì)再好起來(lái)了嗎12 11. T

41、he following appeared in the editorial section of a local newspaper.“In the first four years that Montoya has served as mayor of the city of San Perdito, the population has decreased and the unemployment rate has increased. Two businesses have closed for each new business that has opened. Under Varr

42、o, who served as mayor for four years before Montoya, the unemployment rate decreased and the population increased.Clearly, the residents of San Perdito would be best served if they voted Montoya out ofoffice and reelected Varro.”地方性報(bào)紙的編者按：2 次在 Montoya 當(dāng) San Perdito 市長(zhǎng)的頭 4 年里，人口下降而失業(yè)率上升。每當(dāng)一個(gè)新企業(yè)開(kāi)業(yè)，就有

43、兩個(gè)舊的關(guān)門(mén)。而在 Montoya 之前 Uarro 當(dāng)市長(zhǎng)的 4 年里，失業(yè)率下降人口增長(zhǎng)。很明顯，San Perdito 的居民重新選舉 Varro 而非 Montoya 會(huì)得到更好的服務(wù)。提綱：1.It is fallacious reasoning unless other possible casual explanations have been considered and ruled out. recession depression downturn 低迷時(shí)期 is part of a picture of . mayor set the stage for Yet anot

44、her possibility is that Varro enjoyed a period of economic stability and Varros own administration set the stage for the unemployment and the decline in population . availability emotionally intentionally specific specifically anger angry citizen thereby bypasscast ones vote for sb. eliminate abolis

45、h casual emotional appeal ，缺乏standard ratio of the closed business to new business in the whole country,不能說(shuō)兩個(gè)倒閉一個(gè)開(kāi)就是壞事，很可能淘汰eliminate through selection or contest 了out of date 的企業(yè)，建立 了更多具有competitive advantages 的企業(yè)。也是好事。2 未排除他因造成了不同。很可能是因?yàn)樵?P 在任期間，全國(guó)的經(jīng)濟(jì)不景氣，造成了事業(yè)更增加。而不是兩個(gè)市長(zhǎng)的不同。假定過(guò)去和現(xiàn)在一樣，也是個(gè)錯(cuò)誤！

46、recession depression downturn 低迷時(shí)期13 39 The following appeared in an Avia Airlines departmental memorandum.“On average, 9 out of every 1,000 passengers who traveled on Avia Airlines last year filed a complaint about our baggage-handling procedures. This means that although some 1 percent of our pass

47、engers were unhappy with those procedures, the overwhelming majority were quite satisfied with them; thus it would appear that a review of theprocedures is not important to our goal of maintaining or increasing the number of Aviaspassengers.”3 次Avia 航空的部門(mén)備忘錄：平均地，去年乘坐 Avia 的 1000 個(gè)乘客中有 9 個(gè)針對(duì)我們的行李處理流程

48、寫(xiě)了投訴信。這說(shuō)明雖然有大約 1%的乘客對(duì)這一流程表示不滿，乘客的主體對(duì)它還是滿意的。所以對(duì)流程的重新審查對(duì)我們要保持和提高 Avia 的乘客數(shù)這一目標(biāo)不是很重要的。提綱：去年是這樣今年呢以后呢？很有可能是乘客對(duì)服務(wù)不滿意卻沒(méi)時(shí)間正式申訴 3 和別的航空公司比較如何seriousness trivailize 沒(méi)有plaint 不代表沒(méi)有不滿。2.沒(méi)有跟其他公司對(duì)比，同時(shí)并不知道總數(shù)。A. In the first place, the arguer takes for granted that the 99 percent of Avia passengers who did notcomp

49、lain were happy with the airlines baggage-handling procedures.B. In the second place, lacking any information regarding the number of passengers per flight and thecomplaint records of competing airlines, we cannot evaluate the seriousness of the problem.14 題庫(kù) 6The following appeared as part of an ar

50、ticle in a magazine devoted to regional life.“Corporations should look to the city of Helios when seeking new business opportunities or a new location. Even in the recent recession, Helioss unemployment rate was lower than the regional average. It is the industrial center of the region, and historic

51、ally it has provided more than its share of the regions manufacturing jobs. In addition, Helios is attempting to expand its economic base by attracting companies that focus on research and development of innovative technologies.”一份面向地方生活的雜志上的一篇文章：企業(yè)在尋找新的商機(jī)或位置時(shí)應(yīng)該去 Helios 城。甚至在最近的衰退中，Helios 的失業(yè)率也比地區(qū)平均

52、水平低，它是地區(qū)的工業(yè)中心，歷史上它提供的比它在地區(qū)制造業(yè)工作中分享的份額中更多。而且，Helios 正試圖通過(guò)吸引研究和發(fā)展革新技術(shù)的公司來(lái)擴(kuò)張它的經(jīng)濟(jì)基礎(chǔ)。提綱：1.作者認(rèn)為應(yīng)該到該地區(qū)建廠理由是這里的失業(yè)率很高。但是卻沒(méi)有給出因果關(guān)系。從常理來(lái)看這 是沒(méi)有道理的因?yàn)槭I(yè)率高的地方可能更難雇傭到雇員從而使成本增加。作者認(rèn)為該地區(qū)會(huì)鼓勵(lì)研發(fā)，所以應(yīng)該到該地區(qū)投資。但事實(shí)上就象作者說(shuō)的那樣該地區(qū)是制造業(yè)中心怎么可能有很多對(duì)技術(shù)和科研很熟練的人員。2.1.因?yàn)镠 地區(qū)industrial and manufacturing 比較attractive，所以那里的工人很可能只適合做 這類(lèi)的，如果缺乏

53、能夠做innovative technologies and research 的工人labor pool，那么很可能導(dǎo)致失敗。H 的低失業(yè)率更可能成為壞處。因?yàn)楸热缬衛(wèi)ess available work force。企業(yè)必須提高wage 才能吸引他們。提高了COST。錯(cuò)誤的假設(shè)過(guò)去的成功能夠代表未來(lái)。比方說(shuō)已經(jīng)飽和的資源、過(guò)分的競(jìng)爭(zhēng)、以及可能出現(xiàn)的錯(cuò)誤政策，都可能導(dǎo)致H 地區(qū)的經(jīng)濟(jì)不再發(fā)達(dá)。2.3.15 B4 l The following appeared in a memorandum from the CEO of a consumer electronics manufacturi

54、ng firm to the head of the companys human resources department, who is responsible for hiring new employees:“Eight years ago, our firms profits were increasing with each new employee we added. We discovered that each employee had the skills and motivation to generate more revenue for the firm than h

55、is or her salary cost us.However, for the past two years, our profit margin has been falling, even though we have continued to add employees. Thus, our newer employees are not generating enough revenue to justify their salaries. We must not be hiring new employees with the same level of skills and m

56、otivation as those we used to attract. Clearly, then, failures in the humanresources department account for our falling profits.”Discuss how well reasoned . . .etc.提綱：2 次Firstly, the solution to the problem, mentioned in the article, rests on an oversimplified analysis of theissue. The author commit

57、s “after this, therefore, because of this” reasoning. The line of the reasoningis that because recruitment of new employees occurred before the success or failure of the firm, theformer event is responsible for the latter. But this is fallacious reasoning unless all other prospective causes of the c

58、hanges in the firm have been considered and ruled out.For example, perhaps the main products of the firm took up most of the markets several years ago but lost the competitive edge in the past two years; or perhaps recently the costs of materials were much higher then before, squeezing the profits a

59、 lot. Therefore any reason aimed at addressing the problems of firm must be based on more thorough investigation to gather sufficient data , in order tonarrow down and locate the actual cause of the problem. Secondly, the author commits the fallacy of “all things are equal”. The fact that happened t

60、wo years ago is not a sound evidence to draw a conclusion that the firm should not hire new employees. The author assumes without justification that the background conditions have remained the same at different times or at different locations. Given that the firm always needs large number of employe