《商務知識導讀》教學大綱

1、第8頁 共8頁商務知識導讀教學大綱 商務知識導讀 教學大綱 一、課程根本信息 開課單位：翻譯學院 課程名稱：商務知識導讀 課程編號：2220_ 英文名稱：Introduction to Business 課程類型 ：請按我校教學方案安排表中的課程類型進展標準填寫，即公共根底課、學科根底課、專業(yè)根底課、教育理論與技能根底課、專業(yè)方向限選課、專業(yè)任選課、綜合素質公選課等七類總 學 時：36 理論學時：36 實驗學時：學 分：2 開設專業(yè)：商務英語 先修課程：無 二、課程任務目的一課程任務 本項編寫要求：寫明該課程的性質和任務本課程是一門商務英語專業(yè)根底必修課程，也是進展下一階段商務英語專業(yè)課的入門

2、課程。本課程的任務是將語言學習放在商務語境環(huán)境下，將英語語言和商務領域知識相結合，并使學生在案例分析p 和小組研討等練習中進步學生的分析p 和解決問題的才能。二課程目的 本項編寫要求：寫明學生在知識和才能方面應到達的目的要求在學完本課程之后，學生可以：1.理解國際商務知識； 2.能熟悉在商務語境中的英語語言及文化知識；3.對市場經濟及現(xiàn)代工商企業(yè)的運作有一個總體印象； 4.熟悉相關領域的根底知識和有關的英譯詞匯和用語，為下一步學習更微觀更深化的專業(yè)課程打下根底。三、教學內容和要求一理論教學的內容及要求 本項編寫要求：以根本內容為主線，對各知識點分按“理解”、“理解”、“掌握”三個層次提出要求，

3、并說明教學重點及難點Unit One The Foundations of Business Chapter One Wants and Needs 1.理解 business activities that are used for products and services 2.理解 how limited resources relate to wants 3.掌握 the differences between wants and needs; 教學重點 1.The differences between wants and needs 2.The steps in a decisio

4、n-making process 教學難點 1.how does business affect you as a consumer and as a wage earner Chapter Two Economic Resources and Systems 1.理解 what is economics? 2.理解 the differences between market and mand economies 3.掌握 four factors of production 教學重點 1.Four factors of production 教學難點: 1.the differences

5、between market and mand economies Chapter Three Economic Activity and business cycle 1.理解 the historical basis of economic systems 2.理解 how economic activity is measured 3.掌握 how inflation and deflation work; business cycle 教學重點 1.how inflation and deflation work 2.Business cycle 教學難點 1.how economic

6、 activity is measured Chapter Four Business Ethics and Social Responsibility 1.理解 social responsibilities 2.理解 why ethical behavior is good for business 3.掌握 business ethics 教學重點 1.Business ethics,2.Making decisions on ethical issues 教學難點 1.Making decisions on ethical issues Unit Two Owning and Oper

7、ating a Business Chapter Five Entrepreneurship 1.理解 the ins and outs of an entrepreneurship 2.理解 advantages and disadvantages of an entrepreneurship3.掌握 how to prepare for your own business 教學重點 1.Advantages and disadvantages of an entrepreneurship 2.How to prepare for your own business 教學難點 1.How t

8、o prepare for your own business Chapter Si_ Business ownership and operations 1.理解 alternative ways to do business 2.理解 types of businesses 3.掌握 different business ownerships 教學重點 1.different business ownerships 教學難點 1.different business ownerships Chapter Seven Organization Structure 1.理解 evaluatio

9、n of oneself for a managerial position 2.理解 four functions of management 3.掌握 three levels of management and pare their responsibilities 教學重點 1.three levels of management and pare their responsibilities 2.four functions of management 教學難點 1.three levels of management and pare their responsibilities

10、Chapter Eight Leadership in Management1.理解 illustrate the advantages of working in teams 2.理解 qualities needed to be a leader 3.掌握 three types of leadership 教學重點 1.three types of leadership 2.differences between a manager and a leader 教學難點 1.three types of leadership Unit Three Managing Resources Ch

11、apter Nine Human Resources Management 1.理解 the ways an employeersquo;s status might change 2.理解 ways employees are oriented, trained and evaluated 3.掌握 how business find new employees 教學重點 1.how business find new employees 2.ways employees are oriented, trained and evaluated 教學難點 1.how business find

12、 new employees Chapter Ten Culture and Diversity in Business 1.理解 ways in which government and business deal with diversity 2.理解 how cultural differences affect doing business internationally 3.掌握 the characteristics of a corporate culture 教學重點 1.the characteristics of a corporate culture 2.how cult

13、ural differences affect doing business internationally 教學難點 1.how cultural differences affect doing business internationally Chapter Eleven1.理解 the types of financial records businesses use 2.理解 different types of budget for managing business finances 3.掌握 three important aspects of financial planni

14、ng 教學重點 1.three important aspects of financial planning 教學難點 1.different types of budget for managing business finances 2.the types of financial records businesses use 四、學時分配 本項編寫要求：按章節(jié)簡要編寫各教學環(huán)節(jié)的學時分配章 次 各教學環(huán)節(jié)學時分配 小計 講授 實驗 上機 習題 討論 課外 備 注 Introduction2 2Chapter One Wants and Needs 2 2Chapter Two Econ

15、omic resources2 2Chapter Three Economic activity 4 4Chapter Four Business ethics 4 4Chapter Five Entrepreneurship 2 2Chapter Si_ Business ownership 4 4Chapter Seven organizational structure 2 2Chapter Eight Leadership4 4Chapter Nine human resources2 2Chapter Ten Culture and Diversity 4 4Chapter Eleven Managing business Finances 2 2合計36 36五、考核說明 本項編寫要求：說明本課程所采用的考核方法，如閉卷、開卷、考試、考察等；說明本課程成績評定的方法，如期末考試與平時成績的在總評成績中的百分比例等1.定期課外閱讀檢查。2.課堂報告 2.每學期進展終結性考試，總成績?yōu)榘俜种?/p>