貿(mào)易實(shí)務(wù)英語

1、貿(mào)易實(shí)務(wù)英語English for International Trade韓山師范學(xué)院潮州師范分院王麗榕 AQuestions 1. What is “International Trade”? Do business with the foreign countries. 2. Why do you learn “International Trade”?Why? Useful (the develoment of Chinas foreign trade needs people who know English and international trade). Interesting

2、(culture of foreign countries) Helpful (get a good job)Future job Teacher Interpreter in import & export company 進(jìn)出口公司的翻譯員 Sales representative 外貿(mào)業(yè)務(wù)員 Documentation specialist 單證員 Clerk in import & export company 進(jìn)出口公司文員What will you learn ? 1. general procedure of international trade. 2. writing bus

3、iness letters 3. make some documents. (L/C, Contract) 4. useful expressionsHow to pass the course 30%平時(shí)成績(jī)（課堂表現(xiàn)，作業(yè)、出勤）+70%試卷考核Warm-up 1. Do you buy or sell sth in your daily life? -domestic trade 2. What problems will you meet in domestic trade?Discussion If you want to sell sth to the foreigners, wh

4、at problems will you meet? 1. products (name, brand, size,color,price,packing.) 2. customer (who will be interested in the products, what price will he accept? How can we find the customers?.) 3. payment (what currency can the customers pay? How can we receive the currency safely?) 4. shipment (when

5、 can we deliver the products to the customer? How can we deliver the products safely.by ship? By truck? By plane?) 5. insurance (how can we solve the problems when there is something wrong with the products during shipment? How can we avoid the damage while shipping? Who will be responsible for the

6、compensation)task1. What problems will we meet when doing international trade? 2. Once we prepare the product, how can we find the customers to buy our products? Where can we find them? Customer 客戶源 1.Chinese Commercial Councilors Office in foreign countries 中國(guó)駐國(guó)外商務(wù)處 2. Chamber of Commerce in foreig

7、n countries 外國(guó)商會(huì) 3. Bank 4. Trade directory 貿(mào)易行行名錄 5. Advertisement 6. Trade Fair 交易會(huì) 7. Internet 網(wǎng)絡(luò)/電子平臺(tái)Especially useful for the small and medium-sized companiesand those want to start doing internationalbusinessUseful for large and famous-brandcompaniesTrade Fair 交易會(huì) 1 Definition: The export comp

8、anies form together to show their high-quality and new products to the foreigners who would like to import the same type of products at a special period of time. 2. Canton Fair/Chinese Export Commodities Fair 廣交會(huì)/中國(guó)出口商品交易會(huì)（CECF）Canton Fair/Chinese Export Commodity Fair(CECF) 廣交會(huì)（中國(guó)出口商品交易會(huì)）廣交會(huì)（中國(guó)出口商品

9、交易會(huì)）Learn some knowledge about Canton Fair.潮州創(chuàng)佳集團(tuán)展區(qū)潮州創(chuàng)佳集團(tuán)展區(qū)上海永久自行車展區(qū)廣東潮州名瑞集團(tuán)展區(qū)潮州偉業(yè)陶瓷展區(qū)現(xiàn)場(chǎng)洽談圖片 massage chair floor tileEstablish business relations 建立業(yè)務(wù)關(guān)系Types of relations 1. General Import & export business relations 普通進(jìn)出口關(guān)系（貨普通進(jìn)出口關(guān)系（貨-錢交換）錢交換）2. Compensation trade relations 補(bǔ)償貿(mào)易關(guān)系（貨補(bǔ)償貿(mào)易關(guān)系（貨-設(shè)備交換）設(shè)備

10、交換）3. Products consigning relations 產(chǎn)品寄售關(guān)系（代售關(guān)系）產(chǎn)品寄售關(guān)系（代售關(guān)系）4. Sole agency relations 獨(dú)家代理關(guān)系（唯一代理關(guān)系）獨(dú)家代理關(guān)系（唯一代理關(guān)系）5. Bartering relations 易貨關(guān)系（貨易貨關(guān)系（貨-貨）貨）Widely used How to establish business relations with the customersFace-to-face talk(meeting in the sample room or at theTrade Fair)By making a tele

11、phone callBy writing ane-mail or faxdirect,cheap,convinient, widely used in business worldGood ability in spoken English and body language.direct but expensiveRead the letter Establishing Import & Export Business Relations, answer the following question Conclude the parts of a letter “how to establi

12、sh import & export business relations?Parts in writing a letter of establishing relations para1: where you get the information of the customers and state the purpose of writing.-We would like to establish business relations with you. Para2: make a self-introduction of your company and products.(hist

13、ory of the company, quality/price of the goods). Para3: offer some services like understanding the credit and send catalogues and samples and pricelist.Task 1. Words & expressions on P33-34 dictation next week 2. Ex. on P44-45 3. Preview Unit 1&2 How to write a letter of establishing the business re

14、lations with the customers. (Body)(for the exporter)Part 1 1) where you get the information of the customers.（從何種渠道獲取客戶資料） 1. Your Commercial Councilors Office has recommended/introduced you to us as a firm of .承蒙貴國(guó)商務(wù)參贊處向我司介紹，貴司是一家.的公司。 2. We obtain/get/learn/own your name and address from the 2012

15、Spring Canton Fair that you are a company of. 我司從2012年春交會(huì)得知貴司商號(hào)，并了解到貴司是一家.的公司。 3. Through the courtesy of Chamber of Commerce in NewYork, we learn that.承蒙紐約商會(huì)的介紹，我司了承蒙紐約商會(huì)的介紹，我司了解到解到.Part 1 2) State the purpose of writing. （ 致函目的） 1. We are writing you in the hope of establishing business relations

16、with you on the basis of equality and mutual benefit. 在平等互利的基礎(chǔ)上我司致函貴司望與貴司建立業(yè)務(wù)關(guān)系。 2. We would like to enter into business relations with you. 3. We hope we can open an account with you.Part 2 Make a self-introduction of your company and products.(history of the company, quality/ price of the goods).公

17、司和產(chǎn)品的自我介紹 1. We have many years experiences in producing . 2. We are an exporter of .我司是一家.的出口商。 3. Our products are of high/excellent quality and our prices are the most competitive /favourable /reasonable/workable in the world. 我司產(chǎn)品在全球物美價(jià)廉。 4. Our company enjoys an excellent /a high reputation in

18、the international market/at home and abroad. 我司在國(guó)內(nèi)外市場(chǎng)上享有盛譽(yù)。Part 3 Offer some services like understanding the credit and send catalogues and samples and pricelist.提供服務(wù)（了解信用、寄送目錄、樣品、價(jià)格表） 1. We enclose here a brochure/pampflet/catalogue and pricelist for your reference. 2. The enclosed/enclosure is a l

19、ist of our export items. 隨函附寄我司出口商品目錄一份。 3. As to our financial standing/status, pls refer to the Bank of China, Guangzhou/the ABC Trading Company in New York. 關(guān)于我司財(cái)政狀況，請(qǐng)咨詢中國(guó)銀行，廣州分行/紐約ABC貿(mào)易公司。 4. If you have any questions, pls feel free/do not hesitate to contact us. 若貴司有任何疑問，請(qǐng)盡管跟我們聯(lián)系。How to write a

20、 business letter (Unit 1&2) 1. the importance of writing a business letter. 2. the structure of writing a business letter. 3. the language characteristics of business letter. 4. the style of writing a business letter.The importance of business letter Usual Practical Necessary Convinient Cheap Direct

21、Basic structure of business letters (傳統(tǒng)信件P12） CHINA NATIONAL LIGHT INDUSTRIAL PRODUCTS IMP.&EXP. CO. 82 Dong An Men Street, beijing, China Tel:* Fax:* E-mail:* Post Code:* 4 June,2005/June 4, 2005 Mr. Walker Roberts Sales Manager Mid-West Imp.&Exp. Inc 12 East Tenth Street Chicago, Illinois 60687.U.

22、S.A.1. Letter head 信頭信頭Senders information P2-42. Date 日期日期American: M.D.YBritish: D.M.YP4-53. Inside Address 封內(nèi)名稱與地址封內(nèi)名稱與地址Receivers information P5-6 Attention: Import Department Dear Sirs, Re/Subj.: Chinese Color TV Sets Thank you for your inquiry of Oct. 10 about our Color TV sets. Here we enclos

23、e our catalogues and price list for your reference. In case of your requiring future information, please fax us. We look forward to hearing from you soon. Yours sincerely (signature) Wang Ming International Electronics Machines4. Attention line: 經(jīng)辦人行經(jīng)辦人行5. Salutation 稱呼稱呼 Dear Sir/Madam (敬啟者）敬啟者）6.

24、主題：主題：central idea of the letter7. Body 正文正文Most important 8.Complimentary close結(jié)尾敬語結(jié)尾敬語 yours truly/yours faithfully P99. Signature 署名署名 writers detailed information The structure of an e-mail 1. salutation 2. subject 3. body 4. complementary close 5. signaturethe language characteristics of business letter. 7 Cs 1. Courtesy 謙虛,禮貌 2. consideration 體諒，關(guān)心 3. clarity 清晰 4. conciseness 簡(jiǎn)潔 5. completeness 完整 6. concreteness 具體 7. correctness 準(zhǔn)確The styles of busines