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1、Killer Innovations Workshop Killer InnovationsIntroduction to a better way to innovateKiller Innovations Workshop Why Innovation? Other Approaches A Better Approach Benefits Lessons LearnedAgendaKiller Innovations Workshop Innovation AccelerationTimeImpact-Innovations are having a larger impact-The

2、lifecycle of innovations is getting shorterKiller Innovations Workshop Technology Adoption is AcceleratingPhone74 yearsRadio38 yearsPC16 yearsTV13 yearsInternet2 yearsBlogs1 yearHow long does it take to get to 50 million users?Killer Innovations Workshop The Innovation RealityInnovation GapThe short

3、fall between a organizations rapidly rising need for ideas/innovations and their inadequate supplyInnovation DelayThe delay between the time when decisions to adopt strategic innovations are made and their eventual impact to the organization.Killer Innovations Workshop Innovation ImpactInnovation ha

4、s increased in importance over the last 10 yearsInnovation plays an important role in assessment of company valueConfident in ability to manage and measure innovation impact35%73%92%Source: Arthur D. Little ResearchKiller Innovations Workshop Executive View of Innovation 87% rank innovation as one o

5、f their top 5 priorities Executives boast that their companies excel at innovation Executives, however couldnt differentiate between incremental improvements and breakthroughs Very few executives said their firms have any kind of structured approach to innovationSource: DiamondCluster International,

6、 Techtrend GroupKiller Innovations Workshop The Challenge of Innovation Maintain efficiency while fostering innovation Stressing bottom-line results without restricting innovation Adapting to changing markets and environments while maintaining stabilityKiller Innovations Workshop Value From Innovati

7、onR&D86%14%Revenue62%38%Margin39%61%Incremental Innovations to existing offeringsCreating new offerings/markets/industriesSource: Harvard Business Review, October 2004Whats wrong with the current approaches to find ideas?Killer Innovations Workshop Whats wrong with current brainstorming approach

8、es?Innovations are either incremental or totally unrealisticRarely any real follow-upNo confidence that there arent better ideas to be hadLack of executive/organizational supportKiller Innovations Workshop Incremental versus BreakthroughIncremental improvementsReduce expensesExtend brand/product lin

9、eBreakthrough improvementsFind new marketsCreate new strategic assetsLaunch new businessesEvolutionary change toolsBPR/TQM/Six SigmaFeature enhancementRevolutionary change toolsKiller InnovationLateral ThinkingTRIZ/TIPSKiller InnovationsKiller Innovations Workshop What is a killer innovation?A Kille

10、r Innovation is defined as significant and highly profitable departures from current offerings or practices that is difficult to imitateKiller Innovations Workshop Tools The tools to find/create, rank and execute against killer ideas Skills Tricks to help change your perspective and improve your abi

11、lity to apply empathic design through observationKiller Innovation ApproachKiller Innovations Workshop Killer Innovation ToolsUsing FIRE Focus The Innovation Search Focus the problem Depth is better than breadth for idea quality Ideation Structured questions that drive discovery/insight Rank The Ide

12、as Will this idea change the customer expectation? Will this idea change the competitive landscape? Will this idea change the economics of the industry? Execution Define clear milestones Kill projects early Killer Innovations Workshop Question based methodology Based on Socratic method of asking que

13、stions to eliminate ideas the best ideas are the ones left standing Build around a core of +70 killer questions Based on “reverse” innovation analysis Designed to unlock unique insights Structure is based on a “gated” model Tested HP, Agilent, CSC and many start-upsHistory of the KI ApproachTool: Fo

14、cusKiller Innovations Workshop Focus the searchMoving into new competitive arenasExpansion into new geographiesImprovement in industry structureNew or existing customersInnovation in products or servicesInnovation in value delivery systemKiller Innovations Workshop Search Areas for InnovationSix deg

15、rees of freedomSuch as Creating a new business by selling existing products/services to existing or new, unfamiliar customer segmentCreating a new product or service, normally in a cocooned mannerCreating an innovation that redesigns the business system sufficiently to alter the value propositionCha

16、nging the value proposition, value delivery system, or competitive relationships that improve/change the industry structure or redefine the industryExpanding into a new geographic area with high value-added transfer from existing geography or when the activity is newDeveloping a new business in an i

17、ndustry within which a company has not previously competed or when there is no overlap in customer value propositionNew/Existing customersInnovation in products or servicesInnovation in value delivery systemImprovement in industry structureExpansion into new geographiesMoving into new competitive ar

18、enasSource: Techtrend GroupKiller Innovations Workshop Focus on the customerYUPPIESYoung Urban ProfessionalsYUFFIESYoung Urban FailuresMOBY/DOBYMom/Dad Older Baby YoungerWOOFSWell Off Older FolksSKIPPIESSchool Kids with Income + Purchasing Power“Sandwichers”Adults caught between caring for their chi

19、ldren and their older parentsWhich are the right segments?Tool: IdeationKiller Innovations Workshop The typical brainstorming session begins with a simple question . “Create some new product ideas”“Develop some differentiators for x”. you get simple answers.The Current Method .Killer Innovations Wor

20、kshop Better Questions = Killer IdeasNew or Existing Customers What emotional, psychological, or status benefit do (could) people derive from using the product? How can you create a social or group experience with the product?Industry Structure What are some of the basic assumptions under which the

21、industry operates? What external jolts have the potential to significantly impact the operational rules of the industry?Product & Services Innovation Who uses the product because of some benefit we did not foresee? What regularly used makeshifts can we capture in a product design?Killer Innovati

22、ons Workshop Exploring Beyond the ObviousSSubstitute?CCombine?AAdapt?MModify Magnify?PPut to other uses?EEliminate or minify?RReverse Rearrange? Everything that is new is an addition or modification of something that already exists Based on the answers to the questions, use SCAMPER to generate a wid

23、e variety of ideasKiller Innovations Workshop Idea QuotaIdea quotas force you to actively generate ideas and alternativesThe first 1/3 of the quota will be the easiestThe second 1/3 will typically extensions from first 1/3The final 1/3 will be the hardest yet typically contain the kernel of a killer

24、 innovationAlways fill the quota even if the ideas seem far fetched or outlandish.The best ideas come to those that work at it .Killer Innovations Workshop Characteristics of the Best Killer IdeasPurpose - the yield of high quality ideas is significantly higher with a clear business purpose and a su

25、pportive business sponsor.Timeliness - the difference between a great idea and a so-so idea is market/technology timing. Diversity - the pool of contributors needs to be broad, broader than you intuitively think. Perspective Change - the very best ideas come through individuals looking at things in

26、a different way.Collaborative Development - environment, where people can comment and build on ideas thereby significantly increasing the overall yield of high impact ideas. Killer Innovations Workshop Suspend DisbeliefLets shelve that for the time beingWho is going to do it?I have something better.

27、We tried that before.It wont fit our operation.Its against all our combined logic.Not enough return on investment.Its great, but . . . . . .Someone must have already tried it.I thought of that a long time ago.We cant afford that.Youll never get approval.Youre on the wrong track.Dont rock the boat.Th

28、e market it not ready yet.Its not a new concept.Tool: Rank The IdeasKiller Innovations Workshop Idea Criteria: Key QuestionsMust have a YES to at least one of the following: Will this idea change the customer experience/expectation? Will this idea change the competitive landscape/position? Will this

29、 idea change the economic structure of the industry?Must have a YES to the following: Do we have a contribution to make in this space? Will this idea generate sufficient margin to the business?For each key question, give a score from 0 to 5.Killer Innovations Workshop Idea Criteria: Ability To Execu

30、teFor the top 10 ideas based on the Key Questions, score each idea from 0 to 5 for the following questions:Can we get our groups/teams excited?Will senior management support it?Do we have the skill/expertise to pull this off?Can we access the customers preferred channel?You now have a ranked list of

31、 your best ideas. Tool: ExecutionKiller Innovations Workshop Execution = Stage Gate ManagementBeta Coordinators RoleProduct MarketingSoftware DevelopmentQA/TestTrainingDocumentationCustomer ServiceMarketing CommunicationsRelease ControlSalesOperationsMilestones TimelineCustomerAgreementon wantsProdu

32、ctIdeaConceptPresentationMkt. Req.Def. &PlngBusinesscaseSW Req. Def. &Plng - Prelim XQA/TestPlan -Prelim XTrainingPlan -Prelim XDoc. Plan- Prelim XSupportImpl. Plan- Prelim XIdentifyApplicableStds.ReviewSW Req.MARCOMPlan -Prelim XReleasePlan -Prelim XSalesPlan -Prelim XOperationsPlan - Preli

33、mXAgreement onDeliverablesCommitttoCustomerPITCreationProjectDefinitionWorkBreakdownProjectPlanIssue XPotentialProblemAnalysisSW Req. Def. &Plng Issue XQA/TestPlan -Issue XTrainingPlan -Issue XDoc. Plan- Issue XSupportImpl. Plan- Issue XMARCOMPlan -Issue XReleasePlan -Issue XSalesPlan -Issue XOp

34、erationsPlan - IssueXBetaCoordinatorsPlan - Issue XImplemen-tation KickoffSelect 1stbeta sitePreliminaryProductAnnouncementSales ForcePreperationDetailedFunctionalDefinitionDesignReview/ApprovalCodeSoftwareReviewBetaReleaseDetailedDefinition ofContents1st Rev.DocumentsReadyPrelimDocumentPackage Read

35、yDetailedDefinition ofContentsPrelim TrainingPackage ReadyDoc PartNumberReleasedCustomer ServiceVerification BeginsProduct SupportPackage ReadyPrelim Sales/SupportMaterialsCompetitiveSelling Strategy- Issue XPrelim BetaPlanFieldVerificationBetaPlanningMeetingFieldVerificationBeta BeginsFieldVerifica

36、tionReview1st CustomerBetaPlanningMeeting1stCustomerBetaBegins1stCustomerBetaEndsBetaReviewReady to SellCustomerAcceptance/StandardizationBeta BuildBeta ReleaseApprovedProd BuildProductionReleaseSales/SupportMaterials ReadyCS/PS RepsTrainedReleasedDocumentsReadyCustomerTrainingReadyBeta IssuesFixedP

37、roductReleaseProductReleaseApprovalProjectReviewProduct Proposal PhaseDefinition PhaseDevelopment PhaseRelease PhaseDeployOps - BetaPlanningOps - 1stCustomerPlanning MtgOps - BetaProductionOps -Beta BillsOps - BetaBill/RevVerificatonOps - Prod.ReadyOps -ProcedureDocOps -TestingOps -TrainingProductTe

38、st PlanProductTestBetaTestingCompleteRevisedTest PlanProductTestProdTestingCompleteQA/TestReview ofReq.TargetCustomerSelling PlanGo/No Go DecisionGo/No Go DecisionGo/No Go DecisionGo/No Go DecisionSource: Techtrend Group“The Best” use some from of a Milestone/Stage Gate process to introduce new products and servicesSkills: ObservationKiller Innovations Workshop What do you see?Killer Innovations Workshop What do you see?Minimum space which can represent th