商務(wù)英語溝通

1、商務(wù)英語溝通BusinessEnglishCommunicationChapterOneHowtoApplyfortheIdealJob（如何申請(qǐng)理想的本課要點(diǎn).ReadingJobAdvertisement（解讀招聘廣告Asyouread,askyourselfthesequestion1 .DoIhavetheformalqualificationrequired?2 .DoIhavetheexperiencerequired?3 .AmIreallysuitedforthejob?4 .WhatdoIknowabouttheemployer?分析特定的招聘廣告）在求職信件中tK寫些什么）

2、引起招聘者的注意）5 .Whatmakesmespeciallysuitedforthejob?二.AnalysingaSpecificJobAdvertisement（.WhattoMentioninYourLetterorEmail（四.AttractinganEmployer'sInterest（五.HintsandTips（技巧提示）Herearesomegoodwaystomakeyourapplicationletterstandout:I.Lookforsomethingunusualinyourexperienceorqualifications6 .Maketheco

3、ntentsofyourletterappropriateforthejob7 .Avoidannoyingphrases8 .GetsomeonetoreadyourletterbeforeyousenditNEVERsendyourfirstdraft9 .Keepthelettershort10 Mentiontheorganisation11 Makeyourletterphysicallyeasytoread*Don'tusehandwriting*Useagoodqualityprinter*Useshortsentencesandparagraphs*Useplentyo

4、fbreaksandwhitespace*UseatypeorfontthatcanbeeasilyreadanduseboldnderliningorCAPITALS*Useaspell-checkprogrammebut12-pointsize*Don'toveruseitalics,don'trelyonthatalone.Youmustalsocheckyourletterpersonallybeforeyousendit.*Don'tusecolouredorfancypaper8.Remembertostatewhichjobyouareapplyingfo

5、r9.Berealistic10.Checkagain六.PracticeMakesPerfect（實(shí)踐造就完美）專業(yè)詞匯不面試革新Reputation名譽(yù)聲望Professional專業(yè)人員職業(yè)運(yùn)動(dòng)員Qualification資格Unpredictability可預(yù)測(cè)性Continuity連續(xù)性Candidate候選人應(yīng)試者Architect建筑師Jobseeker求職者People-orientated以人為本的Prestige威望影響力Applicationletter求職信Interview采訪（簡歷與面試）Offend冒犯Summarize總結(jié)概述Demonstrate證明示范Com

6、mitment承諾保證InnovationCoverage新聞報(bào)道Template模板Overlook俯瞰忽視Chapter 2 oResumeandtheInterview本課要點(diǎn)一.TheRasumeorCurriculumVitae（簡歷）二.TheEssentials（基本要素）*FullnameinChinesecharactersandPinyin.Underlineyourfamilyname*Adress*TelephoneNumber*Age,indicatedbydateofbirth*Gender,indicatedbyMr,Mrs,Miss,Ms.Herearesome

7、ofthethingsthatcanbeincludedifyouhavethem:*e-mailaddress*Faxnumber*PhotographQualifications:Listyourqualificationsclearly,startingwiththehighestEducation:Listtheschoolandothereducationalinstitutionsyouhaveattended,againstartingwiththehighestormostrecent.PreviousEmploymentSkillsInterestsandhobbiesFut

8、urecareer三.Modelresume（single-pageversion）（簡歷樣本）四.InterviewEssentials（面試要點(diǎn)）五.WhatDoYouDoNow（如何準(zhǔn)備）Timesspentinpreparationisneverwasted.Timewastedisneverspentinpreparation.Quitesimply,tobetotallyconfidentaboutyourchancesofsuccessyoumustknowalmosteverthingthereistoknowabout:*Thecompany*Thejobadvertised

9、*Theoverallbusinessenvironmentthecompanyoperatesin*Thebusinesscultureofthecompany"Existingemployeesyoumightknow*Whereyoumightfitintothecompany*Thesalaryyoumightbeoffered六.TheBigDay（面試當(dāng)天）七.WhatDoIWear（如何著裝）八.WhatQuestionsWillTheyAsk（面試問題）九.BePositive（要積極主動(dòng)）十.YouDotheTalking（把握表述機(jī)會(huì)）H一.Dealingwith

10、NegativesattheInterview（正確處理面試中的消極因素）十二.StrengthfromWeakness（變不利為有利）十三.HintsandTips（技巧提示）"Names*Eyecontact*Sitcomfortably專業(yè)詞匯Curriculumvita個(gè)人簡歷Resume履歷Clerk文員Coordinator協(xié)調(diào)員Turnover營業(yè)額Orchestra管弦樂隊(duì)Martialarts武術(shù)Facility設(shè)備Innovation革新創(chuàng)新Sector部門Annualreport年度報(bào)告Trainers運(yùn)動(dòng)鞋Pattern模式圖案Constancy咨詢公司Bac

11、helor學(xué)士Master碩士Doctor（Ph.D）博士Chapter 3 reeSpokenBusinessCommunication（口頭商務(wù)溝通）本課要點(diǎn)*Thefirst,asalways,istospendasmuchtimeaspossibleonpreparation.*Thesecondistothinkcarefullyabouttheactualcontent.*Thethirdistopractiseyourpresentation.一.PreparingfortheTalk（為演講準(zhǔn)備）1 .Theaudience2 .Theintroduction3 .Thefac

12、ts4 .Visualaids5 .Don'ttrustthetechnology6 .Thevenue7 .Thelength8 .Bereadyforquestions二.PreparingTheContent（搜集素材）1.Structure*Aclearintroductionisessential.*Thenyoumoveontothemainpartofyourpresentation.*Finally,youmusthaveaconclusion.2.Howlongshoudyourpresentationbe?KeepItShortandSimple三.Practice

13、andPresentationTechniques（練習(xí)示范與演講技巧）四.HintsandTips（技巧提示）1 .Whenyoustanduptobegin,takeyourtimeandtrynottoappearnervous.2 .Mostofthetimeyouwillbespeakingtopeoplewhowanttohearwhatyouhavetosay.3 .Talktothepeopleintheaudience.4 .Becarefulaboutthethingsyoudowithyourhandswhenspeaking.5 .Don'tjustreadyo

14、urspeakingnotes.6 .Don'tspeaktoofast.7 .Useonlyafew,well-chosen,visuals.8 .Pausebeforeyoumoveintothefinalpartofyourspeech.9 .Don'trunawaytheminuteyouhavecompletedyourpresentation.ZE.PracticeMakesPrefect（實(shí)踐造就完美）專業(yè)詞匯Presentation發(fā)言陳述conciseness簡明address致辭演講conference會(huì)議協(xié)商Technician技術(shù)員ChiefExecut

15、iveOfficer首席執(zhí)行官layout布局atmosphere氣氛Regionalsalesmanager地區(qū)銷售經(jīng)理audio-visualaids視聽輔助工具lectern講臺(tái)Recruit征募招聘draft草圖匯票resist抵抗distraction注意力分散temptation誘惑Conclusion結(jié)論pause停頓volume音量書卷eyecontact目光接觸眼神交會(huì)ChapterFourCommunicatingwithColleaguesandCustomers（同事溝通及客戶溝通）本課要點(diǎn)一.UnspokenMessages（非言語信息）Hereareafewques

16、tionstoconsideraboutnon-verbalcommunications:I.Howdoyouthinkyoulook?2 .Howcanyouchangeyourclothingmessage?3 .Whatnon-verbalcommunicationsdoyounotlike?4 .Whatassumptionsdoyoumake?5 .Doyoumakegroupassumptions?二.FriendlyCommunications（傳遞好消息）三.CommunicatingSensitively（敏感性溝通）四.ProblemCommunications（問題溝通）

17、五.HintsandTips（技巧建議）1.Stayclam2.Listen3 .Don'tassume4 .Explainclearly5 .Speakclearly*Donotusejargon.*Donotuselongwordswhereshortoneswilldo.*Makesurethatyouspeakataspeedthatallowspeopletounderstandwhatyouaresaying.*Pausefrequently.6 .Askfordetails7 .Checkandrespond8.CloseA.HearingandUnderstanding

18、-AchievingBoth（傾聽與理解-兩者兼顧）七.Action（行動(dòng)）1 .Dowewantthepersontodecidetheactionaftercommunicatiion?2 .Dowewantthepersontotakeactionthatwehavealreadydecided?3 .Doweunderstandtheeffectstheactionmayproduce?八.Checking（核查）*Askquestion.*Donotmakeassumptions.九.CommunicatingwithBosses（與老板溝通）“Thebossmaynotalways

19、beright,butheorsheisalwaystheboss.”1 .Listen2 .Askforsuggestions3 .Leadyourideasintotheideasoftheotherperson4 .Explainclearly5.Askforsuggestionsagain6.Offertorevise7.Checking8.Followup十.AFact（忠告）aSuccesshasmanyfathers.Failureisanorphan.”專業(yè)詞匯Comment評(píng)論意見potential可能性潛力context語境背景phenomenon現(xiàn)象奇跡Criminal罪

20、犯investmentadviser投資顧問district行政區(qū)地區(qū)bonus獎(jiǎng)金紅利Dedication奉獻(xiàn)commitment委托提交initiative主動(dòng)權(quán)首創(chuàng)精神announcement宣布通告identificationcard身份證embarrassment尷尬拮據(jù)maintenance維修保持Reprimand譴責(zé)訓(xùn)斥conversation談話社交grievance不滿委屈jargon行話component組件ChapterFiveWrittenCommunication（書面溝通）本課要點(diǎn)一.ComposingYourMessage（內(nèi)容組織）*Taketheexampl

21、eofaproposedmeeting.It'snogoodwritingamessagesayingthatameetingistobeheldifyoudontstatewhatisgoingtobediscussed.*Noonewillcometoyourmeetingunlessyougivehimorheragoodreasonwhytheyshouldattend.*Unlessyoustateadateandtimewhenameetingisgoingtobeheldpeoplecantattend.*Wherethemeetingistotakeplaceisals

22、ovital.*Whoistobeinvolvedisalsoessentialinformation.Peoplewillnotcometoaneventiftheydonotknowthattheirattendanceisexpected.*Whatisthesequenceofevents?Howwilldecisionsbeimplemented?二.WrittenFormsofCommunication（書面溝通的形式）*Yourcommunicationshouldnotincludeunnecessaryinformation.*Yourcommunicationmusthav

23、eappropriatecontent.*Yourcommunicationmustcontainthecorrectfacts.*Yourcommunicationshouldaviodtheuseorjargonandunnecessarytechnicalterms.*Yourcommunicationshouldintroducethepurposeandmissionofthepaper,haveanexplanatorycontentandshouldendwithaclearconclusionorrecommendation.*Yourcommunicationshouldal

24、waysbespell-checkedandreadbyacolleaguebeforeitisissued.三.Let'sPractise（練習(xí)）四.HintsandTips（技巧建議）1.SizeMatters.Usea12-pointtype.2 .Usewhitespace.3 .Readaloud.專業(yè)詞匯Electronicstorage電子儲(chǔ)存memo備忘錄sequence順序agenda議程proposal提議求婚Biography傳記個(gè)人簡介quotation弓I文才艮價(jià)單recommendation推薦信bangle手鐲Pendant耳環(huán)墜子textmessage短

25、信internationalpurchasingmanager國際采購經(jīng)理Explanatorycomment備注assessment評(píng)價(jià)估計(jì)paymentdue已至U期應(yīng)付款scissor剪刀刪去Stapler訂書機(jī)Cashflow現(xiàn)金流amateur愛好者外行sponsorship贊助ChapterSixBusinessMeeting（商務(wù)會(huì)議）本課要點(diǎn)一.WhyPeopleHoldMeetings（為何舉行會(huì)議）*Tocommunicatepolicies*Toissueinstruction*Tolistentoreview*Toholddiscussions*Toensurethat

26、everyoneisawareofwhatisgoingon*Toreviewexperiencesandfutureaction*Tprovidewrittenrecords二.MeetingStyles（會(huì)議風(fēng)格）AuthoritarianInclusiveCombatRoutineInformal三.WritingtheRecordsofBusinessMeeting（商務(wù)會(huì)議紀(jì)要）四.TheDisadvantagesofaVerbatimRecord（逐字逐句的會(huì)議記錄的缺點(diǎn)）*Theycontainfullinformationaboutwhenandwherethemeetingt

27、ookplace.*Theyrecordthenamesofthepeopletakingpart.*Theylistpeoplewhodidnotattend.*Theyrecordwhomadewhatdecision.*Theylistpointsforaction.*Theyareshortandconcise.*Theyremoveduplications.*Theyareeasytoaccessandcanbeheldinelectronicform.五.TheadvantagesofaWrittenSummary（總結(jié)性會(huì)議紀(jì)要的優(yōu)點(diǎn)）A.InfluenceandPower（影響

28、力）七.Evaluate（評(píng)估）八.AfterConsiderableDiscussion（在充分討論之后）九.WhoAretheReadersoftheMinutes（誰將閱讀會(huì)議紀(jì)要）十.MeetingMinutes（會(huì)議紀(jì)要）KeepItShortandSimpleWhat,Why,When,Where,Who,andHow.H一.MoreMinutes（更多紀(jì)要）十二.WhyCertainThingsAreImportant（哪些更重要）*Peopleneedtoknowwhenthemeetingtookplace.*Beverycarefulwithdates.*Location*

29、Present*ApologiesforAbsence.*ConfirmationofMinutesofPreviousMeeting.*Notehowonlythemainpoints.十三.HintsandTips（技巧建議）十四.What'stoBeDiscussed（討論內(nèi)容）專業(yè)詞匯Syndicate辛迪加企業(yè)聯(lián)合feedbacksessions反饋會(huì)話brainstorming集體自由討論accurate精確的Minutes會(huì)議t己錄authoritarian獨(dú)裁主義者endorsrment背書combat戰(zhàn)斗爭論participant參與者Insult侮辱損害routin

30、e例行公事日常工作executivecommittee執(zhí)行委員會(huì)reluctant勉強(qiáng)的Verbatim逐字的strive奮斗努力elimination消除淘汰phoenician腓尼基人alphabet字母表ChapterSevenCross-culturalBusinessCommunications（跨文化商務(wù)溝通）本課要點(diǎn)一.IsitPossibletoPutCultureintoCategories（文化分類是可能的嗎）二.StereotypesandAssumptions（類型和假定）三.TheEnglishLanguage（英語語言）四.HintsandTips（技巧建議）1 .

31、Adoptaculture.2 .What'wrong?3 .Changes五.PhenomenaWhichInfluenceCultures（影響文化的表現(xiàn)形式）1 .Timeandpunctuality2 .Formality3.Attitudes4.Socialising5.Gender六.DirectorRude（坦率抑或粗魯）七.DeferenceandInterruption（遵從與打斷）八.Politeness（禮貌）A.EuropeanUnionofDifferences（差異化的歐盟）+.DiversityandCommunicationOpportunities（多

32、樣性和溝通機(jī)會(huì)）H一.DoSomeResearch（做一些調(diào)查準(zhǔn)備）十二.HintsandTips（技巧提示）*Beobservant.*Askforadvice.*Explainyourculture.專業(yè)詞匯Executive執(zhí)行者textile紡織品dialect方言行話category類別范疇assumption假定擔(dān)任Stereotype陳規(guī)viceversa反之亦然scenario方案phenomena現(xiàn)象奇跡supreme最高的極度的Alcohol酒精gender生產(chǎn)multimillionaire千萬富翁hierarchy統(tǒng)治集團(tuán)inappropriate不恰當(dāng)?shù)腣ariati

33、on變化estuary港灣border邊境國界diversity差異多樣性innovation革新改革ChapterEightCrisisCommunications危機(jī)溝通本課要點(diǎn)Yourcommunicationskillscouldmakeorbreakthecompany一.WhatIsaCrisis（何為危機(jī)）RealcrisissharesomecommoncharacterristicsI.Thetimingisunpredictable.2 .Theexactnatureofthecrisisisdifficulttoforecast.3 .Eventsoccurwityout

34、warning.4 .Morethanoneproblemoccursatthesametime.5 .Thecrisisdevelopsrapidly.6 .Communicationsplayavitalrole.二.WhyIsCommunicationEssentialInaCrisis（危機(jī)溝通的重要性）三.HintsandTips（技巧建議）I.Actfast2 .Leavetheblame.3 .Don'tforgetanyone.四.WhatCanWeDoinAdvance（危機(jī)前的準(zhǔn)備）Communicationisoneofthekeyelementsincrisis

35、management.Onegoodwayofbeginningtoplanistolookatrecentmediareportsofcrisis.Askyourslef:I.Couldthiscrisishavebeenforecastinadvance?2 .Whatpreparationsweremadebythoseaffected?3 .Wasthereaquickresponsetothecrisis?4 .Whowasinchargeofmanagingthecrisis?5 .Werethemediasympatheticorcriticalofthemanagementof

36、thecrisis?6 .Howhasthecrisisaffectedtheimagesandpublicpreceptionsoftheorganisationsinvolved?五.TheGoldenRules（危機(jī)溝通十條黃金準(zhǔn)則）I.Prepareinadvance.Nobusinessissafefromscrisis.*Anassessmentofthelikeklythreat.*Clearidentificationofresponsibility.*Settingupofthecrisisofmanagementtean.*Practiceandexercises.2 .Makesureeveryoneknowstheirrole.3 .Acceptresponsibility.4 .Actquickly5 .Communicateyourpositionclearlyandimmediately.6 .Communicateregularly.7 .Tellyourstaffwhatishappening.1.1 ntegratecommunicationsintomanagementreaponse9 .Watchou