高校網(wǎng)頁英譯論文：高校網(wǎng)頁英譯大眾傳播模式傳播要素

1、【中文摘要】全球化背景下我國高校與國際交流日趨頻繁，英文網(wǎng)站的作用日益凸顯，一方面作為自我對外宣傳的窗口，另一方面有助于吸引的海外學(xué)者、留學(xué)生來華任教學(xué)習(xí)，創(chuàng)造的國際交流與合作的機(jī)會。本研究旨在解決現(xiàn)行中國高校英文網(wǎng)頁中存在的質(zhì)量問題，嘗試提出高校網(wǎng)頁英譯的基本模式及具體原則，以促進(jìn)國內(nèi)各英文網(wǎng)站的健康發(fā)展，為中國高校創(chuàng)造良好的國際形象。考慮到網(wǎng)頁編譯的特殊性,本研究以傳播學(xué)經(jīng)典理論為框架，以實證研究為基礎(chǔ)，建立了小型語料庫并對一組以英語為母語的讀者進(jìn)行了問卷調(diào)查。通過對網(wǎng)頁翻譯過程七大要素的傳播學(xué)分析，并結(jié)合平行文本語料庫的比較及問卷調(diào)查結(jié)果，本文作者模仿拉斯韋爾提出的傳播學(xué)經(jīng)典模式構(gòu)建出中

2、國高校網(wǎng)頁編譯的基本模式，并提出了具體的選譯原則及翻譯策略以期確保高校網(wǎng)頁編譯的質(zhì)量。本研究所得結(jié)論對其它以宣傳為的網(wǎng)頁編譯也具有普適性?！居⑽恼緼gainstthebackgroundofgrowingglobalization,manyChineseuniversitiesaretryingtoincreasetheircommunicationwiththeinternationalworldthroughEnglish-versionwebsites.Thepurposeofthesepublicrelationswebsitesistohelptheuniversitiesest

3、ablishafavorableimage,attractoverseasresearchers,professorsandstudents,andcreateopportunitiesforinternationalexchangeandcooperation.PresentstudyfirstaimstosolvetheproblemsexistingintheEnglish-versionwebpagesandthenattemptstoproposeamodelandspecificprinciplesforusewithuniversitywebpagetranslationsoth

4、atafriendlyandfavorableinternationalpublicopiniontowardsChineseuniversitiescanbecreatedthroughtheenhancedwebpages.Giventheuniquefeaturesofthewebpagetranslation,thestudyadoptsanempiricalapproachinthetheoreticalframeworkofmasscommunications.Asmallcorpusisbuiltfromthetextsofthe“AbouttheUniversity”colum

5、nsdownloadedfrom60universitywebsitesandasurveyquestionnaireisdesignedtoobtainthefeedbackinformationfromagroupofnativespeakersofEnglish.Afteranelaborateanalysisofthesevencommunicativeelementsofthewebpagetranslationaswellastheresultsofthequestionnaireandacarefulcomparisonofthetextsinthecorpus,theautho

6、r,inlightofLasswell's“5Wcommunicationmodel,proposesamodelandspecificprinciplesforuniversitywebpagetranslationwhichcanalsobeappliedtothetranslationofwebpagesofotherorganizations.【關(guān)鍵詞】高校網(wǎng)頁英譯大眾傳播模式傳播要素【英文關(guān)鍵詞】universitywebpagetranslationmasscommunicationmodelcommunicationelements【目錄】UniversityWebpag

7、eTranslation:aMassCommunicationPerspectiveAcknowledgements9-10Abstract10摘要11-14ListofFiguresandTa14-16CHAPTER!INTRODUCTION6-191.1Motivation16-171.2ResearchObjectiveandResearchQuestions171.3Methodology17-19CHAPTERSLITERATUREREVIEW19-302.1MassCommunicationModels19-212.2CommunicationTranslationTheory21

8、-242.3TranslationofUniversityWebpages24-302.3.1Publicitytranslation26-282.3.2UniversityWebpageTranslation28-30CHAPTERSUNIVERSITYWEBPAGETRANSLATION:AMASSCOMMUNICATIONPERSPECTIVEO-463.1Translation-mediatedCommunication30-323.2Webpage-mediatedCommunication32-333.3Lasswell'sModelofMassCommunication33-343.4UniversityWebpageTranslationAnalyzed34-463.4.1TranslatorAnalysis35-363.4.2IntentionAnalysis36-373.4.3AudieneeAnalysis37-423.4.4MediaAnalysis423.4.5InformationAnalysi