五星級(jí)酒店VI設(shè)計(jì)清單

1、（For Hotel UseVIS視覺(jué)形象識(shí)別系統(tǒng)（國(guó)際五星執(zhí)行標(biāo)準(zhǔn)）Corporate Identification Manual1酒店標(biāo)志Hotel Logo（VI基礎(chǔ)系統(tǒng)）1.1 1酒店標(biāo)志 Hotel Logo1.2 2酒店標(biāo)志創(chuàng)意說(shuō)明Hotel Logo design of directions1.3 3酒店標(biāo)志墨稿 Hotel Logo Black Manuscript1.4 4酒店標(biāo)志反白效果圖Hotel Logo White Result Chart1.5 5酒店標(biāo)志標(biāo)準(zhǔn)化制圖Hotel Logo Standardize Chart1.6 6酒店標(biāo)志方格坐標(biāo)制圖Hotel Lo

2、go Square Coordinate Chart1.7 7酒店標(biāo)志預(yù)留空間與最小比例限定Hotel Logo Forward Preserving Space andthe Minimum Proportion Limit1.8 8酒店標(biāo)志特定色彩效果展示Hotel Logo Specified Color Result Exhibition1.9 9標(biāo)準(zhǔn)字體系統(tǒng) Standard Font System1.10 酒店全稱中文字體Hotel Full Name Chinese Script1.11 酒店簡(jiǎn)稱中文字體Hotel Abbreviation Chinese Script1.12

3、酒店全稱中文字體方格坐標(biāo)制圖Hotel Full Name Chinese Script Square CoordinateChart1.13 酒店簡(jiǎn)稱中文字體方格坐標(biāo)制圖 Hotel Abbreviation Chinese Script SquareCoordinate Chart1.14 酒店全稱英文字體 Hotel Full Name English Script1.15 酒店簡(jiǎn)稱英文字體 Hotel Abbreviation English Script1.16 酒店全稱英文字體方格坐標(biāo)制圖Hotel Full Name English Script Square Coordinat

4、eChart1.17 酒店簡(jiǎn)稱英文字體方格坐標(biāo)制圖Hotel Abbreviation English Script Square CoordinateChart1.18 印刷字體 Logotype Sample1.19 標(biāo)準(zhǔn)顏色系統(tǒng) Standard Color System1.20 酒店標(biāo)準(zhǔn)色（印刷色） Hotel StandardColor1.21 酒店輔助色系列 Hotel Supplementary Color Series1.22 背景色使用規(guī)定 Background Color Using Fix1.23 色彩搭配組合專用表Color Mach Chart1.24 酒店象征圖形H

5、otel Image Model1.25 象征圖形延展效果稿Image Model Extending Result Manuscript1.26 象征圖形組合規(guī)范Image Model Composing Standard1.27 標(biāo)志與標(biāo)準(zhǔn)字組合多種模式Logo and Standard Script Combination Styles2 VI應(yīng)用系統(tǒng) 辦公類Office2.01行政辦公室2.01.01名片 Name Card2.01.02信紙 Letter Sheet2.01.03# 5 信封 # 5 Envelope(local)2.01.04# 5 信封(航空)#5Envelope

6、 (Air - Mail)2.01.05# 7 信封 # 7 Envelope (local)2.01.06# 9 信封 # 9 Envelope (Local)2.01.07邀請(qǐng)卡 Invitation Card2.01.08邀請(qǐng)卡封套 Invitation Card Envelope2.01.09致意卡 Compliments Card2.01.10致意卡封套 Compliments Card Envelope2.01.11筆記簿 Memo Pad2.01.12傳真頁(yè) Fax Cover Sheet2.01.13生日卡(住客 /員工) Birthday Card (Guest / Staf

7、f )2.01.14職員銘牌 Staff Name Badge2.01.15包裝紙 Package Paper2.01.16鑰匙牌 key Card2.01.17鼠標(biāo)墊 Mouse Pad2.01.18掛歷版式規(guī)范 Hanging Calendar Style Standard2.01.19臺(tái)歷版式規(guī)范 Desk Calendar Style Standard2.01.20酒店徽章Hotel Badge2.01.21辦公用筆、筆架 Office Using Pen , Pen Container2.01.22筆記本 Notebook2.01.23公文包 Document Bag2.01.24掛

8、旗 Hanging Flag2.01.25屋頂?shù)跗霩ousetop Hanging Flag2.01.26豎旗 SetUpright Flag2.01.27桌旗 Desk Flag2.01.28明信片版式規(guī)范 Postcard Style Standard2.02 財(cái)務(wù)和人事部 Finance and HR Department2.02.01檔案盒Files Box2.02.02薪資袋Salary Bag2.02.03工作證Identity Card2.02.04出入證Permission Card2.02.05，作記事簿 Work Notebook2.02.06備忘錄Memo2.02.07員

9、工Staff Handbook2.03 銷售部 Sales Dept.2.03.01尊貴會(huì)員卡 Membership Privilege Card2.03.02尊貴會(huì)員 k封套 Privilege Card Jacket2.03.03尊貴會(huì)員卡插頁(yè) Privilege Card (Insert)2.03.04酒店旗Hotel Flag2.03.05酒店小型巴士 Hotel Mini Bus2.03.06貨車 Catering Truck2.03.07酒店車 Hotel Limousine2.03.08贈(zèng)券Coupon2.03.09餐酒 / 早餐 / 晚餐 / 洗衣 Welcoming Wine

10、 / Breakfast /Lunch /Dinner /Laundry / 2.03.10信箋 Conference Letterhead2.03.11出租車k Taxi Cark2.03.12酒店公關(guān)銷售封套 Hotel Sales Envelope Cover2.03.13房?jī)r(jià)表 Room Price List2.03.14酒店旦傳冊(cè) Hotel Promotion Book2.03.15客房宣傳單頁(yè) Guest Promotion Profile2.03.16會(huì)議宣傳單頁(yè) Conference Promotion Profile2.03.17SPA宣傳單頁(yè) SPA Promotion

11、Profile2.03.18KTV宣傳單頁(yè) KTV Promotion Profile2.03.19Greeting Card2.03.20金卡 Golden Card2.03.21銀卡 Silver Card2.03.22婚旻旦W# Wedding Promotion Book2.03.23婚宴請(qǐng)柬 Wedding Invitation Card2.03.24會(huì)議請(qǐng)柬 Conference Invitation Card2.03.25酒店請(qǐng)柬 Hotel Invitation Card2.03.26手提袋Handbag3 VI應(yīng)用系統(tǒng)客 房 部Guest Room3.01 浴室用品3.01.

12、01 香皂 Soap3.01.02洗發(fā)水Shampoo3.01.03護(hù)發(fā)素Rinse3.01.04沐浴露Bath Gel3.01.05潤(rùn)膚液Body Lotion3.01.06浴帽Shower Cap3.01.07牙刷Toothbrush3.01.08須包1JRazor3.01.09須刨水After Shave3.01.10梳子Comb3.01.11針線包Sewing Kit3.01.12擦鞋布Shoes Cloth3.01.13 盒裝(耳棉棒 /棉花/指甲鋰)Box Packaging (Swab/cotton/Nail File )3.01.14衛(wèi)生袋 Sanitary Bag3.01.1

13、5浴巾 Bath Towel3.01.16地巾 Floor Towel3.01.17面巾 Face Towel3.01.18方巾 Hand Towel3.02客房印刷物品3.02.01鉛筆Pencil3.02.02電視節(jié)目指南 TV Guide Card3.02.03便簽及皮夾Note Pad3.02.05迷你吧酒水吧表及皮夾Mini Bar List3.02.06早餐掛門餐牌 Breakfast Doorknob Menu Card3.02.07晚Goodnight Card3.02.08天氣預(yù)報(bào)卡 Weather Forecast Card3.02.09免費(fèi)飲用水掛牌 Free Drink

14、 Hanging Card3.02.10贈(zèng)品卡 Gift Card3.03酒店服務(wù)指南3.03.01封套Folder3.03.02分頁(yè)夾Index Tab3.03.03內(nèi)頁(yè)- 賓客服務(wù) Inside Page - Guest Services3.03.04內(nèi)頁(yè)- 客房送餐菜單 Inside Page - Room Service Menu3.03.05內(nèi)頁(yè) - 電話指南 Inside Page - Telephone Directory3.04衣柜物品3.04.01洗衣清單 Laundry List3.04.02干衣清單 Dry CleaningList3.04.03購(gòu)物袋 Shopping

15、Bag3.04.04擦鞋服務(wù)套件 Shoe Shine Request Tray& Mat3.05 日用織品3.05.01浴袍 Bathrobe3.05.02棉質(zhì)拖鞋 Terry Cotton Slippers3.05.03無(wú)紡布洗衣袋 Canvas Laundry Bag3.06其他用品3.06.01 膠料雨傘套 Plastic Umbrella Cover & &3.06.02衛(wèi)生紙包裝 Tissue Wrapper3.06.03面巾名氏盒 Facial Tissue Box4 VI應(yīng)用系統(tǒng)飲食類F&B4.01匚中餐廳 Chinese Restaurant4

16、.01.01主餐牌Main Menu4.01.02點(diǎn)心紙 Dim Sum Menu4.01.03酒水牌Drink List4.02 西餐廳 Western Restaurant4.02.01正餐餐牌Main Menu4.02.02早餐餐牌 Breakfast Menu4.02.03酒水牌Drink List4.03宴會(huì)廳Ballroom4.03.01會(huì)議皮墊 Leather Pad for Conference4.03.02會(huì)議信紙 Conference Letterhead4.03.03宴會(huì)菜單封套 Banquet Menu Cover4.04餐飲用品4.04.01筷子套 Chopstick

17、s Wrapper4.04.02牙簽套 Toothpick Wrapper4.04.03杯墊 Paper Coaster4.04.04火柴盒Matchbox4.04.05白糖包 White Sugar in Sachet4.04.06黃糖包 Raw Sugar in Sachet4.04.07夕卜賣盒 Food Take Out Box4.04.08食品袋Food Bag4.04.09外賣袋 Take Away Bag4.04.10雞尾簽 Cocktail Pick4.04.11吸管包裝 Drinking Straw Wrapper4.04.12圓形煙灰缸R(shí)ound Ashtray4.04.1

18、3皮帳單夾 Leather Guest Check Folder4.04.14紙杯蓋 Paper Glass Cover4.04.15蛋糕盒（2種尺寸） Cake Box （2 sizes ）4.04.16小禮物盒Gift Box4.04.17面包店紙袋（2種尺寸）Bakery Bag(2sizes )4.04.184.04.194.04.204.04.214.04.224.04.23致意巧克力盒 Complimentary Guest Chocolate Gift Box餐飲定餐卡 Food Booking Card客用名片 Guest Using Card西餐桌墊紙 Western Foo

19、d Pad Paper餐巾紙 Napkin Paper4.04.244.04.254.04.264.04.274.04.28餐巾紙盒餐巾紙袋婚宴菜牌宴會(huì)臺(tái)卡送餐菜牌Napkin Paper BoxNapkin Paper Bag Wedding Menu Banquet Desk Card Room service Card4.04.29特另1J推薦牌 Special Recommendation 存酒卡 Retaining Spirits Card5 VI應(yīng)用系統(tǒng) 娛樂(lè)類Entertainment5.01康體中心Health Center5.01.01康體中心價(jià)目表 Health Cente

20、r Tariff5.02.02飲品表Drink List6 VI應(yīng)用系統(tǒng)禮品類Gifts6.01名片夾Name Card Holder6.02禮品筆Pen6.03便簽本Memo Pad6.04打火機(jī)Lighter6.05禮贈(zèng)用品Gift6.06標(biāo)識(shí)傘 Sign Umbrella7 VI應(yīng)用系統(tǒng)前廳Front Office7.017.027.037.047.05留言信封 Guest Message Window Envelope / Message Envelope酒店名片 Hotel Business Card禮賓部服務(wù)確認(rèn)卡 Concierge Service Confirmation Ca

21、rd退房收據(jù)活頁(yè)夾 / 帳單信封 Check Out Bill Folder / Invoice Envelope行李標(biāo)簽 Baggage Sticker7.067.077.087.09行李牌（個(gè)人）Baggage Tag行李牌（團(tuán)體）Baggage Tag2鎖匙卡（普通樓層） 鎖匙卡套（普通樓層） 鎖匙卡（行政樓層） 鎖匙卡套（行政樓層） 賓客意見(jiàn)表（客房用）Key Card(for left luggage )(for group use )(Standard Floor )Key Card Jacket (Standard Floor )Key Card ( Exe

22、cutive Floor )Key Card Jacket ( Executive Floor )Guest Questionnaire (Guest Room)8 VI應(yīng)用系統(tǒng)酒店廣告宣傳規(guī)范 Hotel Advertisement PromotionStandard8.01電視廣告標(biāo)志定格 TV Advertisement Mark Chart8.02報(bào)紙廣告系列版式規(guī)范(整版、半版、通欄) News Paper Advertisement Series StyleStandard( Hole Printing Plate, Half Printing Plate)8.03雜志廣告規(guī)范 M

23、agazine Advertisement Standard8.04海報(bào)版式規(guī)范 Playbill Style Standard8.05公交車體廣告規(guī)范Bus Advertisement Standard8.06T恤衫廣告 T-shirt Advertisement8.07宣傳折頁(yè)封面及封底版式規(guī)范Promotion Profile Cover and Style Standard8.08網(wǎng)絡(luò)主頁(yè)版式規(guī)范 Internet Style Standard8.09光盤封面規(guī)范 CD Cover Standard8.10擎天拄燈箱廣告規(guī)范 Standing Lamp House Advertisem

24、ent Standard8.11樓頂燈箱廣告規(guī)范 Top House Lamp House Advertisement Standard8.12立地式 P O P 規(guī)范Standing POP Standard8.13懸掛式 POP 規(guī)范Hanging POP Standard9 VI應(yīng)用標(biāo)牌系統(tǒng)Signage System9.019.01.019.01.02酒店商標(biāo) Hotel Logo Signage戶外商標(biāo) Main Outdoor Hotel Signage酒店大門名稱 Hotel Name Signage at the Front Entrance9.02 營(yíng)業(yè)部門商標(biāo) Outlet

25、 Logo Signage9.02.01中餐廳 Chinese Restaurant9.02.02西餐廳 Western Restaurant9.02.03行政酒廊 Executive Lounge9.02.04康體中心Health Center9.03.019.03.029.03.03樓層標(biāo)志 Floor Number Sign9.03住客樓層指示牌 Guest Floors Signage房號(hào)方向標(biāo)志 Room Number Direction Sign房號(hào)牌 Room Door Number Sign9.03.04商務(wù)樓層標(biāo)志 Executive Floor Sign9.03.05火警疏

26、散示意圖 Fire Escape Route with Floor Plan9.03.06禁煙樓層 No-smoking Floor9.04大堂標(biāo)牌 Lobby Signage9.04.01接待處 Reception9.04.02大堂副理 Asst.Manager9.04.03收銀處 Cashier9.04.04禮賓部 Concierge9.04.05外幣兌換服務(wù) CurrencyExchange9.04.06 酒店指南 Hotel Directory9.04.07宴會(huì)通知欄 ConferenceEvents Notice Stand9.04.08電話標(biāo)志 Telephone9.05會(huì)議樓層

27、Meeting Room Floor9.05.01多功能宴會(huì)廳 Multi - Function Ballroom9.05.02宴會(huì)廳通知欄 Event Notice Board for Ballroom9.05.03 衣帽間 Clo ak Room1.1 5.04 會(huì)議室門牌 Door Name for Each of the Conference Room1.2 5.05會(huì)議室安排欄 Conference Events Notice Stand10 VI應(yīng)用標(biāo)志符號(hào)指示系統(tǒng) Mark direction system10.1 1 大樓戶外招牌 Mark of Outside Tower10.2 2大門入 口指示 Direction of the Gateway10.3 3玻璃門 Glasses Door10.4 4微笑服務(wù)牌 Smile Service Mark10.5 5盥洗間 Washing Room10.6 6請(qǐng)勿吸次因NO Smoking10.7 0.07禁止停車 Forbidde n Park10.8 8方向指引標(biāo)識(shí)牌 Markof Direction Guide10.9 9 公共設(shè)施標(biāo)識(shí)牌 Mark of Public Facilities10.10 布告欄 Note Board10.11 立地式道路導(dǎo)向牌