麥當(dāng)勞英文簡(jiǎn)介_Mcdonald27s_麥當(dāng)勞簡(jiǎn)介1

1、廣告語(yǔ)為快樂(lè)騰點(diǎn)空間；為世界杯騰出空間；Im lovin it!（我就喜歡）麥當(dāng)勞叔叔麥當(dāng)勞叔叔麥當(dāng)勞速食連鎖店的招牌吉祥物和企業(yè)的形象代言人，官方設(shè)定本名叫作羅納德麥當(dāng)勞（Ronald McDonald），綽號(hào)：小丑可可（Coco the Clown）是友誼、風(fēng)趣、祥和的象征，他總是傳統(tǒng)馬戲小丑打扮，黃色連衫褲，紅白條的襯衣和短襪，大紅鞋，黃手套，一頭紅發(fā)。他在美國(guó)49歲兒童心中，是僅次于圣誕老人的第二個(gè)最熟悉的人物，他象征著麥當(dāng)勞永遠(yuǎn)是大家的朋友。 此外，作為麥當(dāng)勞公司用以吸引小朋友的主要虛擬角色，因此官方將麥當(dāng)勞叔叔設(shè)定為“孩童最好的朋友”。Logo The McDonalds Gold

2、en Arches logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous M now recognized throughout the world. Schindlers work was a development of the stylized v logo sketch

3、ed by Fred TurnerThe McDonalds name was added to the logo in 1968. Road signDrive-Thru LogoMcCaf Logo經(jīng)營(yíng)理念與規(guī)范化管理經(jīng)營(yíng)理念與規(guī)范化管理Quality是指麥當(dāng)勞為保障食品品質(zhì)制定了極其嚴(yán)格的標(biāo)準(zhǔn)。麥當(dāng)勞的黃金準(zhǔn)則是“顧客至上，顧客永遠(yuǎn)第一”。提供服務(wù)的最高標(biāo)準(zhǔn)是質(zhì)量（Quality）、服務(wù)（Service）、清潔（Cleanliness）和價(jià)值（Value），即QSCV原則。這是最能體現(xiàn)麥當(dāng)勞特色的重要原則。 Quality是指麥當(dāng)勞為保障食品品質(zhì)制定了極其嚴(yán)格的標(biāo)準(zhǔn)Service是指按照

4、細(xì)心、關(guān)心和愛心的原則，提供熱情、周到、快捷的服務(wù)。Cleanliness是指麥當(dāng)勞制定了必須嚴(yán)格遵守的清潔工作標(biāo)準(zhǔn)。Value代表價(jià)值，是后來(lái)添加上的準(zhǔn)則（原來(lái)只有Q、S、C），加上V是為了進(jìn)一步傳達(dá)麥當(dāng)勞的“向顧客提供更有價(jià)值的高品質(zhì)”的理念。也可以說(shuō)，QSCV原則不僅體現(xiàn)了麥當(dāng)勞的經(jīng)營(yíng)理念，而且因?yàn)檫@些原則有詳細(xì)嚴(yán)格的量化標(biāo)準(zhǔn)，使其成為所有麥當(dāng)勞餐廳從業(yè)人員的行為規(guī)范。這是麥當(dāng)勞規(guī)范化管理的重要內(nèi)容。The reason of success 1. Children really love, this is not the fault of a child stemming from a

5、 childs nature and ignorance. Misleading error is to adults. 2. When people think that foreign goods are good, our ancestors passed down is that, for example, the last thing to what foreign country, are known as foreign word,forexample,洋火(that matches), sea surface (flour ),洋錢(foreign currency) and

6、so on, people had inherited the gene you, what are the foreign good. Yang M and KFC meal is, therefore, foreign food is good! 3. One day at a local watch, time is not, Wai Fed up with a large group of people and to look on the first day looking at the people, in fact, nothing in heaven, fix, which t

7、he birds We will get over the look of guano! Ha ha (Chinese characteristics). 4. Parroting a good Everybody says that good, that is, KFC and M is spam, but also as a foreign food to eat foreign food proud moment as if music is the body in a foreign country, the Lok Weizai, Le Kenya, The saddest thin

8、g is even by foreigners to sell McDonalds food calories, and which led to their obesity, so as to McDonalds to court, be considered junk food, the people are to proud to eat KFC or M, pathetic, sad , ignorance , I often see, public holidays, the childs parents or grandfather, grandmother, led a smal

9、l grandson, granddaughter, came to M, or KFC, silent, Need to know, M and abroad KFC fast food is just an ordinary, as we have people every day buy a deep-fried dough sticks dipped in a little temporary tofu breakfast as the most simple, Products McDonalds predominantly sells hamburgers, various typ

10、es of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonalds offers salads and vegetarian items, wraps and other localized fare.ProductsHamburgersSandwiches Delicious, freshly made, and oh-so-satisfying. From the Big Mac to Premium Grill

11、ed Chicken Club to classic Cheeseburger, McDonalds sandwiches make the meal.ProductsChicken from McDonalds is a delicious choice.Products Can a salad be classy? yes. Add a Can a salad be classy? yes. Add a little panache to your day with select little panache to your day with select mixed greens, el

12、egant toppings, and mixed greens, elegant toppings, and choices galore.choices galore.Products Welcome to the big, bold taste of McCaf. Well help you wake up first thing in the morning and unwind at the end of the day with our very own blend of 100% Arabica beans, sourced from around the globe.Produ

13、cts Drop by for a scrumptious pick-me-up.Desserts & ShakesSales PromptionAdvertisingMcDonalds Newspaper Sandwich Sales PromptionAdvertisingGiant paper napkins were used to promote McDonalds largest hamburger ever, the BignJuicy Sales PromptionAdvertisingMcDonalds Bus StopRegular bus stop was tur

14、ned into McDonalds restaurantSales PromptionAdvertisingMcDonalds Free Coffee HourglassTransit shelter in Vancouver was turned into an hourglass filled with coffee beans, reminding customers of the promotions short-term nature. Sales PromptionAdvertisingMcDonalds Sundial BillboardThis cool billboard

15、features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonalds arches are dead center.Sales PromptionAdvertisingMcDonalds PuzzlesOutdoor posters were turned into large interactive push puzzles that consumers could solve in order to “so

16、rt your head”. This was done to promote McDonalds Large Coffee for only 1 Euro in Sweden.Sales PromptionAdvertisingThe Real Milkshake Sales PromptionAdvertisingMcDonalds Pie BillboardGiant Pie billboard used to promote McDonalds in New Zealand.Sales PromptionAdvertisingMcDonalds Free Wi-FiFree Wi-Fi served at all McDonalds restaurants.Sales PromptionAdvertisingMcDonalds Freshness Box Salad Clever poster, with what appears to be fresh salad vegetables, changed a bus shelter into a section in the refrigerator.Sales PromptionA