【商務(wù)英語】企業(yè)文化(中英)

1、【商務(wù)英語】企業(yè)文化(中英升職？跳槽？加薪？英語口語很重要！史上最牛英語口語學(xué)習法：躺在家里練口語，全程外教一對一，三個月暢談無阻！太平洋在線英語，免費體驗全部外教一對一課程：1.Corporate Culture 企業(yè)文化（企業(yè)個性，形成于企業(yè)生產(chǎn)經(jīng)營實踐之中，為全體員工所認同并且遵守的、帶有本組織特點的使命總之精神價值觀和經(jīng)營理念，以及這些理念在生產(chǎn)經(jīng)營實踐、管理制度、員工行為方式和企業(yè)對外形象的體現(xiàn)的總和。為企業(yè)靈魂，推動其發(fā)展動力。有有形與無形之分。）v The personality of an organization（warm, aggressive, friendly, ope

2、n, innovative, conservative, and so on.）v Guides how employees think, act and feelis a broad term used to define the unique personality or character of a particular company or organization, and includes such elements as core values（核心價值觀） and beliefs, corporate ethics, and rules of behavior.2.Functi

3、ons of Corporate Culture企業(yè)文化的主要功能Three key functions are:v Provide a sense of identity for members.導(dǎo)向功能：對每個員工價值取向及行為取向的導(dǎo)向功能v Generate commitment to the organizations mission.凝聚功能：一種價值觀被員工所認同后產(chǎn)生巨大的向心力和凝聚力。v Clarify and reinforce standards of behavior. 約束功能：軟約束。產(chǎn)生于企業(yè)文化的氛圍、群體行為準則和道德規(guī)范。3.Culture as the

4、Organizations Personality作為企業(yè)個性的文化1） Risk Taking Personalities喜歡冒險個性： Organizations encourage employees to take risks. （Virgin Group）2） Attention to Detail Personalities注重細節(jié)個性：Organizations focus attention on the details of the organization where they have made quality their driving themes.3） Outcom

5、e Oriented Personalities注重結(jié)果的個性：Organizations focus on results in certain aspects of their business.（Customer services）4） People Orientation Personalities以人為本的個性：Organizations treat employees as “family”.5） Team Orientation Personalities注重團隊的個性：Organizations shape their cultures around the team conc

6、ept.6） Aggressive Personalities積極進取的個性：Organizations value aggressiveness as a major part of the way that business is done.7） Nonstable Personalities不求穩(wěn)的個性：Companies emphasize growth could be identified as having nonstable Personalities.4Different Corporate Cultures 不同的企業(yè)文化：企業(yè)文化的本質(zhì)是企業(yè)員工共同尊重的核心價值標準。不

7、同企業(yè)有不同核心價值標準。At the root of any organizations culture is a set of core characteristics that illustrate the essential ways in which the cultures of organizations differ from one other.v Sensitivity to the needs of customers and employees.重視顧客和員工需要的價值觀v Interest in having employees generates new ideas

8、.致力于激發(fā)員工創(chuàng)造性思維的價值標準v Value placed in taking risks.重視冒險精神的價值標準v Openness of available communication optionsv Friendliness and congeniality of employees towards one another.v Value placed on people in the organization.5.Creation of Corporate Culture企業(yè)文化的創(chuàng)建1） Company Founders企業(yè)創(chuàng)造者 The founders play a ke

9、y role in hiring initial staff, their attributes and values are readily transmitted to new employees.2） Experience with the General Business and Industry Environment企業(yè)外部環(huán)境與體驗 Organizational culture often develops out of an organizations experience with the general business and industry external envi

10、ronment.3） Contact with others企業(yè)內(nèi)部群體與個人間的聯(lián)系The shaping of the organization based on how it develops out of contract between groups and individuals within an organization.6. Influence of Corporate Culture on Climate and Management Practice企業(yè)文化對企業(yè)氛圍以及企業(yè)管理行為的影響。企業(yè)文化是企業(yè)經(jīng)營的核心，在企業(yè)管理中是旗幟，是航標，指引著企業(yè)正確的發(fā)展方向。v Organizational culture refers more specifically to the values, beliefs, and customs or norms of an organization. It can be summarized as the firms organizational philos