東城攻略銷售報(bào)告

1、.東城攻略第一現(xiàn)場(chǎng)項(xiàng)目名 東城攻略 數(shù)據(jù)提供者：部門 策劃二部 姓名 王璐 劉星 一、 項(xiàng)目綜述1、 位置交通圖 項(xiàng)目地址：成都海椒市街8號(hào)錦江區(qū)中醫(yī)院旁接待地址：西大街1號(hào)，新城市廣場(chǎng)合能集團(tuán)項(xiàng)目展示中心2、 項(xiàng)目總體經(jīng)濟(jì)指標(biāo) 土地面積: 10169.48平方米 容積率: 約5.92 總建筑面積: 60169.65平方米 住宅建筑面積 不詳(規(guī)劃30508平方米) 商業(yè)建筑面積: 不詳 棟數(shù): 1 總套數(shù): 816套 住宅套數(shù)停車位 土地受讓日期 3、 當(dāng)期推出產(chǎn)品綜述 （1）當(dāng)期經(jīng)濟(jì)指標(biāo) 占地面積 容積率 建筑覆蓋率 綠化率 無建筑面積 住宅建筑面積 商業(yè)建筑面積棟數(shù) 1 總套數(shù)； 300

2、 住宅套數(shù) 300 停車位；無（2）當(dāng)期住宅產(chǎn)品的分析樓棟位置（圖片說明）樓棟戶型分布情況樓棟戶型面積區(qū)間套數(shù)1幢(5-20層)一房4547-6519m22091幢(5-20層)二房7458-8725m2981幢(17-20層)三房11056m24戶型配比列表；戶型套數(shù)比例面積區(qū)間一房209657%454765.19二房10533%74.58-8725m2三房4126%110.56m2注備:無樣板房 二、活動(dòng)1、現(xiàn)場(chǎng)（1）選房流程及其要點(diǎn)（流程圖表）進(jìn)入選房區(qū)選定房號(hào)預(yù)選區(qū)預(yù)選外場(chǎng)登記簽署房號(hào)確認(rèn)單核對(duì)并蓋章整理,結(jié)束簽署認(rèn)購協(xié)議書換定金收據(jù)或交2萬元定金（2）現(xiàn)場(chǎng)人流、車流、外場(chǎng)包裝（照片）

3、（3）各區(qū)采用方式、存在的弊端、值得借鑒的策略、采用這種策略的前提。 銷售現(xiàn)場(chǎng)分為預(yù)選區(qū)和選房確認(rèn)區(qū),預(yù)選區(qū)次序較雜亂.預(yù)選區(qū)擺出很多座椅供客戶休息,并為客戶提供了面包和牛奶作為早餐.但現(xiàn)場(chǎng)無沙盤和模型.選房區(qū)只允許已預(yù)的客戶進(jìn)入進(jìn)行選房確認(rèn)并辦理相關(guān)手續(xù).可現(xiàn)場(chǎng)排號(hào),選房考慮時(shí)間限定為一分鐘,對(duì)選定房號(hào)在大廳內(nèi)廣播.銷售現(xiàn)場(chǎng)較火暴銷售氣氛較好.2、銷售（1）優(yōu)惠措施:A. 一次性付款一次性優(yōu)惠2B. 按揭優(yōu)惠：直客式按揭貸款 優(yōu)惠1普通按揭貸款 無優(yōu)惠C. 加入合能會(huì),A級(jí)會(huì)員 優(yōu)惠13000元現(xiàn)金.普通會(huì)員 優(yōu)惠1持項(xiàng)目?jī)?yōu)惠卡 優(yōu)惠現(xiàn)金1000元（2）銷售情況：銷控板情況、內(nèi)部信息。（3）

4、銷售產(chǎn)品位置、比例；剩余產(chǎn)品情況。銷售情況：戶型推出銷售剩余面積區(qū)間（M2）套數(shù)比例套數(shù)比例套數(shù)比例套一454765.1920965.7%14675.76324.3套二74.58-872510533%4623.85976.2套三110.5641.26%115385合計(jì)31819360.6912539.31注：(1) 開盤當(dāng)天推出樓棟共有318套房源，開盤之前內(nèi)部認(rèn)購17套 包括套一，10套；套二，6套；套三1套。剩301套開盤當(dāng)天推出。(2) 開盤當(dāng)天銷售套一， 136套；套二40套；套三，無。 開盤當(dāng)天實(shí)際銷售率：60.69。（截至4月14日下午2：00）熱銷戶型、滯銷戶型（圖片）和簡(jiǎn)單評(píng)述

5、。熱銷戶型:戶型點(diǎn)評(píng):空間緊湊,浪費(fèi)面積小,采光較好.滯銷戶型：戶型點(diǎn)評(píng):；面積過大，不符合購房者的心理需求。三、客戶1、活動(dòng)前期客戶累計(jì)情況 截至 2007 年4 月 14 日，共累計(jì)排號(hào)客戶數(shù)量；約200人開盤當(dāng)天到場(chǎng)客戶數(shù)量約250人左右；客戶分析：1、活動(dòng)前期客戶累計(jì)情況排號(hào)客戶數(shù)量:200余個(gè)開盤當(dāng)天到場(chǎng)客戶數(shù)量:約250人（客戶分析：主力客戶以25-40歲中青年居多，購房客戶大多關(guān)注套一戶型。）2、活動(dòng)當(dāng)天客戶對(duì)項(xiàng)目的反應(yīng) 部分客戶認(rèn)為價(jià)格較高，超出預(yù)想，不太能能接受其價(jià)格，但大多客戶看好項(xiàng)目自身的發(fā)展及片區(qū)遠(yuǎn)景。四、價(jià)格各戶型價(jià)格及銷控表細(xì)表幢號(hào)單元樓層 房號(hào) 套型建筑面積(m2

6、)銷售單價(jià)(元)銷售總價(jià)(元)115501套一59.425100303042115502套一49.145283259607115503套二87.254984434854115504套二79.895206415907115505套一45.885283242384115506套一45.885279242201115507套一45.885283242384115508套一45.885283242384115509套一45.965350245886115510套一47.315373254197115511套一47.165296249759115512套一62.764800301248115513套二7

7、8.395283414134115514套二77.695270409426115515套一65.194981324711115516套二75.265347402415115517套一60.724946300321115518套一51.615306273843115519套一51.755306274586115520套一54.845257288294115521套二76.745311407566115522套二76.015296402549116601套一59.425115303933116602套一49.145298260344116603套二87.254999436163116604套二79

8、.895221417106116605套一45.885298243072116606套一45.885294242889116607套一45.885298243072116608套一45.885298243072116609套一45.965365246575116610套一47.315388254906116611套一47.165311250467116612套一62.765028315557116613套二78.395301415545116614套二77.695285410592116615套一65.194975324320116616套二75.265362403544116617套一60.

9、724961301232116618套一51.615321274617116619套一51.755321275362116620套一54.845272289116116621套二76.745326408717116622套二76.015311403689117701套一59.425130304825117702套一49.145313261081117703套二87.255014437472117704套二79.895236418304117705套一45.885313243760117706套一45.885309243577117707套一45.885313243760117708套一45.8

10、85313243760117709套一45.965380247265117710套一47.315403255616117711套一47.165326251174117712套一62.765043316499117713套二78.395316416721117714套二77.695300411757117715套一65.194991325363117716套二75.265377404673117717套一60.724976302143117718套一51.615336275391117719套一51.755336276138117720套一54.845287289939117721套二76.74

11、5341409868117722套二76.015326404829118801套一59.425153306191118802套一49.145336262211118803套二87.255037439478118804套二79.895264420541118805套一45.885341245045118806套一45.885337244862118807套一45.885341245045118808套一45.885341245045118809套一45.965408248552118810套一47.315426256704118811套一47.165319250844118812套一62.765

12、065317879118813套二78.395338418446118814套二77.695323413544118815套一65.195014326863118816套二75.265400406404118817套一60.724998303479118818套一51.615359276578118819套一51.755359277328118820套一54.845310291200118822套二76.015349406577119901套一59.425168307083119902套一49.145351262948119903套二87.255052440787119904套二79.8952

13、79421739119905套一45.885356245733119906套一45.885352245550119907套一45.885356245733119908套一45.885356245733119909套一45.965423249241119910套一47.315441257414119911套一47.165364252966119912套一62.765080318821119913套二78.395353419622119914套二77.695338414709119915套一65.195029327841119916套二75.265415407533119917套一60.72501

14、3304389119918套一51.615374277352119919套一51.755374278105119920套一54.845325292023119921套二76.745379412784119922套二76.01536440771811101001套一59.42518330797411101002套一49.14536626368511101003套二87.25506744209611101004套二79.89529442293811101005套一45.88537124642111101006套一45.88536724623811101007套一45.885371246421111

15、01008套一45.88537124642111101009套一45.96543824993011101010套一47.31545625812311101011套一47.16537825362611101012套一62.76509531976211101013套二78.39536842079811101014套二77.69535341587511101015套一65.19504432881811101017套一60.72502830530011101018套一51.61538927812611101019套一51.75538927888111101020套一54.845340292846111

16、01021套二76.74539441393611101022套二76.01537940885811111101套一59.42519830886511111102套一49.14538126442211111103套二87.25508244340511111104套二79.89530942413611111105套一45.88538624711011111106套一45.88538224692611111107套一45.88538624711011111108套一45.88538624711011111109套一45.96545325062011111110套一47.315471258833111

17、11111套一47.16539425438111111112套一62.76511032070411111113套二78.39538342197311111114套二77.69536841704011111115套一65.19505932979611111116套二75.26544540979111111117套一60.72504330621111111118套一51.61540427890011111119套一51.75540427965711111120套一54.84535529366811111121套二76.74540941508711111122套二76.015394409998111

18、21201套一59.42521330975611121202套一49.14539626515911121203套二87.25509744471311121204套二79.89532442533411121205套一45.88540124779811121206套一45.88539724761411121207套一45.88540124779811121208套一45.88540124779811121209套一45.96546825130911121210套一47.31546825869111121211套一47.16540925508811121212套一62.765125321645111

19、21213套二78.39539842314911121214套二77.69538341820511121215套一65.19507433077411121217套一60.72505830712211121218套一51.61541927967511121219套一51.75541928043311121221套二76.74542441623811121222套二76.01540941113811131301套一59.42522831064811131302套一49.14541126589711131303套二87.25511244602211131304套二79.895346427092111

20、31305套一45.88542424885311131306套一45.88542024867011131307套一45.88542424885311131308套一45.88542424885311131311套一47.16542425579611131312套一62.76514032258611131313套二78.39541342432511131314套二77.69539841937111131315套一65.19508933175211131316套二75.26547541204911131317套一60.72507330803311131318套一51.615434280449111

21、31319套一51.75543428121011131320套一54.84538529531311131321套二76.74543941738911131322套二76.01542441227811151501套一59.42525831243011151502套一49.14544126737111151503套二87.25541247219711151504套二79.89537642948911151505套一45.88545425023011151506套一45.88545025004611151507套一45.88545425023011151508套一45.885454250230111

22、51511套一47.16545425721111151512套一62.76517032446911151513套二78.39544342667711151514套二77.69542842170111151515套一65.19511933370811151516套二75.26550541430611151517套一60.72510330985411151518套一51.61546428199711151519套一51.75546428276211151520套一54.84541529695911151521套二76.74546941969111151522套二76.015454414559111

23、61601套一59.42527331332211161602套一49.14545626810811161603套二87.25515744994811161604套二79.89539143068711161605套一45.88546925091811161606套一45.88546525073411161607套一45.88546925091811161608套一45.88546925091811161609套一45.96553625443511161611套一47.16546925791811161612套一62.76518532541111161613套二78.395458427853111

24、61614套二77.69544342286711161615套一65.19513433468511161616套二75.26552041543511161617套一60.72511831076511161618套一51.61547928277111161619套一51.75547928353811161622套二76.01546941569911171701套一58.89531931323611171702套一48.7550226794711171703套二86.46520344985111171704套二79.17543743044711171705套一45.4755152507671117

25、1706套一45.47551125058511171707套一45.47551525076711171709套一62.19523132531611171710套二77.68550442755111171711套二76.99548942259811171712套一64.6518033462811171713套二74.58556641511211171714套一60.17516431071811171715套一51.14552528254911171716套一51.28552528332211171717套一54.34548629810911171718套二76.04553042050111171

26、719套二75.32551541539011181801套一58.89532931382511181802套一48.7551226843411181803套二86.46521345071611181804套二79.17544743123911181805套一45.47552525122211181806套一45.47552125104011181807套一45.47552525122211181808套三110.56539359625011181809套一62.19524132593811181810套二77.68551442832811181812套一64.6519033527411181813套二74.58557641585811181814套一60.17517431132011181815套一51.14553528306011181816套一51.28553528383511181817套一54.34518628180711181819套二75.32552541614311191901套一58.89533931441411191902套一