如何提升銷售量

1、如何提升銷售量 目前你只完成了銷售指標的75%。You have been given a sales target to achieve and you are behind in your YTD performance, currently at 75% only. 你有什么辦法完成銷售指標？What are your options to ensure that the performance of your area is on target ?練習練習EXERCISE - GROUP WORKExpand Distribution可立即增加銷售Immediate increase

2、in incremental sales更多的客戶是提升銷售額的關鍵Potential for future sales expansion due to bigger customer base解決方法解決方法1POSSIBLE SOLUTIONS (1)用附近零售店的銷售數(shù)據(jù)說服店主進貨Next door selling用該地區(qū)的銷售數(shù)據(jù)說服零售店進貨Track record of sales in same area促銷和廣告Promotion & advertising銷售競爭品牌的零售店Competitors products already inIncrease Range

3、增加銷售Incremental sales有銷售增長的潛力Potential for future sales expansion我們的產品有更多的陳列面More merchandising space for our products thus edging out competitors解決方法解決方法2POSSIBLE SOLUTIONS (2) 機會OPPORTUNITIES有競爭品牌銷售Selling competitive brands but not ours同一系列的產品陳列在一個貨架里Offer a display stand to house range有促銷支持Curre

4、ntly supported by an attractive promotion有廣告支持Product being On Air currently相關產品銷售很好。例如：如果系列好賣，可賣旋轉系列Related products selling wellImprove Merchandising創(chuàng)造顧客認知度Create customer awareness使產品容易被顧客取拿Improve accessibility of our products確保零售店貨量充足。Ensure retailer is always sufficiently stocked解決方法解決方法3POSSI

5、BLE SOLUTIONS (3) 機會OPPORTUNITIES店內凌亂Messy shop盜竊問題Pilferage problems陳列貨架等Display stands/ shelves etc.缺少人手Short handed商品破損、嚴重/退貨High stock damage/market returnsLaunch Promotions增加庫存Increase stock depth增加客戶數(shù)量Increase number of stockiest解決方法解決方法4POSSIBLE SOLUTIONS (4)Minimize Problems & Improve Se

6、rvices使銷售運作更順利 - 運輸、財務等Remove bottlenecks to smooth sales operations such as - logistics, accounting etc.退貨服務Market Return service解決方法解決方法5POSSIBLE SOLUTIONS (5) 貨架空Empty shelves 競爭品牌斷貨Competitors out of stock 庫存積壓Customer overstocked 競爭對手不經常拜訪的零售店Shop not regularly serviced by competitorsSearch for opportunities解決方法解決方法6POSSIBLE SOLUTIONS (6) 新的宣傳品New POS 店主/老板易人New owner/boss 曾經銷售過我們的產品Previously selling 非傳統(tǒng)零售店NTO (Non traditional outlets) 擴大分銷Expand Distribution 增加產品規(guī)格Increase Range 改善陳列Improve Merchandising 舉行促銷活動Launch Promotion 盡量減少問題，提高服務質量Minimize Probl