了解統(tǒng)一性,提高平面設(shè)計(jì)的整體協(xié)調(diào)感

1、Creat ing Better Harm ony by Un dersta ndingunity in GraphicDesig n了解統(tǒng)一性，提高平面設(shè)計(jì)的整體協(xié)調(diào)感：0：9：SBn：i bleedjis1#y -7k 游戲奎牛小編的話：快到周末了呀，蠻牛們是否迎來兩天假期了啊？（*A_A*） 嘻嘻我發(fā)了一篇較輕松的文章，讓大家好好讀下啊。 這篇文章講的是通過選取相同顏色、相似的圖形、重復(fù)、相鄰的效果等等方法，來提高平面設(shè)計(jì)的整體協(xié)調(diào)感。感覺有點(diǎn)兒偏美工，不過大家也可以 認(rèn)真讀下啊，原文寫的真的挺棒！In any design you create, whether it' s a

2、 logo or a brochure, needs tohave strong un ity. The eleme nts of your desig n should fit together and feel likethey all bel ong. All the other graphic desig n prin ciples should work together to try and create a uni fied piece.你所創(chuàng)造的任何一個(gè)設(shè)計(jì)作品，不論它是一個(gè)商標(biāo)還是一本宣傳冊，都需要有很強(qiáng)的統(tǒng)一性。你的設(shè)計(jì)作品中涵蓋的素材應(yīng)該協(xié)調(diào)一致，而且有必不可少的感覺。

3、平面設(shè)計(jì)的其他所有準(zhǔn)則，都應(yīng)當(dāng)去遵循這一宗旨，試圖開發(fā)一份具有統(tǒng)一性的作品。This article will give you a stronger understandingof how unity canapply to every graphic design project you work on, so you can establish better unity in your n ext desig n.閱讀這篇文章，你會清楚地明白，統(tǒng)一性是怎么運(yùn)用到，你所進(jìn)行的每項(xiàng)平面設(shè)計(jì)作品中去的。因此，你能夠在你的下個(gè)作品中，更好地去運(yùn)用統(tǒng)一性。Why is Unity Importa

4、nt?為什么統(tǒng)一性如此重要?in graphic design is to communicate a message so if you don' t have strong unityin your desig n the n the com mun icati on is hin dered. No matter how beautiful your graphics are, if there ' s not some type of unity bringing them together then the desig n will ultimately fail i

5、n its goal.如果你的設(shè)計(jì)沒有統(tǒng)一性，那就會變得散亂。平面設(shè)計(jì)的最終目的就是溝通 信息，因此，如果你的設(shè)計(jì)不具備很強(qiáng)的統(tǒng)一性，那么信息的的交流就會受到阻礙。不論你的平面設(shè)計(jì)有多么美，如果你的設(shè)計(jì)無法很好地融入統(tǒng)一性，最終也不會設(shè)計(jì)出好作品，并達(dá)到目標(biāo)。Unity ties all the eleme nts in your desig n together making it feelcomplete like each element in your design should belong there. You never want tohave a desig n that ha

6、s no real focus with eleme nts placed ran domly.統(tǒng)一性將設(shè)計(jì)中的元素結(jié)合在一起，使得作品完整，就像是每個(gè)元素都在作品中有一席之地，不可或缺一樣。你可不想要一個(gè)素材散漫編排，缺乏重心的設(shè)計(jì)作品。You can think of unity in graphic desig n as a type of branding,something instantlyrecognizable.Companies often use color to unify every elementof their bus in ess, whether it'

7、 s for the logo, website or eve n in the store.Targetis a great example of this because they use the color red for their website, logo, throughout their en tire store and eve n in cludi ng the employee uni forms. The color red is the eleme nt that uni fies the en tire compa ny together. |你可以把平面設(shè)計(jì)中的統(tǒng)

8、一性想象成一種品牌宣傳，是一眼就能識別的東西。公司經(jīng)常使用顏色來統(tǒng)一他們業(yè)務(wù)的組成部分，不論是他們的商標(biāo)、網(wǎng)站甚至門店。二TARGET公司就是個(gè)極好的例子，因?yàn)樗麄兪褂眉t色來標(biāo)記他們的網(wǎng)站、商標(biāo)、整個(gè)門店， 甚至是員工制服。紅色就是將整個(gè)公司綁定起來的元素。Imagine if you walked into Target and everything in the store was green, you' d probably have to take a step back and make sure you walked into the rightstore, because

9、 you ' re so used to seeing Target as red.想象下，你走進(jìn)一家全是綠色的TARGE門店，你很可能會遲疑一下，是否走錯(cuò)了地方，因?yàn)槟阋呀?jīng)習(xí)慣看到紅色的TARGETUsing Shapes to Establish Unity使用圖形來完成統(tǒng)一性IMAGINE RAISING GRAVITY - ,h "hiit- ik«>jfiColor isn ' t always going to be the method that you use to establish unity. You want to bring

10、all the other principles of design together to create adesign that makes sense to the viewer. There' s many ways this can be achieved.顏色并不是達(dá)成作品統(tǒng)一性的唯一辦法。你需要應(yīng)用平面設(shè)計(jì)的所有其他原則，創(chuàng)造出可被大眾理解的作品。有多種途徑可實(shí)現(xiàn)該方法。Similar shapes are a great way to establish unity in a design. If youlook at the image above what shap

11、e do you see repeated throughout the layout? Theimage is made up of in dividual squares and there are small square boxes on the right of the text.相似的形狀是達(dá)成設(shè)計(jì)統(tǒng)一性的一種好方法。如果你觀察上圖，你能看出在整個(gè)設(shè)計(jì)中重復(fù)的使用的， 是什么形狀嗎？該圖是由單獨(dú)的方形構(gòu)成的，并且在正文的右邊有一些小的方形。The repeated shape is what brings this layout together and makes it uni

12、fied.重復(fù)出現(xiàn)的形狀使得整個(gè)設(shè)計(jì)聯(lián)結(jié)在一起，具有統(tǒng)一性。Un ity Through Proximity 通過相鄰的效果，倉【J造統(tǒng)一性Proximity is another very simple way of creating unity for your design.When you bring certa in eleme nts together in close proximity you are establish inga visual unity of those elements, which you can see in the example image abo

13、ve, the dots feel uni fied together because they are all spaced similarly. If you were to take one of those dots and move it outside of that proximity it would no Ion ger feel uni fied with the other eleme nts.相鄰是達(dá)成設(shè)計(jì)統(tǒng)一性的另一種非常簡單的方法。當(dāng)你將某些素材排放在一個(gè)緊鄰的空間時(shí)，你就使得這些素材，達(dá)到了視覺上的統(tǒng)一性，你可以從上圖中看出，黑點(diǎn)看起來是統(tǒng)一在一起的， 因?yàn)樗麄兊?/p>

14、擺放間距都差不多。如果你將其中的一顆黑點(diǎn)取出，移到外面，你就不會感覺到，這顆黑點(diǎn)和其他黑點(diǎn)統(tǒng)一在一起了。A great way to create a stron ger un ity is to use repetiti on; this isprobably one of the simplest ways to achieve un ity in your desig n. This could berepetitionof color, which was discussed earlier with how Target uses color to unifytheir en tir

15、e compa ny together. You can also use repetiti on in typefaces, spaci ng, and sizes.重復(fù)是達(dá)成更好統(tǒng)一性的好辦法，或許也是最簡單可行的一種方法?？梢允穷伾系闹貜?fù)，在上文中，我們已經(jīng)討論過TARGE是如何應(yīng)用顏色，將整個(gè)公司統(tǒng)一在一起的。你也可以應(yīng)用字體、間距和尺寸的重復(fù)，達(dá)到統(tǒng)一的效果。Not only can you achieve unity through repeatingcolors, but you can alsoestablish unity by choosing colors that m

16、atch the subject matter of the design. For in sta nee, if you have a layout promoti ng a Vale nti ne ' s Day di nner ata restaura ntyou can use colors which are typically associated with love and roma nee, like red and pink to help unify the desig n.設(shè)計(jì)相匹配的顏色來營造整體性。舉例來說，如果你有一項(xiàng)，在餐館中推廣情人節(jié)晚餐的設(shè)計(jì)，那么你可

17、以選擇一些和愛情、浪漫聯(lián)系在一起的極其典型的顏色，例如紅色、粉紅色來幫助你統(tǒng)一整個(gè)設(shè)計(jì)。Putt ing Un ity into Practice實(shí)際應(yīng)用統(tǒng)一性The logo in the image above is a great represe ntati on of unity in alogo design, every part of the design fits together and feels like it belongs there. There ' s a similar style throughout the logo, the typeface lo

18、oks like pieces of plywood nailed to the stump, matching perfectly with the name “ Woody s ” and all the elements are in close proximity of each other unifying the design.上圖的商標(biāo)是統(tǒng)一性設(shè)計(jì)的絕佳典范，每個(gè)部分都相互協(xié)調(diào)，感覺任何一個(gè)部位都不是多余的。商標(biāo)的風(fēng)格很統(tǒng)一，字體看起來像是釘在樹樁上的木板，和“ woody' s”這個(gè)名字完美搭配，其他素材也都緊密排列在一起，構(gòu)成作品的整體。Establish ing and keep ing a con siste nt unity throughout any desig n youdo is vital for the success of your piece, and how well it' s com muni cated to theviewer. Wheth