模塊四+Unit1+Reading

1、Module4 Unit1AdvertisingLead-in Discussion:Purposes of advertising Types of advertisements Whether it is beneficial to us or not?How much do you know about advertisements?Readingby Chen WuMei1) What do ads try to persuade people to do?4) What does PSA stand for?2) Where are ads usually found?3) What

2、 are the two types of ads?5) Does an ad always tell people the complete truth?6) What do PSAs aim to do?7) Why should we follow the advice in PSAs? 8) What does thr author think we should do with the advertisements?Read the text aloud to find out the answers to the following questions:Fast reading9)

3、 What is the style of the text?1. What do ads try to persuade people to do? Fast readingTo buy a product or service, or to believe in an idea.Read through the text and find out the answers to the following questions:2.Where are ads usually found?They are usually found in newspapers and magazines,on

4、the Internet,radio and televison.3. What are the two types of ads? Fast readingCAs and PSAsRead through the text and find out the answers to the following questions:4.What does PSA stand for?Public service advertisement5.Does an ad always tell people the complete truth?Some ads do not tell us the tr

5、uth,eapecially the commercial ads.6. What do PSAs aim to do? Fast readingThey aim to teach us and help us lead better lives.Read through the text and find out the answers to the following questions:7.Why should we follow the advice in PSAs?Because they benefit the public and we can often learn a lot

6、 by following the advice 8. What does the author think we should do with the advertisements? Fast readingWe should think about why we should do the things the ad suggests,or buy the product or service the ad promotes.Read through the text and find out the answers to the following questions:9. What i

7、s the style of the text?An expository writingReading strategy: reading expository writing1) What is expository writing meant to do?To introduce you to basic information on a topic/subject2) What is its basic format?Introduction of the subjectSupporting detailsconclusion1.Introduction of the subject2

8、.Supporting details3.Conclusion3.Authors_1.Introduction of_expository writingThis text2.Detailed information about_careful readingadvertisementsCAs&PSAssuggestionsDoes an advertisement tell people the complete truth? (Para3)1.Even if an ad does not lie, it does not mean it is altogether innocent.2.T

9、he toothpaste ad and food ad of a supermarket.3.We must not fall for this kind of trick!The subject sentenceExamples supporting the ideaThe authors suggestionPublic service advertisements (Para4)1.PSAs are meant to teach us and help us lead better lives.2. examples: “Yes to life, no to drugs.” “know

10、ledge changes life.” ,“Smoking” is killing yourself slowly” and so on3. All of these ads are meant to benefit the public,and you can often learn a lot by following the advice they give.The subject sentenceExamples supporting the ideaThe authors suggestionTask-based reading周報(bào)周報(bào)37期期A2Having learned th

11、is text, do you think advertisements play an important part in our daily lives? Whats the advantages and disadvantages of it?DiscussionUseful expressions and phrases:offer information on / about sth. provide sb. with sth. save a lot of time doing sth.customer / consumer (消費(fèi)者) misleading / cheating (

12、adj.誤導(dǎo)的/欺騙的)a false advertisement (虛假?gòu)V告)a waste of time / waste time doingAdvantages Disadvantages Make life colorfulIncrease the cost of productsEnlarge our field of vision Unhealthy ads pollute cultureStimulate consumption（刺激消費(fèi)）（刺激消費(fèi)）Untrue ads cheat consumersSpread information & knowledgeComplete with others to see w