M4U1-reading-公開課Advertising

1、Reading AdvertisementsUnit 1Lead-invHave you seen the ads before?vDo you know what the ads are advertising?Brainstorming advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesTVRadioWebsitesNewspapersWhere can we find ads in our lives?Means of transportationOn billboardsOn bannersOn

2、productsSkimming1.What is an advertisement? An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.2.What are the two main types of ads?Commercial advertisements & PSAmercialsAdvertisementsPSAspromotechargedtricksexampleseducatefree of c

3、hargebelievableradio, TV, images, languageCommercial adsCommercial adsPSAs1.The taste is great. 2. Start ahead. 3.Knowledge changes life.4.the choice of a new generation. 5.Yes to life, no to drugs.6.good to the last drop. 7.Connecting people. Which do they belong to, CAs or PSAs?CAsPSAsCAsCAsCAsCAs

4、PSAs雀巢咖啡雀巢咖啡飄柔洗發(fā)水飄柔洗發(fā)水百事可樂百事可樂麥斯威爾咖啡麥斯威爾咖啡諾基亞手機諾基亞手機Reading strategy：Introduction of the subjectExamples and facts that develop or support the ideaConclusionsauthors opinions/suggestionsintroduction of advertisementsThis textPara.1Para.(2-4)Para. 5Supporting detailsPara2. What an advertisement is.Pa

5、ra3. Not all the advertisements tell us the complete truth.Para4. PSAS aim to teach us and help uslead better lives.Careful readingAds are an 2._ part of our lives.What is an ad?Include 3._ads and PSAs.Use words and pictures to 4.persuade people to buy a 5.product or 6.service or to 7.believe in an

6、idea.7._? May not tell you the complete truth.Try not to 8._ for the trick.What is a PSA?Mean to teach us.Help us 9._better lives.We must be 10._ and not be a slave to ads. Title 1._ AdvertisementsIntroduction of the subject (para1)importantSupporting details (para2-4)commercialservicefall Does an a

7、d tell the complete truthleadConclusion (para5)intelligentTypesSimilaritiesDifferencesExamplesPlaces foundMethods usedPurpose Believableor notCostCAsPSAsTask-based reading newspapers magazines the internet radio televisionAttractive pictures & clever languageTo promote a product or serviceTo ser

8、ve the publicBeing paid for For free“BrightTeeth fights bad breath!”“Yes to life, no to drugs.”Do not tell people the complete truth.We can learn a lot by following the advice they give.1. Most people are not aware of how many ads are around them.2. Advertisements are always meant to promote a produ

9、ct or service.3. PSAs are only found in newspapers and on TV.4. PSAs and commercial ads use some of the same methods.5. Commercial ads can give us valuable information about how to live our lives.6. An ad warning people against smoking is an example of a PSA. Further Readingnot always not only PSAsA

10、dvantagesDisadvantages Provide information about latest products. Increase sales by repeated advertising. Make the public aware of social problems. Mislead customers or cheat them of money. Give false or incorrect information. Take too much time or space on TV or newspapers. A: 警惕高空墜物警惕高空墜物B: 小心地雷小心

11、地雷C: 高處危險高處危險D: 戰(zhàn)爭空投，反戰(zhàn)宣傳戰(zhàn)爭空投，反戰(zhàn)宣傳A:prenatal and postnatal care優(yōu)生優(yōu)育優(yōu)生優(yōu)育B:the great power of union團結(jié)力量大團結(jié)力量大C: Laid-off下崗再就業(yè)下崗再就業(yè)D: universalization of compulsory education普及義務(wù)教育普及義務(wù)教育CompetitionA: Laid-off下崗再就業(yè)下崗再就業(yè)B: 少說多做少說多做C: 團結(jié)協(xié)作團結(jié)協(xié)作D: 反對腐敗反對腐敗A: 誠信重要誠信重要B: 偷一罰十偷一罰十C: 貪污可恥貪污可恥D: 禁止帖小廣告禁止帖小廣告v Wr

12、itingv 要點：要點：1.廣告在我們生活中起著重要作用。它用吸引人的廣告在我們生活中起著重要作用。它用吸引人的圖片和聰明的語言去勸誘人們?nèi)ベ徺I一樣產(chǎn)品，一項服務(wù)圖片和聰明的語言去勸誘人們?nèi)ベ徺I一樣產(chǎn)品，一項服務(wù)或去相信一個理念。或去相信一個理念。v 2.廣告的形式主要有兩種：商業(yè)廣告和公益廣告。商業(yè)廣廣告的形式主要有兩種：商業(yè)廣告和公益廣告。商業(yè)廣告是指為了推銷一項產(chǎn)品或服務(wù)而花錢做的廣告。而公益告是指為了推銷一項產(chǎn)品或服務(wù)而花錢做的廣告。而公益廣告則旨在給人們提供關(guān)于健康，安全或其它任何關(guān)乎社廣告則旨在給人們提供關(guān)于健康，安全或其它任何關(guān)乎社會福利問題的知識，其目的是要教育并幫助我們生活

13、得更會福利問題的知識，其目的是要教育并幫助我們生活得更好。好。v 3.當(dāng)涉及到廣告時，我們應(yīng)該保持理性，讓廣告為你服務(wù)當(dāng)涉及到廣告時，我們應(yīng)該保持理性，讓廣告為你服務(wù)：想一下你為什么應(yīng)該做廣告上建議的事，購買廣告上所：想一下你為什么應(yīng)該做廣告上建議的事，購買廣告上所推銷的產(chǎn)品或服務(wù)推銷的產(chǎn)品或服務(wù)。Advertisements play an important part in our lives. They usually use attractive pictures and clever languages to persuade people to buy a product or s

14、ervice or believe in an idea. There are two main types of advertisement commercial advertisements and public service advertisements. A commercial advertisement is one that someone has paid for to promote a product or service. Public service advertisements are intended to educate people about health, safety and any other issue which affects social welfare.They aim to teach us and help us lead better lives. v.when it comes to advertisements, be smart about advertisements and let adverti