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1、Global Services 2004 IBM CorporationOn Demand and IT OutsourcingThe 2004 China Outsourcing SummitSept 15-16, 2004Beijing, ChinaIBM Global Services2021-12-8Global Services 2003 IBM Corporation 2004 IBM CorporationAn on demand business is an enterprise whose business processesintegrated end-to-end acr

2、oss the company and with key partners, suppliers and customerscan respond with speed to any customer demand, market opportunity or external threat.On Demand Business: More than Just Getting Better 2021-12-82Global Services 2003 IBM Corporation 2004 IBM CorporationTraditionalThe InternetOn DemandStru

3、cturedCalculationsData ProcessingTransactionsOpen StandardsConnectivityFlexibilitySimplicityModular Componentseasily defined and manipulatedDynamic definition and operationsThe Emerging On Demand Computing Model2021-12-83Global Services 2003 IBM Corporation 2004 IBM CorporationWhy do GCG clients nee

4、d to transform ?A clients market - increasing customization of products and delivery lead to demand for faster innovationGlobalization has intensified competition from within and outside the region demand for cost reduction to ensure competitivenessIncreased scrutiny of business practices and ethics

5、 along with regulatory issues lead to new data and integration challenges Industry consolidation lead to increasing focus on company-wide transformationEmerging technologies trigger integration across value chainsIncreasing reliance on information technology, but tight budgets2021-12-84Global Servic

6、es 2003 IBM Corporation 2004 IBM CorporationOn Demand Business Designs Deliver Significant Results Sony ChinaPC OutsourcingCLIENTS BUSINESS ISSUES: Lack of proper resources to support its 34 branches Large capital investment becomes a burdenIBMS SOLUTION: Assets ownership and management transfer/out

7、source to IBM SO leverage Blue Express countrywide coverage to provide PC related services such as: PC refreshment, upgrade, maintenance, virus check, remote and on-site support, etc. CLIENTS BENEFITS: Customers capital investment becomes monthly expense. This flexible cost structure enables custome

8、r to reduce risk and respond quickly to the future change. Customers PC configuration and service standardized under IBMs committed service level. Customers IT staffs will focus on its core business2021-12-85Global Services 2003 IBM Corporation 2004 IBM CorporationWhat is Outsourcing?Outsourcing tak

9、es place when an organization transfers the ownership of a business process or function to a supplier. “In outsourcing, the buyer does not instruct the supplier how to perform its task but, instead, focuses on communicating what results it wants to buy. It leaves the process of accomplishing those r

10、esults to the supplier.” - The Outsourcing Exchange2021-12-86Global Services 2003 IBM Corporation 2004 IBM CorporationCLIENT BUSINESS PERFORMANCE BEFORE AND AFTER OUTSOURCING: PROFITABILITYPerformance Relative to Industry (in standard deviations from industry mean)-0.3-0.10.10.30.50.70.91.1EPSRevenu

11、eEPS TrendCompany performance (relative to industry) prior to the outsourcing engagementCompany performance (relative to industry) in a 2-3 year period after the outsourcing engagementThe Impact of Outsourcing:Early analysis in the new study shows significant improvements in client profitability in

12、a 2-3 year period after the start of the outsourcing engagementIBM Research Division analysis of public financial data 80 global companies2021-12-87Global Services 2003 IBM Corporation 2004 IBM CorporationKeys to a Successful Outsourcing RelationshipA successful outsourcing relationship focuses on:S

13、etting clear expectations for the relationship at the outsetEstablishing appropriate governance protocols to guide joint action that can deliver on the promise of the relationshipRecognizing the need to adjust the relationship over time Shared risk and returnMeeting service level expectations -not j

14、ust SLAsContract flexibility - the ability to change the scale and content of what is being delivered as the business environment changesInnovation and Transformation to an OnDemand business2021-12-88Global Services 2003 IBM Corporation 2004 IBM CorporationOptimize IndividualData Centers Scale via c

15、onsolidations Common processes Standardization Reduce cost, streamline operations Scale via resource virtualization Autonomic management Create substantial new value Always on infrastructure Resources, process and technology on demand Commoditized components Reconfigure value of IT applications and

16、services Skills leverage Reduce costsPresentFutureImplementOn Demand ComputingLeverage GridTechnologies ConsolidateDelivery CentersProductivity / Business ValuePastOn Demand Outsourcing and IT InfrastructureA natural part of the computing evolution: from centers of automation to changing the fundame

17、ntals of industries and markets2021-12-89Global Services 2003 IBM Corporation 2004 IBM CorporationSuppliersCustomersAn enterprise whose business processes integrated end-to-end across the company and with key partners, suppliers and customers can respond with speed to any customer demand, market opp

18、ortunity or external threat.On demand services allow business processes to sense and respond to meet business objectivesOfferingsEnterpriseBusiness ProcessesParts &ServicesVirtualized Infrastructure Servers, Storage, NetworkPolicy Based Management Overall Vision2021-12-810Global Services 2003 IB

19、M Corporation 2004 IBM CorporationERPAutomated provisioning based on resource pooling and dynamic allocationCapacity on demandBetter use of resourcesSpeedReduced costIT reflects the priority of the businessHRCRMOnline IT provisions on a “just in case” basis on an assumption of peak demandMassive OVE

20、R-provisioningHigher administrative overheadVastly under-utilized IT resourcesIT fails to reflect business needsOnlineCRMERPHRFreePoolAutomating Infrastructure Delivers Value Through Better Asset Utilization2021-12-811Global Services 2003 IBM Corporation 2004 IBM CorporationCost Effective Peak Deman

21、d Infrastructure Reduces cost of underutilized just-in-case capacity Improves service levels with faster recovery and peak load supportApp 1App 3App 2App 4App 5App NResourcePoolOrchestrationElementalToolsCode/DataAutomatedBest PracticesProd 1Prod 2Prod 3Peak Demand2021-12-812Global Services 2003 IBM

22、 Corporation 2004 IBM Corporation4 8 HoursTotal Time13 23 DaysAutomatedReturn server to free poolVariable1 HourConfigure security and network settings5 10 DaysHours1 HourAutomatedInstall software 5 10 DaysIdentify appropriate resource for additional workload 3 DaysIT TasksManualUMI makes it possibleFlexible Demand Option savings dependent on client environmentInfrastructure Automation Can Speed Deployment, Increase Reliability and Save Money2021-12-813Global Serv