BEC口語(yǔ)總結(jié)口語(yǔ)書(shū)各主題總結(jié)教學(xué)內(nèi)容

1、學(xué)習(xí)資料BEC 口語(yǔ)總結(jié)商務(wù)旅行 / 差旅(1) 前期準(zhǔn)備 preparation1. accommodation ：book a hotel (hall 等) with adequate working facilities ( such as fax machine ，internet access ，computers 等)2. transportation :choose a convenient (suitable ) means of transportation(2) 費(fèi)用 ： hotel bills ，traveling expenses ， public transporta

2、tion fares ， fax or telephone charges ，client entertainment expenses(3) 考慮因素 :文化差異 cultural differences ： different thought patterns ； working style ； ways of decision-making ； shopping habits ； ways of seeing the world如何應(yīng)對(duì) :1. promote the global mindset2. become sensitive to the cultural difference

3、/be open-minded3. respect for native culture4. consider cultural taboos5. the staff should acquaint with differences in language ， laws and social customs6. relocate the employee to workabroad to experience different working style員工培訓(xùn) training(1) 主要內(nèi)容：(內(nèi)容 + 意義1. communication skills +avoid misunders

4、tanding ； get the work well done2. customer service +it is critical to meet customers needs； increase customers erpersonal relationship + enhance mutual understanding and trust4. computer skills + it is important for conducting administrative and offertasks5. safety training + give

5、practical advice for avoiding getting hurt6. business ethics ( 商 業(yè) 道 德 ) +customers 'loyalty and trust to the company(2) 重要性從公司發(fā)展的角度看 ：1. enhance company image2. increase productivity從雇員的角度：1. increase job satisfaction2. boost morale ( among employees )3. enhance efficiencies in process which re

6、sult in financial gain4 . reduce employee turnover/retain employee5. acquire more practical skills that is beneficial for the personal development6. ensure employees have greater commitment in their work/continue effort7. ensure employees keep up with the latest information for market trend9. help t

7、hem have a clear idea of future job(以上的好處或重要性適用于任何有關(guān)公 司發(fā)展的政策措施或活動(dòng) )(3) 如何使培訓(xùn)有成效Good preparation ensures effective training （任何有關(guān)準(zhǔn)備的主題都可以套 用）1. maintain a positive energy and attitude2. fully equipped facilities3. meet the training needs/requirements4. company budget5. well-organized materials（ 4）如何鑒

8、定培訓(xùn)是否具有成效1. organize a relevant test2. to conduct a survey to participants to see whether they have any improvement in the work performance3. whether the training address theissues/solve problems 激勵(lì)員工 留住員工 措施：（具體措施 + 好處） 1.offer financial benefits/bonus 2.effective training + 同上 training 的好處3. provi

9、de cozy/comfortable working environment + feel at ease/increase efficiency4. paid holiday + release5. profit-sharing plan 公司利潤(rùn)分享制6. stock option7. constant communication between the employer and the employer8. flexible working hour+ balance work andlife/reserve time for family ， hobby or personal de

10、velopment9.offer some special gift that meet employee 's expectation10. opportunities for promotion11. offer physical health check-up for the staff/membership or discount at health and fitness club四招聘 Recruiting(1) 招聘方式(優(yōu)缺點(diǎn))1.內(nèi)部招聘 internal promotion優(yōu)點(diǎn)： have more motivational valueboost moraleenc

11、ourage employees to continue effortgive other employees anticipation of promotionreduce the orientation and training costmake good use of abundant human resources缺點(diǎn)：if not fair , it will lead to internal conflict補(bǔ)充 一 下 內(nèi) 部 招 聘 的 具 體 做 法 ： aselec tion test/ well- designed inter view /che ck recor d o

12、f past perf orm ance /app raisal 2，外部招聘 external recruitment優(yōu) 點(diǎn) ： receive a source of new僅供學(xué)習(xí)與參考學(xué)習(xí)資料 ideas/latest knowledge avoid unfair selecting be contributable to company s overall growth and success缺點(diǎn)： deprive career anticipation discourage morale Increase training cost 其他招聘方式( TV， newspapers ，

13、 internet ， recruitment company ) 各種方式的優(yōu)缺點(diǎn)：優(yōu) + 缺(同廣告不同 宣傳方式的優(yōu)缺點(diǎn))Interne(online recruitment) ： lost cost； reach vast audience/attract wide attention ； attract potential customers + may僅供學(xué)習(xí)與參考學(xué)習(xí)資料be annoyingTelevision ：reach vast audience + high cost ； people often change channels Newspaper(put ad in

14、the local newspaper) ： reach vast reader + life span is short, readers often discard them quicklyask a recruitment company :professional + high cos； cannot find the right person五廣告宣傳方式(招聘，發(fā)表新產(chǎn)品等) launch a advertising campaign ， publicity1. Interne(online recruitment) ： lost cost； reach vast audience

15、/attract wide attention ； attract potential customers + may be annoying2. Television ：reach vast audience + high cost； people often change channels3. Newspaper(put ad in the local newspaper) ： reach vast reader + life span is short, readers often discard them quickly4. radio ： low cost5. give out fr

16、ee sample ：give a personal experience6. send direct email to target customers ： get a mailing list of target customers ； attract potential customers + people often ignore or just delete it immediatelywithout open ( should use attractive headline )7. give out leaflets六商務(wù)會(huì)議(1) 前期準(zhǔn)備(召開(kāi)前要考慮的要點(diǎn))1. agenda

17、 ( key point )： set out in advance to state date ， time and location ；inform them of all the items to be discussed together ； ask them for suggestions for items2. venue ：choose a suitable venue ；with convenient transportation ； big enough to accommodate all the participants ；3. facilities ：fully equ

18、ipped with necessary facilities such as overhead projector ， fax， telephone ， computer with access to the internet4. the size/length of the meeting(2) 集會(huì)的目的：1. keep on track of market trend(to respond quickly)2. gather ideas to reach more workable final decision3， offer platform to share valuableexp

19、erience3. exchange views to solve problem(3) .其他形式的集會(huì)活動(dòng)1. buffet dinners2. afternoon teatime3. sightseeing tour4 an reward ceremony目的同上：商務(wù)會(huì)議的目的(4) . 參會(huì)需要帶的文件(只是個(gè)大概) ：1. work plans2. analysis for market trend and development3. sales report (銷(xiāo)售會(huì)議)4. related figures/datagive a overall picture ；useful f

20、or settinggoals/targets（5）參加會(huì)議需要注意什么 （會(huì)中 ）:1.listen carefully :show respect to others ；benefit from their views2. take notes ： ensure not miss the important items ； useful for later reference七緩解工作壓力 / 應(yīng)對(duì)繁重工作（1）.表現(xiàn)：consistently working late working through lunch come to work even when ill/often ask f

21、or sick leaverush to meet tight deadlinebring work home(2) 后果 ：high turnover ；poor performance ；in low spirit ； lower productivity(3) 解決措施： (具體措施 +好處 )1. time management training: prioritize all tasks in order of importance and urgency + feel at ease with their routine work2. flexible working time +

22、 balance work and life3. provide some sports facilities/organize sports activities + enhance employees health4. encourage to take up a hobby + get off the fatigue5. provide coffee rooms and nutritiousrefreshment + help to relax6. provide childcare/eldercare/transportation facilities + help to cope w

23、ith these responsibilities八解決公司危機(jī)的措施 ：It is really time that we should take some immediate measures1. issue a news release2 make arrangement for the victims3. offer all kinds of assistance4. offer some compensation5. assign some staff to their family to help to cope with tragedy6. make a promise to7

24、. organize some related training programme about8. (產(chǎn)品 )recall all the product from the market to prevent possible danger 九公司選址 / 遷址考慮因素：1 get closer to the target market2 cheaper labor cost ； low rates of corporate tax3 site ： well-established and fast-growing business area( which have high level o

25、f demand for services )4 convenient public transportation5 leasing rent ( choose one can afford ) 6 avoid competition7 consider expansion potential ( which offer some flexibility and room for the expansion of company )8 better working environment好 處 ： boost business ； lead to higher-quality performa

26、nce ； increase company s profits (這幾個(gè)都是萬(wàn)能短語(yǔ))十市場(chǎng)營(yíng)銷(xiāo) (產(chǎn)品相關(guān)的話(huà)題 )(1) 產(chǎn)品屬性 ：brand ；price ；quality ；after-sales service ； reputation ； reliability(2) 價(jià)格的制定影 響 因 素 :competition; supply and demand; customers 'perception of price 措施 : offer seasonal /trade/cash discount to stimulate demand ， boost saleCar

27、ry out survey to find out customers 'needs and tastes(3) 產(chǎn)品推銷(xiāo) / 推廣目 的 ： aim at target market ； promote product efficiency ； meet and beat fierce competitioncapture a large market share (占領(lǐng) 市場(chǎng)較大份額)方式：1.launch a advertising campaign( 略，見(jiàn) 上)2. personal selling ： employ some experienced salespeople3

28、. sales promotion ： offer promotional gifts ； coupons 優(yōu)惠券； rebate 回扣； loyalty scheme ； sweepstake 抽獎(jiǎng)； free samples ；trading stamp ； contest4. publicity ： mass media好處： attract potential customers ；boost the sale of product ； encourage customers to try new products(4) 客戶(hù)服務(wù) customer service 目 的 ： incr

29、ease the level of customer satisfaction ； meet customers expectation ； improve the standard of customer service提高服務(wù)質(zhì)量的措施：1. Have an after-sale services supervision system ( monitor ， supervise )2. staff training programme(improve staff friendliness ；the speed of service ；learn to deal with customer complaints)3. check sales figures regularly4. obtain feedback from customer (set upa hotline ； conduct a survey)(5) 留住顧客目的： maintain customer loyalty ； keep customer措施：1. understand