2月生活用紙市場(chǎng)回顧59p

1、謹(jǐn)呈：金紅葉謹(jǐn)呈：金紅葉數(shù)據(jù)更新至數(shù)據(jù)更新至2017年年02月月生活用紙市場(chǎng)回顧copyright 2012 the nielsen company. confidential and proprietary.2干巾各品類市場(chǎng)容量與增長(zhǎng)幅度干巾各品類市場(chǎng)容量與增長(zhǎng)幅度干巾市場(chǎng)全年銷售干巾市場(chǎng)全年銷售317億億rmbcopyright 2012 the nielsen company. confidential and proprietary.3主要品牌金額份額表現(xiàn)主要品牌金額份額表現(xiàn)copyright 2012 the nielsen company. confidential and pro

2、prietary.4val. share%/干巾干巾市場(chǎng)發(fā)展趨勢(shì)干巾市場(chǎng)發(fā)展趨勢(shì)主要廠商銷售份額主要品牌銷售份額val. share%/干巾copyright 2012 the nielsen company. confidential and proprietary.5val. share%/干巾現(xiàn)代渠道現(xiàn)代渠道: :干巾市場(chǎng)發(fā)展趨勢(shì)干巾市場(chǎng)發(fā)展趨勢(shì)主要廠商銷售份額主要品牌銷售份額val. share%/干巾copyright 2012 the nielsen company. confidential and proprietary.6val. share%/干巾傳統(tǒng)渠道：干巾市場(chǎng)發(fā)展趨勢(shì)

3、傳統(tǒng)渠道：干巾市場(chǎng)發(fā)展趨勢(shì)主要廠商銷售份額主要品牌銷售份額val. share%/干巾copyright 2012 the nielsen company. confidential and proprietary.7干巾市場(chǎng)區(qū)域競(jìng)爭(zhēng)干巾市場(chǎng)區(qū)域競(jìng)爭(zhēng)ytd tycopyright 2012 the nielsen company. confidential and proprietary.8干巾市場(chǎng)區(qū)域競(jìng)爭(zhēng)干巾市場(chǎng)區(qū)域競(jìng)爭(zhēng)feb17feb17copyright 2012 the nielsen company. confidential and proprietary.9 干巾干巾 心相印心相

4、印 清風(fēng)清風(fēng) 維達(dá)維達(dá)干巾市場(chǎng)各品牌產(chǎn)品分布干巾市場(chǎng)各品牌產(chǎn)品分布rt市場(chǎng)表現(xiàn)解析copyright 2012 the nielsen company. confidential and proprietary.11主要品牌金額份額表現(xiàn)主要品牌金額份額表現(xiàn)copyright 2012 the nielsen company. confidential and proprietary.12rt市場(chǎng)主要品牌發(fā)展趨勢(shì)市場(chǎng)主要品牌發(fā)展趨勢(shì)val. shr%/rt全國(guó)總和現(xiàn)代渠道傳統(tǒng)渠道copyright 2012 the nielsen company. confidential and propri

5、etary.13rtrt市場(chǎng)主要品牌克重段表現(xiàn)市場(chǎng)主要品牌克重段表現(xiàn) 有芯卷有芯卷 心相印心相印 維達(dá)維達(dá) 清風(fēng)清風(fēng)copyright 2012 the nielsen company. confidential and proprietary.14rtrt區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)ytd tycopyright 2012 the nielsen company. confidential and proprietary.15rtrt區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)feb17feb17copyright 2012 the nielsen company. confidential and proprietary.16r

6、t 111g191g 191g 市場(chǎng)市場(chǎng)mat ty-top 5mat ty-top 5單品表現(xiàn)單品表現(xiàn)crt市場(chǎng)表現(xiàn)解析copyright 2012 the nielsen company. confidential and proprietary.23主要品牌金額份額表現(xiàn)主要品牌金額份額表現(xiàn)copyright 2012 the nielsen company. confidential and proprietary.24crt市場(chǎng)主要品牌發(fā)展趨勢(shì)市場(chǎng)主要品牌發(fā)展趨勢(shì)val. shr%/crt全國(guó)總和現(xiàn)代渠道傳統(tǒng)渠道copyright 2012 the nielsen company. c

7、onfidential and proprietary.25crtcrt區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)ytd tycopyright 2012 the nielsen company. confidential and proprietary.26crtcrt區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)feb17feb17copyright 2012 the nielsen company. confidential and proprietary.27crtcrt市場(chǎng)主要品牌克重段表現(xiàn)市場(chǎng)主要品牌克重段表現(xiàn) 有芯卷有芯卷 心相印心相印 維達(dá)維達(dá) 清風(fēng)清風(fēng)copyright 2012 the nielsen company. conf

8、idential and proprietary.28crt市場(chǎng)市場(chǎng)top 5top 5單品表現(xiàn)單品表現(xiàn)只包含金紅葉/恒安/維達(dá)三大廠家單品val. shr%/crtwtdsih均價(jià):元/卷copyright 2012 the nielsen company. confidential and proprietary.29crt 111g-130g 111g-130g 市場(chǎng)市場(chǎng)mat ty-top 5mat ty-top 5單品表現(xiàn)單品表現(xiàn)val. shr%/rtwtdsih均價(jià):元/卷copyright 2012 the nielsen company. confidential and p

9、roprietary.30val. shr%/rtwtdsih均價(jià):元/卷crt 131g-150g 131g-150g 市場(chǎng)市場(chǎng)mat ty-top 5mat ty-top 5單品表現(xiàn)單品表現(xiàn)copyright 2012 the nielsen company. confidential and proprietary.31val. shr%/rtwtdsih均價(jià):元/卷crt 151g-170g 151g-170g 市場(chǎng)市場(chǎng)mat ty-top 5mat ty-top 5單品表現(xiàn)單品表現(xiàn)copyright 2012 the nielsen company. confidential and

10、 proprietary.32val. shr%/rtwtdsih均價(jià):元/卷crt 171g-190g 171g-190g 市場(chǎng)市場(chǎng)mat ty-top 5mat ty-top 5單品表現(xiàn)單品表現(xiàn)copyright 2012 the nielsen company. confidential and proprietary.33val. shr%/rtwtdsih均價(jià):元/卷crt 191g 191g 市場(chǎng)市場(chǎng)mat ty-top 5mat ty-top 5單品表現(xiàn)單品表現(xiàn)if市場(chǎng)表現(xiàn)解析copyright 2012 the nielsen company. confidential and

11、 proprietary.35主要品牌金額份額表現(xiàn)主要品牌金額份額表現(xiàn)copyright 2012 the nielsen company. confidential and proprietary.36if市場(chǎng)主要品牌發(fā)展趨勢(shì)市場(chǎng)主要品牌發(fā)展趨勢(shì)val. shr%/if全國(guó)總和現(xiàn)代渠道傳統(tǒng)渠道copyright 2012 the nielsen company. confidential and proprietary.37ifif市場(chǎng)主要品牌層數(shù)表現(xiàn)市場(chǎng)主要品牌層數(shù)表現(xiàn) 軟抽軟抽 清風(fēng)清風(fēng) 心相印心相印 維達(dá)維達(dá)copyright 2012 the nielsen company. con

12、fidential and proprietary.38ifif區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)ytd tycopyright 2012 the nielsen company. confidential and proprietary.39ifif區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)feb17feb17copyright 2012 the nielsen company. confidential and proprietary.40val. shr%/ifwtdsihif 兩層小規(guī)格市場(chǎng)兩層小規(guī)格市場(chǎng)mat ty-top 5mat ty-top 5單品表現(xiàn)單品表現(xiàn)均價(jià):元/百張copyright 2012 the niels

13、en company. confidential and proprietary.41val. shr%/ifwtdsih均價(jià):元/百張if 兩層中規(guī)格市場(chǎng)兩層中規(guī)格市場(chǎng)mat ty-top 5mat ty-top 5單品表現(xiàn)單品表現(xiàn)copyright 2012 the nielsen company. confidential and proprietary.42val. shr%/ifwtdsih均價(jià):元/百張if if 兩層大規(guī)格市場(chǎng)兩層大規(guī)格市場(chǎng)mat ty-top 5mat ty-top 5單品表現(xiàn)單品表現(xiàn)copyright 2012 the nielsen company. con

14、fidential and proprietary.43val. shr%/ifwtdsih均價(jià):元/百張if if 三層小規(guī)格市場(chǎng)三層小規(guī)格市場(chǎng)mat ty-top 5mat ty-top 5單品表現(xiàn)單品表現(xiàn)copyright 2012 the nielsen company. confidential and proprietary.44val. shr%/ifwtdsih均價(jià):元/百張if if 三層中規(guī)格市場(chǎng)三層中規(guī)格市場(chǎng)mat ty-top 5mat ty-top 5單品表現(xiàn)單品表現(xiàn)copyright 2012 the nielsen company. confidential an

15、d proprietary.45val. shr%/ifwtdsih均價(jià):元/百張if if 三層大規(guī)格市場(chǎng)三層大規(guī)格市場(chǎng)mat ty-top 5mat ty-top 5單品表現(xiàn)單品表現(xiàn)hk市場(chǎng)表現(xiàn)解析copyright 2012 the nielsen company. confidential and proprietary.47主要品牌金額份額表現(xiàn)主要品牌金額份額表現(xiàn)copyright 2012 the nielsen company. confidential and proprietary.48hk市場(chǎng)主要品牌發(fā)展趨勢(shì)市場(chǎng)主要品牌發(fā)展趨勢(shì)val. shr%/hk全國(guó)總和現(xiàn)代渠道傳統(tǒng)渠

16、道copyright 2012 the nielsen company. confidential and proprietary.49hkhk市場(chǎng)主要品牌層次表現(xiàn)市場(chǎng)主要品牌層次表現(xiàn) 手帕紙手帕紙 心相印心相印 清風(fēng)清風(fēng) 維達(dá)維達(dá)copyright 2012 the nielsen company. confidential and proprietary.50hkhk區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)ytd tycopyright 2012 the nielsen company. confidential and proprietary.51hkhk區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)feb17feb17copyright

17、2012 the nielsen company. confidential and proprietary.52val. shr%/hkwtdsih均價(jià):元/百張hk hk 三層市場(chǎng)三層市場(chǎng)mat ty-top 5mat ty-top 5單品表現(xiàn)單品表現(xiàn)copyright 2012 the nielsen company. confidential and proprietary.53val. shr%/hkwtdsih均價(jià):元/百張hk hk 四層市場(chǎng)四層市場(chǎng)mat ty-top 5mat ty-top 5單品表現(xiàn)單品表現(xiàn)bf市場(chǎng)表現(xiàn)解析copyright 2012 the nielsen company. confidential and proprietary.55主要品牌金額份額表現(xiàn)主要品牌金額份額表現(xiàn)copyright 2012 the nielsen company. confidential and proprietary.56val. shr%/bf全國(guó)總和現(xiàn)代渠道傳統(tǒng)渠道bf市場(chǎng)主要品牌發(fā)展趨勢(shì)市場(chǎng)主要品牌發(fā)展趨勢(shì)copyright 2012 the nielsen co