chapter1businessletters

1、Business EnglishWhat do you want to learn from this course ?INTRODUCTION nMultinational companies: culturecompany organizationManagementMaketingnExport and import companiesInternational tradeInternational tradenexchange of goods and services across national boundariesParties involved in internationa

2、l tradensellersnbuyersnshipping companiesnfreight forwarders (貨運代理)nbanksninsurance companiesngovernment administrations CUSTOMSENTRY-EXIT INSPECTION AND QUARANTINE BUREAUnEtc.Differences between international trade and domestic tradenlanguage, laws, customsncurrencynculturencommunication systemsnri

3、sk levelsn.Benefits of international tradencheaper goods or servicesngreater variety of goodsnwider markets for the supplying countryneconomic growthSyllabus Grading plan for this courseThis course will be weighted as follows:1. Attendance 10%2. Assignment 20%3. Final exam 70%Total 100%Chapter one B

4、usiness Letters Objectivesn To know characteristics of business letters.n To learn structure and styles of business lettersn To learn the ways of designing the envelope addressingCharacteristics of business lettersnClarity nConcisenessnCourtesyClarity nThe sender must express the meaning clearly so

5、that the receiver will understand it well. ConcisenessnTry to use the simplest sentences and fewest words to explain the meaning clearly.CourtesynTry to avoid irritating and offensive statements. It is also polite to answer a letter promptly. nWe are very interested in your products and would like t

6、o place an order for 30000 gel pens.nGive me a rely before Thursday.n Our company is located in Ningbo, which is a beautiful coastal city in Southeast China.Which principle do the following sentences violate?Structure of a business letternLetterheadnDatenInside AddressnAttention LinenSalutationnSubj

7、ect LinenBodynComplimentary ClosenSignaturenEnclosurenCarbon CopynPostscript1. Letterhead (信頭信頭)nsenders name and addressnpostcodentelephone number, fax number nE-mail addressChina National Light Industrial Products Imp. & Exp. Co.82 Donganmen Street, Beijing, China Tel:* Fax:* E-mail:* Post Code:*2

8、. Date e.g. n7 September, 2013 nSep. 7, 2013n7 Sep., 2013n9/2/2013 Sep. 2, 2013 (AmE)9 Feb., 2013 (BrE)商務(wù)英語 第一章3. Inside addressnthe receivers name and titlencompany name and addressChina National Light Industrial Products Imp. & Exp. Co.82 Donganmen Street, Beijing, China Tel:* Fax:*E-mail:* Post C

9、ode:* Mr. Walter Roberts Sales Manager Mid-West Imp.& Exp. Inc. 12 East Tenth Street Chicago, IL 60687, U.S.A.n住址中常用字，有簡寫的多用簡寫 n樓F (e.g. 2F) n巷 Lane ( e.g. Lane 194) n段 Section; sec. (e.g. Sec. ) n弄 Alley (e.g. Alley 6) n路 Road；Rd.( e.g. Fenghua Rd.) n街 Street；St.(e.g. Yangwang St.) 商務(wù)英語 第一章How to t

10、ranslate address?nNo.33, Alley151 Sec.4, Ren-Ai Rd., Taipei, Taiwann臺灣臺北仁愛路4段151弄33號n中國浙江省寧波市江北區(qū)風(fēng)華路818號nNo. 818 Fenghua Rd., Jiangbei District, Ningbo, Zhejiang Province, Chinae.g. 商務(wù)英語 第一章Sales ManagerCarpet Department102, Fengqi Rd. HangzhouP.R. of ChinaSales Manager Carpet DepartmentZhejiang Nati

11、ve Produce& Animal By-products Imp. & Exp. Corp.102, Fengqi Rd.HangzhouP.R. of China Zhejiang Native Produce& AnimalBy-products Imp. & Exp. Corp. 4. Attention Line （經(jīng)辦人行）（經(jīng)辦人行）1信件需由對方公司專人處理時，2信內(nèi)地址和稱呼之間加上如下文字：e.g.Attention: Mr. David Jones, Business ManagerAttention: Export Department商務(wù)英語 第一章5. Salut

12、ationDear Sirs, (British Style)Gentlemen: (American Style)6. Subject Line （事由行）（事由行）nthe central idea of a letterninserted between the salutation and the body of the letterDear Sirs, Subj: Womens BlousesDear Sirs, Re: Womens Blouses 7. Body(1) Opening sentence (2) Actual message (3) Closing sentence

13、 商務(wù)英語 第一章Opening sentencese.g. (1) Thank you for your letter of Sept.8 (2) In reply to your letter of July 2 (3) Your letter of the 10th, Aug. has been duly received with thanks.商務(wù)英語 第一章Closing sentencese.g. (1) We look forward to hearing from you soon. (2) Please do not hesitate to contact us if yo

14、u require any further information. (3) We would be grateful if you could send us this information as soon as possible. (4) Any early reply would be highly appreciated. 商務(wù)英語 第一章8. Complimentary ClosenSincerely yours,nYours sincerely,nSincerely,nFaithfully,nRespectfully,nTruly, nBest regards,9. Signat

15、urenthe signed name of the person writing the letternSince the hand-written signature is illegible, the name of the signer should be typed below the signature. 10. Enclosure (附件附件)1左下角注明：左下角注明：Encl. / Enc. 復(fù)數(shù)，Encls. / Encs.e.g.Encl.: Order form No.512Encls.: 2 invoices2附件另郵寄出，則打：Encl.: Under separat

16、e cover.3附件內(nèi)容在信中提及Encl.: As stated / Encl.: a/s商務(wù)英語 第一章11.Carbon Copy (抄送抄送)1寄給對方的信件有副本寄給另外一個人單寄給對方的信件有副本寄給另外一個人單位時位時2在簽名處后面一行左邊打上在簽名處后面一行左邊打上C.C./cc及副及副本收件人或公司名本收件人或公司名3. bcc 密送密送/暗送暗送 e.g. C.C. Mr. J. CopperC.C. Prof. C.Y. Cheng Hongkong Chinese University 商務(wù)英語 第一章12. Postscript (附言)nWhen the writ

17、er forgets to mention something in his letter, he may add his postscript two spaces below the C.C.ne.g.nP.S. The catalogue will be airmailed to you under separate cover. 1. Letterhead 2.Date3.Inside Name Address 4.Attention 5. Salutation 6. Subject Line 7. Body 8. Complimentary Close 9. Signature(ha

18、nd-signed)(typed) 10. Enclosure 11. Carbon Copy 12. P.S. China National Light Industrial Products Imp. & Exp. Co.82 Donganmen Street, Beijing, China Tel:* Fax:* E-mail:* Post Code:* 2nd Sep., 2013 Mr. Walter Roberts Sales Manager Mid-West Imp.& Exp. Inc. 12 East Tenth Street Chicago, IL 60687, U.S.A

19、.Attention: Import DepartmentDear Sirs, Subj: Womens Blouses. Yours faithfully, (signature)WangmingSales ManagerEncl.: Under separate cover.C.C. Mr. J. CopperP.S. The catalogue will be airmailed to you under separate cover.The styles of business letternIndented style (縮進式)nblocked style (齊頭式)Letterh

20、ead Date:_InsideAddress_Salutation,Body_ComplimentaryClose,SignatureBlocked StyleLetterheadDate:_InsideAddress_Salutation,_Body_ComplimentaryClose,SignatureAddressing the Envelopee.g.Li MingxinHunan Foreign Trading Corp. 22 Wuyi Rd. Changsha, Hunan, 457800China Mr. Bill White Overseas Trading Co. 24

21、 Park St. London, 33402 England Registeredstamp商務(wù)英語 第一章VIA AIR MAIL n1齊頭式/縮進式 n3每行之后不要標點符號n4如果是航空郵件或特快專遞，可在右上角郵票處下面注明VIA AIR MAIL或SPICIAL DELIVERY。但如果是航空信封，則不必另加說明。n6“印刷品（PRINTED MATTER）”“樣品（SAMPLE）” “商業(yè)文件（COMMERCIAL PAPER）”可在收信人姓名、地址的上方處注明。n7在信封的左下角可注明以下內(nèi)容：Private ，Personal，Urgent，Confidential，Regi

22、steredNowadays, most of the communication between the buyers and the sellers is done through E-mails.nEmail adressnIs it necessary to write DATE?nSubject and C.C./bccnEnclosure- Attachmentn如何設(shè)置簽名欄簽名欄senders namesenders companysenders address relevant contact information:website,email,fax,telDear .,B

23、ody_ Kind Regards,Dean BannerBS 2005 LtdUnit 10, Wallows Industrial Estate RoadBrierley HillWest MidlandsDY5 1QAUnited Kingdomwww.bs2005.co.ukemail: deanbs2005.co.ukTel: +44 1384 484772Fax: +44 1384 483965Mobile: +44 7801 929041ExercisenAddress an envelope according to the following letter. Dear Tom

24、,I have been in contact with Susan at your company who has sent me a quotation list of the pen. Our clients are interested in your products. Would you please send us a complete catalogue. Your earlest reply is appreciated. Kind RegardsDean BannerBS 2005 LtdUnit 10, Wallows Industrial Estate RoadBrierley HillWest MidlandsDY5 1QAUnited Kingdomwww.bs2005.co.ukemail: deanbs2005.co.ukTel: +44 1384 484772Fax: +44 1384 483965Mobile