(英文版)商業(yè)計劃書標準模板必備學(xué)習(xí)

1、薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇

2、螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂

3、蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆

4、裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀

5、螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄

6、罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻

7、螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆

8、螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀

9、裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄

10、蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈

11、羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃

12、螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈袆芁蒅薄裊莃蟻袃襖肅蒃衿袃芅蝿螅袂莈薂蟻袁蒀莄罿袁膀薀裊袀節(jié)莃螁罿莄薈蚇羈肄莁薃羇芆薆羂羆莈葿袈羅蒁蚅螄羅膀蒈蝕羄芃蚃薆羃蒞蒆裊肂肅蟻螁肁膇蒄蚇肀荿蝕

13、蚃聿蒂薂羈聿膁蒞袇肈芄薁螃肇莆莄蠆膆肆蕿薅膅膈莂襖膄芀薇螀膄蒂莀螆膃膂蚆螞膂芄蒈羀膁莇蚄袆膀葿蕆螂艿腿螞蚈 美式論文、報告寫作技巧 編者按：美式教育的特點即是課程內(nèi)容強調(diào)學(xué)生參與及創(chuàng)新運用，因此，報告便成了常見的考核學(xué)生學(xué)習(xí)成果的方式，比如實驗報告、學(xué)期報告、專題報告、研究報告及論文（含畢業(yè)論文）等。研究生presentation 及 seminar 的機會更是占很大的比重，有些甚至占學(xué)期成績很大比例。如何完成報告、論文同時得到良好的成績，是本文提供給有志留學(xué)的有心人參考的目的。 美國大學(xué)生由於自小已養(yǎng)成自動尋找答案習(xí)慣，在啟發(fā)式的教育環(huán)境下，寫報告、論文對他們來說比較不陌生，雖然專業(yè)知識上美

14、國學(xué)生不見得比外籍學(xué)生強，但是表達能力由於自小培養(yǎng)，加上英語能力的優(yōu)勢，常比外籍學(xué)生在報告、論文方面有較隹的利基。反之中國學(xué)生比較缺乏報告寫作的訓(xùn)練，因此如果在留學(xué)過程中無法適應(yīng)美式教育會比較辛苦，其實論文、報告的寫作要領(lǐng)其實不難，只要把握技巧就可水到渠成。 通常論文由篇首(preliminaries)，本文(texts)以及參考資料(references)三部分構(gòu)成；而這三大部分各自內(nèi)容如下： (一) 篇首： 封面(title) 序言(preface) 謝詞(acknowledge) 提要(summary) 目錄(tables and appendixes) (二) 本文： 引言(intro

15、duction) 主體，含篇(part)、章(chapter)、節(jié)(section) 、以及注釋 (footnotes) (三)參考資料： 參考書目(references or bibliography) 附錄資料(appendix)。 進行論文或報告寫作之前，先要確定想要表達的主題，主題確定后，將其具體表達，即為題目。題目可以提供研究者： 一.研究的方向 二.研究的范圍 三.資料搜集的范圍 四.預(yù)期研究成果 通常在確定題目之後就開始找資料從事研究，建議在找資料之前最好去問教授有哪些參考資料來源可供參考引用。構(gòu)思為確定寫作大綱或 proposal 的先前步驟， 大綱是論文、報告的骨干， pro

16、posal 是研究的架構(gòu)、流程及范圍的說明書。如何構(gòu)思大綱或proposal為論文、報告寫作前的必要準備工作。好的論文或研究報告，要基于在完整、詳實的資料上，而參考資料除了和教授商借之外，最主要的來源就是圖書館了，一般參考資料來源可分成教科書或手冊、政府機構(gòu)的報告、科技或商業(yè)方面的雜志，及會議性質(zhì)的資料。此外現(xiàn)代的電腦資料庫也可幫助收集資料，在國外可利用學(xué)校的電腦連線資料庫尋找自己需要的資料。當一切準備就緒，即可開始著手寫報告，一般報告還分大報告如期末、專題等報告，及小報告如 seminar 式的報告。 就算是小報告，也至少應(yīng)含 (一)title pages ：包含主題名稱、作者、日期 (二)

17、summary： 即主要的結(jié)論 (三)introduction：包括理論背景及內(nèi)容 (四)technical sections：是論文的主體，為最重要的部份應(yīng)再細分為 幾個片斷。 (五)conclusions：即扼要的結(jié)論 (六)appendixes：復(fù)雜公式的導(dǎo)引及叁考資料和電腦程式的報表可附加在 此項 美式報告的撰寫通常要打字，兩行式，行間若有未拼完的字要以音節(jié)來連接。寫報告通常需要用到電腦，如有計算數(shù)字統(tǒng)計圖表的需求，也常會用到程式軟體如pascal、lotus，統(tǒng)計分析軟體如sas，也是不可或缺的，電腦繪圖在今日已成為工商界及學(xué)術(shù)界的重要工具，文書處理更是最基本的要求，因此word f

18、or window、powerpoint、excel便成了頗受歡迎的工具。此外在英文語法、文法上的潤飾與修改，如能請老美幫忙會比較好。 論文、報告完成后有時會需要做解說(presentation)，用英文來講演對中國人來說算是一大挑戰(zhàn)，通常課堂講演時間為十五分鐘到三十分鐘，若是論文囗試則至少一小時。投影機及麥克風的使用對講演的效果有很大幫助，正式講演前多預(yù)習(xí)幾次，時間宜控制適中，上臺時忌諱低頭拿著報告照念，需留意聽眾的反應(yīng)，切中主題，避免太多數(shù)字的導(dǎo)引。商業(yè)計劃書模板-英文版business plan templatebusiness planmy company123 main street

19、anytown, usa 10000123-4567your namedatetable of contentsexecutive summary1management2company history6product/service description8objectives10competitors11competitive advantages12innovation14pricing15specific markets16growth strategy17market size and share18targeting new markets19location20manufactur

20、ing plan21research & development22historical financial data23proforma financial data24proforma balance sheet27cost control28effects of loan or investment29attachments3039executive summarymy company was formed as a proprietorship, partnership, corporation in month, year in city, state, by john doe in

21、 response to the following market conditions:startup, growth opportunities exist in product/service.the need for use of efficient distribution and financial methods in these overlooked markets.i/we have several customers who are willing to place large orders,contracts within the next three months.se

22、veral other prospective customers/clients have expressed serious interest in doing business within six months.i/we previously owned a company that was active in the widget markets. over the past few years i spent much time studying ways to improve overall performance and increase profits. this plan

23、is a result of that study.the basic components of this plan are:1. competitive pricing2. expand the markets3. increased advertising4. lower our unit costs,5. thereby achieving higher profits.1. sign contracts2. increased advertising3. increase office staffto this end, i/we need investment from priva

24、te individuals and/or companies. a total of $xxx is being raised which will be used to finance working capital, plant and equipment. the company will be incorporated and common stock issued to investors. the company will be run as a proprietorship, partnership, corporation.financial goalsyear 1year

25、2year 3sales$1,000,000$1,400,000$1,600,000net income$25,000$250,000$375,000earnings per share.01.12.14 managementnametitleexperiencesales growth from zero to $1,000,000 in five years.led market in market share - 30%.formulated advertising budgets & campaigns.pioneered new distribution channels.estab

26、lished national sales force.established national repair & service centers.brought new and innovative products to the market. designed point-of-purchase materials.educationuniversity of bostonboston, mab.a. - computer sciencesshort biographiespresidentjohn q. doe, chief executive officer, and directo

27、r since february 1988 and president since january 1990. mr. doe was the founder and chief executive officer of the original operating company known as random excess, inc. he has had experience in the widget field with his own firm, john doe co., of oshkosh (wisconsin), from 1980 to 1987. this firm w

28、as sold to fatcat widgets, inc. in 1987. mr. doe has held a sales position with u s west inc. since then. mr. doe graduated from the university of colorado in 1981 with a bachelors degree in philosophy. mr. doe is employed by the company on a full-time basis.chief financial officerrichard roe, cpa,

29、chief financial officer, treasurer and director. mr. roe joined random excess, inc. in december 1988 as a corporate controller and was named chief financial officer in july 1989. mr. roe was appointed treasurer and a director in july 1990. he served as corporate controller of xyz lumber company from

30、 august 1981 to december 1988. mr. roe graduated from metropolitan state college in denver, colorado in 1976 with a bachelors degree in accounting. since 1979 he has been licensed as a certified public accountant in the state of colorado and is a member of the american institute of certified public

31、accountants. mr. roe is employed by the company on a full-time basis.vice presidentjoe dokes, secretary, executive vice president and director. mr. dokes supervises the companys sales and implementations to its largest corporate customers, including us west, great west life insurance, etc. mr. dokes

32、 has served as secretary and a director since february 1988, vice president of operations from february 1988 to december 1988, president of the company from december 1988 to january 1990 and vice president of contract sales since january 1990. he has been involved since 1986 with the private company

33、 originally formed as random excess, inc., where his duties included managing the purchasing and sales department. from november 1984 to may 1986 he managed the sales department at integrated management systems, inc. from june 1983 to october 1984 he was a buyer for adams county, colorado, school di

34、strict 50. mr. dokes attended oklahoma state university in 1980 and 1981 and trinidad state college in trinidad, colorado in 1981 and 1982. he did not receive a degree from either university. mr. dokes is employed by the company on a full-time basis.vice presidentsally seaugh vice president of marke

35、ting. ms. seaugh has been the companys vice president of marketing since november 1988. from september 1986 to october 1988 she was involved in business development and marketing for united bank of aurora (colorado). from february 1980 to august 1986 she was self-employed as an independent oil and g

36、as landman. ms. seaugh graduated from the university of denver in 1974 with a bachelors degree in education. she is employed by the company on a full-time basis.responsibilitiesjohn q. doe, chief executive officer - responsible for entire operation. oversees management function and all other executi

37、ves.salary - $60,000.richard roe, cpa, chief financial officer - responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. salary - $40,000joe dokes, executive vice president - responsible primarily for sales and sales support.salary

38、- $35,000sally seaugh vice president of marketing. responsible for marketing, human resources and training. salary - $30,000.total executive compensation $165,000. this page is for an organization chart, if applicable.company historyin month, year i/we formed a product/service company that manufactu

39、red start-of-the-art complex widgetry. this company was located in city, state. i/we formed this company as a proprietorship, partnership, corporation. others involved in this business were: names.the main goal of this company was to explain.financing was arranged through home equity loans, savings,

40、 venture capital, friends and family, etc. explain terms, rates and ability to repay.this venture was very successful in generating and increasing sales, but was not effective in achieving profitability. the main reason for this was the amount of actual overhead experienced. this overhead was not in

41、itially anticipated by me at the beginning of that venture. items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. with this level of overh

42、ead, it was mathematically impossible to achieve profitability.or:this venture was very successful in generating and increasing sales, as well as effective in achieving profitability. this was due to the following reasons:reason 1reason 2reason 3or:my company was recently conceived and is still in t

43、he beginning stages. to this point the following has been accomplished: a team consisting of list names and primary responsibility. (i.e john doe - marketing) has been formed. a prospective customer/client list has been drawn up. strategy meetings are being held every monday, wednesday and friday ev

44、enings. this business plan has been drawn up.now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. a short paragraph should suffice. we are now able to adequately address the markets we have targeted. w

45、e have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.product/service descriptionmy company intends to offer product/service. this product/service offers our customers the best possible solutio

46、n as it: offers the lowest price on the market is the most technically advanced offers more useful features saves them time and money offers our users better value per dollar spent provides an alternative way to achieve a similar task. provides a service which is not presently available in this area

47、. is strengthened by a team with combined experience of xx years. saves them time and money provides an alternative, cost effective way for them to realize a similar goal.we have a copyright, service mark, trademark or exclusive agency, marketing rights for this product/service. this agency will las

48、t until xxx at which time it may be extended for xx years or terminated. this agency agreement is cancelable upon xx days written notice.the product/service has a useful life of xx years. to distribute this product so that it remains usable for our customers, we must use the following methods of sto

49、rage and transportation:1. overnight delivery2. cold storage3. incorporate preservatives4. shipment within two weeks to distributors.5. specially padded boxcars.even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented r

50、esults within xx years. to remain on the leading edge of this product, we will need to devote approximately xx% of revenues toward research and development. also due to the fast changing nature of this industry, we will need to retrofit these machines within xx years at customer expense. our manufac

51、turing plan has considered this.if general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. then give a detailed description of your particular service and its uniqueness.short examples:1. our carpet cleaning machinery is

52、state-of-the-art.2. our consulting practice will address these specialized areas: list3. we will only rep these specific product lines. listeven though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. we will

53、meet this challenge by:1. hiring staff specialized in these new areas.2. increase our continuing education and training expense.3. adding complementary lines.4. make regular investments in new equipment.objectiveslong termmy company believes very strongly in technical, financial, business and moral

54、excellence. to secure a stable future for all those connected with my company we have set the following long term goals:present market is estimated at $xxx. our goal for market share is xx%.we want to be considered by our peers to be the market leader in sales as evidenced by:trade industry awardshi

55、gh end of scale in financial ratiosmajor market sharetechnical excellence (awards, honors, etc.)community involvement (rotary, united way, etc.)short termmarket share goals -1. first year xx%2. second year xx%3. third year xx%4. fourth year xx%decrease, maintain costs through acquisition of new plan

56、t and equipment. increase productivity by investing in employee training and education.1. budget for complete computer training for appropriate applications.2. set up, maintain employee benefit program for continuing college education.3. budget for necessary seminars and/or continuing job-specific education.4. maintain state-of-the-art accounting system for careful tracking.