彩電市場(chǎng)銷售分析報(bào)告

1、20181614121086420Jul.2003AugSepOctNovDecJan.2004FebMarAprMayJunoChanghong141515.616.218.718.716.116.517.71516.516.3ATCL17.416.915.916.816.414.817.617.815.215.815.414.89 一 Konka14.61513.513.312.812.913.813.515.414.813.314 HiSe nse11.59.68.610.710.7109.81211.71211.813.8a SKYWORTH-RGB13.812.613.413.112

2、.312.414.913.312.513.311.913.3* Haier6.356.65.36.65.66.36.46.45.85.16.1iXoceco5.35.155.44.44.643.84.856.75.5 Philips4.556.35.44.94.24.14.64.44.53.93.6Market Volume Share Trendin TCL1 Region2520151050Jul.2003AugSepOctNovDecJan.2004FebMarAprMayJuno Konka18.420.618.217.717.217.717.316.41919.61817.5-A C

3、hanghong16.517.818.719.42222.219.62020.218.318.317.49 一 HiSense12.210.89.81211.51210.912.813.31414.315.7TCL17.518.217.617.917.315.718.118.115.415.71715.5a SKYWORTH-RGB15.513.414.713.612.713.415.413.612.812.812.414.3* Haier6.95.97.667.876.97.77.77.16.97.4iXoceco4.64.54.54.43.63.73.33.33.94.554.9 Phil

4、ips2.32.53.12.82.42.22.12.32.22.11.91.7Volume Share Trendin 21 Segment (TCL1)Volume Share Trendin 25” Segment (TCL1)Volume Share Trendin 29 Segment (TCL1)Jul.2003 Aug SepOctNov Dec Jan.2004 Feb MarAprMayJun25SKYWORTH-RGBKonka TCLChan ghong-o HiSe nsee- HaierXoceco-PhilipsSony2015101 00 5 7 7 60 4 36

5、9&5 32&.3Volume Share Trendin 33/34” Segment (TCL1)Volume Share Trendin PTV Segment (TCL1)0-o Chan ghong 一一 Philips-TCL-o-TOSHIBA -o-SAMSUNGe Konka40 rPanasonicSKYWORTH-RGB%353025201510Jul.2003 Aug Sep Oct Nov Dec Jan.2004 Feb Mar Apr May JunNotes:GES Chains include Guomei,Yongle and Suning.10090807

6、06050403020100Distribution Analysis (TCL1)一Jun. 2004%16.314.813.813.35.53.62.72.51.914IZZ weighted Distribution匚二l Numeric DistributionTurn over ShareValue ShareTCL1 - Philips Distribution Analysis Jun!04H Numeric Distribution Weighted DistributionTCL1 - Philips Value Share Trend0Jun-03Jul-03Aug-03S

7、ep-03Oct-03Nov-03Dec-03Jan-04Feb-04Mar-04Apr-04May-04Jun-04Total China3.93.94.25.24.2444.14.34.84.94.45-Total TCL14.34.556.35.44.94.24.14.64.44.53.93.6O Departme nt4.24.35.26.96.44.84.34.75.55.14.84.14.2x - Supermarket0.50.10.70.50.80.1Q GES Chains0.10.30.10.20.3 Other GES4.54.84.95.84.35.14.23.63.4

8、3.94.43.93.3TCL1 - Philips Volume Share Trend1.510.5Jun-03Jul-03Aug-03Sep-03Oct-03Nov-03Dec-03Jan-04Feb-04Mar-04Apr-04May-04Jun-04Total China21.92.12.82.32.22.22.22.22.52.62.42.6-Total TCL12.32.32.53.12.82.42.22.12.32.22.11.91.7O Departme nt2.122.73.63.42.42.52.42.72.52.221.9x - Supermarket0.20.10.4

9、0.20.50.1Q GES Chains0.10.20.10.10.2 Other GES2.52.82.42.72.12.41.91.91.922.11.91.8TCL1 - Hit List in Value JmT04BrandModelUnit priceVolumeValueScreen SizeTube FeatureChanghongHP51887555161121643051PTVChanghongCHD43917759152117937043PTVTCLAT29211193237372061029RealflatHiSenseTF3406D358419469523334Re

10、alflatLGRT-44A84R80828266275944PTVSKYWORTF29T61HD281922362869229RealflatPhilips43TT16588586860231243PTVChanghongH2121K88665357887221flatsquareKonkaT2126A86765156443321flatsquareKonkaP2908T260221455684729RealflatTCL1 - Quartile Analysis Jun!04CTV 21” Total PHILIPS Changhong口 Konka TCL SKYWORTH-RGB OT

11、HERS Non-100HZ 100HZMarket Vol(%) by Quartile1080-2380:16%21%20%25%14%11%948-1080% 18%16%13%830-94623%14%13%449-83019%23%27%30%Top 5 Brands Model ListPHILIPSUnits巳iceChanghcUnitsPriceKonkaUnits巳iceTCLUnitsPriceSKYWOFUnitsFYiceQ421RF50471,566PF2193E2241,225R2151A1251,269AT211813061,20021T66A/J1861,25

12、621RF6791,684PF2191E1421,162P21FA071131,133AT21189I1721,19521T68A/J1821;268Q3PF2198304987P21FA073471,005AT21189I1991,02621TM9001701?033H2121K1851?044P2156E1671,009NT21A1114098421TR9001501,015Q221KA4895H2121K222852T2126A256884AT2126E14792021N61A/15387721 KG2890H2123K159885P2151A229908AT212714090021TM

13、900119923Q1H2135K354801T2126A279797AT2126638278821N61A/261747H2121K246799T2163E256780AT216522078321NK900177793TCL1 - Quartile Analysis Jun!04CTV 25” Total PHILIPS TCL口 HiSense Changhong Konka OTHERS Non-100HZ 100HZMarket Vol(%) by Quartile19%23%27%31%4%26%6%12%1650-288022%21%21%1480-165014%25%12%I11

14、99-148017%17%21%500-1199Top 5 Brands Model ListPHILIPSUnits巳iceTCLUnitsPriceHiSenseUnits巳iceChanghcUnitsPriceKonkaUnitsFYiceQ425RF50392,249AT251811821?838TF2506A711,846PF2591E1681f722P2571S1551,77825RF67212 J 26AT25S161471?932TF2507H311,742PF2581D242,165P2551A641?740Q3AT25A191601?600TF2510G1141,499P

15、F25981771?493P2571S1341?527MT25A111121,550TF2582D911,499PF25151661,590P25SE071311,569Q2AT25651071?293TC2502D1221,311H2523K721,234T2526A1951,264AT25228921?233TC2588A1211,298SF2591E631,292P2551A1471,402Q1AT25652951,102TC2588H2581,143H2599KB2081,158T2526A2331,142AT25228921,162TC2582E1191,199H2535K1601,

16、091KK-T256881,132TCLl - Quartile Analysis Jun!04CTV 29n Single scan local PHILIPS LG口 HiSense Chanahong OTHERS ” TOSHIBA Panasonic口 SKYWORTH-RGB口 TCLMar Non-100HZ 100HZt Vol(%) by Quartile2005-418016%12%13%19%20%100%1880-2000ui16%10%17%16%26%7%24%100%1699-188021%12%16%21%28% 26%100%18%I25%13%6%37%96

17、0-169931%100%Philips vs Top 4 Foreign Brands Model ListPHILIPSUnits巳iceSonyUnitsPriceTOSHIBAUnits巳icePanasonUnitsPriceLGUnitsFYiceQ429RF991682,601AR29T80122?17129SF6C512,534TC-29P5C372f409RT-29FA52?22829SL33702 J 63AR29M8C102,78729JF6C172,448TC-29P5C212,861RT-29FB32;292Q329SL33581,969AR29T801181,998

18、29JF6C301,994TC-295941,999RT-29FB121?9492.9E+19481,92129SF6C71,986TC-29P5C31,923RT-29FA81,973Q229C28341,756TC-295911,750RT-29FB81,870RT-29FB51,879Q129C2861,667RT-29FA251,5992.9E+1921,460CT-29M611,300 PHILIPS LG口 HiSense Chanahong OTHERS ” TOSHIBA Panasonic口 SKYWORTH-RGB口 TCLMark Non-100HZ 100HZet Vo

19、l(%) by Quartile2005-418016%12%13%19%20%100%1880-2000ui16%10%17%16%26%7%24%100%1699-188021%12%16%21%28%26%100%960-169918%|25%13%6%37%31%100%Philips vs Top 4 Local Brands Model ListPHILIPSUnits巳iceChanghcUnitsPriceSKYWORUnits巳iceTCLUnitsPriceHiSenseUnitsFYiceQ429RF991682,601PF2991E432f21429T66AA952,1

20、62AT29189812,174TF2902D652,41429SL33702 J 63PF2939362?19429T68AA872,160AT29211642,099TF2907H412J82Q329SL33581,969PF29861551?88929T66AA851,970AT292111901,991TF2982D631?9902.9E+19481,921PF2991E911?96029TI9000371,942AT29128961,934TF2902D551,990Q229C28341,756PF2999D2061?81929TI9000831,766AT29211.1671,74

21、1TC2988A1481,699PF2939991?77129SP900(321,829AT292111031,759TC2982E1311,699Q129C2861,667PF29D91181?44529T63AA1701,580AT292281711,493TC29107481,5762.9E+1921,460SF2911F711?40729TI90001121,640AT29187891,421TF2910U371,635TCL1 - Quartile Analysis Jun!04CTV 29n Multi-scan local Non-100HZ 100HZt Vol(%) by Q

22、uartile21%19%18%9%32%2480-2850S 12%I12%35%14%26%1500-248018%23%27%32%20%80%38%62%46%54%51%49%Philips vs Top 4 Foreign Brands Model ListPHILIPSUnits巳iceTOSHIBAUnitsPricePanasonUnits巳iceSonyUnitsPriceSanyoUnitsFYiceQ429SL133183,46629VF7UC264,410TC-29P5S184,931DR29M80214?437CK29F8673,50129TS200105,2732

23、9SF7UC194?187TC-29P84104,762HZ29M8086,462CK29F9834;150Q329SL133233,285CK29F8662,972CK29F6632?990Q2CK29F6672,77929F9832,520Q129B.12012,430CK29F8872?20829SL13311,98029F80P32,410 PHILIPS TOSHIBA Panasonic Sony Konka Sanyo SKYWORTH-RGB TCL口 HiSense OTHERSMarket Vol(%) by Quartile Non-100HZ 100HZ13%2855-

24、33755%8%5%I3380-745021%15%24%18%20%80%30%22%8%15%22%21%19%18%9%32%2480-285023%27%38%54%S 12%I12%35%14%26%32%51%49%J1500-2480Philips vs Top 4 Local Brands Model ListPHILIPSUnits巳iceSKYWORUnitsPriceTCLUnits巳iceKonkaUnitsPriceHiSenseUnitsFYiceQ429SL133183,46629T68HD533?766HID29208423,985P2906T223?591HD

25、P2919343?81129TS200105,27329T66HD153?467HID29158384,093R2902T23,850HDP2911274J05Q329SL133233,28529T61HD843,043HID29189523,020P2906T333,120HDP2919652,99729T66HD713?042HID29189373,134P2908T322f966HDR2902283?099Q229T61HD912?672HID29189982,632P2908T882f666HDP2999412,66029T60HD622?711HID29206792,699R2903

26、T482,545HDP2902332,708Q129B.12012,43029TBHD612J69HID292061172,247P2902I1452,229DP2996702,30929SL13311,98029T61HD382?430HID29189202,407P2958I1002,277DP2908S422,389TCL1 - Quartile Analysis Jun!04CTV 29n local PHILIPS TOSHIBA彌y Panasonic Sanyo SKYWORTH-RGB Konka口 HiSense OTHERSMarket Vol(%) by Quartile

27、 Non-100HZ 100HZ2180-27882790-74501820-2176960-182016%22%33%Philips vs Top 4 Foreign Brands Model ListPHILIPSUnits巳iceTOSHIBAUnitsPriceSonyUnits巳icePanasonUnitsPriceSanyoUnitsFYiceQ429RF99582,92129VF7UC264,410DR29M80214,437TC-29P58184?931CK29F86133,25729SL133413,36529SF7UC194?187HZ29M8086,462TC-29P8

28、4104,762CK29F6682?874Q329RF991102,43329SF6C452486AR29T8092,199TC-29P5C322,46229F80P32,41029RF68FD272,41229JF6C172?448AR29M8C52,706TC-29P5C132,64929F9832?520Q229SL331022,01429JF6C301,994AR29T801212,000TC-29P5C82?015CK29F78142,0112.9E+19481,92129SF6C71,986TC-295941,999CK29F58121,980Q129C28361t730TC-29

29、5911,750CK29F5851,7942.9E+1921,460CK29F7841,797 PHILIPS TOSHIBA彌y Panasonic Sanyo SKYWORTH-RGB Konka口 HiSense OTHERSMarket Vol(%) by Quartile Non-100HZ 100HZ2790-74502180-278816%1820-21765%,21%15%21%16%| 16%13%20%12%28%22%33%14%12%33%28%I100 “j19%16%20%16%28%33% 0%960-1820Philips vs Top 4 Local Bran

30、ds Model ListPHILIPSUnits巳iceSKYWORUnitsPriceTCLUnits巳iceKonkaUnitsPriceHiSenseUnitsFYiceQ429RF99582,92129T68HD1243?440HID29189613,190P2906T703f200HDP29191103,23129SL133413,36529T61HD1053?086HID29208533,811R2908T502,927HDP2902663?277Q329RF991102,43329T61HD1182,582HID292061272,397P2908T1642,503DP2996

31、572,38029RF68FD272,41229TBHD642?472HID291891102,579P2958I1212,416TF2902D482?520Q229SL331022,01429T66AA1351?997AT292112602,006P2977S1021,886TF2906D732,0082.9E+19481,92129T68AA951?997AT291281341,937R2951A991,893TF2902D712,007Q129C28361t73029TI90001951?694AT29211.1921,725P2951A2041,678TC2988A1541,6982.

32、9E+1921,46029T63AA1871?598AT292281711,493T2973S1751,535TC2982E1311,699TCL1 - Quartile Analysis Jun!04CTV 34 Single scan Local PHILIPS TOSHIBA Sony Sanyo HiSense Konka Chan ghong TCL OTHERS口Mark18%3550-98002699-354032%11%12%8%11%17%45%20%7%10%18%卜39%12%11%19%19%rz25%38%16% 6H 15%2199-26991500-219927%

33、33% Non-100HZ 100HZt Vol(%) by Quartile23%Philips vs Top 4 Foreign Brands Model ListPHILIPSUnits巳iceTOSHIBAUnitsPriceSonyUnits巳iceSanyoUnits PriceQ434RF99674,08434SF6C154.840AR34M8C85,50034RF90U84,523AR34M8C35,996Q334RF90U13,30034D5S22;78034SGTLX13J88Q234RF9912,380Q1 PHILIPS TOSHIBA Sony Sanyo HiSen

34、se Non-100HZ 100HZ Konka Chan ghong TCL OTHERS口Market Vol(%) by Quartile3550-980032%11%12%8%11%45%20%7%10%2699-3540 g18%卜39%12%11%19%19%25%38%16% ”15%2199-26991500-219917%23%27%33%Philips vs Top 4 Local Brands Model ListPHILIPSUnits巳iceHiSenseUnitsPriceKonkaUnits巳iceChanghcUnitsPriceTCLUnitsFYiceQ43

35、4RF99674,084TF3406D1273?819P3438S483,783PF3418E193f862AT34189123,74834RF90U84,523TF3488D183;716KK-P346C13,800PF3495133,924AT34189123?887Q334RF90U13,300TF3406D673;138P3438S833,064H34D80172?874AT34276322,83034SGTLX13J88TC3401512,726KK-T346J163,022PF341563,123AT34286183?275Q234RF9912,380TC3488A892?460K

36、K-T346(302,200H34D80492?420AT34276952,410TC3482D462,699T34SK06：232,289SF3418E122,460AT34281372,511Q1TC3418DI772J99T3473S1661,977SF3411F721,987AT34276332,115TC3418UI472,105T34SK06：1272,059SF3498F511,911AT34187182,000TCL1 - Quartile Analysis Jun!04CTV # Multi-scan foreign PHILIPS Sanyo Xoceco Panasoni

37、c SKYWORTH-RGB OTHERS TOSHIBA HiSense Non-100HZ 100HZ6030-128005380-60202000-4720Markfet Vol(%) by Quartile9%16%18%88%卡27%21%18%杯30%-32%20%9%12%27%4735-53808%16%14%30%32%32%23%55%25%75%46%54%26%Philips vs Top 4 Foreign Brands Model ListPHILIPSUnits巳icePanasonUnitsPriceSonyUnits巳iceTOSHIBAUnitsPriceS

38、anyoUnitsFYiceQ4340.12256,304TC-34P84237?523DR34M80117,26534VH8UC88?569CK34F9047?07034TS20059,218TC-34P8S611 ?090HZ34M8059,77234SH8UC59,022CK34F9026,370Q3340.12245,878CK34F5615?680340.12016,000Q2CK34F5614,988Q134EL12013,950CK34F5614,500TCL1 - Quartile Analysis Jun!04CTV 34n Foreign PHILIPS Panasonic

39、彌y TOSHIBA Sanyo SKYWORTH-RGB HiSense口 Xoceco OTHERSMarket Vol(%) by Quartile Non-100HZ 100HZ18%23%26%32%88%55%25%75%46%54%Philips vs Top 4 Local Brands Model ListPHILIPSUnits巳iceSKYWORUnitsPriceTCLUnits巳iceHiSenseUnitsPriceXocecoUnitsFYiceQ4340.12256,30434T86HT256?785HID34189146,324HDP3411I356f534K

40、4T-345166?52034TS20059,21834T60HD76;766HID34181136,497HDP3406I116,694V342626?200Q3340.12245,87834T68HD355?611HID34181195,655HDP3411I365f945MT-345165,640340.12016,00034TPHD285,739HID34189185,730HDP3411205?891S3435H15?510Q234T66HD695,044HID34189284,927HDP3406I354,897MT3451195,04434T60HD564?900HID34276135,068HDP3406I24?999V3426164?974Q134EL12013,95034SIHD152?927HID3418941