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1、書山有路勤為徑,學(xué)海無(wú)涯苦作舟。祝愿天下莘莘學(xué)子:學(xué)業(yè)有成,金榜題名!語(yǔ)言類考試復(fù)習(xí)資料大全劍橋商務(wù)英語(yǔ)高級(jí)模擬40劍橋商務(wù)英語(yǔ)高級(jí)模擬40READINGPART ONE Look at the statements below and at the five comments by five top business people on how to influence people at work on the opposite page. Which comment (A, B, C, D or E) does each statement refer to? You will need

2、 to use some of these letters more than once. A People enjoy doing business with people they like, according to Katherine Grice, a senior associate at Impact Factory, a communications training company. Take time to ask about children, partners, clients, holidays and so forth. Rapport is like the WD4

3、0 of business-it smoothes the way. If you want to call the shots at work, try to establish a close rapport with your fellows first since . Building rapport in your workplace is essential because people like to say yes to those they like and a solid, long-term foundation is more effective than a spri

4、tz of quick-fix charm. B Trakey Richards, a senior consultant at PTP, a training company, believes that most people want to be liked but would be better off being respected= People assume that being popular means being more influential, but respect is more important. Most people think about how othe

5、r people see them and adapt their message, their delivery and their body language to making other people think well of them. rather than concentrating on the message on the table. He also thinks that one will build leadership while building respect and trust. C The degree to which you listen to othe

6、r people will have a significant effect on your power to influence people, Brian Leggett, Professor of Managing People in Organisations at IESE business school, said in his book Developing Your Persuasive Edge. Without listening to our audience, it is difficult to match our message with their needs,

7、 he wrote. According to Brian Leggett, Listen not just to what is being said, but to what is not being said. Listening will help a person to discover what motivates people; then he or she can then use this information. D The way you look and act makes a big difference, according to Professor Johnson

8、. Delivery is very much tied up with non-verbal communication and style. There is no one style that is appropriate for all occasions. It is possible to adapt your style to suit particular circumstances, but it is not always a good idea. If you are not working from a principle-centred set of beliefs,

9、 style-change can be dangerous. For it emphasises uncertainty. E Guide. do not dictate or manipulate. Show people where you want them to go, but let them work out the path themselves, Kevin Carroll, the author of The Red Rubber Ball at Work, said. Never be heavy-handed You are directing people, but

10、then you have to . allow them enough freedom to figure out their own process. If you abuse your influence, it might work for a period but it will be short-lived because people will resent the way that you are doing it, he said. 1. To earn peoples respect is very important for one who wants to demons

11、trate his influence and to become a leader.答案:B2. Being an influent person does not mean to control people to ones advantage unfairly or dishonestly.答案:E3. A friendly relationship is very important to enhance ones influence on people at work.答案:A4. One should open his ears if he wants to become more

12、 influential.答案:C5. It is important for a person to deliver and keep a mature style on business occasions.答案:D6. To be a good listener is important to the leadership.答案:C7. Directing people and letting them work out the results on their own initiation is more important than giving their orders and r

13、ules.答案:E8. Popularity may in some way enhance peoples leadership, but winning trust and respect is more important.答案:B解析 與該段內(nèi)容相匹配的選項(xiàng)句只有一個(gè),即第3句,“建立友好的關(guān)系對(duì)于提高人們?cè)诼殘?chǎng)中影響力的作用是非常重要的”。這個(gè)觀點(diǎn)在該段中的多句內(nèi)容中都有體現(xiàn),具體地說(shuō),例如該段中的第24句都明顯指出并勸告人們,要建立友好融洽的關(guān)系(rapport),因?yàn)檫@樣做才可以增加影響力,才可以在工作中所向披靡。第3句中的friendly relationship也正是文中ra

14、pport的解釋,所以,第3句為正確選項(xiàng)。 B答案精解 與該段內(nèi)容相匹配的選項(xiàng)句有兩個(gè),即第1句和第8句。這兩個(gè)句子中都表現(xiàn)了同樣的觀點(diǎn),即贏得人們的尊重非常重要。其中,第8句表達(dá)的內(nèi)容除了“尊重”還有“信任”。原文對(duì)于“尊重”的重要性在Trakey Richards先生的第一句話,即“人們認(rèn)為受歡迎就可以增加影響力,但實(shí)際上,得到他人的尊重才更為重要?!敝芯忘c(diǎn)明了。而文中鮮明地提出“尊重”與“信任”二者的重要性則是在最后一句Trakey Richards總結(jié)性的觀點(diǎn)中。所以與該段內(nèi)容匹配的選項(xiàng)句為第1句和第8句。 C答案精解 與該段內(nèi)容相匹配的選項(xiàng)句有兩個(gè),即第4句和第6句。短語(yǔ)open o

15、nes ears在這里是“認(rèn)真聽(tīng),廣納言,聽(tīng)取意見(jiàn)”的意思。而在該段中,Brian Leggett教授從頭至尾闡述的觀點(diǎn)就是告訴人們要學(xué)會(huì)聆聽(tīng),并告訴人們應(yīng)該如何去聆聽(tīng),以及做一個(gè)聆聽(tīng)者會(huì)得到的好處。所以,與該段內(nèi)容匹配的選項(xiàng)句為第4句和第6句。 D答案精解 與該段內(nèi)容相匹配的選項(xiàng)句為第5句。這里,正確理解該選項(xiàng)句中deliver和原文中delivery的含義,是將選項(xiàng)句與文章段落進(jìn)行正確匹配的關(guān)鍵。deliver在這里的含義可以解釋為:to express in words;declare or utter,即“講話,發(fā)言陳述,用言辭表達(dá)”。而delivery在這里的含義為:the way

16、someone speaks in public或the act or manner of speaking,即“講話或發(fā)言的方式”。而選項(xiàng)句中的“保持成熟的姿態(tài)”則可以在該段中后半部分Johnson教授的建議“如果一個(gè)人并不是一個(gè)以原則為中心、為出發(fā)點(diǎn)而工作的人,那么改變方式則可能會(huì)是危險(xiǎn)的。因?yàn)楦淖円馕吨淮_定性的存在”中可以推斷出來(lái)。故第5句為該段的正確選項(xiàng)句。 E答案精解 與該段內(nèi)容相匹配的選項(xiàng)句有兩個(gè),即第2句和第7句。而該段第一句就明顯地告訴人們“要引導(dǎo),不要命令或操縱”。故該選項(xiàng)句為相關(guān)選項(xiàng)。該句明確了“引導(dǎo)”的重要性,這個(gè)含義的表達(dá)則恰恰是該段前三句所要表達(dá)的中心思想。因此,第

17、7句也為該段材料的匹配選項(xiàng)。 PART TWO Read this text about an brief introduction of advertising. Choose the best sentence from the opposite page to fill each of the gaps. Do not use any letter more than once. Advertising The primary function of advertising is to communicate marketing objectives to selected target

18、 audience. It is used to accomplish a number of tasks, using different media vehicles, reaching diverse audience, and gaining interest with a number of creative approaches. However, despite the seemingly endless channels for utilizing advertising, it is basically a marketing communication tool. When

19、 we examine unsuccessful advertising campaigns, we often find that advertising was used to accomplish inappropriate tasks. Successful advertising must be oriented to specific objective. Effective advertising is an extension of basic marketing plans and is derived from it. However, advertising goals

20、are not the same as marketing goals. The marketing staff sets the marketing goals or objectives. 1 It also determines how these resources will be distributed to specific target markets and what sales objective can be expected over time and geography. Advertising goals are communication objectives de

21、signed to reach the target audience with the appropriate message. Ad. goals are based on marketing objectives, but they are not the same as marketing goals. Note that advertising goals are based on improving communication and consumer attitudes toward a product. 2 Obviously, even sophisticated corpo

22、rations often confuse marketing and advertising goals. Advertising is the communication arm of the marketing process. 3 Advertising has many roles. It is designed to dispose a person to buy a product, to change minds, or even to advocate less consuming (demarketing). 4 Most advertising, however, is

23、for the marketing of goods and services. Advertising is also the everyday culture of virtually every American. It is estimated that the average person sees or hears as many as 1,200 ads and commercials each day. 5 It mirrors this environment and also brings about subtle changes in the behaviour of t

24、he publics that uses it. It is no wonder that advertising is one of the most scrutinized of all business enterprises. 6 Advertisers are viewed in many ways by the public they serve. Manufacturers are asking for more tangible evidence of advertisings role in the selling process, and the media are con

25、stantly seeking higher advertising rates to cover spiritual expenses. At the same time, the audiences that advertisers seek are becoming even more fragmented. Consumers, despite seemingly fascinated with advertisings creative process, tend to become more cynical and disbelieving about its claims. A.

26、 It is a method of delivering a message from a sponsor, through a formal communication channel, to a desired audience. B. It may be used to help elect a candidate, raise money for charity, or support a cause. C. The marketing department decides how to allocate resources to various tasks, including a

27、dvertising. D. Advertising is part of the social, cultural, and business environment. E. Today, advertising is functioning in a changing economic and social climate. F. It is interesting to note that a survey indicated that a majority of companies wanted to measure advertising success based on sales

28、. G. Before we can determine advertising objectives, it is advisable to distinguish between marketing and advertising goals. H. Were now living in an advertising age. 1.答案:G解析 該段第二句說(shuō)明,“然而,廣告目的不同于營(yíng)銷目的。”而從接下來(lái)本段的第三句表達(dá)的意思,則可判斷本段接下來(lái)要開(kāi)始講“營(yíng)銷目的”。由于缺失句的前一句為:營(yíng)銷人員制定營(yíng)銷目標(biāo),而C句講的意思是“營(yíng)銷部門決定如何給不同的(營(yíng)銷)任務(wù)(包括廣告)分配資源”。這

29、正是“營(yíng)銷”目標(biāo)的細(xì)說(shuō)。故C項(xiàng)為正確選項(xiàng)。2.答案:F解析 從缺失前一句和后一句這兩句所講的內(nèi)容可以判斷,缺失的句子應(yīng)該是一句可以反映一個(gè)把兩個(gè)“目的”相混淆的錯(cuò)誤認(rèn)識(shí)或現(xiàn)象。而F句正好講的就是一個(gè)混淆兩個(gè)“目的”的錯(cuò)誤現(xiàn)象。故F項(xiàng)為正確選項(xiàng)。3.答案:A解析 根據(jù)缺失句的前一句的句意,而A項(xiàng)的含義恰好是進(jìn)一步解釋了廣告是怎樣的一個(gè)“交流手段”,故A項(xiàng)為正確選項(xiàng)。4.答案:B解析 本段的第三句講的是“廣告有很多角色”。而第四句,即缺失句的前一句開(kāi)始講述廣告在商業(yè)上的作用,而B項(xiàng)恰好講的是廣告的一個(gè)角色或作用,即廣告在政治上的作用:可以用來(lái)幫助候選人進(jìn)行宣傳、募捐或者支持某一項(xiàng)事業(yè)。缺失句的后一

30、句,可以看做是總結(jié)或強(qiáng)調(diào)廣告的角色或作用,即:大部分廣告主要還是用于營(yíng)銷產(chǎn)品與服務(wù)。而這里的轉(zhuǎn)折性連接詞“however”正好暗示了缺失句子要講的應(yīng)該是廣告的非商業(yè)作用。故B項(xiàng)為正確選項(xiàng)。5.答案:D解析 本段首句就交待了“廣告還充斥在每一個(gè)美國(guó)人的日常文化生活中”。而本段第二句,即缺失句子的前一句則開(kāi)始舉出事實(shí)進(jìn)行說(shuō)明:據(jù)估計(jì),普通人每天聽(tīng)到或看到多達(dá)1200條廣告或廣告片段。而D項(xiàng)所講內(nèi)容正好與此句構(gòu)成遞進(jìn)關(guān)系,進(jìn)一步做出表明或總結(jié):廣告是社會(huì)環(huán)境、文化環(huán)境、商業(yè)環(huán)境的一部分。故D項(xiàng)為正確選項(xiàng)。6.答案:E解析 首先,本句缺失句位于該篇文章的最后一段的段首,其作用可以假設(shè)為作為總結(jié)段的總結(jié)

31、句,起總結(jié)全文的作用,也可以假設(shè)為概括總結(jié)段的內(nèi)容,起統(tǒng)領(lǐng)總結(jié)段的作用??v觀本段其他句子的含義,可以得出,除第二句也為總結(jié)性的句子(其意為“廣告商們”)以外,其后面的句子,無(wú)論是有關(guān)“制造商(manufacturers)”、“媒體(the media)”的論述,還是有關(guān)“聽(tīng)眾(audiences)”或“消費(fèi)者(consumers)”的論述,都是在用不同的公眾群體作為例證來(lái)支持這一個(gè)句子,而從時(shí)態(tài)上也一改本文一直使用的一般現(xiàn)在時(shí),而全部采取了現(xiàn)在進(jìn)行式。而E項(xiàng)則不僅實(shí)現(xiàn)了在時(shí)態(tài)上的呼應(yīng),而且在意義上實(shí)現(xiàn)更加強(qiáng)調(diào)這么一個(gè)“日益變化的(changing)”狀態(tài)。故E項(xiàng)為正確選項(xiàng)。PART THREE

32、 Read the following article about investment in foreclosed properties and the questions on the opposite page. An incredible opportunity for real estate investors is investing in foreclosure. Foreclosed homes repeatedly sell at deep discounts; which provides buyers a straightforward opportunity to pr

33、ofit. Because foreclosed homes are often highly discounted, they can be purchased and sold with a large return. Homes that are facing or have vanished by way of foreclosure often meet the investing goals of both the long term investor and the investor that plans to flip the property. Plainly stated,

34、 a foreclosed property is one that has been repossessed by the lender for non-disbursement of the mortgage. Since the majority mortgages are collateralised by the actual property, a dwelling that has gone through foreclosure has re-claimed by the bank. There are a lot of things that occur all throug

35、h this progression, and depending on which status the residence is located, the procedure can actually take numerous months. As a consequence of the difficulty of the process as well as the length and the cost for both the bank and homeowner, there exists a chance for investors to arbitrate and help

36、 both parties in the circumstances. Throughout the period previous to a home is officially repossessed by the bank, the real estate investor may have an opportunity to jump in. Throughout this preforeclosure time, the bank is actively taking steps to eject the property owner and take back the house.

37、 For the duration of this time, the homeowners are in the situation that they are no longer making payments to the bank and at jeopardy of losing their credit rating, their dwelling, and even their pride. Throughout these periods, an investor can choose to intervene and buy the habitat at a discount

38、ed rate from the homeowner. Depending on the situation, the investor could be able to purchase the house for less than is owed on it (short sale) which presents an important occasion. As mentioned before, the preforeclosure process may last many months. Nonetheless, if a declaration is not met invol

39、ving the bank and landholder or a likely investor, the route ends with the bank placing the house up for community public sale. The last step in a foreclosed habitat is when the regional sheriff comes to provide the eviction notice and paste the public sale notice on the front door. At that point fo

40、rward, the dwelling is officially foreclosed. Though it is much more challenging, after a habitat is foreclosed upon, it may well be bought at a discount at community sale. Although these auctions there are certainly deals to be had. However, it is important to realise that if the smallest bid is no

41、t met, the bank that owns the property could opt to get it back. In addition, at open public sale, you are competing with a number of additional investors so you may well not get as high-quality of a contract as you would have previously. All in all though, investing in foreclosed homes can be a gra

42、nd way to profit. 1. In the first paragraph, the word foreclose here is similar toA.rejectB.controlC.preventD.disqualify答案:B解析 正確理解四個(gè)選項(xiàng)中的每一個(gè)單詞的含義非常重要。這里先要區(qū)分一下四個(gè)詞的含義:reject意為“拒絕,退回”;control意為“控制,操縱”;prevent意為“預(yù)防,防止”;disqualified意為“取消的資格,宣布或認(rèn)定不合格”。閱讀本文的前一兩段便可以判斷只有control在含義上接近原詞foreclose,故B項(xiàng)為正確選項(xiàng)。2. W

43、hich of the following statements can correctly define a foreclosed property?A.Foreclosed properties are those that have been repossessed by the bank for non-disbursement of the mortgage.B.Foreclosed properties are those properties that have been claimed by investors for nondisbursement of the mortga

44、ge.C.A foreclosed property is one that has been repossessed by the owner by paying off the mortgage.D.A foreclosed property is one that property investors are competing to obtain for profits at an public auction.答案:A解析 該題考核內(nèi)容為第二段,考查“被取消分期付款權(quán)的貸款房產(chǎn)(foreclosed property)”的定義。從第二段的第一句話可知:被取消分期付款權(quán)的貸款房產(chǎn)(fo

45、reclosed property)指的是,放貸者以房產(chǎn)所有人不支付抵押貸款為緣由而收回的貸款房產(chǎn)。從此段第二句還可以得知,“收回者”(即“放貸者”)通常是銀行。從最后一句話可以得出“被取消分期付款權(quán)的貸款房產(chǎn)(foreclosed property)”通常由銀行從房產(chǎn)所有人處收回產(chǎn)權(quán)。故再來(lái)看選項(xiàng)。A項(xiàng)的說(shuō)法跟原定義幾乎是同樣的表達(dá),不同的地方只是用“the bank(銀行)”替換了原句中的“the lender(放貸者)”,從分析中可以得出,the bank就是“the lender(放貸者)”。故據(jù)此可以判斷,A項(xiàng)為正確選項(xiàng)。B項(xiàng)錯(cuò)在使用了“investors(投資者)”來(lái)代替“the

46、bank(銀行)”。C項(xiàng)顯然是錯(cuò)誤的。D項(xiàng)顯然也沒(méi)有講出重點(diǎn),不是“被取消分期付款權(quán)的貸款房產(chǎn)(foreclosed property)”的概念。故B、C、D項(xiàng)都是錯(cuò)誤的選項(xiàng)。3. Who is the legitimate owner of a foreclosed property?A.the first-hand property ownerB.the bankC.the investor who succeeds in the bidD.the auctioneer答案:B解析 該題也可以看做是變相地考查考生對(duì)于“被取消分期付款權(quán)的貸款房產(chǎn)(foreclosed property)”概

47、念的理解,考查內(nèi)容依然是第二段。題干意為:“被取消分期付款權(quán)的貸款房產(chǎn)(foreclosed property)”的合法擁有者是誰(shuí)?而從16題的分析中可以得出:“被取消分期付款權(quán)的貸款房產(chǎn)(foreclosed property)”指的是由“放貸方”或“銀行”重新收回的房產(chǎn)。而A項(xiàng)“一手業(yè)主”為在貸款房產(chǎn)被取消分期付款權(quán)的過(guò)程(即foreclosure)中失去了對(duì)房產(chǎn)所有權(quán)的一方;C項(xiàng)“在競(jìng)拍中獲勝的投資方”則指的是當(dāng)“被取消分期付款權(quán)的貸款房產(chǎn)”出現(xiàn)在拍賣會(huì)上之后因競(jìng)拍成功才成為該房產(chǎn)的所有人,這一結(jié)論可以從后面的內(nèi)容中得出;D項(xiàng)“拍賣師”也只是在拍賣會(huì)上充當(dāng)中介方的工作人員,即存在的意義只

48、是為房產(chǎn)拍賣提供一種服務(wù),在任何階段都不可能成為房產(chǎn)所有人。故只有B項(xiàng)為正確選項(xiàng)。4. A property is officially foreclosedA.when the bank takes steps to take it back.B.when an investor intervenes and shows a strong desire to buy it.C.when the public sale is held.D.when the government evicts it by putting up a sale notice on its door.答案:D解析 閱

49、讀第三段,可以得出,其內(nèi)容講的是房產(chǎn)被正式取消分期付款權(quán)之前的階段(即preforeclosure),而A項(xiàng)和B項(xiàng)所講的信息均與此階段有關(guān),因此都不能成為foreclosure的標(biāo)志點(diǎn)。直到文章的第五段,我們才發(fā)現(xiàn)房產(chǎn)被“officially foreclosed”的關(guān)鍵詞。而文中的標(biāo)志信息為“當(dāng)?shù)胤焦賳T去該房產(chǎn)處向業(yè)主出示責(zé)令搬出去的通知,并在大門上張貼公開(kāi)出售的公告”的時(shí)候正好是該房產(chǎn)被officially foreclosed的時(shí)刻。另外,文中的“當(dāng)?shù)毓賳T”正好對(duì)應(yīng)D項(xiàng)中的“政府”,故D項(xiàng)為正確選項(xiàng)。從此處也可以得出,“公開(kāi)出售”不是“officially foreclosed”的標(biāo)志事

50、件,而是foreclosure后的后續(xù)事件,故C項(xiàng)錯(cuò)誤。故A、B、C項(xiàng)均被排除。5. The following statements about this article are correct exceptA.foreclosed properties cannot be promptly go into a sales market when it is officially foreclosed.B.property investors can always own a foreclosed property from the former property owner at a sa

51、les market.C.investors cannot always get a satisfactory contract from the foreclosed property as they wish.D.investing in foreclosed properties may become highly profitable.答案:B解析 該題判斷為排除錯(cuò)誤選項(xiàng)題,此類題一般考查考生對(duì)于全文的整體把握與理解。通觀全文,只有B項(xiàng)不符合文義,表達(dá)錯(cuò)誤,這樣的判斷依據(jù)為文章最后一段:However, it is important to realise that if the sm

52、allest bid is not met, the bank that owns the property could opt to get it back(然而,需要認(rèn)識(shí)到,如果房產(chǎn)沒(méi)有賣到最低拍賣價(jià),銀行作為房產(chǎn)擁有者,非??赡軙?huì)收回房產(chǎn),不予出售)。6. Which of the following would be the most suitable title for the article?A.Profiting from foreclosureB.An opportunity for investment in real estateC.The Procedures of pr

53、operty foreclosureD.Investing in foreclosed properties答案:D解析 首先,文章的首段明確提出:投資房產(chǎn)的一個(gè)非??捎^的機(jī)會(huì)就是投資被取消分期付款權(quán)的貸款房產(chǎn)。其次,文章的末段末句作為總結(jié)句,講的是“總之,投資被取消分期付款權(quán)的房產(chǎn)可以是一個(gè)相當(dāng)不錯(cuò)的賺取利潤(rùn)的機(jī)會(huì)”。這里再次強(qiáng)調(diào)了本文的中心思想。故可以判斷D項(xiàng),因?yàn)槌霈F(xiàn)了“invest(投資)”,“被回收的foreclosed和“房產(chǎn)(property)”三個(gè)關(guān)鍵信息詞,所以最符合本文的中心意思,最適合做本文的題目,為正確選項(xiàng)。而其他選項(xiàng)中由于缺乏部分關(guān)鍵詞或關(guān)鍵信息而不能完整地表達(dá)該文的

54、中心思想,故被排除。PART FOUR Read the article below about the effect of the present economic recession in the United States on American women in contrast to men. Choose the correct word to fill each gap from A, B, C or D on the opposite page. The Present Recession Affects Women More Than Men If men were the

55、first to lose their jobs in the heart of the economic crisis in the United States, a study now shows a trend, women, 1 mothers today, are suffering the collateral effects, while the American economy is back on the road to growth. According to a report by the Joint Economic Committee of American Cong

56、ress, American men were the most affected at the beginning of the crisis as over- 2 in most key sectors such as building and industry. Today, they are finding jobs, unlike women and especially single mothers. Between October 2009 and March 2010, women have lost 22,000 jobs while men have found 260,0

57、00 jobs, a 3 by that Committee. According to the chairwoman of this Committee, Democrat Carolyn Maloney, the conclusions of the survey show that single women were particularly affected, with an 4 rate that 5 from 8 percent to 13.6 percent between the year 2007 to 2009. 6 one third of jobs destroyed during the current recession were 7 by women, said Ms. Maloney. For example, it was discovered that during 8 recessions, this percentage was low

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