大寧國際站頂級時尚品牌與皮草部分招商方案與執(zhí)行思路

1、城市奧特萊斯-大寧國際站,頂級時尚品牌與皮草部分 招商方案與執(zhí)行思路,City utlet -DaNing Station,屠紅藝團隊 Helen Tus Team 2009年4月18日,Luxury Fashion、Top Fur Center Campaign Programs and implementation ideas,目錄,一、團隊招商目標 二、商場介紹 最優(yōu)化的City Factory Outlet 2.1商場內(nèi)部環(huán)境 Shop mall interior Design 2.2商場概念 Our Retail Concept 2.3目標對象 Target Markets 三、招商

2、整體定位品牌 Key Target Groups 四、頂級皮草珠寶區(qū)域 Fur area the highest number for the votes is 5362 votes,活動執(zhí)行效果評估,Activity Implement Effect Evaluation,recycle bags design collection online statistics,Theme,一、繼續(xù)第一季的主題，積極響應政府政策， 支持和推廣環(huán)保事業(yè)。 Continue the theme of the first season , respond to the government policies

3、 actively, support and promote the environmental cause. 二、通過這樣一場環(huán)保袋創(chuàng)意設計大賽，誕生一個“夢想成就現(xiàn)實”的真實故事。 真正成就有夢想、有創(chuàng)意天賦以及有設計實力的青年人才，提供一個出國參加2009米蘭國際時裝周，領教頂級品牌Fashion Show,與全球時尚人士交流、學習的機會。 Through such a creative design contest to birth a true story dreams achieve reality Provide the young who really has dreams o

4、f success ,has talents of creative and strength a chance to abroad to participate in the Milan International Fashion Week 2009.TO communicate with people who has the global top fashion experience,支持環(huán)保，成就夢想,Time： 2009年5月10月,博客大巴&觸動傳媒“環(huán)保袋創(chuàng)意設計大賽【第 2 季,2009年,5月， 線上活動平臺搭建與用戶作品征集,6月， 特邀評委評選， 網(wǎng)友參與投票評選出各大獎項

5、作品,7月， 獲獎作品制成成品，進行線下體驗和展覽,10月， 終極大獎獲得者，將赴意大利參加2009米蘭國際時裝周，領教頂級品牌Fashion Show, 與全球時尚人士交流、學習,PS 活動評委：擬邀請著名品牌設計師或相關領域內(nèi)的設計大師擔任,活動執(zhí)行操作流程,Activity operational processes,May, Online activities to build platform and collect works,July, product the Prize-winning works ,do the offline experience and exhibitio

6、n,June, Special Invited judge choose, User voting to selected works of major awards,Oct, The ultimate grand prize winner will go to Italy to participate the Milan 2009 International Fashion Week ,experience the top brand Fashion Show, learning and exchanging in with the global fashion guys,Ps : It w

7、ill invite the famous brands designers or related fields artists to be the activities of judges,階段一 創(chuàng)意設計作品征集評選,Time： collection 2009.05.012009.06.15 voting 2009.06.162008.07.01,參與方式： 此次活動對所有網(wǎng)民開放，網(wǎng)民可以根據(jù)參賽作品要求提交自己設計作品參與評選。歡迎各大設計院校的學生廣泛參與，成就夢想，贏得出國學習的機會。 Participate way: This event is open to all Inter

8、net users, everyone can submit entries of their own design works to participate in the selection. welcome all the Design institutions s students broadly take part in to make the dream comes true and winning the chance to study abroad,評選規(guī)則： 參賽作品會經(jīng)過初選、復選等階段，最后會邀請意大利著名品牌設計師或是相關領域內(nèi)的設計大師進行專家評審階段，網(wǎng)友參與投票，評

9、選出此次賽事的各項大獎作品。 Selection rules: Entries will go through such as primary elections, check phase, finally will be invited to the famous Italian designer brand or a related field of design expert master stage of assessment, and internet user take part in the voting, selected the award of the tournament

10、 works,活動執(zhí)行內(nèi)容流程,Activity Contents Processes,phase one Collected works of creative design award,階段二 創(chuàng)意設計作品線下展覽,7月，我們會將線上的活動轉(zhuǎn)移到線下，舉辦大型的環(huán)保袋設計大賽部分作品線下展覽。 In July, we will be transferred the online activities to offline, and organize large-scale exhibition to show parts of recycle Bags Design Competition

11、 products. 屆時Top10 獲獎作品的設計師（包括上海市外的）將被邀請來參加線下展覽，并在Design Studio內(nèi)體驗用上好的面料將平面作品制作成實物的機會。 At that time, top 10 winning designers (including outside of Shanghai) will be invited to participate in offline exhibitions, and have opportunities to make real object by good fabrics in the Design Studio,活動執(zhí)行內(nèi)容流

12、程,Activity Contents Processes,Phase two design products offline exhibition,Top 1 頂級大獎作品 Top Award works 獲獎者將獲得赴意大利參加2009米蘭國際時裝周的名額，領略頂級品牌Fashion Show, 把握與全球時尚人士交流與分享的機會。 The winner will get chance to Italy to participate the Milan 2009 International Fashion Week ,experience the top brand Fashion Sho

13、w, and learning and exchanging with the global fashion guys,Top 3 優(yōu)秀人氣作品 Popularity of outstanding works 擬批量制作獲選作品，在國內(nèi)一線城市進行買贈活動與作品推廣。 We will product some winning works to do the buy or present activity as well as works popularization in the first-line cities. Top10 優(yōu)秀入圍作品Outstanding finalist works

14、 擬邀請設計師（包括上海市外）現(xiàn)場參加線下展覽。 We will invite the designer (including outside of Shanghai) to join the exhibition,活動執(zhí)行獎勵機制,Activity Reward Systems,博客大巴 （)作為最專業(yè)的中文博客網(wǎng)站，上面住著600萬都市精英人群。帶來的是600萬都市精英的關注，每個blogger都是“活廣告,城客 一本關注都市人群的生活狀態(tài)、生活方式的“城市讀物”，一份偏重文化和視覺呈現(xiàn)的中文第一本互動雜志,我們自身擁有的新媒介,BlogBus媒體整合推廣,Blogbus Integrat

15、ed Media Spreading,our own new media,) as the most professional Chinese-language blog site, have six million urban elite crowd. it brings 6,000,000 urban elites attention, every blogger is a living ads,I CITY an urban books“, which concern about the urban populations living conditions, lifestyles ,

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