2016年普通高等學校招生全國統(tǒng)一考試模擬英語試卷(一)(word版含解析).doc

衡水萬卷 2016好題精選模擬卷一第I卷第二部分 閱讀理解（共兩節(jié)，滿分40分）第一節(jié) （共15題；每題2分，滿分30分）閱讀下列短文，從每題所給的四個選項（A、B、C和D）中，選出最佳選項。AThis story took place a long time ago. But it has been repeated time and time again. Everyone is moved by the true story. An old man was knocked down by a car and was taken to hospital. He was badly hurt, and during his few returns to consciousness, he repeatedly called for his son. None knew where his son was. A dirty letter was found in his pockets. The nurse learned that his son was a solider inNorth Carolina. The hospital called the Red Cross offices to find the young man. The young solider was rushed to the airport in time to catch the plane.It was evening when the young solider walked into the hospital. A nurse took him into the bedsides of the old man. “Your son is here,” she said to the man. She had to repeat the words several times before the old mans eyes opened. He dimly saw the young man and got great comfort. He reached out his hand. The young solider held the old mans hand and offered words of hope.All through the night the young solider sat besides the bed. The nurse offered to watch instead of him for a while. He refused. At dawn the old man died. The nurse started to comfort him but the solider asked her, “Who was that old man?” “He was your father,” she answered. “No, he wasnt. I never saw him before.”“I knew right away there was a mistake, but I also knew he needed his son, and his son just wasnt here. I realized I was needed. So I stayed.”21. What is true about the old man?A. He was seriously injured and would die soon.B. He knew quite well what had happened to him.C. He once and again wanted to call his son. D. He was knocked dead near a hospital.22. How did people get to know something about his son?A. They guessed from the old mans anxious expression on the face.B. They found him from the address on the letter.C. They found someone who knew the father and son.D. They asked for the help from the Red Cross.23. When the old man and the young man met, _.A. the old man wished the young man good luck in the futureB. the young man said something to comfort the old manC. the doctors and nurses felt it hopeful to save the old manD. they both recognized each other at once24. We know from this passage_.A. the Red Cross is something for people to find personsB. the young man knew he was wrongly called when he got on the planeC. the hospital had meant to save the old man with the young mans coming but failedD. the young man might have the same name as the old mans sonBChief Executive Office Lahore Stock ExchangeLahore Stock Exchange(LSE) is the 2nd largest exchange of the country with a workforce of almost 150 employees. The Exchanges of Pakistan are currently understanding a major reform program involving demutualization(使成為股東制) in order to develop the capital markets further. We seek a dynamic, forward-thinking Chief Executive with ability to provide strong leadership and effective management to deliver its organizational goals and strategic plan. The successful candidate should have the business both pre and post demutualization with a proven record.The candidate should have minimum of 7 years of experience along with a business related degree or other professional qualifications. However, a strong record of achievement, excellent communication and team beam building skill are equally important. International qualifications/experience will be an added advantage together with the knowledge of the local corporate environment. Compensationpackage will be highly attractive and match the position. If you are interested in a strategic leadership role and be part of an organization to make a difference, please write to: Head of Human Resources, Lahore Stock Exchange(Guarantee) Ltd. 19 Knayaban-e-Aiwan-Iqbal,Lahore,Pakistan, together with your Curriculum Vitae and latest passport sized photograph.25. What is not true about LSE?A. Its Lahore Stock Exchange.B. Its one of the largest exchanges inPakistan.C. Its developingPakistans capital city.D. Its located in Knayban-e-AiwanIqbal,Lahore,Pakistan.26. What is wanted according to this advertisement?A. Lahore Stock ExchangeB. A Chief ExecutiveC. Head of Human ResourcesD. A candidate27. What does the underlined word compensation probably mean?A. SalaryB. JobC. Working conditionsD. FoodCMedia Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Televisions influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特點的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (發(fā)行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (廣告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changessatellite and Internet radiowill force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, womens titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazines other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they.Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a clients message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.28. With the increase in the number of TV channels_.A. the cost of TV advertising has decreasedB. the nuiflber of TV viewers has increasedC. advertisers interest in other media has decreasedD. the number of TV ads people can see has increased29.Compared with television, newspapers as an advertising medium_.A. earn a larger annual ad revenueB. convey more detailed messagesC. use more production techniquesD. get messages out more effectively30.Advertising on radio continues to grow because _.A. more local radio stations have been set upB. modern technology makes it more entertainingC. it provides easy access to consumersD. it has been revolutionized by Internet radio.31.Magazines are seen by advertisers as an efficient way to_.A. reach target audiencesB. modern technology makes it more entertainingC. appeal to educated people.D. convey all kinds of messagesDUniversities Branch OutAs never before in their long history, universities have become instruments of national competition as well as instruments of peace. They are the place of the scientific discoveries that move economies forward, and the primary means of educating the talent required to obtain and maintain competitive advantage. But at the same time, the opening of national borders to the flow of goods, services, information and especially people has made universities a powerful force for global integration, mutual understanding and geopolitical stability.In response to the same forces that have driven the world economy, universities have become more self-consciously global: seeking students from around the world who represent the entire range of cultures and values, sending their own students abroad to prepare them for global careers, offering courses of study that address the challenges of an interconnected world and collaborative (合作的) research programs to advance science for the benefit of all humanity.Of the forces shaping higher education none is more sweeping than the movement across borders.Over the past three decades the number of students leaving home each year to study abroad has grown at an annual rate of 3.9 percent, from 800 000 in 1975 to 2.5 million in 2004. Most travel from one developed nation to another, but the flow from developing to developed countries is growing rapidly. The reverse flow, from developed to developing countries, is on the rise, too.Today foreign students earn 30 percent of the doctoral degrees awarded in the United States and 38 percent of those in the United Kingdom. And the number crossing borders for undergraduate study is growing as well, to 8 percent of the undergraduates at Americas best institutions and 10 percent of all undergraduates in the UK. In the United States, 20 percent of the newly hired professors in science and engineering are foreign-born, and in China many newly hired faculty members at the top research universities received their graduate education abroad.Universities are also encouraging students to spend some of their undergraduate years in another country. In Europe, more than 140 000 students participate in the Erasmus program each year, taking courses for credit in one of 2 200 participating institutions across the continent. And in the United States, institutions are helping place students in summer internships (實習) abroad to prepare them for global careers. Yale and Harvard have led the way, offering every undergraduate at least one international study or internship opportunityand providing the financial resources to make it possible.Globalization is also reshaping the way research is done. One new trend involves sourcing portions of a research program to another country. Yale professor and Howard Hughes Medical Institute investigator Tian Xu directs a research centre focused on the genetics of human disease at Shanghais Fudan University, in collaboration with faculty colleagues from both schools. The Shanghai centre has 95 employees and graduate students working in a 4 300-square-meter laboratory facility. Yale faculty, postdoctors and graduate students visit regularly and attend videoconference seminars with scientists from both campuses. The arrangement benefits both countries; Xus Yale lab is more productive, thanks to the lower costs of conducting research in China, and Chinese graduate students, postdoctors and faculty get on-the-job training from a world-class scientist and his US team.As a result of its strength in science, the United States has consistently led the world in the commercialization of major new technologies, from the mainframe computer and the integrated circuit of the 1960s to the Internet infrastructure (基礎設施) and applications software of the 1990s. The link between university-based science and industrial application is often indirect but sometimes highly visible: Silicon Valley was intentionally created by Stanford University, and Route 128 outside Boston has long housed companies spun off from MIT and Harvard. Around the world, governments have encouraged copying of this model, perhaps most successfully in Cambridge, England, where Microsoft and scores of other leading software and biotechnology companies have set up shop around the university.For all its success, the United States remains deeply hesitant about sustaining the research-university model. Most politicians recognize the link between investment in science and national economic strength, but support for research funding has been unsteady. The budget of the National Institutes of Health doubled between 1998 and 2003, but has risen more slowly than inflation since then. Support for the physical sciences and engineering barely kept pace with inflation during that same period. The attempt to make up lost ground is welcome, but the nation would be better served by steady, predictable increases in science funding at the rate of long-term GDP growth, which is on the order of inflation plus 3 percent per year.American politicians have great difficulty recognizing that admitting more foreign students can greatly promote the national interest by increasing international understanding. Adjusted for inflation, public funding for international exchanges and foreign-language study is well below the levels of 40 years ago. In the wake of September 11, changes in the visa process caused a dramatic decline in the number of foreign students seeking admission to US universities, and a corresponding surge in enrollments in Australia, Singapore and the UK. Objections from American university and business leaders led to improvements in the process and a reversal of the decline, but the United States is still seen by many as unwelcoming to international students.Most Americans recognize that universities contribute to the nations well-being through their scientific research, but many fear that foreign students threaten American competitiveness by taking their knowledge and skills back home. Th