三年經(jīng)驗(yàn)企劃.doc

此文檔收集于網(wǎng)絡(luò)，如有侵權(quán)，請(qǐng)聯(lián)系網(wǎng)站刪除 應(yīng)聘職位：資深A(yù)E/AM/文案策劃企業(yè)推廣部門 策劃工作經(jīng)驗(yàn)2007.7-2008.11：廣州市藍(lán)色創(chuàng)意廣告有限公司上海（廣州4A） 職位：策劃 服務(wù)客戶：萬(wàn)科_魅力之城、萬(wàn)科_精裝生活系、坤和_山水人家、城開_玫瑰紳城、金河_名人世家。 工作內(nèi)容：撰寫階段推廣策略，并現(xiàn)場(chǎng)提案；創(chuàng)意文案,作品包括平面廣告、樓書、軟文；把控項(xiàng)目進(jìn)程、監(jiān)控競(jìng)品、定期生成總結(jié)報(bào)告(AE工作，具體內(nèi)容見下)；撰寫創(chuàng)意簡(jiǎn)報(bào)，組織創(chuàng)意會(huì)議，協(xié)調(diào)創(chuàng)意、客戶、策略、制作四方關(guān)系(AE工作)。向客戶總監(jiān)、創(chuàng)意總監(jiān)直接匯報(bào)。上海深思域房地產(chǎn)策劃有限公司 職位：客戶執(zhí)行/AE 服務(wù)客戶：華潤(rùn)置地_上海灘花園 工作內(nèi)容把控時(shí)間。包括制定計(jì)劃和終端執(zhí)行。把控稿件。保證其符合階段策略，保證其符合一切修改。溝通協(xié)調(diào)。對(duì)象為客戶、創(chuàng)意、策略、制作四個(gè)方面。監(jiān)控對(duì)手。定期收集競(jìng)爭(zhēng)對(duì)手推廣動(dòng)作以及銷售情況，踩盤，生成報(bào)告?？偨Y(jié)匯報(bào)。包括周會(huì)議題與紀(jì)要、每月總結(jié)、年度總結(jié)?？蛻絷P(guān)系。與項(xiàng)目總監(jiān)、人事經(jīng)理（代表投資者）定期商討，及時(shí)應(yīng)變。 服務(wù)評(píng)價(jià)：華潤(rùn)對(duì)本人給予高度評(píng)價(jià)，邀請(qǐng)本人加入新的廣告公司。 離職原因：領(lǐng)導(dǎo)離開公司后，推薦本人進(jìn)入藍(lán)色創(chuàng)意廣告公司。教育經(jīng)歷2002-2006：上海大學(xué)-廣告系（統(tǒng)招全日制） 所學(xué)課程著重推廣策略，同時(shí)保證美學(xué)修養(yǎng)。以廣告學(xué)、傳播學(xué)、市場(chǎng)營(yíng)銷為主，輔以素描、色彩等美術(shù)課程。1999-2002：江蘇省如東縣高級(jí)中學(xué)（國(guó)家重點(diǎn)）語(yǔ)言及計(jì)算機(jī)能力 國(guó)家英語(yǔ)六級(jí)證書，英語(yǔ)商務(wù)環(huán)境中溝通流暢。熟練操作 WORD、POWERPOINT、EXCEL、PROJECT等OFFICE軟件已達(dá)6年。愛(ài)好攝影，熟練運(yùn)用PHOTOSHOP，具有優(yōu)良審美能力。精于利用網(wǎng)絡(luò)資源。為什么選擇我具有代理公司工作經(jīng)驗(yàn)，了解客戶所需，賣稿能力出色。曾擔(dān)任創(chuàng)意工作，與創(chuàng)意部溝通更流暢。能夠獨(dú)立的處理問(wèn)題，在此基礎(chǔ)上接受指導(dǎo)。認(rèn)真并且具有創(chuàng)新精神。大學(xué)期間曾獲得二等獎(jiǎng)學(xué)金，從事copy半年，一切作品請(qǐng)見三年客服經(jīng)驗(yàn)，可以協(xié)調(diào)一個(gè)工作團(tuán)隊(duì)。適應(yīng)出差。Aring Wong age：25Contact Info:E-mail: OR TEL:ersonal works collection: /u/1483799560#Objective：Senior AE/ AM in AgencyStrategy at Promotion Department of EnterprisesWORK EXPERIENCE:Blue-advertising (Shanghai) Limited (4A in Guangzhou) July 2007 November 2008Position: StrategyClient served: Vanke The Glamorous City, Vanke Comprehensive Home Solutions, Canhigh Park Home, Urban Development Rosetown, G.River Celebrity Villa.Responsibilities:Daily work as an account executive, reporting to the account director;Designed, developed and implemented advertising campaigns;Act as a copywriter in some projects，you can find my work on the blog.Please click here to see works I did.SENSE Marketing Strategy Limited Company April 2006 July 2007 Position: Account ExecutiveClient served: China Resources Land (Shanghai) LimitedResponsibilities:scheduling;Coordinating activities with concerned departments, such as account, creative, production, finance, and research;Take part in making strategy;Gradualness summary report;Handle customer relationships.EDUCATION:SHANGHAI UNIVERSITY (211 key projects of the National University )- BA in Advertising 2002-2006 The majority focus on cultivating standard basis of strategy for the students.RUDONG HIGN SCHOOL (National Key Senior High School)1999-2002MERTS:Strong and persuasive interpersonal skills；Thinking independently and highly motivated; Respond well in high-pressure atmosphere;team work spirit;Highly adept in creative ideas, fond of writing; Please click here to see copywriting, strategy and other materials: SKILLS:English: Cet-6, good oral English.Able to adeptly use all application in Microso