Braun的設計原則.doc

Braun的設計原則來源：個人博客 作者： 發(fā)布時間： 2009-02-04 15:54:36我們對于Braun（博朗）的認識大多停留的普通的家用電器，但是對于德國來說Braun是設計的代名詞，在戰(zhàn)后德國作為經(jīng)典設計的代表Braun和烏爾姆設計學院在六七十年代引領德國設計在國際獲得極高榮譽。對于Braun和烏爾姆設計學院這對德國設計界的奇葩，很難說是誰成就了誰，首先看張圖，之后Braun的地位就不言自明了；這些圖網(wǎng)上早已廣泛傳播了，以下是Braun的一段簡單介紹：我們對于Braun（博朗）的認識大多停留的普通的家用電器，但是對于德國來說Braun是設計的代名詞，在戰(zhàn)后德國作為經(jīng)典設計的代表Braun和烏爾姆設計學院在六七十年代引領德國設計在國際獲得極高榮譽。對于Braun和烏爾姆設計學院這對德國設計界的奇葩，很難說是誰成就了誰，但是無可置疑的是設計成就的Braun。記得有一次在上設計歷史課，教授一一展示那些嘆為觀止的Braun經(jīng)典作品，當一張Braun收音機的照片出現(xiàn)的時候，一個德國同學大聲驚呼“ipod”，這種驚呼是有道理的，追求功能和美學統(tǒng)一結(jié)合Braun很多經(jīng)典作品現(xiàn)在看都不落伍，后來在spiekermann博客上也看到了關(guān)于Braun和Apple的血脈關(guān)系?，F(xiàn)在我們只要談起Apple設計就肯定要說到Jonathan Ive，那么Braun的背后也有一位設計大師，那就是Dieter Rams。博朗的設計理念源于1955年，經(jīng)過幾十年的發(fā)展完善，這一特點鮮明、注重功能的設計風格被設計大師迪特拉姆斯（Dieter Rams）概括總結(jié)為產(chǎn)品設計的十原則： 1、出色的設計是需要創(chuàng)新的。它既不重復大家熟悉的形式，但也不會為了新奇而刻意出新。 2、出色的設計創(chuàng)造有價值的產(chǎn)品。因此，設計的第一要務是讓產(chǎn)品盡可能地實用。不論是產(chǎn)品的主要功能和輔助功能，都有一個特定及明確的用途。 3、出色的設計是具有美學價值的。產(chǎn)品的美感以及它營造的魅力體驗是產(chǎn)品實用性不可分割的一部分。我們每天使用的產(chǎn)品都會影響著我們的個人環(huán)境，也關(guān)乎我們的幸福。 4、出色的設計讓產(chǎn)品簡單明了，讓產(chǎn)品的功能一目了然。如果能讓產(chǎn)品不言自明、一望而知，那就是優(yōu)秀的設計作品。 5、出色的設計不是觸目、突兀和炫耀的。產(chǎn)品不是裝飾物，也不是藝術(shù)品。產(chǎn)品的設計應該是自然的、內(nèi)斂的、為使用者提供自我表達的空間。 6、出色的設計是歷久彌新的。設計不需要稍縱即逝的時髦。在人們習慣于喜新厭舊、習慣于拋棄的今天，優(yōu)秀的設計要能在眾多產(chǎn)品中脫穎而出，讓人珍視。 7、出色的設計貫穿每個細節(jié)。決不心存僥幸、留下任何漏洞。設計過程中的精益求精體現(xiàn)了對使用者的尊重。 8、出色的設計應該兼顧環(huán)保，致力于維持穩(wěn)定的環(huán)境，合理利用原材料。當然，設計不應僅僅局限于防止對環(huán)境的污染和破壞，也應注意不讓人們的視覺產(chǎn)生任何不協(xié)調(diào)的感覺。 9、出色的設計越簡單越好。 10、設計應當只專注于產(chǎn)品的關(guān)鍵部分，而不應使產(chǎn)品看起來紛亂無章。簡單而純粹的設計才是最優(yōu)秀的！ 以下為原文：Dieter Rams: I have distilled the essentials of my design philosophy into ten points. But these points cannot be set in stone because just as technology and culture are constantly developing, so are ideas about good design. 1. Good design is innovative. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology and can never be an end in itself. When designing the shelving system, I had the idea that it should be like a good English butler. It should be there when you need it but be in the background when you dont. 2. Good design makes a product useful. A product is bought to be used. It has to satisfy certain criteria, not only functional but also psychological and aesthetic. Good design emphasizes the usefulness of the product while disregarding anything that could possibly detract from it. 3. Good design is aesthetic. The aesthetic quality of a product is integral to its usefulness because products we use every day affect our well-being. But only well-executed objects can be beautiful. 4. Good design makes a product understandable. It clarifies the products structure. Better still, it can make the product talk. At best, it is self-explanatory. 5. Good design is honest. It does not make a product more innovative, powerful, or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. 6. Good design is unobtrusive. Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the users self-expression. 7. Good design is long-lasting. It avoids being fashionable, and therefore never appears antiquated. Unlike fashionable design, it lasts many years-even in todays throwaway society. I live with the shelving system. Its the only way I can improve it. Im proud when I get letters from users who say they bought system in 1962 and were able to add elements to it as their needs grew and changed. 8. Good design is thorough down to the last detail. Nothing must be arbitrary. Care and accuracy in the design process shows respect toward the consumer. 9. Good design is environmentally friendly. Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the life cycle of the product. A few years ago I had the crazy idea that gas stations should not only be places to buy gas but locations where you could return goods for recycling. Companies have the technology; the problem is finding ways for users to be able to return a product at the end of its life. (To learn more about Ramss views on environmental sustainability and designers responsibility to the earth, read our Web-exclusive essays The Art of Living Better and The Future of Design.) 10. Good design is as little design as possi