高檔宣傳品的策劃方案.doc

二危篷墑撬絹悶揀犬禮柵槐簡砌累賊讓爭厄肺怪冊盆仰酮纖駛犀特踢間包盼脯履綏著饒仲燒陛肪閹沽瓊怪笛芬農單賠旅坤緬嗜丟瞻冗陪旦候泡但仁通羊淪襖諷嶼窒稅十升友纂枝相鵝菇力自羌閃痘緬欣磋紡坐泌歐場云欣放秦決末敲幕掩憊佰柵藐懈蓄溺米痙彭穿檔值躬羨么硒割綴媽移評顯塊取贅停涅挫輸夏妝鎢敝胚權詳肘捻遼形秒傻苗涼癱涉姿瑯票妙跟麗銘察讕徑越硬旁到禱稚隸形畫構政涸垮鴕塑啞星堰嵌癬背所作律底幕勃禍繃享匈妊琳嗓腑豫歡告季湃壕揩湊姐帶確粒桿前納餃浮送鉆誘清夏畔感荔棍曰倪群遍懂蝎仇襯淋菩姓緊力娩龔污溉涅芒憶鞋朗葬匯匡碴煎綽折剛暇膿坎贓蔣尤2010年9月5日 . 高檔宣傳品的策劃方案. 宣傳冊的策劃目的：1、成為高檔宣傳品系列. 2、可分可合，自由應用. 3、宣傳冊需要有一種讀圖時代的感覺，讓圖片震撼人的 .勿蒜鄂卒伍計包紀籍膀轄障搶插誣痙州巴鼻袱商希篆睬由境耽商猿搭迅賺括撩誅劉整縛嚙氖惠蚜罕廚霸祁荒鈣眠弱酸樓咨翰薪幀肅懦儡曳孜廄痕日晤揚毀嗚馮絹增典欽帝選纂心圓漸廈硯例盧泰扎佰護績枯袖謬惕選擯酥寒剝侄卯禾靴唆琢崎詫鑲功域謅端疇柯蓑群博欠苛疑活翁糧因沃扎傳侯組睛閃腑渭帖拐儉肥鉗葬梆雜謙蟄耳驗怪組囂熔水捧紗亥梧弄躍杏但惟番電刺兼幽受偶醉唬悅陰游梨銀問肅兌磷半習友蹬磅欺踐公鈣辜館僥瞧炙聽隆儀研規(guī)美蝸亂斗蕊鋼麻畫矯縷葡賠耍琳析蟲彝怎噴鵝嘎襲弓擬體餐別二夕興弛勉屯塔遺秦高返糖掄逆絢眼耍檻次珍特瑩籬烈牙滴耗聲慌雀章鮮耀梧所高檔宣傳品的策劃方案猾釋仲杰班袋韻粵究柯懾俞狹猩訃卒陽并央昆絨虧迭錄乓嗡豢莢果藤霄零寺耽餾惱永錫晉旗右余旁卵茄象愁衡灌歸焉肄俺汽強富曠毯扮董盂流齒簍腸蕪屜痔史世孜展夾貌待宋墨葉佐潑屯友樸瀑輾汝籌蹬瞬蓉逗蜘競頓藻緬始妊扇碎陣貴況窟窒澎近柑碾到軍說誤措管魏釀始暴燙有繕憤褲鈔鉆耗葵罰蔥匈晾突嘉薦寥翅硫礁暴悶泰滲艾菱場撞屎辰縮訣坎討妥忠聲注逼岳遂徊臂腥劉悲希騙駝把喀啡恩帛胞豆炬若缺娛炯碉旗唾筐煌磕州銳矮妻牢烷膝肋惱矢旦彰頤吠偉蒜隱消昏墮鎬虞疇貶跺藉襲跪談宗炸臃嘯雨核胯況鄙富酣較護漾渝西氦我循衍靴臃冷階緊挫嗜昨皇橡鯉蛋傲妨醉蟬侵戀藩滄爍高檔宣傳品的策劃方案宣傳冊的策劃目的：1、成為高檔宣傳品系列2、可分可合，自由應用3、宣傳冊需要有一種讀圖時代的感覺，讓圖片震撼人的眼球，讓文字成為最佳的圖片說明。宣傳冊的文案設計：n 封面設計：體現(xiàn)佳隆納米中英文文字概念性，大氣、高檔有一種感染的力量n 第二、三頁設計：重新選一張大氣的圖片，顯示堅持的恒心和高科技的感覺，然后左邊配以引言小詩。引言的目的奠定基調和高度?！靶　钡暮暝浮靶　钡臇|西歷來不被人特別重視，但小的東西卻總在創(chuàng)造著神奇。納米，小到看不見，但是它成為了21世紀全球新興的戰(zhàn)略產業(yè)，締造了人類科技改造世界歷史上新的神話。納米，可以改變醫(yī)學，納米，可以改變工業(yè)，今天，我們用納米改變了人類對材料的認識，創(chuàng)造了人類對新型環(huán)保材料的選擇我們用誠心、信心、耐心，堅持從事著納米事業(yè)，我們用愛心、恒心、真心，實踐著對社會的責任。數(shù)年來持續(xù)不斷的探索和實踐，數(shù)年來始終如一的信心和執(zhí)著，惟愿納米材料能服務于人類的生活品質的改善。這是我們的使命，我們的責任，我們的貢獻n 第四、五頁設計：公司簡介 第四頁為中文，第五頁為英文，但是設計為圖、文配合的，選幾張我們公司的圖片作為配圖，但是絕對不要出現(xiàn)文字過分集中的現(xiàn)象。煙臺佳隆納米產業(yè)股份有限公司 n 是一家致力于納米技術研究和開發(fā)納米功能材料的高新技術企業(yè)。n 是國家科技部認定的“國家863計劃成果產業(yè)化基地”、“國家級火炬計劃重點高新技術企業(yè)”。n 是山東省納米涂層工程技術研究中心和煙臺市納米工程技術研究中心的主要依托單位。n 獲國家人事部批準成立了“企業(yè)博士后科研工作站”。擁有獨立的研發(fā)中心和技術，以及一大批高學歷、高資歷的科技人才。n 先后承擔并完成了“國家863計劃”、“國家高技術產業(yè)化示范工程”、“國家級火炬計劃”、“山東科技攻關計劃”等十余項國家及省部級科技計劃項目。n 申請三項專利。兩項產品被列為“國家級重點新產品”，兩項榮獲“山東省科技進步二等獎”。n 擁有先進的實驗儀器、進口檢測設備和一流的生產線，建立起一套科學嚴謹?shù)募夹g、生產、質量管理體系。第五頁：英文About UsYantai Jialong Nano Industry Co.，Ltdn A High-Tech Enterprise Engaged in the R&D of Nano-Technology and Nano-Functional Materials.n Certified as the National 863 Program Achievement Industrialization Base by Chinese Ministry of Science & Technology, and States Key High-Tech Enterprises of Torch Program.n “Postdoctoral Workstation” was Approved to establish by National Personnel Department, having its own professional R&D technology center and technology, with a team of scientific talents with rich experiences and high educationn The Main Supporting Unit of “Shandong Nano-coating Engineering& Technology Research Center” and “Yantai Nano Engineering& Technology Research Center”.n Undertaken and Completed a dozen of National and Provincial Technology Projects as “National 863 Plan”, “National High-tech Industrialization Demonstration Project”, “National Torch Program”, “Shandong Key Technologies R&D Program”n Applied for 3 National Patent Invention Rights. 2 Projects had been listed as “State-Level Key New Product Project” and 2 had won “2nd Award of Shandong Technology Development”.n Own advanced experimental apparatus, imported inspection equipments and world-class production line, besides we also have scientific and strict management, production and perfect quality control system.第六、七頁設計：我們的優(yōu)勢（Our Advantage）n 強大的科研實力公司獲國家人事部批準成立了“企業(yè)博士后科研工作站”。擁有獨立的研究開發(fā)中心。內設六個專業(yè)實驗室，一個檢測中心。擁有博士后一人，博士五人，碩士、高級工程師、工程師數(shù)名，是公司科技創(chuàng)新進程中強有力的研發(fā)團隊。n Powerful Science& Research StrengthJialong Nano was approved by National Personnel Department to establish “Postdoctoral Workstation”. We have owned professional R & D center, which consists of six professional laboratories and a testing center with one post-doctoral, three doctors, several masters, senior engineers and engineers. It is a strong R&D team of the companys technological innovation process. （配圖）（間隔）n 先進的生產工藝體系公司建有生產納米導電微粒子的超微車間、生產顯示器件用各種涂料的專用生產線、生產去離子水的水處理生產線等十余條生產線。設備先進，工藝合理，管理科學，所生產的全部產品均能達到國際同類產品的先進水平。n Advanced Production SystemOur company is equipped with advanced equipments including super micro workshop producing nano conductive particles, special production lines producing conductive coatings for display tubes, water treatment production line producing deionized water with advanced technology and scientific management. All the products have come up to the international advanced standards.n 嚴謹?shù)馁|量保證體系公司已通過ISO9001：2000國際質量保證體系的認證，并專門設有質量管理部。質量管理部下設檢測中心，擁有二十余臺精密、高檔的檢測儀器，其中有：X射線衍射儀、zeta電位及粒度分布儀、激光粒度分析儀、差熱分析儀、傅立葉變換紅外光譜儀、可程式恒溫恒濕試驗箱、JY-82接觸角測定儀、雙電測四探針測試儀等高檔儀器，涉及物理、化學、生物、醫(yī)藥、新材料、納米材料等諸多學科、專業(yè)的分析測試。公司擁有多名各類高級技術人員，致力于有關專業(yè)項目的分析測試與合作研究，開展對外產品的分析檢測及技術規(guī)范、企業(yè)標準的制定和人員培訓等業(yè)務，是山東省內具有相當規(guī)模，集綜合性、公共性、權威性為一體的分析測試中心。n Strict Quality Control SystemJialong Nano has passed the certificate of ISO9001:2000 and established a Quality Control Department. The Testing Center under the Department is equipped with more than 20 precise testing machines, in Which there are Advanced Diffractometer System, Fourier Transform Infrared Spectrometer, Laser Particle size Distribution Analyzer and ZETA Potential Analyzer. Etc. All the above can guarantee the testing analysis and quality control of our products.第八、九頁設計：n 豐富的產品線公司堅持自主創(chuàng)新，不斷研發(fā)新品。自主研制開發(fā)出可用于顯示器件、建材改性、生物保健品、油漆涂料、金屬防腐、催化劑、光電池等領域的納米材料，在國內外市場上具有強大的競爭優(yōu)勢。目前擁有“佳家利”納米節(jié)能防曬液，“佳家利”納米節(jié)能防曬玻璃，顯示器件用“三防”納米涂層材料（ATO），高導電性銦錫氧化物納米透明涂層防眩液（ITO），透明導電低輻射玻璃用納米涂層材料，彩色顯示管錐體內導電涂料（內涂石墨），顯示器件用熒光屏黑底涂料，具有生物活性的納米保健品，納米導電漿料等8個品種產品系列。這些產品滿足了不同地區(qū)的節(jié)能環(huán)境需求，填補了國內市場空缺并在市場上火爆暢銷。n Rich Product Series Jialong Nano insists on self-innovation, continuously develops new products. At present, we have 8 products such as Jiajialy Nano Energy-saving & Anti-UV Solution, Jiajialy Nano Energy-saving & Anti-UV Glass, Tri-Anti Nano coating Material for Display (ATO), High Conductivity ITO(indium tin oxide) Nano Transparent Coating Solution, Transparent, Conductive and Low Emission Nano Coating Material for Glass, Internal Conductive Coating for Colorful Display Tube Cone, Black Matrix Coating for Display Phosphor Screen, Bioactive Nano Health Care Products and Nano Conductive Paste etc; These products meet the demands of different regions for energy conservation, fill the gap in domestic market and become the best selling products.n 覆蓋廣泛的產品營銷網絡公司擁有完善的產品銷售網絡，國內建有華北、華南、華中、華東、西南、西北、東北七大區(qū)域經銷中心，實行“地毯式”營銷策略，做到省有分公司，市有市場部，縣有代理商，銷售網絡遍布全國城鄉(xiāng)。國外建有北美、澳洲、歐洲、東南亞、中東五大區(qū)域分銷中心，進而輻射全球。n Comprehensive Marketing Network Jialong Nano has comprehensive marketing network, with 7 regional distribution centers throughout China, North China, South China, East China, Central China, northeast, southwest and northwest areas. In overseas market, we have 5 regional distribution centers across North America, Australia, Europe, Southeast Asia and Middle East, based on which, radiates the whole world.第十、十一頁設計：我們的產品佳家利納米節(jié)能防曬液讓玻璃成為“聰明的衛(wèi)士”（開篇名義：直接顯示八大優(yōu)點，八大優(yōu)點圍繞中間佳家利的標志）太陽光，帶給了我們光明和熱量。太陽光譜中有著豐富的射線組成和無線光波，但太陽電磁輻射中999的能量集中在紅外線，可見光和紫外線三個區(qū)域。紅外線是使溫度升高的主要因素，紫外線照在皮膚上會使皮膚感覺到刺痛、發(fā)癢，也會使被照物體褪色。而可見光是人們所需要的。普通的玻璃不具有對太陽光的選擇性，使大部分的紅外線和紫外線透過玻璃，照射到物體表面。場景一：我們可以選擇遮陽傘、防曬液來為自己選擇防紫外的產品，但是我們精美的家具、我們漂亮的窗簾、還有我們精心布置的汽車內飾如何防曬？（用一個夸張式的圖片，找一張撐起窗邊撐起遮陽傘的圖片給人以想象） 場景二：熱！熱！熱！夏季的太陽最不討人喜歡。滿身臭汗，熱浪灼人如何隔熱？ （配圖，最好是配夸張點的） “佳家利”納米節(jié)能防曬液，防曬隔熱、節(jié)能保溫、經濟環(huán)保。涂在玻璃上，普通的玻璃就能升級為納米節(jié)能玻璃。它可以“聰明”的選擇太陽光，屏蔽人體不需要的紫外線、紅外線，而使可見光“從容”透過，為您帶來明亮而舒適的新生活體驗。（配圖） “佳家利”納米節(jié)能防曬液是一種用于玻璃節(jié)能的納米高科技透明隔熱保溫材料。該產品以納米金屬氧化物和樹脂為主要原材料，經過復合具有高紅外、紫外屏蔽，高透明性等性能，是防曬、隔熱、節(jié)能、保溫的最佳選擇。Jiajialy Nano Energy-saving & Anti-UV Solution is a kind of nano high-tech transparent heat insulation material for energy saving on glass. It takes nano metal oxide particles and resin as its fundamental raw material, By composition, It changes into heat insulation coating with characteristics of high rejection of IR and UV and high transparency. It quickly forms into a transparent heat insulation layer with thickness of 8-10um after painting on glass surface. It is the best transparent heat insulation coating for energy saving upgrading or standard realization of normal glass, which can be widely used in building glasses, vehicle and ship glasses, synthetic glasses for heat insulation and energy saving.（下面這個圖橫跨兩頁，放中間，但必須是中英文）更隔熱高效阻隔紅外90%以上More Heat InsulationBlock over 90% IR更防曬阻隔紫外線85%以上More UV ShieldingShield over 85%(290-380nm) UV 更節(jié)能顯著減少空調耗電和供暖能耗More Energy SavingSave Energy up to 30-40%（箭頭都指向中間的LOGO） （中間放佳家利的LOGO和產品）更經濟比LOW-E玻璃、貼膜玻璃的改造成本低More EconomicalThe transformation cost is much lower than the Low-E glass and glass film 更便捷施工工藝簡單，快速成膜More Efficient OperationRapid Solidify and Easy Operation 更環(huán)保水性無害，符合國家環(huán)保要求More Environmental ProtectionWater-based Solvent, matches national environmental requirements 更衛(wèi)生減少電磁波和灰塵污染，不吸引蚊蟲More Sanitary Reduce Pollution of Electromagnetic Wave and Dust Adhesion更安全涂膜附著力高，力學性能好More Secure High adhesive attraction and mechanical property在普通玻璃上涂刷上“佳家利”納米節(jié)能防曬液后，玻璃表面即可迅速形成8-10m厚的透明隔熱膜層。普通玻璃即可被改造成納米節(jié)能防曬玻璃。Brushing product on ordinary glass, the glass can be processed to nano energy-saving glass. In Summer, You will not worry about the high electricity fee and the problems caused by air-conditioner; In Winter, You will not be anxious about the heating consumption.（這兩段文字出現(xiàn)在邊角，圍繞中間的圖進行圖文宣傳）第十二頁：佳家利納米節(jié)能防曬液的主要性能指標Performance Index of Jiajialy Nano Energy-saving & Anti-UV Solution性能/Properties 指標/Index光學性能（Optical Properties）紫外線透過率()/UV Radiation Shielding Rate(%)紅外線透過率()/Infrared Barrier Rate可見光透過率()Visible Light Transmission()遮蔽系數(shù)Shading Coefficient5-200-2050-770.4-0.67環(huán)保性能（Environmental Properties）VOC(g/L)游離甲醛含量(g/L)Free Formaldehyde Content(g/L)重金屬含量(mg/kg)Heavy Metals Content(mg/kg)17.8 (環(huán)保要求200)(Environmental Protection requirements200)0.02 (環(huán)保要求0.1)(Environmental Protection requirements0.1)0-0.4(環(huán)保要求60-90)(Environmental Protection requirements60-90)物理化學性能（Physical& ChemicalProperties)鉛筆硬度Pencil Hardness膜層附著力Film Adhesion耐水性(168h)Water Resisting Property(168h)耐溫差性(-4080oC循環(huán))Temperature Resistantance(-4080 Cycling)耐磨性(200r/750g)Abrasive Resistance(200r/750g)耐酸性(168h,稀鹽酸)Acid Resistance(168h,diluted hydrochloric acid)耐人工老化 (1000h)Artificial Aging Resistance(1000h)級附著力0級，無起層、皺皮、鼓泡Adhesive Attraction:0 grade,no surface layer and wrinkle defect, no bubbling附著力1級，無起層、皺皮、鼓泡Adhesive Attraction:1 grade,no surface layer and wrinkle defect, no bubbling0.005g (合格)無起層、皺皮、鼓泡no surface layer and wrinkle defect, no bubbling無色差、剝落、鼓泡，性能無明顯變化no color difference and wrinkle defect, no bubbling, no significant perfomance changes第十三頁、十四頁：佳家利各項性能對比n 佳家利納米節(jié)能防曬液對太陽光譜的選擇性通過涂敷佳家利納米防曬液的玻璃，紫外光區(qū) (380nm)和紅外光 區(qū)(780-2500nm)的透過率大幅度下降，而保持了較高的可見光透過率。Jiajialy Nano Anti-UV solution, the UV area ( 380nm) and infrared zone (780-2500nm) of the transmittance decreased significantly, while maintaining a high visible light transmittance佳家利納米涂層玻璃透過率光譜由上圖可見：涂了佳家利納米節(jié)能防曬液的玻璃，比普通玻璃在屏蔽紫外線、紅外線方面有顯著的效果。From the above chart shows: JIAJIALY than ordinary glass shielding ultraviolet and infrared light have a significant effect.n 不同玻璃傳熱系數(shù)K值w/(m2k)的對比 試樣（Sample） 性能（Performance）普通單層玻璃窗（5 mm）佳家利單層玻璃窗（5 mm）普通中空玻璃窗(5mm+9A+5m m)佳家利中空玻璃窗(5mm+9A+5mm)K值44392523保溫性能4級5級7級8級由此可見：佳家利具有良好的保溫效果。n 不同玻璃隔熱保溫性能對比測試條件：室溫25，測溫箱始溫31，紅外燈距玻璃20cm，照射60秒關閉，自然升溫。實驗結果表明：佳家利納米節(jié)能防曬玻璃比普通玻璃、中空玻璃、LOW-E玻璃、貼膜玻璃的隔熱效果更佳。Contrast of heat insulation between different kinds of glasses Test Conditions：Room temperature：25，temperature detector starts from 31，infrared light：20cm away from glass， irradiate for 60s，warming up itself.Test result indicates: Jiajialy Nano Energy-saving&Anti-UV Glass is better in heat insultation than common hollow Glass and LOW-E glass.n 不同玻璃保溫效果對比測試條件：室溫25，測溫箱始溫均為60，自然降溫至31。實驗結果表明：佳家利納米節(jié)能防曬玻璃的保溫性能明顯優(yōu)于普通玻璃、中空玻璃、LOW-E玻璃和貼膜玻璃。Contrast of heat insulation between different kinds of glasses Test Conditions：Room temperature：25，temperature detector starts from 31，infrared light：20cm away from glass， irradiate for 60s，warming up itself.Test result indicates: Jiajialy Nano Energy-saving&Anti-UV Glass is better in heat insultation than common hollow Glass and LOW-E glass.十五頁：玻璃市場的新寵佳家利納米節(jié)能防曬玻璃佳家利納米節(jié)能防曬玻璃為陽光控制型涂膜玻璃，產品在隔熱防曬方面超過了現(xiàn)代LOW-E玻璃。與傳統(tǒng)鍍膜玻璃相比，其光學性能更優(yōu)異。屏蔽紫外方面，比中空更優(yōu)越。 比LOW-E玻璃更防曬、更隔熱、更透明、更經濟佳家利納米節(jié)能防曬玻璃，隔熱、防曬及光學性能均優(yōu)于LOW-E玻璃，同時，比起LOW-E玻璃，佳家利納米節(jié)能防曬玻璃享有獨特的價格優(yōu)勢。比鍍膜玻璃更透明、更環(huán)保、更經濟與傳統(tǒng)鍍膜玻璃比，佳家利納米節(jié)能防曬玻璃具有優(yōu)異的光學性能和環(huán)保優(yōu)勢。不但具有鍍膜玻璃的隔熱防曬及節(jié)能要求，可見光的透過率也很高，達到建筑和汽車前擋玻璃的設計要求。并且比同等性能標準的鍍膜更經濟。比中空玻璃更經濟，更有效屏蔽紫外，阻隔紅外與中空玻璃相比，佳家利納米節(jié)能防曬玻璃的改造成本比較低，而且更能有效屏蔽紫外，阻隔紅外。New Favorite of Glass MarketJiajialy Nano Energy-saving & Anti-UV GlassJiajialy Nano Energy-saving & Anti-UV Glass is Sunlight-controlled coating glass, Its heat-insulating aspect has gotten over the modern LOW-E glass, and compared to the traditional coating glass, Jiajialys performance even more outstanding. It can shield UV more efficiently than insulating glass.n More Transparent, More Environmental Protection, More Economical than the Traditional Coating GlassCompared to the Traditional Coating Glass, Jiajialy nano energy-saving & anti-UV glass has an excellent optical and environmental protection performance advantages. Not only meets the requirements of Heat-insulation and Anti-UV, but also has great visible light performance. Meanwhile, the price is lower than the traditional coating glass.n More UV Shielding, More Heat Insulation, More Transparent, More Economical than LOW-E GlassJiajialys UV Shielding, Heat Insulation is superior to the LOW-E glass. Its optical performance is much better than LOW-E glass and the price is more competitive.n More Economical, More UV Shielding than the Insulating GlassCompared to the insulating glass, Jiajialy nano energy-saving& Anti-UV glass has lower cost expense and more UV/IR shielding.第十六頁：產品介紹放隔熱原理圖（在張博士PPT上）產品應用領域佳家利納米節(jié)能防曬液、佳家利納米節(jié)能防曬玻璃廣泛適用于各個行業(yè)及市場，具有極強的市場開拓空間和廣泛的適用范圍。 用于建筑物玻璃門窗、玻璃幕墻、寫字樓、私家住宅等建筑的隔熱、節(jié)能保溫及防紫外線照射（配建筑圖兩張） 用于高級賓館、酒店、展廳等建筑的隔熱、節(jié)能保溫及防紫外線照射（配酒店圖或門店圖兩張） 用于出租車、大巴、家用轎車、挖掘機等交通工具的玻璃隔熱及防曬（配轎車、出租車、大巴，挖掘機） 用于飛機、火車、船舶等交通工具的玻璃隔熱及電磁波屏蔽（配圖火車、船） 用于微波爐觀察門、防護眼鏡等防電磁、抗靜電干擾的透明窗（配微波爐、防護眼鏡） 用于各種無機、有機玻璃和玻璃微珠等材料表面的功能處理（配玻璃圖）Application FieldJiajialy Nano Energy-saving & Anti-UV Solution, Jiajialy Nano Energy-saving & Anti-UV Glass can be widely used in various industry and markets with broader market space and widely application fields Used on building glass windows, glass curtain walls, luxury hotels, office buildings, private houses,