彭山縣城市調(diào)研及項目建議報告

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Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 彭山縣城市調(diào)研及項目建議報告 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 一 、 城市發(fā)展?fàn)顩r 1、 地理、交通概況 彭山縣位于成都的南部，與成都的新津、雙流兩縣相連，距成都48 公里，距離雙流國際機(jī)場 30 公里；同時位于眉山的北部，距眉山市區(qū) 18 公里。 彭山已經(jīng)形成了以縣城為中心的全縣公路網(wǎng)絡(luò)，并與省道 103 線、成樂高速公路、成雅高速公路、成昆鐵路相接。 2、環(huán)境概況 彭山屬于亞熱帶濕潤氣候區(qū)，氣候溫和，雨量充沛?？h境內(nèi)水資源特別豐富，河流主要有岷江及其支流 府河、南河，另有天然溪溝80 余條，包括毛河、金魚寺河、龍溪河等。 歷史文化載體有以宣 揚彭祖長壽文化為主的仙女山，和世界茶文化發(fā)源地武陽茶肆，漢代以忠誠為人稱道的張綱和晉代孝子李密。彭山因此而有“忠孝之邦，壽星之鄉(xiāng)”的美譽。 3、歷史人文概況 彭山歷史悠久，公元前 316 年設(shè)置郡縣，人文自然景觀相當(dāng)豐富，Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 其中漢張綱晉的“忠孝”文化和古代長壽老人彭祖的長壽文化為人們所推崇。另外，還有省級風(fēng)景名勝區(qū)彭祖山；有高僧輩出的象耳寺；有李白讀書臺和范鎮(zhèn)讀書臺遺跡，歷代文人墨客多有題留詩作；有集中大量崖墓出土文物的“漢崖墓博物館”；有集觀光、游覽、休閑、娛樂為一體的仙女湖；有中國道教開山祖師王喬、張道陵潛心 修煉的北平觀；有川西壩子第一洞之譽的“香山仙洞”，洞內(nèi)鐘乳石景觀美不勝收。 二 、 彭山縣經(jīng)濟(jì)環(huán)境分析 1、經(jīng)濟(jì)環(huán)境總體概況 2009年實現(xiàn)農(nóng)村經(jīng)濟(jì)總收入 48.8885億元，國內(nèi)生產(chǎn)總值 58.1957萬 元，同比增長 15.1%。一、二、三產(chǎn)業(yè)比重 分別為：第一產(chǎn)業(yè) 95199萬元，同比增長 4.6%；第二產(chǎn)業(yè) 321119 萬元，同比增長 20%；第三產(chǎn)業(yè)為 165639 萬元，同比增長 12.7%。人均國內(nèi)生產(chǎn)總值達(dá) 17992 元，增加 985 元。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 2、人口狀況 彭山縣轄 9 鎮(zhèn) 9 鄉(xiāng)，總?cè)丝?33 萬，其中農(nóng)業(yè)人口 23 萬，非農(nóng)業(yè)人口 10 萬。在人口產(chǎn)業(yè)結(jié)構(gòu)劃分中，農(nóng)業(yè)人口占了絕對比重。 3、消費水平 彭山縣 2009 年社會消費品零售總額為 16.975 億元，比上年漲幅達(dá)到 18.7。同時， 2009 年人均社會消費品零售額為 5248 元 /人。 4、經(jīng)濟(jì)收入 2009 年彭山縣在崗職工年平均工資為 17698 元 /人；可支配收入為 12780 元 /人。 農(nóng)民人均收入為 3247 元 /人 。 5、儲蓄 2009 年彭山縣城鄉(xiāng)居民儲蓄存款為 61.1833 億元。 小結(jié) 成都的城市空間向南向北發(fā)展給為彭山的經(jīng)濟(jì)發(fā)展提供了良好的發(fā)展機(jī)遇。成都平原城鎮(zhèn)密集區(qū)空間發(fā)展將以成都 中心城市為核心，沿交通走廊形成南北伸展的帶狀格局。彭山作為眉山地區(qū)最靠近成都Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 平原經(jīng)濟(jì)圈層核心的地區(qū)，在北進(jìn)南拓規(guī)劃中處于南北向軸線連接地帶，為向南拓展眉山、樂山和雅安的樞紐。 彭山總體經(jīng)濟(jì)發(fā)展水平不高，人口總量少，人均收入較少，整體消費能力較低。 2009 年，彭山縣 GDP 實現(xiàn) 58.1957 億元，總?cè)丝?33萬，其中農(nóng)業(yè)人口 23 萬，非農(nóng)業(yè)人口 10 萬。在人口產(chǎn)業(yè)機(jī)構(gòu)劃分中，農(nóng)業(yè)人口占了總?cè)丝诘?71%，是一個以農(nóng)業(yè)人口為主的縣城。人均消費品零售額不足成都的 1/3。 發(fā)揮長壽和忠孝文化的特色優(yōu)勢，打造健康產(chǎn)業(yè) 是彭山加快城市化的重要途徑之一。彭山作為距離成都 1 小時經(jīng)濟(jì)圈范圍內(nèi)的中小城市，其城市化戰(zhàn)略目標(biāo)不是大城市化，而是小城市特色化，即剝離或轉(zhuǎn)移不必要的功能而突出自己的特色，在整個城市組群的價值鏈上找準(zhǔn)位置，才能更好與成都的 現(xiàn)代田園 城市發(fā)展對接。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 三、 彭山縣房地產(chǎn)市場現(xiàn)狀 彭山房地產(chǎn)市場的供應(yīng)現(xiàn)狀： 1） 2009 年彭山縣房地產(chǎn) 投資總額為 14.8511 億元，同比增長 222.57%。全年累計銷售 11.37609 億元。其中，第四季度為 3.3127 億元。 2）目前市場上 項目總體量 在 15 萬平方米左右，市場均價為 2600 元 /平方米。 3）建筑形態(tài)主要以多層為主， 建筑結(jié)構(gòu)以磚混為主， 占供應(yīng)量的 100%左右，有少量的別墅和花園洋房產(chǎn)品提供。 4）供應(yīng)上主要以四房和三房為主，其中兩房占 30%，三房占 40%，四房占 20%，其他為 10%。 彭山房地產(chǎn)市場的需求狀況： 1） 2009 年商品房銷售面積達(dá)到 12.64 萬平方米，基本與竣工面積持平，可以看出供需相對穩(wěn)定。主要以個人購買為主。 2） 購買人群為彭山縣城有穩(wěn)定收入的購房者（如政府部門、電信公司、供水、供電部門上班族），當(dāng)?shù)厣馊思爸苓呧l(xiāng)鎮(zhèn)上有穩(wěn)定收Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 入人士（政府部門、老師等）。 3） 從市場供應(yīng)來看， 兩房和三房的需求量較大，占到整個需求量的70%，四房為 20%，有一定高端產(chǎn)品的消費需求。 4） 絕大多數(shù)居民選擇多層住宅， 由于目前市場開發(fā)的水品影響， 很少的居民 了解高 層住宅，高層和小高層的需求量 有一定市場空間 。 5） 選擇的面積主要集中在 75 平方米至 90 平方米 以及 100 平方米至150 平方米 之間。 彭山房地產(chǎn)市場總體評價： 1）當(dāng)?shù)厥袌鲩_發(fā)尚處于初級階段 受地理位置、經(jīng)濟(jì)水平和人口狀況等多方面因素的影響，彭山縣的房地產(chǎn)市場尚未形成一定的規(guī)模和熱潮，仍處于市場開發(fā)的初級階段。目前，交通設(shè) 施和各種生活配套主要集中在老城區(qū)，因此開發(fā)主要集中在老城區(qū)及其附近。樓盤規(guī)模不大，品質(zhì)較低，其購買人群主要來自當(dāng)?shù)?，受其購買能力的限制，市場開發(fā)主要是以中低檔住宅為主，中高檔市場開發(fā)尚處于初級狀態(tài)。當(dāng)前，購買人群主要以解決自身居住需求為主，相對的投資行為較基礎(chǔ)，這也主要是受Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 當(dāng)?shù)亟?jīng)濟(jì)影響，外來人口僅有 7743 人，流動人口較少，很難形成投資熱潮。 2）市場競爭環(huán)境尚未成熟 彭山縣房地產(chǎn)開發(fā)競爭，主要集中在傳統(tǒng)老城區(qū)開發(fā)項目之間的競爭，競爭層面處于中低檔項目之間的競爭，且相互之間的競爭較弱，中高檔次樓盤開發(fā)較為空 缺，這一檔次的樓盤之間的競爭還未形成。 房價仍然是阻礙消費者購房的主要因素，受區(qū)域經(jīng)濟(jì)的影響，本地區(qū)的消費者購買能力有限，很難形成住房消費熱潮，于是項目之間的競爭處于平淡，因此，彭山縣房地產(chǎn)市場的競爭激烈程度不夠，老百姓還不能真正買到稱心如意的房子。 在營銷過程中，以當(dāng)?shù)孛襟w為主，且多以 DM 單、現(xiàn)場樓書、戶外廣告為主，包裝形式單一，包裝效果較差，從側(cè)面反映出當(dāng)?shù)氐母偁幁h(huán)境還未真正形成。 3）趨勢預(yù)測 隨著土地制度的逐步完善，土地的價格將更加透明化，加上土地的稀缺性，土地價格將持續(xù)上漲，從而造成房地產(chǎn)的價格上 漲。另外，Selection.ParagraphFormat.LineSpacingL inesToPoints(2) 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由于大量面積的上市供應(yīng)，而居民的消費能力在短時間內(nèi)難以有較大的增長，將造成房屋的相對供過于求的情況。因此，在一段時間內(nèi)，房價將穩(wěn)中有升，但漲幅不大。 綜述：綜合分析彭山縣的經(jīng)濟(jì)環(huán)境狀況、整體市場和其房地產(chǎn)發(fā)展現(xiàn)狀，依靠本地市場支撐本項目的可能性非常小，風(fēng)險也很大。因此， 我司 將項目的眼光放在成都 以及其他區(qū)域 市場，讓其成為本項目的主要消費市場。 四、 周邊市場 類比 成都各郊縣的固定資產(chǎn)投入的力度保持了逐年穩(wěn)定增長的勢頭，其中雙流、龍泉的投入力度在郊縣中居前列，使得城市居民居住郊縣化在這些典型郊縣得 以體現(xiàn)，這與政府向東、向南發(fā)展的政策帶動不無關(guān)系。 1） 成都郊縣土地供應(yīng)狀況 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL 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Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 成都市各郊縣目前開發(fā)土地供應(yīng)比較 各區(qū)域土地供應(yīng)比重龍泉32.45%青城山14.30%雙流10.02%溫江25.39%華陽10.50%高新區(qū)7.34%2）各郊縣住宅開發(fā)供應(yīng)情況 成都市各郊縣住宅開發(fā)供應(yīng)情況對比 各個區(qū)域供應(yīng)情況（單位：萬方）89.0348.795.0347.5148.173.649.873.8106.4127.8150.724.70 100 200 300 400高新區(qū)華陽龍泉青城山雙流溫江已推建面規(guī)劃建面溫江和龍泉的規(guī)劃體量巨大，但是當(dāng)前面市的體量所占比例較小，這兩個區(qū)域的后繼供應(yīng)體量可能更多的來自已面市項目的后期開發(fā)； Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 3）各郊區(qū)銷售情況分析 各郊區(qū)供銷體量對比 各個區(qū)域銷售情況（單位：萬方）49.8127.824.773.8106.4150.7110.997.237.915.355.083.00 50 100 150 200高新區(qū)華陽龍泉青城山雙流溫江銷售建面已推建面近郊區(qū)如雙流、華陽、高新西區(qū)的銷售率較高；其中，遠(yuǎn)郊區(qū)青城山，其樓盤的目標(biāo)客戶群龐大，銷售周期日漸縮短，加之某些樓盤銷售尤為突出，使其總體銷售率巨幅增長。 青 城山板塊 基本情況 青城山位于成都平原西北邊緣，隸屬于都江堰市， 氣候溫和，空氣清新，冬無嚴(yán)寒，夏無酷暑 。該地交通方便，距離成都市區(qū) 68 公里，Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 由成灌高速貫穿。該地旅游資源豐富，與都江堰一同均為世界文化遺產(chǎn)地，主要有道教文化、 朝陽洞 、 上清宮 等旅游勝地。 市場特征 近幾年，都江堰房城區(qū)地產(chǎn)市場得到迅猛的發(fā)展，商品住宅的開發(fā)不斷增長， 尤以 5.12 汶川大地震后， 樓價也不斷地上升， 從市場跟蹤來看，其平均價格從 2001 年的 800 元 /平方米到現(xiàn)今的 4500 元 /平方米以上，市場的漲幅是相當(dāng)大的，而同時由于自然資源的稀缺性，其房地產(chǎn) 市場呈現(xiàn)較好的發(fā)展態(tài)勢。 該地區(qū)項目定位主要以度假和養(yǎng)老相結(jié)合的方式，更多的傾向于度假為主。 其住宅市場的主力客戶群大多來自成都地區(qū)，占到 45%，四川省內(nèi)其它地區(qū)占到 25%與其他區(qū)域由較大區(qū)別的是有 30的人群來自全國各地，包括港澳臺地區(qū)。 通過我司的調(diào)查分析，購買人群 45%通過商報了解信息， 30%的人通過房交會，10%通過車身廣告獲取信息。 青城山別墅的價格在 4500 元 /平方米 以上 ，多層在 3000 元 /平方米 左右； 區(qū)域別墅的銷售率達(dá)到 66%左右，普通住宅的銷售率達(dá)到 75%以上。 青城山片區(qū)的常住人 口入住率較其它區(qū)域低，只有 35%左右，一些高端產(chǎn)品不Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 足 20%。 據(jù)調(diào)查情況反映，當(dāng)?shù)刭彿烤用?50滿意或基本滿意現(xiàn)在的生活，其他居民認(rèn)為當(dāng)?shù)厣詈蛫蕵放涮纵^差，生活不方便；或者物管不到位，社區(qū)內(nèi)部較為雜亂；或者因為當(dāng)?shù)貧夂蛟?，大部分常駐居民受蚊蟲滋擾，容易患各種風(fēng)濕性疾病。 前景預(yù)測 目前，為了 5.12.災(zāi)后重建 ，政府已明文土地的供應(yīng) 的加強(qiáng) ，由于土地資源 豐富 ，其房地產(chǎn)市場的發(fā)展將收到很大 提高 ， 并且 成為郊區(qū)市場的 主力市場，但并非 主流 市場 。另外青城山作為世界遺產(chǎn)的自然資源，具有較大的稀缺性，在較長的一段時 間內(nèi)，其房價有很大的攀升空間。 龍泉板塊 基本情況 龍泉驛區(qū)位于成都市東郊，是成都市九區(qū)之一，是成都市城市向Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 東發(fā)展的主體區(qū)域，也國家級成都經(jīng)濟(jì)技術(shù)開發(fā)區(qū)所在地。面積 558平方公里，距離成都市區(qū) 18 公里，距成都雙流國際機(jī)場 28 公里。龍泉驛素有 “ 桃鄉(xiāng) ” 的美譽， “ 四季花不斷，八節(jié)瓜果香 ” 是龍泉自然生態(tài)環(huán)境的真實寫照 ， 森林覆蓋率為 41%，大氣質(zhì)量達(dá)國家一級標(biāo)準(zhǔn) 。以老成渝路、成渝高速公路、成南高速公路、成洛路、成龍路和三環(huán)路、繞城高速路、環(huán)城路為主的 “ 五縱三橫 ” 城市干道和交通道路網(wǎng)絡(luò)覆蓋龍泉驛全境，擬建設(shè)的成都東 西向城市輕軌鐵路直達(dá)龍泉驛城區(qū)中心。 市場特征 據(jù)市場調(diào)查在龍泉購房是因為龍泉的區(qū)域景觀和生態(tài)環(huán)境好，其次是因為龍泉到市區(qū)距離相對較近，交通便利， 房價相對較低亦是吸引客戶選擇龍泉房產(chǎn)的主要原因之一。 龍泉目前多層建筑銷售受到供應(yīng)量較大的影響、銷售率位 57.83%，別墅項目由于龍泉其獨特的客戶群，加之供應(yīng)體量較大，銷售率最低。小高層由于供應(yīng)體量小，加上價格合理，從銷售率看來，取得的成績最好，高達(dá) 80.15%。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 市場趨勢 龍泉以其良好的自然景觀、獨特的坡地風(fēng)貌、完善的外部交通網(wǎng)絡(luò)正在成為郊區(qū)樓盤購買者的新寵， 再結(jié)合成都市向東發(fā)展工業(yè)、商業(yè)中心的契機(jī)，房地產(chǎn)市場將逐步成熟。目前，住宅項目較多，與住宅配套的公共、娛樂設(shè)施和商業(yè)形態(tài)的物業(yè)缺乏，在今后幾年內(nèi)，商業(yè)和生活配套將逐步完善。隨著國家級經(jīng)濟(jì)技術(shù)開發(fā)區(qū)的發(fā)展，當(dāng)?shù)亟紖^(qū)盤將更加受市場青睞。 新津板塊 基本情況 新津地處成都平原南部邊緣，素有“成都南大門”之稱。幅員 330平方公里，轄 11 鎮(zhèn) 5 鄉(xiāng)，總?cè)丝?29.20 萬人，距離成都 38 公里，交通便利，成雅、成樂高速公路穿境而過，轄區(qū)內(nèi)有大小景點 20 余處，主要有純陽觀、老君廟、斑竹林、梨花溪等。 市場特征 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 新津的房地產(chǎn)開 發(fā)從 2002 年開始呈上升趨勢，究其原因主要是成都郊區(qū)樓盤的持續(xù)叫座，在某種程度上刺激了其房地產(chǎn)的開發(fā)。但同時，與其他幾個郊縣區(qū)域相比，新津在距離、景觀和城市建設(shè)上均無明顯優(yōu)勢，其房地產(chǎn)開發(fā)的規(guī)模也一直處于尷尬的局面，價位上也明顯低于其他區(qū)域。 市場趨勢 新津板塊經(jīng)過近 2-3 年的發(fā)展，已初顯規(guī)模，但從其整個的市場現(xiàn)有供應(yīng)量和土地交易量來說，同其他板塊相比，存在較大差距，其在將來的發(fā)展當(dāng)中，仍將受到一定的地域限制，供應(yīng)以中高檔住宅為主，建筑形態(tài)主要為多層和花園洋房，針對人群以中老年人為主，從整個發(fā)展趨勢來看， 發(fā)展較為緩慢，很難與其他區(qū)域產(chǎn)生較大威脅。 項目所在區(qū)域房地產(chǎn)開發(fā)未來趨勢預(yù)測 彭山地區(qū)房地產(chǎn)開發(fā)現(xiàn)今仍處于滿足本地市場住宅需求的層面Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) 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上，隨著郊區(qū)化生活方式逐步普遍化之后，巨大的市場需求將極大的拉動郊區(qū)市場住宅的發(fā)展。從整個市場的動態(tài)來看，近期，彭山市場仍然發(fā)展緩慢，一旦本項目操作成功，將極大的帶動本地市場的房地產(chǎn)市場發(fā)展，可以說，本區(qū)域的房地產(chǎn)開發(fā)有待時間驗證。 彭山與成都新津、龍泉、都江堰等郊區(qū)板塊的比較分析得出： 優(yōu)勢： 被譽中國第一長壽之鄉(xiāng)，養(yǎng)生文化源遠(yuǎn)流長。 彭山作為眉山地區(qū)最靠近成都平原經(jīng) 濟(jì)圈層核心的地區(qū)，在成都北進(jìn)南拓規(guī)劃中處于南北向軸線連接地帶。 房地產(chǎn)開發(fā)起步較晚，有較大的發(fā)展空間。 劣勢： 彭山距離成都較遠(yuǎn)，處于環(huán)繞成都的第三城市圈層。 彭山整體經(jīng)濟(jì)發(fā)展水平，市場容量有限。 彭山房地產(chǎn)開發(fā)的主題不明確，對周邊區(qū)域缺乏輻射力和吸引力，彭山房地產(chǎn)市場很大程度上以本土消費者為主。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 小結(jié) 成都郊區(qū)房地產(chǎn)已經(jīng)成為成都市房地產(chǎn)市場的重要組成部分。近兩年樓盤的規(guī)模、想象檔次都有較大的提升。郊區(qū)職業(yè)需求構(gòu)成多樣化，購房者除了本地居民和成都市民之外，非成都的外地人比重較大，置業(yè)的目的從常規(guī)居住到 度假、休閑、養(yǎng)老、投資都有。在成都市眾多郊區(qū)縣中，由于各個區(qū)域在交通位置、自然資源以及在城市政體發(fā)展規(guī)劃中的位置等因素的不同，市場表現(xiàn)具有很大的差異，市場板塊特征明顯。 成都城市規(guī)模擴(kuò)張的壓力，郊區(qū)自身經(jīng)濟(jì)增長的推動，郊區(qū)住宅的產(chǎn)品吸引力。 隨著地鐵、輕軌等大眾捷運系統(tǒng)的建成通車，公交系統(tǒng)的完善，郊區(qū)居住將逐漸成熟。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 五、 彭山商業(yè)房地產(chǎn)市場分析 彭山商業(yè)環(huán)境評價 彭山商業(yè)發(fā)展的總體水平，尚處在一個初級發(fā)展階段，相對省內(nèi)其它較為發(fā)達(dá)的同類縣城（如龍泉、溫江），該地商業(yè)房地產(chǎn)市場的發(fā)展是較為滯后的。 目前只形成以彭山百貨商場為中心，輻射半徑約 300米的核心商圈， 2009 年全縣（含各鄉(xiāng)鎮(zhèn)）社會消費品零售總額僅 7.41億元，主流消費群的消費力處于中低檔水平。 商業(yè)物業(yè)類型歸類 彭山縣商業(yè)物業(yè)類型列表 商業(yè)類型分類 分布區(qū)域 常規(guī)規(guī)模 經(jīng)營業(yè)態(tài) 典型代表 大型購物中心（主力店） 中小型商場、超市 核心商圈、社區(qū)中心 500 800 食品、日用百貨 紅旗超市 好鄰居超市 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 彭山百貨商場 社區(qū)商鋪 各居住區(qū) 總體量較小，商鋪主力面積 15 30 平米 雜貨、日用品、食品、娛樂餐飲、社區(qū) 輔助商業(yè) 彭祖廣場 專業(yè)市場 彭祖大道、核心商圈 商鋪主力面積30 50 平米 建材市場、服裝市場等 彭祖大道建材市場、太平洋服飾廣場 沿街商鋪 城區(qū)各處 10 30 平米不等 各類商業(yè)形態(tài) 核心商圈沿街商鋪 商業(yè)步行街 核心商圈、彭祖廣場 休閑、娛樂、餐飲、購物 彭祖廣場、小吃一條街 商業(yè)物業(yè)分布情況 彭山商業(yè)物業(yè)類型較為豐富，擁有中小型商場、社區(qū)商業(yè)、專業(yè)市場、商業(yè)步行街等多種商業(yè)產(chǎn)品類型，總體分布呈現(xiàn)以下特征： 縣城內(nèi)無大型商業(yè)（如主力店），存在較大市場空白 ； 商業(yè)集中度較高，各類商業(yè)主 要集中于核心商圈，核心商圈之外的Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine 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inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 商業(yè)分布則較為散亂 ； 主體商業(yè)區(qū)基本上仍集中于老城區(qū)，彭祖大道以西、鳳鳴公園以北發(fā)展仍不成熟 ； 商業(yè)物業(yè)經(jīng)營面積分析 商業(yè)物業(yè)經(jīng)營面積統(tǒng)計中小型商場超市30%社區(qū)商鋪10%專業(yè)市場15%商業(yè)步行街5%沿街商鋪40% 沿街商業(yè)及中小型商場約占總體比例的 70%，為彭山商業(yè)構(gòu)成的主體 ； 商業(yè)步行街作為彭山發(fā)展起步階段的商業(yè)物業(yè)，僅占總體比例的 5%； 中小型商場超市是目前彭山最高級的商業(yè)物業(yè)形態(tài)，典型代表為紅旗商場、好鄰居超市及彭山百貨商場 ； 商業(yè)物業(yè)經(jīng)營商品檔次分析（按經(jīng)營種類計） Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 商業(yè)物業(yè)經(jīng)營商品檔次統(tǒng)計0%10%20%30%40%50%60%70%中小型商場超市社區(qū)商鋪 專業(yè)市場 沿街商鋪商業(yè)步行街高檔 中檔 低檔 彭山縣各類商業(yè)經(jīng)營商品基本上以中低檔商品為主 ； 相對各類商業(yè)物業(yè)，中小型 商場、商業(yè)步行街經(jīng)營高檔商品的比例更高 ； 社區(qū)商業(yè)高檔商品比例最少，低檔商品比例最高 ； 商業(yè)物業(yè)業(yè)態(tài)分類統(tǒng)計（按經(jīng)營面積計） Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 商業(yè)物業(yè)類型業(yè)態(tài)分類統(tǒng)計-5% 10% 25% 40% 55% 70% 85% 100%中小型商場超市社區(qū)商鋪專業(yè)市場沿街商鋪商業(yè)步行街日用百貨 食品 休閑娛樂 餐飲 其他 中小型商場內(nèi)以日用百貨類商品比例最高，約占 40%左右，餐飲娛樂比例不足 10%； 商業(yè)步行街、沿街商業(yè)中餐飲類、娛樂類比例最高 ； 經(jīng)營業(yè)態(tài)歸類 ： 業(yè)態(tài)分布特征 彭山縣商業(yè)業(yè)態(tài)十分匱乏，總體經(jīng)營檔次偏低、商業(yè)發(fā)展水平較低。由于缺乏集中化及規(guī)?；慕?jīng)營，導(dǎo)致各種業(yè)態(tài)分布散亂，目前只有少部分商業(yè)形態(tài)（如餐飲、娛樂、建材等）形成初步的集約經(jīng)營，典型代表為“小吃一條街”、“夏 新南街”及彭祖大道上的沿街建材市Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 場。據(jù)調(diào)查結(jié)果認(rèn)為，彭山縣業(yè)態(tài)分布呈現(xiàn)如下特點： 總體分布零亂，城區(qū)內(nèi)缺乏系統(tǒng)完整的商業(yè)規(guī)劃 ； 少量商業(yè)類別初步形成集約經(jīng)營模式，主要集中于核心商圈或縣城周邊地帶，核心商圈與城區(qū)周邊之間的中間區(qū)域并無集約經(jīng)營的商業(yè)形態(tài)存在 ； 餐飲類主要分布于沿街商鋪、社區(qū)商鋪及專門的“小吃一條街” ； 娛樂休閑類主要集中于夏新南街及彭祖廣場 ； 日用百貨、服裝鞋類、食品類主要集中于核心商圈，部分分散在沿街商鋪、社區(qū)商業(yè)及彭祖廣場 ； 建材裝飾類主要分布在彭祖大道 的沿街商業(yè) 。 各業(yè)態(tài)經(jīng)營面積分析 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 日用百貨20%食品10%服裝鞋類15%休閑娛樂10%餐飲25%建材裝飾5%其他15%日用百貨 食品 服裝鞋類 休閑娛樂餐飲 建材裝飾 其他業(yè)態(tài)分布比例較為平均，商家經(jīng)營重點集中于傳統(tǒng)的百貨服裝、餐飲娛樂方面 ； 各業(yè)態(tài)經(jīng)營商品檔次分析 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 0%10%20%30%40%50%60%70%日用百貨食品服裝鞋類 休閑娛樂餐飲建材裝飾其他高檔中檔低檔 各類業(yè)態(tài)均以經(jīng)營中低檔商品為主，服裝鞋類經(jīng)營的中低檔商品比例最高 ； 高檔商品經(jīng)營比例較高的有食品類、建材裝飾類及奢侈品，但總體比例仍然最低 。 各業(yè)態(tài)所屬商業(yè)物業(yè)類型分析 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL 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aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 彭山縣各商業(yè)形態(tài)總體經(jīng)營狀況普遍維持于中等偏下的水平，大部分商家在微微 贏利或收支平衡的狀態(tài)下經(jīng)營 ； 相對各商業(yè)形態(tài)，休閑娛樂類、餐飲類經(jīng)營狀況較好以上的商家所占比例最高 建材裝飾類經(jīng)營狀況最不佳 ； 食品類、其他類大部分商家經(jīng)營狀況一般 。 商圈分布狀況 ： 核心商圈 彭山縣縣城規(guī)模較小，目前只形成以彭山百貨商場為中心，四周輻射半徑約 300 米的核心商圈。范圍包括東街、南街、西街、北街、四條主干道及北外街、北支街、小東街、公園路、新南街、小吃一條街等七條支線。主營百貨、副食品、珠寶首飾、服裝鞋類箱包、小商品、餐飲等多種業(yè)態(tài)，是彭山縣最大的綜合性商圈。 彭山縣的商業(yè)中心自解 放前即已