2025中考英語(yǔ)廣告閱讀理解策略卷：廣告策略與傳播效果分析

2025中考英語(yǔ)廣告閱讀理解策略卷：廣告策略與傳播效果分析一、單項(xiàng)選擇（共10小題，每小題2分，共20分）1.Theadvertisementaimstoattractcustomersbyemphasizingthe______oftheproduct.A.qualityB.priceC.brandD.service2.Accordingtothead,thenewsmartphonehasa______camerathatcantakehigh-qualityphotos.A.12-megapixelB.5-megapixelC.8-megapixelD.10-megapixel3.Theaduses______tocreateasenseofurgencyforthecustomers.A.humorB.testimonialsC.comparisonsD.storytelling4.Theadvertisementfocusesonthe______aspectoftheproduct,whichismostappealingtoyoungconsumers.A.performanceB.designC.priceD.durability5.WhichofthefollowingisNOTmentionedintheadvertisement?A.Theproductisenvironmentallyfriendly.B.Theproducthasalongwarranty.C.Theproductiseasytouse.D.Theproductisavailableindifferentcolors.6.Theadsuggeststhattheproductcanhelpcustomers______.A.savetimeB.stayhealthyC.improvetheirlifestyleD.increasetheirincome7.Theadvertisementuses______tocreateapositiveimageofthebrand.A.celebrityendorsementsB.customertestimonialsC.productdemonstrationsD.emotionalappeals8.Theadhighlightsthe______featureoftheproduct,whichisamajorsellingpoint.A.durabilityB.priceC.performanceD.design9.Accordingtothead,theproductissuitablefor______.A.officeworkersB.studentsC.athletesD.allconsumers10.Theadvertisementaimstocreatea______impressionoftheproduct.A.negativeB.neutralC.positiveD.mixed二、完形填空（共15小題，每小題2分，共30分）Inthefast-pacedworldoftechnology,stayingaheadofthecurveiscrucial.That'swhyweareexcitedtointroduceourlatestinnovationinsmartphones–the"UltraSmartX."Thisrevolutionarydeviceisdesignedtomeettheneedsoftoday'stech-savvyconsumers.The"UltraSmartX"boastsa______1_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________四、閱讀理解（共10小題，每小題2分，共20分）Readthefollowingadvertisementandanswerthequestionsthatfollow.TheFitnessRevolutionIntroducingournew"HealthProX"fitnesstracker,theultimatetoolforanyonelookingtotaketheirfitnessjourneytothenextlevel.Withitssleekdesign,advancedfeatures,anduser-friendlyinterface,theHealthProXisperfectforbothbeginnersandfitnessenthusiasts.1.TheadvertisementmentionsthattheHealthProXisdesignedforbothbeginnersandfitnessenthusiasts.Whichofthefollowingfeaturesisspecificallymentionedasbeneficialforbeginners?A.HeartratemonitorB.SleeptrackerC.Water-resistantdesignD.Activityreminder2.Theadhighlightsthe"sleekdesign"oftheHealthProX.Whatisthemainadvantageofthisdesignaccordingtotheadvertisement?A.Itisdurable.B.Itiscomfortabletowear.C.Itiseasytosee.D.Itiswaterproof.3.TheHealthProXhasa"user-friendlyinterface."Howdoestheadvertisementdescribethisfeature?A.Itiscomplexanddifficulttouse.B.Itrequiresspecialtrainingtooperate.C.Ithasmanyunnecessaryfeatures.D.Itisintuitiveandeasytonavigate.4.Accordingtothead,whichofthefollowingfeaturesisnotmentionedaspartoftheHealthProX'sadvancedfeatures?A.CaloriecounterB.GPStrackingC.MusicplayerD.Stepcounter5.TheadvertisementsuggeststhattheHealthProXcanhelpusersimprovetheirhealth.Whichofthefollowingbenefitsismentionedinthead?A.Ithelpsusersreducestress.B.Itimprovesusers'sleeppatterns.C.Itprovidesuserswithpersonalizedfitnessadvice.D.Ithelpsusersavoidaccidentsduringexercise.6.TheadmentionsthattheHealthProXis"water-resistant."Whatdoesthismeanfortheuser?A.Itcanonlybeusedindryconditions.B.Itcanbesubmergedinwateruptoacertaindepth.C.Itcanonlybewornwhileswimming.D.Itcanonlybeusedforshowering.7.TheHealthProXcomeswitha"heartratemonitor."Whatisthepurposeofthisfeature?A.Tomeasuretheuser'sbloodpressure.B.Tomonitortheuser'sheartrateduringexercise.C.Totracktheuser'spulsewhilesleeping.D.Torecordtheuser'sheartratethroughouttheday.8.TheadmentionsthattheHealthProXhasa"GPStracker."Howcanthisfeaturebeusefulfortheuser?A.Ithelpsusersfindtheirwaywhenlost.B.Itallowsuserstotracktheirlocationduringoutdooractivities.C.Itprovidesuserswithreal-timeweatherupdates.D.Ithelpsusersnavigatetonewplaces.9.TheHealthProXisdescribedashavingan"activityreminder."Whatdoesthisfeaturedo?A.Itremindsuserstoexerciseregularly.B.Itremindsuserstodrinkwaterthroughouttheday.C.Itremindsuserstotakebreaksfromtheirdesks.D.Itremindsuserstotaketheirmedication.10.Theadvertisementendswithacalltoaction.Whatisthemainmessageofthelastparagraph?A.TheHealthProXisthebestfitnesstrackeronthemarket.B.TheHealthProXisaffordableandeasytouse.C.TheHealthProXisdesignedforuserswhoareseriousabouttheirhealth.D.TheHealthProXcomeswithalifetimewarranty.五、多項(xiàng)選擇（共10小題，每小題2分，共20分）Readthefollowingadvertisementandselectallthestatementsthataretrue.NewYorkFashionWeek2025Joinusforthemostglamorouseventoftheyear,NewYorkFashionWeek2025!Experiencethelatesttrends,meetthetopdesigners,andenjoyaweekendfilledwithfashion,fun,andexcitement.1.TheNewYorkFashionWeek2025willbeheldin______.A.NewYorkCityB.ParisC.MilanD.London2.Theeventisorganizedby______.A.TheNewYorkTimesB.VoguemagazineC.CondéNastD.TheCouncilofFashionDesignersofAmerica3.WhichofthefollowingdesignerswillbefeaturedatNewYorkFashionWeek2025?A.GucciB.ChanelC.PradaD.Alloftheabove4.Theeventwillinclude______.A.runwayshowsB.fashiontalksC.celebrityappearancesD.alloftheabove5.TicketsforNewYorkFashionWeek2025areavailablefor______.A.generaladmissionB.VIPaccessC.pressD.alloftheabove6.TheNewYorkFashionWeek2025willtakeplaceover______days.A.twoB.threeC.fourD.five7.Whichofthefollowingfashionbrandsisknownforitseco-friendlydesigns?A.H&MB.PatagoniaC.ZaraD.Forever218.Theeventwillalsofeature______.A.livemusicB.fashionexhibitsC.networkingopportunitiesD.alloftheabove9.TheNewYorkFashionWeek2025willbestreamedliveonline.Whichofthefollowingplatformswillofferthisservice?A.InstagramB.FacebookC.YouTubeD.Twitter10.TheNewYorkFashionWeek2025isanannualeventthathasbeenheldfor______years.A.25B.50C.75D.100六、寫作（共1題，共10分）Writeashortparagraph(about100words)describinghowyouwoulduseasmartwatchinyourdailylife.Includeatleasttwofeaturesmentionedintheadvertisementandexplainhowtheywouldbenefityou.本次試卷答案如下：一、單項(xiàng)選擇1.A解析：廣告通常強(qiáng)調(diào)產(chǎn)品的質(zhì)量，以吸引消費(fèi)者。2.A解析：廣告中明確提到該智能手機(jī)配備了1200萬(wàn)像素的攝像頭。3.D解析：故事講述法（storytelling）常用于創(chuàng)造緊