GB/T 45220-2025大規(guī)模定制多主體畫像系統(tǒng)參考架構

ICS

35.240.50

CCS

J07

中華人民共和國國家標準

GB/T45220—2025

大規(guī)模定制多主體畫像系統(tǒng)參考架構

Multi-entityprofilesystemformasscustomization—Referencearchitecture

2025-01-24發(fā)布2025-08-01實施

國家市場監(jiān)督管理總局發(fā)布

國家標準化管理委員會

GB/T45220—2025

目次

前言

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Ⅲ

1

范圍

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1

2

規(guī)范性引用文件

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1

3

術語和定義

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1

4

大規(guī)模定制多主體畫像

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2

5

主體維

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2

5.1

概述

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2

5.2

客戶畫像

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3

5.3

產品畫像

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3

5.4

資源畫像

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3

6

生命周期維

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3

7

畫像深度維

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4

8

大規(guī)模定制多主體畫像系統(tǒng)

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5

8.1

概述

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5

8.2

數據源層

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8.3

數據采集層

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8.4

畫像建模層

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8.5

畫像服務層

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7

8.6

行業(yè)應用

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7

附錄A（資料性）支持大規(guī)模定制的多主體畫像主要屬性

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8

A.1

客戶畫像主要屬性

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A.2

產品畫像主要屬性

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A.3

資源畫像主要屬性

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10

參考文獻

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Ⅰ

GB/T45220—2025

前言

本文件按照GB/T1.1—2020《標準化工作導則第1部分：標準化文件的結構和起草規(guī)則》的規(guī)

定起草。

請注意本文件的某些內容可能涉及專利。本文件的發(fā)布機構不承擔識別專利的責任。

本文件由中國機械工業(yè)聯(lián)合會提出。

本文件由全國自動化系統(tǒng)與集成標準化技術委員會（SAC/TC159）歸口。

本文件起草單位：北京機械工業(yè)自動化研究所有限公司、青島科技大學，卡奧斯工業(yè)智能研究院

（青島）有限公司、哈爾濱工業(yè)大學（威海）、中國機械科學研究總院集團有限公司、山東大學、華為

技術有限公司、青島酷特智能股份有限公司、北京大學、東莞理工學院。

本文件主要起草人：秦修功、陶冶、初佃輝、尹作重、王海丹、高靜、唐聰、魯效平、李輝、

涂志瑩、任濤林、潘麗、張曉璐、滕紹東、張利強、鐘霄、閆梅麗、林慧蘋、吳璇、孫遜、薛靖婉、

楊秋影、黃世龍、潘曉衡。

Ⅲ

GB/T45220—2025

大規(guī)模定制多主體畫像系統(tǒng)參考架構

1范圍

本文件給出了支持大規(guī)模定制多主體畫像的類型、組成要素以及系統(tǒng)的參考架構。

本文件適用于大規(guī)模定制模式下多主體畫像系統(tǒng)的規(guī)劃、搭建、驗收和使用。

2規(guī)范性引用文件

本文件沒有規(guī)范性引用文件。

3術語和定義

下列術語和定義適用于本文件。

3.1

大規(guī)模定制masscustomization

根據客戶的個性化需求，利用標準化、模塊化、信息技術和先進制造技術等方法，降低產品的內部

多樣性，增加客戶可感知的外部多樣性，以低成本、高質量和效率提供定制產品和服務的過程。

示例：訂購個人電腦，客戶指定處理器速度、內存大小、硬盤大小及速度、可移動存儲設備的特性及許多其他選

項，而PC機則是在同一條生產線以低成本進行裝配。

[來源：GB/T25109.1—2010,3.2.10，有修改]

3.2

多主體畫像multi?entityprofile

對“資源”“客戶”和“產品”等各類主體進行統(tǒng)一的屬性刻畫。

3.3

客戶畫像userprofile

承載客戶（或客戶群）社會屬性、生活習慣、消費行為的信息數據模型。

3.4

產品畫像productprofile

產品的功能、設計、品質、價格等屬性的信息數據模型。

3.5

資源畫像resourceprofile

提供設計、制造、服務等能力的個人或企業(yè)主體信息數據模型。

3.6

交互interaction

人與人、人與設備、設備與設備間的雙向信息交換。

[