跨境電子商務雙語教程 英文試卷A

KnowledgeTestA

of《BilingualCourseofCross-BorderE-Commerce》

Name:IDNo.Group:

Item

Termexplanation

Multiplechoice

TrueorFalse

Casestudy

Calculation

Comprehensivetask

Total

Marks

20

20

20

10

15

15

100

Results

Termexplanation（4X5=20）

（1）B2C

（2）AI

（3）Internationalmarketsegmentation

（4）Skimmingpricingstrategy

（5）Searchenginemarketing

Multiplechoice（1X20=20）

（1）()InMarch_________,StateCouncilagreedtosetupthefirstnationalcomprehensivepilotareaofcross-borderE-commerceinHangzhou.

A.2014B.2015C.2016D.2017

（2）()TypicalB2Bplatformis_________.

A.AmazonB.WishC.AliExpressD.Made-in-China

（3）()Teamworkisthecollaborativeeffortofagroupofinterdependentindividualstoachieveacommongoalortocompleteataskinthemost___________way.

A.profitableB.effectiveandefficientC.difficultD.lucrative

（4）()WhichofthefollowingcontentcannotappearinthetitleofAmazonproducts.

A.BrandB.ModelC.MarketingwordsD.ProductFeatures

（5）()WhichofthefollowingpicturesisnotacceptedbyAmazonplatform,

A.BMPB.JPEGC.GIFD.TIFF

（6）()WhichofthefollowingcategoriescanusemodelsforthemainimageonAmazon?

A.BagsB.JewelryC.ShoesD.Underwear

（7）（）WhichtargetmarketistheShopeeplatformmainlyaimedat?

A．NorthAmericaB.SouthAmericaC.EuropeD.SoutheastAsia

（8）（）Whichofthefollowingisaconsiderationfactorforproductselection?

A.LowprofitmarginB.Complexafter-salesservice

C.SmallmarketpotentialD.Highrepurchaserate

（9）（）Whatisthedisadvantageofonlinesourcechannelofcross-borderE-commerceproducts?

A.HighcostsB.InvisiblephysicalgoodsC.HardtotransportD.Unstablesupplyofgoods

（10）()Whichoneoffollowingarenotexternalmicroenvironmentmembers?

A.CompetitorB.SupplierC.CustomerD.Exchangerate

（11）()Astonewproductspricingstrategy,whichoneoffollowingiscorrect?

A.SkimmingpricingstrategyB.Penetrationpricingstrategy

C.SatisfactionpricingstrategyD.Allofthem

（12）()AstoSocialMediaMarketing(SMM),Whichoneoffollowingstatementisnotcorrect?

A.SMMcanhelpenhanceproductsalesandbrandinfluence

B.SMMcaneffectivelyreducethemarketingcostofenterprises

C.ThespecificmethodsofSMMmainlyincludesearchengineoptimizationandpaidpromotion.

D.SMMcanrealizetheprecisionmarketingoftargetusers

（13）（）Whichisnotbelongtothefourmajorinternationalcommercialexpressdeliveryare________.

A.FedEx

B.TNT

C.DHL

D.SFExpress

（14）（）Theoverseaswarehousefeedoesnotinclude________.

A.firsttripcostB.processingfee,storagefee

C.laboremploymentfee

D.lasttriptransportation

(15)()Whichofthefollowingitemsdoesnotbelongtothescopeofexerciseofthecustoms'inspectionpower_________.

A.Residentsofcitizensoutsideaspecificarea

B.Inboundandoutboundtransportation

C.Smugglingsuspectsinaspecificarea

D.Transportationvehiclessuspectedofsmugglinginaspecificarea

(16)()Whichoneofthefollowingisnotincludedinthethreedata?

A.WebsiteorderB.PaymentrecordC.CustomsdeclarationformD.Logisticsform

(17)()TheincorrectdescriptionofOnetouchCompanyis________.

A.ItisacomprehensiveserviceplatformunderAlibaba.

B.ItbelongstoLianliandigitalplatform

C.providingexport,customsclearanceandtaxrefundbusiness

D.handlingL/Cfinancing

(18)()MYbankinChinaisactuallyownedby______Group.

A.AlibabaB.AmazonC.WishD.Jingdong

(19)()Evaluationisgenerallydividedintocreditevaluationand__________twotypes.

A.SellerevaluationB.Sellersub-evaluation

C.BuyerevaluationD.Buyersub-evaluation

(20)()Thecommonpunishmentmethodforcross-borderE-commerceplatformsisDeletetheoffendinggoodsand__________.

A.KeeptheoffendinggoodsonshelfB.Temporarilyclosetheshop

C.PayliquidateddamagesD.Closetheshoppermanently

3.TrueorFalse(2X10=20)

（1）()“Electroniccommerce”onlymeansconsumersshoppingonthee-businessplatform.

（2）()Virtualrealityiscurrentlytheultimateapplicationformofmultimediatechnology.Itintegratestherapidlydevelopingwisdomofcomputersoftwareandhardware,sensing,robots,artificialintelligenceandbehavioralpsychology.

（3）()ThemainimageoftheAliExpressplatformmusthaveasolidcolorbackground,awatermark,andalogopastedontheupperrightcorneroftheimage.Thevideogenerallylastsfor3minutes.

（4）()Thetitleofcross-borderE-commerceplatformproductsmustbecompiledthroughdetailedinvestigation,datacollectionandanalysistogetavocabulary,andthenconnectthewordsinthecorrectorder.

（5）()Thelongestsideofproductmainimagemustbeatleast800pixelsonAmazon.

（6）()Thedigitallogisticssystemofoverseaswarehousespromotestheupgradingofthecross-borderE-commerceindustrychain.Usingdatatomanagelogisticsandanalyzetimepointdataintheprocesswillhelpsellersfindproblemsinthedistributionprocessandfinishedproductdeliveryprocess,andimproveefficiencyinsupplychainmanagement,inventorylevelcontrol,anddynamicsalesmanagement.

（7）()Cross-bordersmallpackage,socalledinternationalpostalparcel,ismainlyreferstoatypeofexpressthatislimitedtolessthan3kg,thetotallength,widthandheightoftheouterpackageislessthan90cm,andthelargestonesideislessthan60cm,whichissenttovariousregionsoftheworldbyinternationalpost.

（8）()Thefreightratesystemforcross-bordercontainercargoesisbasicallydividedintotwomethodsforcalculatingthefreightcharges,namely,theunitoffreightperton(commonlyknownasthebreakbulkcargoprice)andtheunitofchargepercontainer(commonlyknownasthecontainerprice).

（9）()InFebruary2021,thesingletransactionlimitofChineseconsumers'cross-borderE-commerceretailimportswasRMB2000,andtheannualtransaction.

（10）()allcross-borderE-commerceplatformsareonlyonlineproducttradingvenues,anddonotprovidefinancialservicesforbuyersorsellers.

4.Casestudy（2+3+2+3=10）

SHEIN

SHEINisaninternationalB2Cfastfashione-commercecompany,whichmainlyengagedinwomen'swear,butalsoprovidingmen'swear,children'swear,accessories,shoes,bagsandotherfashionsupplies.

Accordingtothe2022WorldUnicornListreleasedbyHurunResearchInstitute,SHEINfromGuangzhouranksthefifthlargestunicornenterpriseintheworldwith400billionYuan.

InMay2021,thedataofAppAnnieandSensorTower,theapplicationtrackingcompanies,showedthatSHEINreplacedAmazonasthemostdownloadedshoppingapplicationoniOSandAndroidplatformsintheUnitedStates.

In2020,therevenueofSHEINisabout70billionYuan.

AsofMay17,2021localtime,SHEINisthefirstiOSshoppingapplicationin54countriesandregions.

IntheUnitedStates,SHEIN'smarketshareinthefieldoffastfashionjumpedfrom7%inJanuary2020tonearly30%inJune2021.

AccordingtoHurunBaifu's2021GlobalUnicornListreleasedinDecember2021,XiyinhasbecomethelargestunicornenterpriseinGuangzhou.

InFebruary2022,itwasreportedthatByteDancechallengedSHEINforthefirsttimeandfailed.

OnFebruary16,2022,ReutersquotedtheexclusivereportofinsidersassayingthatSHEINwasactivelyexpandingtheSingaporeofficewiththegoaloftriplingthenumberofemployeesinSingaporetoabout200bytheendoftheyear.

DuetoSHEIN'sfocusontheEuropeanandAmericanmarkets,andthelackofpresenceofthefounderteam,SHEINrarelyappearsinpublicviewandmediareports.Recently,SHEINattractedattentionas"themostmysteriousunicorncompanyinChina"becauseitwasreportedbymanymediathatitwascarryingoutanewroundoffinancing,anditspost-investmentvaluationmightreach100billiondollars(equivalenttoabout666.6billionYuan).AccordingtothedataofCBVentureCapital,the$100billionvaluationisenoughtomakeXiyinthethirdhighestvaluationstartupintheworld,afterByteDanceandSpaceExplorationTechnology.

InFebruary2022,the"Guangzhou2022KeyProjectsPlan"issuedbytheGuangzhouDevelopmentandReformCommissionshowedthatSHEINwouldinvest15billionYuaninZhongxinTown,ZengchengDistrict,Guangzhoutoestablishthe"XiyinBaySupplyChainHeadquartersProject",withatotallandsupplyofabout3000muandatotalconstructionareaofabout3.3millionsquaremeters.

OnJuly15,2022,thefinancialsectorreportedthatChina'sfastfashiongiantSHEINsoughttolaunchanIPOintheUnitedStatesassoonas2024,withavaluationofabout$100billion.

OnJuly20,2022,ChinaSouthernAirlinesLogisticsCo.,Ltd.(hereinafterreferredtoas"ChinaSouthernAirlinesLogistics")andSHEINformallysignedastrategiccooperationagreementinGuangzhou.Thetwosideswillmakeeveryefforttodeepenstrategiccooperationandjointlyestablishastrategicpartnershipofresourcesharingandmutualbenefit.

OnOctober19,2022,thecross-bordere-commerceplatformSHEINrecentlyannouncedthelaunchofthesecond-handtradingplatformSHEINExchange.

InNovember2022,ForbesChinaNews:Inordertopromoteoverseaslisting,ChinesefashioncompanySHEINhiredformerBearStearnsinvestmentbankerDonaldTangasitsexecutivevicechairman.

Honor:In2022,Forbeswasselectedasoneofthetop50Chineseinnovativeenterprisesin2022.

Source:BaiduEncyclopedia

(1)WhyisSHEINpopularwithconsumersinoverseasmarkets?(atleast2points)

(2)DoesSHEINopenstoresinAmazon?WhataretherulesforopeningstoresinAmazon?(Atleast3points)

(3)WhattypeofplatformdoesSHEINExchangebelongto?

(4)WhatproblemsmaySHEINfaceinbusiness?(Atleast3points)

5.Calculation（5X3=15）

OnJanuary25,2021,ConsumerApurchasedcross-borderE-commerceretailimportedcosmeticsforRMB800(duty-paidprice,thesamebelow)afterperformingidentityinformationauthenticationonthecustomsonlineE-commercetransactionplat