市場(chǎng)營(yíng)銷專業(yè)英語(yǔ)單詞完整

------------------------------------------------------------------------市場(chǎng)營(yíng)銷專業(yè)英語(yǔ)單詞完整MarketingManagement營(yíng)銷管理NewProductsDevelopment新產(chǎn)品開發(fā)ServiceIndustryMarketing服務(wù)業(yè)營(yíng)銷Advertising廣告BusinessNegotiation商業(yè)談判InternationalMarketing國(guó)際市場(chǎng)營(yíng)銷SalesChannels銷售渠道PublicRelationship公共關(guān)系ConsumerBehavior消費(fèi)者行為SystemsofManagementInformation管理信息系統(tǒng)MarketingResearch營(yíng)銷調(diào)研accessibility可進(jìn)入性accessoryequipmentmarkets附屬設(shè)備市場(chǎng)accountmanagementpolicies客戶管理策略positioning定位additionstoexistingproductlines現(xiàn)有產(chǎn)品線的增加administeredverticalmarketingsystems管理式垂直營(yíng)銷系統(tǒng)marketsegmentation市場(chǎng)細(xì)分salespromotion銷售促進(jìn)advertisingfeedback廣告反饋advertisingfrequency廣告頻率advertisingmedia廣告媒體advertisingreach廣告接受人數(shù)advertisingmessage廣告信息advertisingsource廣告信息來(lái)源agentmiddleman代理商allowance折讓alteration退換AmericanMarketingAssociation美國(guó)營(yíng)銷協(xié)會(huì)annualmarketingplan年度營(yíng)銷計(jì)劃assurance保證attitudesofconsumers消費(fèi)者態(tài)度availability可獲得性/供貨能力awareness（產(chǎn)品）知曉度/知名度babyboomers嬰兒潮出生的一代人backwardchannelsforrecycling回收的后向渠道backwardintegration后向垂直一體化banneradvertisements橫幅標(biāo)語(yǔ)廣告barcodes條形碼barter實(shí)物交易basicphysicalneeds基本生理需要BCGGrow-ShareMatrix波士頓增長(zhǎng)-份額矩陣beforetests事前測(cè)試BehaviorScanInformationResourcesInc.行為掃描信息源公司behavioralanalysis行為分析behavioralhierarchies行為層級(jí)benchmarking基準(zhǔn)benefitclusters利益群體benefits利益Benz奔馳billing帳單birthrate出生率blanketpurchaseorder一攬子采購(gòu)合同blind-pairedcomparisontesting雙盲比較測(cè)試bluecollars藍(lán)領(lǐng)bottomline底線/盈虧一覽結(jié)算線brandawareness品牌意識(shí)/認(rèn)知brandextensions品牌擴(kuò)展brandloyalty品牌忠誠(chéng)度brandmark品牌標(biāo)志brandname品牌名稱brandpositioning品牌定位brandrecognition品牌識(shí)別brandstrategies品牌戰(zhàn)略brand品牌brandingstrategy品牌化戰(zhàn)略branding品牌化brand'sequity品牌的價(jià)值break-evenanalysis盈虧平衡分析break-evenvolume盈虧平衡產(chǎn)量breathofproductassortment產(chǎn)品線的寬度breathordiversityofproductlines產(chǎn)品線的寬度或多樣性bribery賄賂BritishAirways英國(guó)航空公司brokers經(jīng)紀(jì)人budgeting預(yù)算bundle捆綁BureauofCensus人口統(tǒng)計(jì)局businessstrengthrating商業(yè)能力評(píng)分businessplan商業(yè)計(jì)劃businessposition經(jīng)營(yíng)地位businesssector商業(yè)部門businessservicesmarkets商業(yè)服務(wù)市場(chǎng)businessstrategies經(jīng)營(yíng)戰(zhàn)略businessunitstrategy經(jīng)營(yíng)單位戰(zhàn)略buybackallowances回購(gòu)折讓buybackarrangements產(chǎn)品返銷buyers'bargainingpower買方的討價(jià)還價(jià)能力buyers采購(gòu)者buyingbehavior購(gòu)買行為buyingcenter采購(gòu)中心buyinginertia購(gòu)買慣性buyingintention購(gòu)買意圖buyingoffices連鎖商店的進(jìn)貨中心buyingpowerindex(BPI)購(gòu)買力指數(shù)buyingsituation采購(gòu)情況/類型buyingtask采購(gòu)任務(wù)capitalgains資本收益capitalinvestedinproduct產(chǎn)品投入資本Carnival嘉年華cashcows現(xiàn)金牛類cashdiscounts現(xiàn)金折扣cataloguesales目錄銷售categorizationofperception感知分類categorization分門別類centralization集中化chameleons/followers變色龍/跟隨者channelalternatives可選擇的營(yíng)銷渠道channelconflicts渠道沖突channeldecisions渠道決策channelfunctions渠道功能channelinstitutions渠道組織結(jié)構(gòu)channelmanagement渠道管理channelobjectives渠道目標(biāo)channelofdistribution分銷渠道channelpower渠道權(quán)力channel-controlstrategies渠道控制戰(zhàn)略channel-designdecisions渠道設(shè)計(jì)決策channel-managementdecisions渠道管理決策channelsofcommunication傳播渠道choicecriteria選擇標(biāo)準(zhǔn)closingasale結(jié)束銷售clothingretailers服裝零售商co-branding聯(lián)合品牌codeofethics（職業(yè)）道德標(biāo)準(zhǔn)coercivepower強(qiáng)制權(quán)cognitivedissonance認(rèn)識(shí)的不協(xié)調(diào)collectionofdata數(shù)據(jù)收集collection收款co-marketingalliances聯(lián)合營(yíng)銷聯(lián)盟combinationcompensationplan結(jié)合式薪酬方案commitment承諾communicationchannels傳播渠道communicationprocess傳播過程communication信息交流/溝通communicationsmedia傳播媒體companypersonnel公司員工comparativeadvertisements比較廣告comparisonofbrands品牌比較compensationdeals補(bǔ)償處理compensationplan酬金方案compensation/rewards酬金/獎(jiǎng)勵(lì)compensatory補(bǔ)償性的competitionandindustryevolution競(jìng)爭(zhēng)和行業(yè)演變competition-orientatedpricing競(jìng)爭(zhēng)導(dǎo)向定價(jià)法competitiveadvantage競(jìng)爭(zhēng)優(yōu)勢(shì)competitive(supply-side)evolution競(jìng)爭(zhēng)（供方）演變competitivefactors競(jìng)爭(zhēng)因素competitiveintelligence競(jìng)爭(zhēng)情報(bào)/信息competitiveparitypromotionbudgeting競(jìng)爭(zhēng)均勢(shì)促銷預(yù)算法competitivestrategy競(jìng)爭(zhēng)戰(zhàn)略competitivestrength競(jìng)爭(zhēng)優(yōu)勢(shì)/能力competitoranalysis競(jìng)爭(zhēng)者分析complainthandling投訴處理componentmaterialsandpartsmarkets組成材料和零部件市場(chǎng)computerizedordering計(jì)算機(jī)化的訂購(gòu)conclusiveresearch確定性研究conditionsofdemand需求情況conflictandresolutionstrategies沖突和解決戰(zhàn)略conformancetospecifications與規(guī)格一致conformance一致性confrontationstrategy對(duì)抗戰(zhàn)略conjointmeasurement聯(lián)合測(cè)度法conjunctivemodel聯(lián)合模型consumerdecision-making消費(fèi)者（購(gòu)買）決策consumergoodschannels消費(fèi)品分銷渠道ConsumerGoodsPricingAct,USA美國(guó)消費(fèi)品定價(jià)法案consumergoods消費(fèi)品consumermarkets消費(fèi)品市場(chǎng)consumerneeds消費(fèi)者需求consumerpackaged-goodsfirms消費(fèi)者包裝食品公司consumerpromotion消費(fèi)者促銷consumertests消費(fèi)者測(cè)試consumer/householdmarket消費(fèi)者/家庭市場(chǎng)consumers'perceptions消費(fèi)者感知consumption消費(fèi)contests競(jìng)賽contingencyplanning權(quán)變計(jì)劃contractconstruction契約建筑業(yè)contractmanufacturing契約制造業(yè)contraction/strategicwithdrawalstrategy收縮/戰(zhàn)略性撤退戰(zhàn)略contractualentrymodes契約式進(jìn)入模式contractualverticalmarketingsystems合約式垂直營(yíng)銷系統(tǒng)contributionmarginanalysis邊際貢獻(xiàn)（貢獻(xiàn)毛利）分析contributionmargin邊際貢獻(xiàn)controlstrategies控制戰(zhàn)略conveniencefoodstores便利食品商店conveniencegoods便利品convenience服務(wù)的便利性CoolWhip清涼維普co-operativeadvertising合作性廣告co-ordinationandconflictresolution協(xié)調(diào)與沖突解決co-production合作生產(chǎn)corebenefitproposition(CBP)核心利益方案/提議corollary-datamethod推定數(shù)據(jù)法corporateHQ公司總部corporatescope公司（經(jīng)營(yíng)）范圍corporatestrategy公司戰(zhàn)略corporateverticalmarketingsystems公司式垂直營(yíng)銷系統(tǒng)corporate/institutionaladvertising團(tuán)體/社會(huì)公共機(jī)構(gòu)廣告correctiveaction矯正行動(dòng)costanalysis成本分析costeffectiveness成本有效性costleadershipstrategy成本領(lǐng)先戰(zhàn)略costofcapital資本成本costofgoodssold(COGS)產(chǎn)品銷售成本costreductions降低成本產(chǎn)品cost-and-volumerelationship成本-數(shù)量關(guān)系cost-orientedpricing成本導(dǎo)向定價(jià)法cost-plus/mark-uppricing成本加成/溢價(jià)定價(jià)法costsandbenefitsofmarketingfunctions營(yíng)銷職能的成本和效益costsofcompetitors競(jìng)爭(zhēng)者成本costsofdistribution分銷成本countertrade對(duì)等貿(mào)易coupons優(yōu)惠券courtesy禮貌coverageofgeographicmarket地域性市場(chǎng)的范圍coverageofrelevantretailers相關(guān)零售商的銷售范圍credibility信譽(yù)creditterms信貸條款criticalassumptions關(guān)鍵假設(shè)cross-elasticity交叉彈性customarypricing習(xí)慣性定價(jià)法customeranalysis顧客分析customercontact顧客接觸customerdemand顧客需求customerintimacy顧客親密度customerloyalty顧客忠誠(chéng)度customerneed顧客需要customerorganizationofsalesforce按客戶組織銷售隊(duì)伍customerretention顧客維系/保留customersatisfaction顧客滿意度customersegmentpricing顧客細(xì)分市場(chǎng)定價(jià)customerservice顧客服務(wù)customer-orientedpricing顧客導(dǎo)向定價(jià)法customers'perception顧客感知customers'preferences顧客偏好customers'pricesensitivity顧客的價(jià)格敏感度customizing定制datacollection數(shù)據(jù)收集dataconfidentiality數(shù)據(jù)保密dataresearch數(shù)據(jù)研究datasources數(shù)據(jù)來(lái)源dealers經(jīng)銷商deceptiveadvertisements欺騙性廣告deciders決策者decliningmarkets衰退市場(chǎng)decoding解碼defectrate缺陷率defenderstrategy防御型戰(zhàn)略defensivenew-productdevelopmentstrategy防御性新產(chǎn)品開發(fā)戰(zhàn)略defensivepositioning防御性定位deliverytime交付時(shí)間delivery配送demandcharacteristics需求特征demandcurve需求曲線demand-orientedpricing需求導(dǎo)向定價(jià)法demographicenvironment人口統(tǒng)計(jì)環(huán)境departmentstores百貨商店dependability可靠性deregulation放松管制deriveddemand衍生需求descriptiveresearch描述性研究designdecisions設(shè)計(jì)決策desiredpercentagemark-uponretail預(yù)期零售利潤(rùn)率desiredpercentagereturn預(yù)期回報(bào)率determinantattributes關(guān)鍵屬性determinants決定因素differentresponses差別反應(yīng)differentiateddefenderstrategy差異化防御戰(zhàn)略differentiatedmarketing差異化營(yíng)銷differentiationovertime不同時(shí)間的差異differentiationstrategy差異化戰(zhàn)略differentiation差異化diffusionofinnovationtheory創(chuàng)新擴(kuò)散理論dimension因素dimensionsofquality質(zhì)量維度directcostingprofitabilityanalysis直接成本盈利性分析directmail直接郵寄directmarketingviaadvertisingmedia通過廣告媒體的直接營(yíng)銷directmarketing直接營(yíng)銷directproductprofitability(DPP)直接產(chǎn)品盈利性/利潤(rùn)率directselling直銷discountrate貼現(xiàn)率discountstores折扣商店discount折扣discount/premiumpricepolicies折扣/溢價(jià)策略discriminateanalysis差異分析法discriminatoryadjustments歧視價(jià)格調(diào)整discriminatorypricingadjustments歧視定價(jià)調(diào)整disjunctivemodel分離模型displayspace陳列空間disposableincome可支配收入dissonance-attributionhierarchy不和諧-歸屬層次結(jié)構(gòu)distributionchanneldesigns分銷渠道設(shè)計(jì)distributionchannelobjectives分銷渠道的目標(biāo)distributionchannel分銷渠道distributiondecisions分銷決策distributionpolicies分銷策略distribution分銷distributor/store(privatelabels)brands分銷商/私有品牌distributors分銷商diversification多元化divest撤退divest出讓divestmentorliquidation收回投資或清算dividend紅利dogs瘦狗類domestictargetmarketingstrategies國(guó)內(nèi)目標(biāo)市場(chǎng)定位的營(yíng)銷戰(zhàn)略droppingproducts放棄產(chǎn)品drycleaning干洗dual/twochanneldistributionsystems雙重分銷系統(tǒng)duplication（媒體）重復(fù)DuPont杜邦公司durability耐用性earlyVSlateadoption早期采購(gòu)與后期采購(gòu)earningspershare每股收益economicandtechnologicalfactors經(jīng)濟(jì)技術(shù)因素economicpower經(jīng)濟(jì)權(quán)economiesofscale規(guī)模經(jīng)濟(jì)educationservices教育服務(wù)effectiveness有效性efficiency效率emergencygoods急需品emotionalappeals情感訴求empathy移情作用empiricalevidence經(jīng)驗(yàn)性實(shí)例empowerment授權(quán)encoding編碼enduse最終使用endorsement贊同engineering（產(chǎn)品）工程設(shè)計(jì)entrepreneurialstrategy企業(yè)家戰(zhàn)略entrystrategies進(jìn)入戰(zhàn)略environmentandpackagingdisposal環(huán)境與包裝處理environmentfactors環(huán)境因素environmentalscanning環(huán)境掃描/分析environmentalstrategy環(huán)境戰(zhàn)略establishment機(jī)構(gòu)ethicalaudit（公司）倫理審計(jì)ethicsofmarketing營(yíng)銷倫理道德ethniccomposition種族構(gòu)成EuropeanCommunity歐共體evaluationandrewardsystems評(píng)估與獎(jiǎng)勵(lì)體系evaluationandselectionofsupplier評(píng)估和選擇供應(yīng)商evaluationofalternatives評(píng)估替代品/各種選擇evaluationofbrands品牌評(píng)估eventsponsorship事件贊助event活動(dòng)everydaylow-price(EDLP)天天低價(jià)evokedset引發(fā)的組合evolutionofmarket市場(chǎng)演變exchange交換exclusivedealing獨(dú)家銷售exclusivedistribution獨(dú)家分銷executivesummary執(zhí)行摘要exhibitionmedia展示廣告媒體existingmarket現(xiàn)有市場(chǎng)exitbarriers退出壁壘expansionpath擴(kuò)張途徑expectationmeasures（顧客）預(yù)期測(cè)度expectationsofcustomers顧客期望expectedunitsales預(yù)計(jì)產(chǎn)量expectedvalue期望價(jià)值experiencecurve經(jīng)驗(yàn)曲線experimentalresearch實(shí)驗(yàn)性研究expertpower專長(zhǎng)權(quán)exploratoryresearch探索性研究exportagents出口代理（商）exportjobbers出口批發(fā)商exportmanagementcompany出口管理公司exportmerchants出口貿(mào)易商export出口exporting出口商品extendedusestrategy擴(kuò)大使用戰(zhàn)略extendingvolumegrowth擴(kuò)大市場(chǎng)份額externaldatasources外部數(shù)據(jù)來(lái)源externalenvironment外部環(huán)境extrapolationofpastsalestrends過去銷售趨勢(shì)推測(cè)法facilitatingagencies輔助/中介機(jī)構(gòu)factoranalysis因素分析法fads時(shí)尚familybranding家族品牌familylifecycle家庭生命周期familystructure家庭結(jié)構(gòu)armproducts農(nóng)產(chǎn)品

fast-movingconsumergoods(FMCG)快速變動(dòng)的消費(fèi)品

fearappeals恐懼/顧慮訴求

features特征

FederalDepartmentStores聯(lián)邦百貨商店

FederalTradeCode（FTC）聯(lián)邦貿(mào)易法案

FedEx(FederalExpress)聯(lián)邦快遞

feedbackdata反饋數(shù)據(jù)

fieldtestmarketing實(shí)地市場(chǎng)測(cè)試

financing融資

fisheries漁業(yè)

fitandfinish結(jié)實(shí)度與外觀

fixedcosts固定成本

fixedsalary固定工資

flankerstrategy側(cè)翼進(jìn)攻戰(zhàn)略

flanker/fightingbrand戰(zhàn)斗品牌

flankingandencirclementstrategies側(cè)翼進(jìn)攻與圍堵戰(zhàn)略

flatorganizationalstructure扁平的組織結(jié)構(gòu)

FOBoriginpricingFOB產(chǎn)地定價(jià)法

focusstrategy集中戰(zhàn)略followers追隨者

Ford福特公司

foreignmiddlemen國(guó)外中間商

forestry林業(yè)

formalization形式/規(guī)范化

formulate制定

fortress/position-defencestrategy防御堡壘戰(zhàn)略

Fortune《財(cái)富》雜志

forwardintegration向前一體化

franchisesystems特許系統(tǒng)

franchising特許經(jīng)營(yíng)

freecallnumbers免費(fèi)電話號(hào)碼

freegoods免費(fèi)商品

freight-absorptionpricing免收運(yùn)費(fèi)定價(jià)法

fringebenefits小額津貼

frontalattackstrategy正面進(jìn)攻戰(zhàn)略

fullcostingprofitabilityanalysis全成本盈利性分析

full-servicewholesalers全方位服務(wù)的批發(fā)商

functionalcompetenciesandresourceallocation職能能力與資源分配functionalefficiency職能效率functionalorganizationofsalesforce按銷售職能組織銷售隊(duì)伍

functionalorganizationalstructure職能型組織結(jié)構(gòu)

functionalperformance功能性能

functionalstrategy職能戰(zhàn)略

games比賽

gap差距

gatekeepers信息傳遞者

generalbehavioraldescriptors一般行為變量

GeneralElectric(GE)通用電氣

GeneralFoodsCorporation通用食品

generalmerchandisediscountchains大眾商a品折扣連鎖店

GeneralMotors通用汽車

geodemographics區(qū)域人口統(tǒng)計(jì)特征

geographicadjustments地理調(diào)整

geographicdistribution地理分布

geographicalorganizationofsalesforce按地區(qū)組織銷售隊(duì)伍

globaladjustments全球調(diào)整

globaleliteconsumersegment全球精英消費(fèi)品市場(chǎng)

globalexpansion全球擴(kuò)張

globalmarketingcontrol全球營(yíng)銷控制

globalmarkets全球市場(chǎng)globalnichestrategy全球機(jī)會(huì)戰(zhàn)略

globalstandardizationstrategy全球標(biāo)準(zhǔn)化戰(zhàn)略

globalteenagesegment全球青少年市場(chǎng)

globalization全球化

global-marketexpansion全球市場(chǎng)擴(kuò)張

goals總目標(biāo)

going-rate/competitiveparitypricing競(jìng)爭(zhēng)性平價(jià)定價(jià)法

goodsproducers產(chǎn)品制造商

Goodyear固特異輪胎

governmentagencies政府機(jī)構(gòu)

governmentbuyers政府采購(gòu)者

governmentmarket政府市場(chǎng)

governmentregulation政府管制

greenhouseeffect溫室效應(yīng)

greymarket灰色市場(chǎng)

grossdomesticproduct(GDP)國(guó)內(nèi)生產(chǎn)總值

grossmargin毛利

grossnationalproduct(GNP)國(guó)民生產(chǎn)總值

grossprofit毛利

grossratingpoints(GRPs)總級(jí)別指數(shù)group/categoryproductmanager類別產(chǎn)品經(jīng)理

growingmarkets成長(zhǎng)市場(chǎng)

growthrateofmarket市場(chǎng)增長(zhǎng)率

growthstageofproductlifecycle產(chǎn)品生命周期的成長(zhǎng)階段

growth-extensionstrategies增長(zhǎng)擴(kuò)張戰(zhàn)略

growth-marketstrategiesformarketleaders市場(chǎng)領(lǐng)導(dǎo)者的市場(chǎng)增長(zhǎng)戰(zhàn)略growth-marketstrategy成長(zhǎng)性市場(chǎng)戰(zhàn)略

growth-markettargetingstrategy成長(zhǎng)性市場(chǎng)定位戰(zhàn)略guarantee/warranty保證/擔(dān)保

guarantees保證

hardtechnology硬技術(shù)

HarvardBusinessReview《哈佛商業(yè)評(píng)論》

harvest收獲

harvestingpricing收獲定價(jià)法

harvestingstrategy收獲戰(zhàn)略

healthcare醫(yī)療保健

healthmaintenanceorganizations(HMOs)（美國(guó)）衛(wèi)生保健組織

heavybuyer大客戶

HeilemanBrewingCompanyHeinz亨氏食品helpfulness有益性

Hertz赫茲（美國(guó)汽車租賃巨頭）

Hewlett-Packard惠普公司

hierarchyofstrategy戰(zhàn)略的層次

highmargin/low-turnoverretailers高利潤(rùn)/低周轉(zhuǎn)率的零售商

highmarketshareglobalstrategy高市場(chǎng)份額全球戰(zhàn)略

high-contactservicesystem高接觸服務(wù)系統(tǒng)

high-involvementproduct高參與產(chǎn)品

high-involvementpurchase高參與購(gòu)買

hightmarketshare高市場(chǎng)份額戰(zhàn)略

HolidayInns假日旅館

homogeneousmarket同質(zhì)市場(chǎng)

household/familylifecycle家庭生命周期

household家庭hybridtechnology混合技術(shù)

ideageneration創(chuàng)意的產(chǎn)生/生成

ideasfornewproducts新產(chǎn)品創(chuàng)意/構(gòu)想

idea-screeningprocess創(chuàng)意篩選過程

identificationofsegments識(shí)別細(xì)分市場(chǎng)

IllinoisToolWorks伊利諾斯工具廠

imagepricing形象定價(jià)imitativepositioning模仿定位

imitativestrategy模仿戰(zhàn)略

impactevaluation影響評(píng)估

impersonalsources非個(gè)人的信息來(lái)源

implementationandcontrolofmarketingprograms營(yíng)銷計(jì)劃的執(zhí)行和控制implementation實(shí)施

improvementsinorrevisionsofexistingproducts現(xiàn)有產(chǎn)品的改良或修正impulsebuying沖動(dòng)購(gòu)買

impulsegoods沖動(dòng)購(gòu)買品

incentives激勵(lì)

income收入

increasedpenetrationstrategy增加滲透戰(zhàn)略

indirectcostingprofitabilityanalysis間接成本盈利性分析

individualbrand個(gè)別品牌

individualvalue個(gè)人價(jià)值

industrialgoods&services工業(yè)產(chǎn)品和服務(wù)

industrialgoodschannels工業(yè)品分銷渠道

industryattractiveness行業(yè)吸引力

industryattractiveness-businesspositionmatrix行業(yè)吸引力-業(yè)務(wù)地位矩陣Industrydynamics產(chǎn)業(yè)動(dòng)態(tài)industryevaluation產(chǎn)業(yè)評(píng)估

industryevolution產(chǎn)業(yè)演變

inelastic缺乏價(jià)格彈性

influencers影響者

infocommunicationsindustry信息通信行業(yè)

infomercials商業(yè)信息廣告

informationage信息時(shí)代

informationsearch信息搜集

informationtechnology信息技術(shù)

informative告知性的

ingredient成份

in-homepersonalinterview個(gè)人家庭訪談

in-houseusetests內(nèi)部使用測(cè)試

innovation創(chuàng)新

innovativeness創(chuàng)新性

installation設(shè)施

in-storedisplay店內(nèi)展示

in-storepositioning店內(nèi)布局

in-storepromotion店內(nèi)促銷

intangibles無(wú)形

integratedmarketingcommunicationplan(IMC)整合營(yíng)銷傳播計(jì)劃

integrationofperception感知整合

integration整合Jaquar美洲豹

Jell-O吉露

jobbers批發(fā)商

Johnson&Johnson強(qiáng)生

jointventures合資

juryofexecutiveopinion行政管理人員群體意見法

justnoticeabledifference(JND)恰巧注意到的差異

just-in-time(JIT)managementsystem準(zhǔn)時(shí)制管理體系

just-in-timepurchasingarrangements及時(shí)采購(gòu)安排

Kao花王

Keiritsu凱萊通

Kellogg凱洛格公司

KentuckyFriedChicken(KFC)肯德基

keyaccountmanagement主要客戶管理

keyaccounts關(guān)鍵客戶

keybenefits核心利益

keyenvironmentalissueidentification確定主要的環(huán)境問題

keyvariables關(guān)鍵變量

key/houseaccounts關(guān)鍵/機(jī)構(gòu)客戶

Kmart凱瑪特

Kodak柯達(dá)

Komatsu小松公司

Kraft卡芙

laboratorytests實(shí)驗(yàn)室測(cè)試

leapfrogstrategy蛙跳戰(zhàn)略

learninghierarchy學(xué)習(xí)層級(jí)結(jié)構(gòu)

legalservices法律服務(wù)

legislation立法

legitimatepower法定權(quán)

levelofcompensation酬金水平

leveloftechnicalsophistication技術(shù)的復(fù)雜程度

LeviStrauss李維·史特勞斯

Levi's列維斯（全球最大的牛仔服制造商）

lexicographicmodel詞典編纂模型

lifestyle生活方式

limited-servicewholesalers有限服務(wù)的批發(fā)商

lineextension產(chǎn)品線擴(kuò)展

linefilling產(chǎn)品線填充

linestretching產(chǎn)品線延伸

listprice訂價(jià)

Lloyd'sofLondon倫敦勞埃德保險(xiǎn)公司

localizaitonstrategy本地化戰(zhàn)略

locationpricing場(chǎng)所定價(jià)

location位置

lodging房屋出租

logisticalalliances后勤聯(lián)盟

long-termmemory長(zhǎng)期記憶

lostcustomer失去的顧客

LouisVuitton路易·威登（法國(guó)著名時(shí)尚品牌）

low-contactservicesystem低接觸服務(wù)系統(tǒng)

low-costdefender低成本防御型

low-costposition低成本地位

low-involvementhierarchy低參與程度層級(jí)結(jié)構(gòu)

LucentTechnologies朗訊科技

macrorisks宏觀風(fēng)險(xiǎn)

macroenvironment宏觀環(huán)境

macrosegmentation宏觀細(xì)分

mail-orderretailers郵購(gòu)零售商

maintainingmarketshare保持市場(chǎng)份額

maintenancestrategy保持戰(zhàn)略

managementoverhead管理費(fèi)

mandatoryadaptation強(qiáng)制性適應(yīng)

manufacturerbrand制造商/全國(guó)性品牌

manufacturers'agents/representatives生產(chǎn)商的代理商/銷售代表

manufacturers'exportagents(MEA)制造商出口代理

manufacturers'salesoffices/branches生產(chǎn)商的銷售辦事處/分支機(jī)構(gòu)

manufacturingprocess制造過程

manufacturing制造業(yè)

marketaggregationstrategy整體市場(chǎng)戰(zhàn)略

marketattractivenessfactors市場(chǎng)吸引力因素

marketattractiveness市場(chǎng)吸引力

marketattractiveness/businesspositionmatrix

市場(chǎng)吸引力/業(yè)務(wù)地位矩陣

marketcircumstances市場(chǎng)環(huán)境

marketdemorgraphics市場(chǎng)人口分布/統(tǒng)計(jì)特征

marketdimension市場(chǎng)量度

marketentrystrategies市場(chǎng)進(jìn)入戰(zhàn)略

marketexclusion市場(chǎng)排斥

marketexpansionstrategy市場(chǎng)擴(kuò)張戰(zhàn)略

marketfactors市場(chǎng)因素

marketfollowers市場(chǎng)跟隨者

marketgrowthrate市場(chǎng)增長(zhǎng)率

markethirarchy市場(chǎng)等級(jí)

marketinclusion市場(chǎng)納入

marketleaders市場(chǎng)領(lǐng)導(dǎo)者

marketmeasurement市場(chǎng)測(cè)量

marketopportunityanalysis市場(chǎng)機(jī)會(huì)分析

marketoriented以市場(chǎng)為導(dǎo)向的

marketpositionfactors市場(chǎng)地位因素

marketpositioninganalysis市場(chǎng)定位分析

marketpotentialmeasurements市場(chǎng)潛力測(cè)度

marketresearch市場(chǎng)研究

marketsegment細(xì)分市場(chǎng)

marketsegmentation市場(chǎng)細(xì)分

marketshare市場(chǎng)份額

markettargeting目標(biāo)市場(chǎng)選擇

market市場(chǎng)

marketability市場(chǎng)開拓能力

market-entrystrategies市場(chǎng)進(jìn)入戰(zhàn)略

marketingactionplan營(yíng)銷行動(dòng)計(jì)劃

marketingaudit營(yíng)銷審計(jì)

marketingchannel營(yíng)銷渠道

marketingcodesofconduct營(yíng)銷行為規(guī)范

marketingcommunication營(yíng)銷溝通/傳播

marketingconcept營(yíng)銷觀念

marketingcontrol營(yíng)銷控制

marketingdecisionsupportsystems(MDSS)營(yíng)銷決策支持系統(tǒng)

marketingenvironmentaudit營(yíng)銷環(huán)境審計(jì)

marketingflowsandfunctions營(yíng)銷過程和職能

marketingfunctionareaaudit營(yíng)銷功能領(lǐng)域的審計(jì)

marketingimplicationsof對(duì)營(yíng)銷的影響

marketinginformationsystem營(yíng)銷信息系統(tǒng)

marketinginstitutions營(yíng)銷機(jī)構(gòu)

marketingmanagement營(yíng)銷管理

marketingmessage營(yíng)銷信息

marketingmix營(yíng)銷組合

marketingpolicy營(yíng)銷策略

marketingproductivityareaaudit營(yíng)銷生產(chǎn)力領(lǐng)域的審計(jì)

marketingprogramcomponents營(yíng)銷計(jì)劃內(nèi)容

marketingprogram營(yíng)銷計(jì)劃/方案

marketingrelationship營(yíng)銷關(guān)系

marketingresearch營(yíng)銷研究

marketingstrategy營(yíng)銷戰(zhàn)略

market-managementorganizationalstructure市場(chǎng)管理組織結(jié)構(gòu)

mark-upprice產(chǎn)品/溢價(jià)價(jià)格

Marlboro萬(wàn)寶路

MarriottHotel萬(wàn)豪酒店

mass-marketpenetrationstrategy大規(guī)模市場(chǎng)滲透戰(zhàn)略

mass-marketstrategy大市場(chǎng)戰(zhàn)略

matrixorganizationalstructure矩陣組織結(jié)構(gòu)

Matsu****a日本松下電子

matureconformists成熟的隨大流者

maturemarkets成熟市場(chǎng)

maturestageofproductlifecycle產(chǎn)品生命周期的成熟階段

McDonald's麥當(dāng)勞

McDonnellDouglas麥道公司

MCI電訊公司（前世界通信公司）

MDSS(Marketing-DecisionSupportSystem)市場(chǎng)決策支持系統(tǒng)

measurability可測(cè)度性

measureorindex測(cè)量指標(biāo)

measurementcriteria計(jì)量標(biāo)準(zhǔn)

mediaaudiences媒體受眾

medicalandhealthservices醫(yī)療衛(wèi)生服務(wù)

MedicoContainmentServices

memoryofconsumers消費(fèi)者記憶

Mercedes-Benz梅賽德斯-奔馳

MercerManagementConsulting美國(guó)美智管理顧問公司

merchandising推銷

merchantmiddlemen國(guó)內(nèi)貿(mào)易中間商

merchantwholesalers商業(yè)批發(fā)商

messagestructure信息結(jié)構(gòu)

MichaelPorter邁克爾-波特

microrisks微觀風(fēng)險(xiǎn)

microsegmentatioin微觀細(xì)分

MillerTydingACT,USA米勒·泰丁法案

minging礦業(yè)

MinnesotaMiningandManufacturingCompany(3M)

明尼蘇達(dá)礦業(yè)和制造公司

Minolta美能達(dá)

miscellaneoussources多方面來(lái)源

mission宗旨

missionaryselling推銷式銷售

MitsubishiHeavyIndustries三菱重工

modifiedrebuy調(diào)整再購(gòu)

monosegmentpositioning單一細(xì)分市場(chǎng)定位

Monsanto孟山都農(nóng)業(yè)生物技術(shù)公司

moralappeals倫理/道德訴求

morals道德

Motorola摩托羅拉

multichanneldistribution多渠道分銷

multidimensionalscaling多維等級(jí)法

multilevelselling多級(jí)銷售

multinationalcoporations(MNCs)跨國(guó)公司

multipletestmarkets多測(cè)試市場(chǎng)

multiple-brandstrategy多品牌戰(zhàn)略

multiple-factorindex多因素指數(shù)法

multisegmentpositioning多重細(xì)分市場(chǎng)定位

mutualtrust相互信任

NabiscoBiscuit納貝斯克餅干公司

nationalaccountmanagement全國(guó)性客戶管理

nationalmarket國(guó)內(nèi)市場(chǎng)

NationalSemiconductor美國(guó)國(guó)家半導(dǎo)體公司

naturalproducts天然產(chǎn)品

NEC日本電子

netsales凈銷售額

networkcomputer(NC)網(wǎng)絡(luò)計(jì)算機(jī)

newbusinessselling新業(yè)務(wù)銷售

newbuy購(gòu)入新產(chǎn)品

newentrants新進(jìn)入者

newmarkets新市場(chǎng)

newmaterials新材料

NewProdscreeningmodel新普羅德篩選模型

newproductlines新產(chǎn)品線

newproducts新產(chǎn)品

new-productdevelopment新產(chǎn)品開發(fā)

new-productideas新產(chǎn)品創(chuàng)意

Newsweek《新聞周刊》

new-taskbuying全新采購(gòu)

new-to-the-worldproducts世界性新產(chǎn)品

nichepenetrationstrategy壁龕/機(jī)會(huì)市場(chǎng)滲透戰(zhàn)略

niche-marketstrategy壁龕市場(chǎng)戰(zhàn)略

Nike耐克

Nissan尼桑

no-brandbrandname無(wú)品牌的品牌名稱

no-frillsproduct無(wú)虛飾產(chǎn)品

noiseincommunicationsystem傳播系統(tǒng)中的噪音

non-financialrewards非物質(zhì)性獎(jiǎng)勵(lì)措施

non-probabilitysampling非概率抽樣

non-profitorganization非盈利組織

non-storeretailing無(wú)店鋪零售業(yè)

numberofstockouts遲滯數(shù)目

object-and-taskmethodofpromotionbudgeting目標(biāo)-任務(wù)促銷預(yù)算法

objectivesandstrategyareaaudit目標(biāo)與戰(zhàn)略領(lǐng)域的審計(jì)

objectives具體目標(biāo)

observation觀察法

occupancycosts房屋占用成本

occupation/position職業(yè)/職位

oddpricing奇/余數(shù)定價(jià)法

OEM(originalequipmentmanufacturer)原始設(shè)備制造商

oeverallquality總體質(zhì)量

off-invoicediscounts發(fā)票之外的折扣

offsets抵消交易

Omega歐米加

on-airtesting廣播測(cè)試

OPEC(OrganizationofPetroleumExportingCountries)

歐佩克（石油輸出國(guó)組織）

openingrelationships建立關(guān)系

operatingsupplies生產(chǎn)供應(yīng)品

operationalexcellence運(yùn)作管理水平

opinionleaders意見領(lǐng)導(dǎo)者

opportunitycost機(jī)會(huì)成本

ordercycletime訂貨周期

orderprocessing訂單處理

organisationallevel組織層次

organizaitonalrequirementplanning組織需求計(jì)劃

organizationareaaudit組織領(lǐng)域的審計(jì)

organizationbuyingcenter組織采購(gòu)中心

organizationalcustomer組織顧客

organizationaldirectselling組織直銷

organizationalmarkets組織市場(chǎng)

organizationalpurchasing組織采購(gòu)

organzationalstructure組織結(jié)構(gòu)

outdoorenthusiasts戶外運(yùn)動(dòng)愛好者

out-of-homemedia戶外廣告媒體

overallcostleadership全面成本領(lǐng)先

overheads日常開支

overseasdirectinvestment海外直接投資

ownershipofnewproduct新產(chǎn)品所有權(quán)

partiesinvolved交換中的各方

paymentterms支付條款

pay-offcontrol支出控制

penetrationpricing滲透定價(jià)

Pepsi-Cola百事可樂

perceivedcustomervalue顧客感知價(jià)值

perceivedquality感知到的質(zhì)量

perceivedvalue感知到的價(jià)值

percentageofsalespromotionbudgetingmethod

銷售額百分比促銷預(yù)算法

perceptionsofconsumers消費(fèi)者感知/理解

perceptual(product)pisitioning感知（產(chǎn)品）定位

perceptualmap感知圖

perceptualorganization感知組織

perceptualvigilance感性的警惕

performancedimension業(yè)績(jī)標(biāo)準(zhǔn)

performanceevaluation業(yè)績(jī)?cè)u(píng)估

performancemeasures表現(xiàn)/業(yè)績(jī)測(cè)度

performanceobjective績(jī)效目標(biāo)

performancestandards績(jī)效標(biāo)準(zhǔn)

performance功能

perishability非持久性

personalselling人員推銷

personalsources個(gè)人的信息來(lái)源

personneldevelopment人力資源開發(fā)

persuasive說(shuō)服性的

pharmaceuticalsindustry醫(yī)藥行業(yè)

physical(product)positioning物理（產(chǎn)品）定位

physicaldescriptors物理變量

physicaldistribution實(shí)物分銷

Pillsbury皮爾斯博瑞

pioneers先入者

PizzaHut必勝客

placeutility地點(diǎn)效用

planningandcontrolsystemareaaudit計(jì)劃與控制系統(tǒng)領(lǐng)域的審計(jì)

pointofsaleinformation銷售點(diǎn)信息

portfoliomodelsforresourceallocation資源配置的資產(chǎn)組合模式

positionintensity地位集中程度

positioning定位

possessionutility擁有效用

post-purchasedissonance購(gòu)買后的不協(xié)調(diào)

post-purchaseevaluation購(gòu)買后評(píng)估

post-purchase/after-saleservice售后服務(wù)

potentialadvantages潛在優(yōu)勢(shì)

potentialcustomer潛在顧客

potentialmarket潛在市場(chǎng)

potentialtargetmarket潛在目標(biāo)市場(chǎng)

powerindistribution分銷權(quán)力

powerofbuyers購(gòu)買者能力

powerofsuppliers供應(yīng)商能力

predatorypricing掠奪性定價(jià)法

pre-emptingscarceresources先占稀缺資源

preferentialtreatment特惠待遇

premiums額外獎(jiǎng)勵(lì)

presentcompetitors現(xiàn)有的競(jìng)爭(zhēng)者

presentingsalesmessage提供銷售信息

priceelasticityofdemand需求的價(jià)格彈性

pricefixing價(jià)格設(shè)定

priceleaders價(jià)格領(lǐng)導(dǎo)者

pricelining價(jià)格排列定價(jià)法

pricepromotion價(jià)格促銷

pricequotation報(bào)價(jià)

pricesensitivity價(jià)