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PolicyResearchWorkingPaper10953
TheImpactofMarketVolatilityonHotelEfficiencyinMalaysia
DoesHotelSizeMatter?
MohammadAminNesmaAli
WORLDBANKGROUP
DevelopmentEconomicsGlobalIndicatorsGroupOctober2024
PolicyResearchWorkingPaper10953
Abstract
Itisoftenarguedthatsmallfirmsaremoreflexiblethanlargefirms.Asaresult,smallfirmsperformbetterinvolatilemarketscomparedtolargefirms.ThepresentpaperexploresthisideaforarepresentativesampleofprivatehotelsinMalaysia.Specifically,thepaperestimatestheimpactofvolatilityinoccupancyratesonthepuretechnicaleffi-ciencyofsmallversuslargehotels.Aslack-basednon-radialefficiencymeasureobtainedfromthedataenvelopmentanalysismethodologyisused.Theempiricalresultsconfirm
thatsmallerhotelsarebetteratdealingwithvolatilitythanlargehotelsare.Thatis,thereisapositiveandsignificantimpactofhighervolatilityontheefficiencyofrelativelysmallhotels,anegativeandsignificantimpactontheeffi-ciencyoflargerhotels,andnosignificantimpactontheefficiencyoftheaveragehotel.Higherwomen’sownershipalsohelpshotelstodealwithvolatility.Thepaperdiscussesthepolicyimplicationsofthefindings.
ThispaperisaproductoftheGlobalIndicatorsGroup,DevelopmentEconomics.ItispartofalargereffortbytheWorldBanktoprovideopenaccesstoitsresearchandmakeacontributiontodevelopmentpolicydiscussionsaroundtheworld.PolicyResearchWorkingPapersarealsopostedontheWebat
/prwp
.Theauthorsmaybecontactedatmamin@.
ThePolicyResearchWorkingPaperSeriesdisseminatesthefindingsofworkinprogresstoencouragetheexchangeofideasaboutdevelopmentissues.Anobjectiveoftheseriesistogetthefindingsoutquickly,evenifthepresentationsarelessthanfullypolished.Thepaperscarrythenamesoftheauthorsandshouldbecitedaccordingly.Thefindings,interpretations,andconclusionsexpressedinthispaperareentirelythoseoftheauthors.TheydonotnecessarilyrepresenttheviewsoftheInternationalBankforReconstructionandDevelopment/WorldBankanditsaffiliatedorganizations,orthoseoftheExecutiveDirectorsoftheWorldBankorthegovernmentstheyrepresent.
ProducedbytheResearchSupportTeam
TheImpactofMarketVolatilityonHotelEfficiencyinMalaysia:DoesHotel
SizeMatter?
Thisdraft:October2024
By:MohammadAmin*andNesmaAli**
Keywords:Hotels,PureTechnicalEfficiency,HotelSize,DEAJELCodes:
*Correspondingauthor.SeniorEconomist,EnterpriseAnalysisUnit,DECEA,WorldBank,Washington,DC.Email:mamin@.ORCID:
/0000-0002-9451
-3629
**
Economist,EnterpriseAnalysisUnit,DECEA,WorldBank,Washington,DC.Email:
nali4@
Thefindings,interpretations,andconclusionsexpressedinthispaperareentirelythoseoftheauthors.TheydonotnecessarilyrepresenttheviewsoftheInternationalBankforReconstructionandDevelopment/WorldBankanditsaffiliatedorganizations,orthoseoftheExecutiveDirectorsoftheWorldBankorthegovernmentstheyrepresent.
WethanktheEnterpriseAnalysisUnitoftheDevelopmentEconomicsGlobalIndicatorsDepartmentoftheWorldBankGroupformakingthedataavailable.WethankJorgeLuisRodriguezMezaandparticipantsataseminarorganizedbytheWorldBank’sGlobalIndicatorsDepartmentforprovidingveryusefulcomments.Allremainingerrorsareourown.
2
1.Introduction
Volatilityinmarketdemandcharacterizedbyerratic,diurnal,seasonal,andcyclicalfluctuationsinthenumberofvisitorsandoccupancyratesisakeyfeatureofthehotelindustry(seeAlemayehuandTveteraas2020,SaitoandRom?o2018,Parketal.2016,ChenandYeh2012,Jang2004,andHighmanandHitch2002).Whiletherearesomebenefitsfromhighervolatility,moststudiescontendthatthehighcostofadjustinginputsintheshortrun(henceforth,adjustmentcost)outweighsthebenefits.Studiesofthemanufacturingsectorsuggestthattheadjustmentcostvaries,beinglessforsmallcomparedtolargefirms.Asaresult,smallerfirmssufferlessorbenefitmorefromhighervolatility.Thepresentpapermakesafirstattemptatexploringthisideainthecaseofhotels.Weestimatetheimpactofvolatilityinoccupancyratesonaslack-basedmeasureoftheefficiencyofhotelsinMalaysiaobtainedusingtheDataEnvelopmentAnalysis(DEA)methodology.Ourresultsconfirmthatsmallerhotelsarelessnegatively(ormorepositively)impactedbyhighervolatilityinoccupancyrates.Wealsofindthathotelswithmorewomen’sownershipsufferlessfromhighervolatilityinoccupancyrates,andthosethatusetemporaryworkerssuffermore.
Therelationshipbetweenvolatilityindemandandtheprofitabilityorefficiencyofhotelshasbeenexploredinseveralstudies(Section2.1reviewstheliterature).Whiletheevidenceissomewhatmixed,moststudiesfindthathighervolatilityhasanegativeimpactonhotels’performance.Studiesforotherservicesectorsandmanufacturingsectorsreachasimilarconclusion.Thekeyissuehereistheshapeoftheshort-runaverageandmarginalcostcurves.Thesteepertheslopeofthecostcurves,thelargerthedeclineinfirmperformancewhenadjustingoutputtomatchfluctuatingdemand.Efficiencydifferenceshavealsobeenlinkedtohotelsize(seePulinaetal.2010,Pérez-Rodríguezetal.2023,AissaandGoaied2016,SalmanSalehetal.2012,
3
ShyuandHung2012,AssafandAgbola2011),althoughnotalwaysinthesamedirection.Forinstance,Pulinaetal.(2010)findthatmedium-sizedhotelsinSardinia,Italy,aremoreefficientthansmallandlargehotels.However,forhotelsintheCanaryIslands,Spain,Pérez-Rodríguezetal.(2023)findthatefficiencyishigherforlargehotelsthanforsmallandmediumhotels.DeJorgeandSuárez(2014)findaU-shapedrelationshipbetweenefficiencyandthesizeofhotelsinSpain.
Somestudiesofthemanufacturingsectoranalyzehowtheshapeoftheshort-runcostcurves,andthereforetheimpactofvolatilityindemandonfirmperformance,variesbetweensmallandlargefirms(section2.2reviewstheliterature).Theclaimhereisthatproductiontechnologyandtheinternalorganizationofsmallfirmsaremoreflexible,andthereforesmallfirmscanrespondtovolatilityatalowercostthanlargefirms.Incontrast,largefirmshavetheirefficiencynicheinmorestablemarkets,whereeconomiesofscaleallowthemtoachievealowerlong-runaveragecost.Tothebestofourknowledge,theissueofhowhotelsofdifferentsizesrespondtovolatilityhasnotbeenexplored.Thepresentpaperisthefirsttodoso.
Ourresultsshowthathighervolatilityinoccupancyrateshasnosignificantimpactontheefficiencyoftheaveragehotel(seefigure1).However,thereisasharpheterogeneity,withtheimpactbeingpositiveandstatisticallysignificantfortherelativelysmallhotelsandnegativeandsignificantfortherelativelylargehotels(seefigure2).Forourfinalbaselinespecification,aonestandarddeviationincreaseinvolatilityinoccupancyratesisassociatedwithanincreaseinefficiencyby0.073points(about14.2percentofthesamplemeanefficiency)forhotelsatthe25thpercentilevalueofsize,whichissignificantatthe5percentlevel.Thecorrespondingchangeatthe75thpercentilevalueofhotelsizeisadecreaseinefficiencyby0.092points(about18.1percentofthesamplemeanefficiency),significantatthe5percentlevel.Theresultisrobusttoseveralalternativemeasuresofefficiency,hotelsize,andvolatility.Wealsofindthathigherwomen’s
4
ownershipisassociatedwithalessadverse(ormorebeneficial)impactofhighervolatilityinoccupancyratesontheefficiencyofhotels.Tothebestofourknowledge,thisisthefirstpapertofindsuchagenderedeffectinanyindustry.
ThesurveyofhotelsthatweuseisnationallyrepresentativeofregisteredprivatehotelsinMalaysia.Thesurveyprovidesinformationonvarioushotelcharacteristicsandhotels’experienceswithdifferentaspectsofthebusinessenvironment.Weexploitthisrichinformationtoraiseourconfidenceagainsttheomittedvariablebiasproblem.WealsousethemethodologyofOster(2019)toformallytestforomittedvariablebias.Nevertheless,causality-wise,ourresultsshouldbetreatedwithduecautionastheyarebasedonpurecross-sectionaldata.
2.Literaturereviewandconceptualframework
2.1Volatilityandfirmperformance
Fluctuationsinmarketdemandcanaffecttheperformanceofhotelssignificantly.Lowdemandduringoff-peakseasonsresultsinexcessivecapacity(CucciaandRizzo2011,Parketal.2016)iftherearefixedcostsinproductionorahighcostofadjustinginputssuchasthenumberofrooms(seeButters2020)andlabor(seeAlemayehuandTveteraas2020,Parketal.2016).Toohighdemandduringpeakseasonscanalsoputpressureonavailableresources,leadingtopoorerqualityofserviceandlowerperformance(seeParrillaetal.2007).Inanearlytheoreticalcontribution,SheshinskiandDreze(1976)showedthat,comparedtostationarydemand,fluctuatingdemandleadstoahigherexpectedcostperunitofoutput.Atleasttosomeextent,theproblemoffluctuatingdemandcanbesolvedbyusingamoreflexibleproductionmethodortechnology.However,flexibletechnologiesarelimited,andsoistheirefficacyinimprovingefficiency(see,forexample,Bryson2007,Kleinknechtetal.2006).Moreimportantly,flexibletechnologiesmayimpose
5
additionalcosts.AsMills(1984)notes,aplantcertaintooperatexunitsofoutputperweekwillsurelyhavelowercostsatthatoutputthanwillaplantdesignedtobepassablyefficientfromx/2to2x.Othertheoretical(Hagspieletal.2016)andempirical(Meraetal.2017,MerschmannandThonemann2011)studiesmakeasimilarpoint.
Severalpapershaveempiricallyexploredtherelationshipbetweenhotelperformanceandvolatilityindemand.Sáez-Fernándezetal.(2020)findthathigherseasonalityisassociatedwithlowerefficiencyamonghotelsintheBalearicIslands,Spain.ChenandChang(2012)findanegativeimpactofpriceinstabilityontheprofitabilityofhotelsinTaiwan,China.AlemayehuandTveteraas(2019)findthatfor94hotelsinNorway,demandfluctuationsareassociatedwithonlyapartialadjustmentoflabortotheoptimallevelinthelongrun.Thus,theyconcludethatdemandfluctuationscancausehotelstooperateatsuboptimallevels.ChenandYeh(2012)findthatmoredemanduncertaintyisassociatedwithahigherlikelihoodoffailureamonginternationaltouristhotelsinTaiwan,China.SaitoandRom?o(2018)findthatseasonalvariationhasanon-negligibleimpactonthetotalfactorproductivityofhotelsinSpain.Parketal.(2016)findanegativeimpactofmoredemandvolatilityonthelaborproductivityofhotelsin43medium-sizedhotelsintwochainsintheUK.Fernandez-MoralesandMayorga-Toledano(2008)findthatforhotelsinCostadelSolinSpain,underutilizationofcapacityinperiodsoflowdemandcoupledwithfixedcostshasanegativeeffectonproductivity.Similarresultsarealsofoundforotherserviceindustries(seeMorikawa2012,Baker2004)andmanufacturing(seeMerschmannandThonemann2011).
Anegativeimpactofhighervolatilityonhotels’performanceisnotaforgoneconclusion.Therearestudiesthateitherfindnosignificantimpactorapositiveimpactfromhighervolatility.Forexample,JonesandSiag(2009)analyzetheimpactofdemandvariabilityontheproductivityof45chainhotelsintheUK.Theauthorsfindnosignificantimpactofdemandvariability.Ortega
6
andChicon(2013)alsoreportthatseasonalitydoesnotreducelaborproductivityintheSpanishhospitalityindustry.Lado-SestayoandFernández-Castro(2019)findapositiveimpactofseasonalityontheefficiencyofhotelsinSpain,whichtheyattributetocostsavingswhenproductionisconcentratedinafewperiodsoftheyear.Also,higherseasonalitycanimproveproductivitybyallowingbusinessestoundertakemaintenanceorrefurbishmentworkordevelopnewmarkets(seeGrantetal.1997).
2.2Therelevanceoffirmsize
Severalstudieshaveexploredhowthecostofadjustinginputsintheshortrunvariesacrossfirms.Mostofthesestudiesfocusonthemanufacturingsector,andwearenotawareofanysuchstudyforthehotelindustry.Thebroadideahereisthattheadjustmentcost,asreflectedinhowsteeplyshort-runmarginalandaveragecostcurvesrise,dependsinpartonafirm’sinternalorganization,whichvariesbetweensmallandlargefirms.Itisclaimedthatsmallerfirmsaremoreflexible(flattershort-runaverageandmarginalcostcurves)thanlargerfirms,andsosmallerfirmssufferless(orbenefitmore)fromhighervolatility.Largerfirmshavetheirownefficiencyniche,whichischaracterizedbyalowerlongrunaveragecost.Stigler(1939)wasthefirsttoarguethatsmallfirmshavealowercostofadjustinginputsintheshortrunthanlargefirms.Dasetal.(1993)arguetheoreticallyandprovideevidencethat,comparedtolargefirms,smallfirmshavemoreflexibleproductiontechnologies,asreflectedintheflattershort-runaveragecostcurve.Thisallowssmallerfirmstorespondbettertochangingdemandconditions.CavesandPugel(1980)makeasomewhatsimilarpoint.Theyarguethatlargefirmsrelymoreoncapital-intensivemethodsofproductionthathavehighfixedcosts.Greaterrelianceoncapitalandmorespecializedformsofcapitalreduceslargefirms’abilitytoadjusttodemandfluctuations.Incontrast,smallfirmschoosemoreflexible
7
productionmethods,whichentailtheuseofmorenonspecializedinputsandagreaterrelianceonvariablefactorsofproduction.MillsandSchumann(1985)alsoarguethatfirmsizeandflexibilityareinverselyrelatedwithinindustries.Accordingtotheseauthors,smallfirmstendtohavefewerdecision-makersandalesscomplicatedbureaucracythanlargefirms.Theseorganizationalcharacteristicsmeanthatsmallfirmscanrespondmorequicklytochangesinmarketconditions.FiegenbaumandKarnani(1991)alsohighlighttheseandotherorganizationalfactors.UsingdatafromCompustaton3,000companiesfrom83industries,theauthorsfindthatsmallerfirmshavegreateroutputflexibilitythanlargefirmsandthatthisgreateroutputflexibilityimprovestheperformanceofsmallerfirms.Interestingly,theauthorspredictthatthereisnosignificantrelationshipbetweenoutputflexibilityandtheperformanceoftheaveragefirm,apositiverelationshipbetweenthetwoforsmallfirms,andanegativeoneforlargefirms.Wefindsimilarresultsbelowfortheimpactofmarketvolatilityonhotelefficiency.Zimmermann(1995)alsodevelopsatheoreticalmodelandprovidesempiricalevidencefromGermanmanufacturingindustriesthatshowsthatsmallerfirmsaremoreflexible.Hirschetal.(2020)consider2,186firmsintheEUdairyprocessingindustry.Theyalsofindthatlargerfirmshavelowerlong-runaveragecostcurvesorstaticefficiency,whilesmallerfirmsaremoreflexible.Renneretal.(2014)usedataonPolishagriculturalfarmstoestimatetherelationshipbetweenfarmsizeandflexibilityinproduction.Asintheabovestudies,flexibilityiscapturedbytheslopeoftheaveragecostcurve.Thisstudyalsoconfirmsanegativerelationshipbetweenflexibilityandfarmsize.For58manufacturingindustriesinMalaysia,Noretal.(2007)findthatvariationsinsalesarelargerfortherelativelysmallerfirms.Theauthorsarguethatthisisconsistentwithsmallerfirmsrespondingbettertounexpecteddemandfluctuations.
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3.DEAmethodology
DEAisanon-parametricmethodofestimatingtheefficiencyofdecision-makingunits(DMUs).Beingnon-parametric,DEAdoesnotmakeanyassumptionsabouttheformoftheproductiontechnologyoraboutthedistributionalpropertiesoftheefficiencyestimates.Throughout,wefocusontheinput-orientedmodel,whereefficiencyinvolvesminimizinginputsforagivenlevelofoutputs.Wedosobecausehotelscanonlycontrolinputuseandnotthelevelofdemandoroutput.Amongothers,Perrigotetal.(2009)andHernández-Guedesetal.(2024)useinput-oriented,non-parametricefficiencymeasures.Wealsoassumevariablereturnstoscale(VRS)technologyinsteadofconstantreturnstoscale(CRS)technology.WedosobecauseVRSisgenerallyregardedasamoreaccuraterepresentationofthetruetechnologyforthehotelindustrygivenmarketimperfections,seasonality,scaleeffects,andheterogeneity(seeHernández-Guedesetal.2024formoredetails).Inputminimizationcanhappenwhenallinputsarevariedinthesameproportion(radialmodel)orindifferentproportions(non-radialmodel).TheDEAliteratureonhotelefficiencyhasmainlyreliedonradialmeasures.Thefewstudiesthatuseanon-radialdistancemeasuredosousingthemethodologyofTone(2001).ExamplesincludeAshrafietal.(2013),Dengetal.(2020),andXiaetal.(2018).
Inthefirststep,DEAidentifiesthefeasibleproductionset.ThisincludesalltheDMUs’observedinputandoutputvectors(productionvectors),allproductionvectorswithless(ofoneormore)outputsand/ormore(ofoneormore)inputsthanthatofanyobservedDMU(freedisposalassumption),andalllinearcombinationsoffeasibleproductionvectors(convexityassumption).Inthesecondstep,theefficiencyfrontierisconstructed,whichconsistsofallfullyefficientfeasibleproductionvectors.Aproductionvectorisfullyefficientifthereisnootherfeasiblevectorwiththesame(orhigher)outputthatuseslessofallinputs(radial)orsomeinputs(non-radial).In
9
thelaststep,aDMU’s(in)efficiencyiscalculatedasitsdistancefromthefrontier.Itcapturesthemaximumpercentagereductionininputswhenmovingtothefrontierwithoutreducingtheoutput.
DEAwasfirstproposedasalinearprogrammingproblembyCharnesetal.(1978).TheauthorsemployedaradialdistancemeasureandassumedCRStechnology.Bankeretal.(1984)alsoemployedtheradialdistancemeasurebutreplacedCRSwithVRStechnology.Tone(2001)introducedanon-radialmodelthatallowsfordisproportionatechangesininputsinestimatingaDMU’sdistancetothefrontier(slack-basedmeasureofefficiency).
Ourbaselineormainefficiencymeasureistheinput-orientedslack-basedmeasureofTone(2001)withVRStechnology.Forthismeasure,theefficiencylevelforDMU0usingthex0inputvectorandproducingthey0outputvectorequalsφ0whichisobtainedbysolvingthefollowinglinearprogrammingproblem:
subjectto
yr0=(r=1,…..,s)
∑=1λj=1,λj≥0(?j),s
wherejdenotesthefirm,rdenotestheoutput,idenotestheinput,s(inputsexcesses)andoutputs(outputsshortfalls),respectively.Thelinearprogrammingproblem
10
isrepeatedseparatelyforeachfirmj=1,….,n.Foranygivenfirm,thevalueof。equalsthemaximumpercentagereductionininputs(averagedoverallinputs)thatispossiblebymovingtheconcernedDMUtothefrontierwhilemaintainingitsoutputvector.
Ourmainresultisrobusttoseveralalternativemeasuresofefficiency.Tothisend,weemploythetraditionalradialDEAefficiencymeasureduetoBankeretal.(1984)assumingvariablereturnstoscale(BCCefficiency).Next,werelaxtheconvexityassumption(discussedabove)intheBankeretal.(1984)model.Thisgivesrisetothefreedisposalhullefficiency(FDHefficiency)firstintroducedbyDeprinsetal.(1984).Theslack-basedmeasureofefficiencydefinedaboveischaracterizedbyseveralDMUsthatarefullyefficient.Thisreducesthemodel’sdiscriminatorypowerindistinguishingbetweenDMUs’efficiency.Further,theslack-basedefficiencymeasureissusceptibletooutliersbecauseahandfulofhighlyefficientDMUscanmakeallothersappearhighlyinefficient.Weaddressthesepotentialshortcomingsbyemployingtheslack-based“superefficiency”measurebasedontheworkonTone(2002).
1
Themethodologyassignsdifferentefficiencyscoresgreaterthan1toanotherwisefullyefficientDMUdependingonhowmuchitsexclusionfromthesampleaffectstheefficiencyfrontier.ApotentialoutlierDMUisonewithahighsuperefficiencyscore.AnotherissuewithDEAmodelsisthattheytendtooverestimatetheefficiencyofDMUs.ThishappensbecausetheremaybesomeDMUsintheuniversenotincludedinthesamplethataremoreefficientthanalltheDMUsinthesample.Wecorrectfortheupwardbias(Biascorrectedefficiency)usingthebootstrappingmethodologyofSimarandWilson(2007).WenotethatthebiascorrectedefficiencymeasuresarecurrentlyavailableonlyforradialDEAmodels.Thus,thebiascorrectionisappliedtotheBCCefficiencydescribedabove.
1Dengetal.(2020)alsousethismeasureofefficiencyforhotelsinChina.
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4.Datasourceandmainvariables
Ourdatasourceisafirm-levelsurveyofprivatefirmsinMalaysiaconductedbytheWorldBank’sEnterpriseSurveys(ES)in2019.TheESarenationallyrepresentativesurveysofprivateregisteredmanufacturingandservicesfirmsthathavefiveormoreemployees.Thesurveysarestratifiedbysize,sector(withinmanufacturingandservice),andregionwithinthecountry.Informalorunregisteredfirmsandthosewithfewerthanfiveemployeesareexcludedfromthesample.Wefocusonthesampleofhotels(ISICRev.3.1industrycode5510)intheES.OurestimationsbelowuseallthehotelssurveyedbytheESforwhichinformationisavailableonthemainvariablesofinterest.Thereare90hotelsinthebaselinesample.SamplingweightsprovidedbytheEStocorrectforoversamplingareusedthroughout.IntheAppendix,aformaldefinitionofallthevariablesusedintheregressionsisprovidedinTableA1.SummarystatisticsareprovidedinTableA2.
Ourbaselineresultsarebasedonestimatingthefollowingequation:
Efficiencyir=α+β1xir*Hotelsizeir+β2xir+β3Hotelsizeir
+Regionfixedeffectsr+Baselinecontrolsir+uir…..(1)
wheresubscriptidenotesthehotel,rdenotestheregion(city),Xisvolatilityinoccupancyrate(definedbelow).Thekeyparameterofinterestisβ1,whichcaptureshowtheimpactofvolatilityinoccupancyrateonahotel’sefficiencyvarieswiththesizeofthehotel.Intherobustnesschecks,severalinteractiontermcontrolsareaddedtoequation(1).TheestimationmethodusedisOrdinaryLeastSquares(OLS)withrobuststandarderrorsclusteredontheregiontimesstarratingofthe
12
hotel(definedbelow)level.Ourmainefficiencymeasureisboundedaboveby1.Hence,wealsouseTobitestimationmethodasarobustnesscheck.
2
4.1Dependentvariable
Ourdependentvariableisameasureoftheefficiencyofhotels.Asmentionedabove,ourmainefficiencymeasureistheinput-orientedslack-basedmeasureofpuretechnicalefficiencyassumingVRStechnology(SBMEfficiency).Thisisanon-radialmeasurebasedontheworkofTone(2001).Weuseoneoutputandthreeinputs.Theoutputisthetotalannualsalesofthehotel,andtheinputsarethetotalannuallaborcost,thenumberofroomsinthehotel,andthetotaloperationalcostproxiedbythetotalannualcostofelectricity.Sales,laborcost,andelectricitycostareforthelastfiscalyear.Thechoiceoftheoutputandinputsisdrivenbytheexistingliteratureanddataavailability.Severalstudieshaveusedannualsalesrevenueasanoutputmeasure(seeAlemayehuandTveteraas2020,Hernández-Guedesetal.2024,Barros2005,DeJorgeandSuárez2014).Likewise,thenumberofrooms(Barros2005,DeJorgeandSuárez2014),laborcost(Barros2005,AssafandAgbola2011,Hernández-Guedesetal.2024),andoperatingexpenses(seeLado-SestayoandFern′andez-Castro2019,Hernández-Guedesetal.2024),whichincludeelectricitycost,havebeenusedasinputsinseveralstudies.ThemeanvalueofSBMEfficiencyis0.51(or51percent),thestandarddeviationis0.21,andtherangeis0.13to1.Thus,atypicalhotelinMalaysiacanreduceallitsinputs(onaverage)byabout49percentwhilemaintainingitsoutput.About16percentofthesurveyedhotels(8.8percentwithsamplingweights)arefullyefficient.Figure3showsthedistributionofSBMEfficiency.
2BothOLSandTobitestimationmethodsareusedintheDEAliterature.WeprefertheOLSmethodbecauseitoffersaneasierestimationandinterpretationfortheinteractionterm.Estimatinginteractiontermsinnon-linearmodelssuchasTobitiscomplicated(seeAiandNorton2003).
13
OurmainresultisrobusttoseveralalternativemeasuresofefficiencythatwerediscussedinSection3.Theseincludeslack-basedsuperefficiency,biascorrectedefficiency,BCCefficiency,andFDHefficiency.Alltheefficiencymeasuresconsideredassumeaninput-orientedmodelwithvariablereturnstoscale.Outputsandinputsareasstatedinthepreviousparagraph.TableA1intheAppendixprovidesmoredetailsontheseefficiencymeasures.
4.2Mainexplanatoryvariables
Ourmainexplanatoryvariablesarehotelsize,volatilityinmarketdemandproxiedbyvolatilityinoccupancyrateexperiencedbyahotelinthelastyear,andtheinteractiontermbetweenthetwo.Forhotelsize,weusethelogofthenumberofpermanentfull-timeworkersemployedatthehotelattheendofthelastfiscalyear.Forvolatility,weusetheinformationprovidedintheESonthehighestoccupancyrate(percentage)lastyear,thelowestoccupancyratelastyear,andtheaverageoccupancyratelastyear.Specifically,ourvolatilitymeasureequalsthedifferencebetweenthehighestoccupancyrateandthelowestoccupancyratedividedbytheaverageoccupancyrate(VolatilityinOccupancy).Suchrange-basedmeasuresofagivenphenomenonaretypicalintherelatedliterature(seeFerranteetal.2018,Lundtorp2001).ThemeanvalueofVolatilityinOccupancyequals0.81,andthestandarddeviationis0.49.Thefocusoftheempiricalexercisebelowisontheinteractiontermbetweenhot
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