《跨境電商英語(yǔ)（上冊(cè)）》高職全套教學(xué)課件

跨境電商英語(yǔ)Cross-BorderE-CommerceEnglish

全套可編輯PPT課件Unit1ChooseaPlatformUnitOverviewAfterstudyingthisunit,youwillbeableto…

acquirebasicknowledgeofcross-bordere-commerceplatforms;talkaboutbusinessplansofAmazonanddecidewhichoneismoresuitable;comparedifferentcross-bordere-commerceplatformsandchooseoneforstartingyourownbusiness;researchoncontemporarye-commerceplatformsinChinaandgainnationalprideandoccupationalhonorafterwards.Contents目錄Warming-up01Listening02Reading03Speaking04Writing05Workshop0601Warming-upTask1Workingroups.Herearefivelogosofcross-bordere-commerceplatforms.Chooseoneofthemandtellwhatyouknowaboutit.Youmaytalkabout:

WhoisthefounderorCEO?Wherewasthecompanyfounded?Whenwasthecompanyfounded?Whoareitstargetcustomers?Whatisitswebsite?Task1Workingroups.Herearefivelogosofcross-border

e-commerceplatforms.

Chooseoneofthemandtellwhat

youknowaboutit.Aliexpress()AliExpress

isan

onlineretail

servicebasedin

China

ownedbythe

AlibabaGroup.

Launchedin2010,

itismadeupofsmallbusinessesinChinaandotherlocations,suchas

Singapore,thatofferproductstointernationalonlinebuyers.Itisthemostvisitede-commercewebsitein

Russia

andwasthe10thmostpopularwebsitein

Brazil.Task1Workingroups.Herearefivelogosofcross-border

e-commerceplatforms.

Chooseoneofthemandtellwhat

youknowaboutit.eBay()eBaywasfoundedby

PierreOmidyar

in1995.ItisanAmerican

multinational

e-commerce

corporationbasedin

SanJose,California,thatfacilitates

C2C

and

B2C

salesthroughitswebsite.

eBayisamulti-billion-dollarbusinesswithoperationsinabout32countries,asof2019.Task1Workingroups.Herearefivelogosofcross-border

e-commerceplatforms.

Chooseoneofthemandtellwhat

youknowaboutit.Lazada()LazadaGroup

isaninternational

e-commerce

companyfoundedbyMaximilianBittnerwiththebackingof

RocketInternet

in2012,

andownedby

AlibabaGroup.InSeptember2019,Lazadaclaimeditwasthetope-commerceplatforminSoutheastAsiawithmorethan50millionactivebuyersannually.Task1Workingroups.Herearefivelogosofcross-border

e-commerceplatforms.

Chooseoneofthemandtellwhat

youknowaboutit.Lightinthebox()LightInTheBoxwasfoundedinJune2007byQuji(Alan)Guo,Xin(Kevin)Wen,LiangZhang,JunLiuandChitJeremyChau.

ThefoundersofLightInTheBoxtooktheopportunitytobuildacompanythatwouldtakeadvantageofChina'smanufacturingandsupplychain.Task2Exceptforthosefivecross-bordere-commerceplatformsabove,whatelsedoyouknow?ContentsAmazon,Alibaba,JD,DHgate,Wish,Shopee.02ListeningTask1Listentothefollowingpassagesanddothematchwork.ScriptTask2Companies1.DaviaSpa2.MGSAccessories3.KVRIntexxMainproductsA.makeupsB.tomatoC.fabricLocatedin…a.Indiab.Italyc.U.S.A.Task1Listentothefollowingpassagesanddothematchwork.Scripts:Passage1.DaviaSpaisatomatoprocessingmanufacturingcompanythatworksinthisfieldwithexpertiseandexperience.ItsadministrativeandproductionheadquartersarelocatedinGragnano,NapoliinItaly.Passage2.MGSAccessories,ahigh-qualitymakeuplinebasedinSanFrancisco,CaliforniaintheU.S.A.,wasestablishedin2017.

Itsfirstproduct,aneye-shadowpalette,wassoldlikehotcakes.

Passage3.VinodKatyalfoundedKVRIntexxtofollowhisdreams.HewantedtoexportIndia'shigh-qualityfabricproductstobuyersaroundtheworld.Task2Listentothefollowingsentencesandfillintheblanks.1.Itis________inBeijingandhasofficesworldwide,includingintheUSandUK.2.Itisanonlineplatformwithlargenumberofsmallandmedium________ofChina.3.Ifyouplantosellyourown________onAmazon,wehavelotsofresourcesandtoolstochoosefrom.4.Product________pagesarewherecustomersfindalloftherelevantinformationaboutaparticularitem.5.SellinginAmazonstoresenablesyoutobuildaworldwidecompanyfromyour________.basedsuppliersbranddetaillaptopScriptsTask3Task2Listentothefollowingsentencesandfillintheblanks.Scripts:1.ItisbasedinBeijingandhasofficesworldwide,includingintheUSandUK.2.ItisanonlineplatformwithalargenumberofsmallandmediumsuppliersofChina.3.IfyouplantosellyourownbrandonAmazon,wehavelotsofresourcesandtoolstochoosefrom.4.Productdetailpagesarewherecustomersfindalloftherelevantinformationaboutaparticularitem.

5.SellinginAmazonstoresenablesyoutobuildaworldwidecompanyfromyourlaptop.

Task3Listentothefollowingpassageandcompletethefollowinginformationcard.PlatformProfileName:________________________________________________Foundedtime:__________________________________________Theplaceoftheheadquarters:________________________________Isitfreetouseforbuyers?________________________________Isitfreetouseforsellers?_____________________________________ScriptContentseBay1995California，AmericaYesNo,sellersarechargedfeesforlistingitemsafteralimitednumberoffreelistings,andagainwhenthoseitemsaresold.Task3Listentothefollowingpassageandcompletethefollowinginformationcard.Script:eBayisanAmerican

multinational

e-commerce

corporationbasedin

California.

Itwasfoundedin1995,andthefounder’snamewasPierreOmidyar,p-i-e-r-r-e,Pierre,o-m-i-d-y-a-r,Omidyar.Thewebsiteisfreetouseforbuyers,butsellersarechargedfeesforlistingitemsafteralimitednumberoffreelistings,andagainwhenthoseitemsaresold.03ReadingSetting:

JoannaChianghasapassionforcross-bordere-commerce.Sheisdoingresearchonplatforms.StartingtaskDiscussingroups.Whatpreparationsdoyouneedbeforeyoustartacross-borderbusinessonline?1.Doresearchonplatformsandchooseonesuitable.2.Chooseasellingplanandfindouthowmuchisthefeeyouneedtopayforusingtheplatformyouchoose.3.Considerwhethertomanufacturetheproductsorsourcethemfromothers.4.____________________________________________________________________

5.____________________________________________________________________6.____________________________________________________________________Preparepaperworkyouneedforcreatingaselleraccount,suchasbusinessemailaddress,chargeablecreditcard,taxinformation,phonenumber,abankaccounttoreceivemoneyfromyoursales.

Getcompleteinformationandpicturesofyourproductsready.

Learnaboutshippingandadvertising,andsetcompetitivepricesforyourgoods.Main

Cross-Border

E-Commerce

PlatformsSelectingtherightplatformforyourbusinessisn’tadecisionyoucanmakequickly.Ittakesalotofthought,researchandplanning.You’reinvestingalargeamountofmoneyandresourcesintosettingupyouronlinestore.Therefore,youwanttogetitrightattheoutset.Thefollowingaremaincross-bordere-commerceplatformsforyoutochoosefrom.1.BItisoneofthelargestB2Bwholesale

marketplacesintheworld.Foundedin1999byJackMa,

e-commerceplatformhashelpedsellersreachmillionsofbuyersaroundtheworldformorethan20years.Ithasthreemainservices:(i)theEnglishlanguageportalwhichhandlessalesbetweenimportersandexportersfrommorethan240countriesandregions,(ii)theChineseportal1688.com,whichmanagesdomesticB2BtradeinChina,and(iii)retailwebsiteAliExpress.com(knownasinternationalversionofTaobao),whichallowssmallerbuyerstobuysmallquantitiesofgoodsatwholesaleprices.2.DFoundedbyJeffBezosin1995,itspecializedinsellingbooksonline,andlaterexpandedintosellingawiderangeofproducts,includingcameras,cellphones,clothing,electronics,jewelries,homeandgardentools,shoes,handbags,sunglasses,software,computergames,videogames,toys,etc.參考譯文Itwasthelargestinternete-commercecompany,headquarteredinSeattle,WashingtonD.C.Itoffers2sellingplans:individualplan,paying$0.99everytimeyousellanitem,andprofessionalplan,paying$39.99permonthnomatterhowmanyitemsyousell.3.C

Co-foundedbyMs.WangShutongin2004,itisaleadingglobalone-stoptradeandserviceplatformforsmallandmedium

retailers,andfocusesonB2Btransactionsandprovidessupportsinstoreoperation,marketing,warehousingandlogisticstohelpChinesemanufacturersconnectwithglobalprocurement.Byfar,thiscompany,withitsbaseinBeijing,hasmorethan2.3millionsuppliersselling25plusmilliononlineproductstoover36.4millionbuyersfrom223countriesandregionsaroundtheworld.4.A

Foundedin2010,itisanAmericanonlinee-commerceplatformthatfacilitatestransactionsbetweensellersandbuyers.Itsapplicationemploysbrowsingtechnologiesandallowssellerstolisttheirproductsandselldirectlytoconsumers.Productson

areusuallysmallitemsthatweighlessthan2kilogramsandarecheapertoship,andstandardshippingusuallytakes2—3weeks,formostbuyersprioritizesavingsoverspeedofdelivery.Asof2019,itwasthethirdbiggeste-commercemarketplaceintheUnitedStatesbysales.參考譯文Exercise參考譯文主要的跨境電商平臺(tái)

選擇合適的平臺(tái)開(kāi)公司不是您可以快速做出的決定。這需要大量的思考、研究和規(guī)劃。因?yàn)槟蛩阃度氪罅抠Y金和資源來(lái)建在線商店，所以，你想希望從一開(kāi)始就做正確的選擇。以下這些主要的跨境電商平臺(tái)可供您選擇。1.阿里巴巴它是世界上最大的B2B批發(fā)市場(chǎng)之一。阿里巴巴電子商務(wù)平臺(tái)由馬云于1999年創(chuàng)立，20多年來(lái)幫助賣家服務(wù)全球數(shù)百萬(wàn)買家。它擁有三大主業(yè)：英文門戶網(wǎng)站，服務(wù)來(lái)自240多個(gè)國(guó)家和地區(qū)的進(jìn)口商和出口商；中文門戶網(wǎng)站1688.com，負(fù)責(zé)中國(guó)國(guó)內(nèi)B2B貿(mào)易；以及零售網(wǎng)站速賣通（被稱為國(guó)際版淘寶），允許小買家以批發(fā)價(jià)格購(gòu)買少量商品。2.亞馬遜由杰夫·貝索斯(JeffBezos)于1995年創(chuàng)立，最初專門從事在線圖書銷售，后來(lái)業(yè)務(wù)擴(kuò)展到銷售其他產(chǎn)品，包括相機(jī)、手機(jī)、服裝、電子產(chǎn)品、珠寶、家居和園藝工具、鞋子、手提包、太陽(yáng)鏡、軟件、電腦游戲、視頻游戲、玩具等。

它是最大的互聯(lián)網(wǎng)電子商務(wù)公司，總部位于華盛頓特區(qū)西雅圖。它提供兩種銷售模式：個(gè)人型，每銷售一件商品支付0.99美元；專業(yè)型，支付39.99美元每月，無(wú)論您銷售多少商品。3.敦煌由王淑彤女士于2004年共同創(chuàng)立，是全球領(lǐng)先的中小型零售商一站式貿(mào)易和服務(wù)平臺(tái)，專注于B2B交易，提供門店運(yùn)營(yíng)、營(yíng)銷、倉(cāng)儲(chǔ)和物流等方面的支持，幫助中國(guó)制造商連接全球采購(gòu)。目前，這家總部位于北京的公司擁有超過(guò)230萬(wàn)家供應(yīng)商，向來(lái)自全球223個(gè)國(guó)家和地區(qū)的超過(guò)3640萬(wàn)買家銷售2500+萬(wàn)種在線產(chǎn)品。4.Wish成立于2010年，Wish是一家美國(guó)在線電子商務(wù)平臺(tái)，幫助賣家和買家之間完成交易。它的應(yīng)用程序采用瀏覽技術(shù)，允許賣家上傳產(chǎn)品并直接銷售給消費(fèi)者。Wish上的產(chǎn)品通常是重量小于2公斤的小件物品，運(yùn)輸成本較低，標(biāo)準(zhǔn)運(yùn)輸通常需要2-3周，因?yàn)榇蠖鄶?shù)買家優(yōu)先考慮省錢而不是運(yùn)輸速度。截至2019年，按銷售額計(jì)算，它是美國(guó)第三大電子商務(wù)市場(chǎng)。Task1Therearesomemissingpartsinthereading.Fillthemwiththefollowingplatforms.A.WishB.AC.DHgateD.AmazonUnderstandingthetextTask2Completetheformbyusingwordsfromthepassage.

PlatformsFoundedtimeFounder’snameBasedin…ProductsAmazon_____atfirst,laterexpandedinto____________________DHgateNotmentionedWish

NotmentionedUsually_____________thatweighlessthan2kg1995

JeffBezos

Seattle,WashingtonD.C.books

anwiderangeofproducts2004Ms.WangShutongBeijing2010U.S.smallitemsDealingwithlanguageTask3Completethewordsthatmatchthemeaningsontheright.Thefirstlettersarealreadygiven.1.r________theactivityofsellinggoodstothepublic,usuallyinshops2.p________totreatsomethingasmoreimportantthanotherthings3.w________

sellinggoodsinlargeamountsatlowpricestoshopsandbusinesses4.h________

tohavethemainofficesofanorganizationinaparticularplace5.e________aperson,country,orbusinessthatsellsgoodstoanothercountry6.s________

tospendmostofyourtimedoingonetypeofbusiness7.i________aperson,country,orcompanythatbuysproductsfromanothercountryinordertosellthem8.m________

acompanythatproducesgoodsinlargenumbers9.f________

tomakesomethingpossibleoreasier10.l________touploadproduct’sinformationtotheinternetetailrioritizeholesaleeadquarterxporterpecializemporteranufactureracilitateistTask4CompletethesentenceswiththecorrectformofthewordsinTask3.1.Germanyisamajor__________

ofmotorcars.2.Youmustlearnto__________yourworkoverhangingoutwithfriends.3.Theclothingcompanyhassix__________shopsinChina.4.Heisan__________ofAfricanfoodstuffs.

5.Thismethodwasdesignedto__________Englishlearning.6.Japanisamajor__________ofcars,butimportsmoreoilthanmostcountries.7.Howmanyproductswouldyouliketo__________

?8.Shehiredalawyerwho__________indivorcecases.9.Theairlineis__________

inSeattle.10.Iboughtmycoatdirectfromthefactoryat__________price.manufacturerprioritizeretailimporterfacilitateexporterlistspecializesheadquarteredwholesaleTask5TranslatethesentencesintoChinese,andwriteasentencebyusingthephraseinbrackets.1.Ittakesalotofthought,researchandplanning.(ittakes...)Translate:______________________________________________________________Write:_________________________________________________________________2.ItisoneofthelargestB2Bwholesalemarketplacesintheworld.(oneof)Translate:______________________________________________________________Write:_________________________________________________________________3.Itspecializedinsellingbooksonlineatfirst.(specializein)Translate:______________________________________________________________

Write:_________________________________________________________________4.ItisheadquarteredinSeattle,WashingtonD.C.(beheadquarteredin)Translate:______________________________________________________________

Write:_________________________________________________________________5.Mostbuyersprioritizesavingsoverspeedofdelivery.(prioritize...over...)Translate:______________________________________________________________Write:_________________________________________________________________

這需要大量的思考、研究和規(guī)劃。Ittakesalotoftimeandhardworktofinishthetask.Sheisoneofthegirlsintheclassroom.Thiscompanyspecializesinproducingnoodles.DHgateisheadquarteredinBeijing..它是世界上最大的B2B批發(fā)市場(chǎng)之一。它最初專門從事在線圖書銷售?？偛课挥谌A盛頓特區(qū)西雅圖。大多數(shù)買家優(yōu)先考慮省錢而不是運(yùn)輸速度。04SpeakingSetting:Afterresearchondifferentplatforms,JoannadecidedtostartherbusinessonAmazon.Butsheisnotsurewhichsellingplantochoose.SosheturnstoherfriendCharlesforhelp,andCharlessharestheinformationfromAmazonwithJoanna.So,1.ifJoannahasn’tdecidedwhattosell,whichplanismoresuitable?2.ifJoannasellsmorethan100itemsamonth,whichplanismoresuitable?

3.ifJoannachoosetheprofessionalplan,canshechangeherplanlater?4.doesJoannaneedtopayadditionalsellingfeesifshesellsasanindividual?Individualplan.Professionalplan.Yes,shecanchangeplansatanytime.Yes,shedoes.PlansIndividualProfessionalThisplanmightberightforyouif...yousellfewerthan40itemsamonthyoudon’tneedadvancedsellingtoolsor

programsyou’restilldecidingwhattosellyousellmorethan40itemsamonthyouwantaccesstoapisandmoresellingreportsyouwanttosellwithprogramslike

launchpadorhandmadeDon’tworryaboutmakingthewrongchoice-youcanchangeplansatanytime.Alsokeepinmindthat,inbothcases,additionalsellingfeesapply.SaleasanindividualSaleasaprofessional05WritingTask1Comparecross-bordere-commerceplatformswithtraditionaltradefairs,andlistadvantagesanddisadvantagesofboth.AdvantagesDisadvantagesCross-bordere-commerceplatforms1.Lesseffortandrisk2.Predictablecosts3.Fameandreachofmarketplaces4.Newmarketscanbetested5.Fasttestresultsofdifferentpricingstrategies6.Lowtechnicalentrybarriers1.Customerdatabelongstothemarketplace2.Lesscontroloveryourownbrandexperience3.Dependenceonthemarketplaceintermsofdesignandservice4.Customerexpectationsmustbeservedinlinewiththemarketplace:Serviceinquiries,deliverytimes,returns5.Adaptationofinterfacesandpreparationofproductdataaccordingto

marketplacespecifications6.ComparableproductsaresubjecttogreatcompetitionandpricepressureTraditionaltradefairs1.Costeffective2.Targetmarket3.Newaudience4.Facetofacetimetobuildbusinessrelationshipandcreatesaleslead5.Benefitforsmallbusinesstostandoutinthemarket6.Giveawayopportunity7.Directselling1.Confusingenvironmentfoundinlargeshows.

2.Excessivefrequencyoftradeshows.

3.Highandrisingcostsofparticipation.Task2

Researchontheoperatingfeesofdifferentcross-bordere-commerceplatformsmentionedinthisunitandwritethemdown.PlatformsoperatingfeesAmazonAlibabaAliexpressWisheBayIndividualplan：$0.99peritem,professionalplan:$39.99permonth.Commissions:8%-15%Plus:$3499/year,$5299/2years,Pro:$10799/yearCommissions:0Deposit:￥10000-50000Commissions:5%-8%，food:8%-10%Deposit:$2000Commissions:15%Youcanlistneworuseditemsandpayafinalvaluefeeonlywhenitsells./sl/sellTask3

IfyouwereJoanna,andyouwanttoopenanonlinestore,whichcross-bordere-commerceplatformwillyouchoose,andwhy?Writedownyouranswersinnolessthan100words.Usefulexpressions:Idecidetostartmybusinesson...after...MyreasonsareasfollowsFirstly,thereare...activecustomeraccountson...(customerbase/market)Secondly,...provides...supportforbeginners/sellersThirdly,...charge...fee/operatingfee/budget

Afterstudyingdifferentcross-bordere-commerceplatforms,theyarealloutstanding.ButIpersonallyprefertostartmybusinessonAmazon.Andmyreasonsareasfollows.

Firstly,thereare300+millionactivecustomeraccountsin180+countriesonAmazon.ItmeansIwillhaveahugecustomerbaseifIopenastoreonAmazon.IcanreachhundredsofmillionsofcustomerswhovisitAmazontoshop.

Secondly,Amazonprovidescomprehensivesupportforbeginnerstostart,andhassolutionsforlistingproducts,warehousing,logistics,performanceanalysis

andetc.

Lastbutnotleast,Amazonoffers2businessplans:$0.99peritemforindividualplanand$39.99eachmonthforprofessionalplan.It’smuchcheaperformetostartabusinessonAmazon,comparedwithotherplatforms.06WorkshopE-commerce-thetradeingoodsandservicesviatheInternet-hasbecomeagrowingcomponentoftheglobaleconomy.E-commercehasbeenburgeoninginChinasince1997.Cross-bordere-commercebegantogrowsignificantlyin2011andisnowanimportantpartofChineseforeigntrade.Workingroupsanddoresearchtolearnsomedetailedinformationaboutcontemporarycross-bordere-commerceinChina.Task1Gatherinformationingroups.Task2Shareandpresent.MakeaPPTtopresentwhatyourteamhasfoundaboutthesubjectsabove.Subjectsthatcanbehelpful:Dataofimports&exportsinChinainthelastthreeyears.Dataofimports&exportsofforeigntradeinChinainthelastthreeyears.DataofChinesesellersoncross-bordere-commerceplatforms,suchasAmazon,Wish,DHgate,Alibaba,Aliexpress,eBay,etc.Salesvolumeandrelatedinformationoftopsellersoncross-bordere-commerceplatforms.main/me?n/

adj.

主要的，最大的，最重要的cross-border/?kr?sb??d?(r)/

adj.

（公司）跨國(guó)的，（貿(mào)易）越過(guò)兩邊國(guó)界的e-commerce/?i:k?m??s/

n.

電子商務(wù)platform/?pl?tf??m/

n.

平臺(tái)select/s??lekt/

v.

選擇thought/θ??t/

n.

思考research/r??s??t?/

n.

研究；調(diào)查invest/?n?vest/

v.

投資following/?f?l????/

adj.

接著的；下面的wholesale/?h??lse?l/

adj.

批發(fā)的Readingmarketplace/?mɑ?k?tple?s/

n.

市場(chǎng)；市集found/fa?nd/

v.

創(chuàng)立，建立；創(chuàng)辦portal/?p??tl/

n.

門戶網(wǎng)站handle/?h?ndl/

v.

處理importer/?m?p??t?(r)/

n.

進(jìn)口商exporter/ek?sp??t?(r)/

n.

出口商region/?ri?d??n/

n.

地區(qū)domestic/d??mest?k/

adj.

國(guó)內(nèi)的retail/ri?te?l/

n.

零售specialize/?spe??la?z/

v.

專門從事Readingexpand/?k?sp?nd/

v.

拓展range/re?nd?/

n.

范圍electronics/??lek?tr?n?ks/

n.

電子器件，電子設(shè)備headquarter/?hed?kw??t?/v.

總部位于item/?a?t?m/

n.

一件商品（或物品）professional/pr??fe??nl/

adj.

專業(yè)的co-found/k???fa?nd/

v.

共同創(chuàng)立one-stop/?w?nst?p/

adj.

一站式的medium/?mi?di?m/

adj.

中間的，中等的retailer/?ri?te?l?(r)/

n.

零售商Readingtransaction/tr?n?z?k?n/

n.

交易warehousing/?we?ha?z??/

n.

倉(cāng)儲(chǔ)logistics/l??d??st?ks/

n.

物流manufacturer/?m?nju?f?kt??r?(r)/

n.

制造商procurement/pr??kj??m?nt/

n.

采購(gòu)；獲得base/be?s/

n.

基地facilitate/f??s?l?te?t/

v.

使便利；促成application/??pl??ke??n/

n.

應(yīng)用程序browse/?bra?z/

v.

瀏覽list/l?st/

v.

把……列入Readingweigh/we?/

v.

重量為……ship/??p/

v.

（用船、飛機(jī)、卡車）運(yùn)送prioritize/pra???r?ta?z/

v.

優(yōu)先考慮（處理）Reading跨境電商英語(yǔ)Cross-BorderE-CommerceEnglish

跨境電商英語(yǔ)Cross-BorderE-CommerceEnglish

Unit2SelectaBusinessModelUnitOverviewAfterstudyingthisunit,youwillbeableto…understandfourmaintypesofbusinessmodels;tellthedifferencebetweenB2BandB2C;introduceAmazonAffiliateProgramtoothers;understandtheimportanceofbusinessmodelsanddevelopcommercialideologies.Contents目錄Warming-up01Listening02Reading03Speaking04Writing05Workshop0601Warming-upTask1Thefollowingarecommontypesofbusinessmodelsthatcanbeusedine-commerce.WritethemoutcompletelyandputthemintoChinese.1.B2C2.B2B3.C2B4.C2C5.B2A6.C2A企業(yè)對(duì)個(gè)人企業(yè)對(duì)企業(yè)個(gè)人對(duì)企業(yè)個(gè)人對(duì)個(gè)人企業(yè)對(duì)政府個(gè)人對(duì)政府Task2We’velearnedaboutWishandeBay.Doyouknowwhichbusinessmodelthesellersonthosetwoplatformsadopt?ContentsSellersonWishadoptB2Cmodel,inwhichWishactsasamiddlemanbetweenthemerchantsandtheconsumers.eBay,incontrast,dealsinbothB2BandB2Cmarketplace.02ListeningTask1Listentothefollowingpassagesanddothematchwork.Newwords&expressionsspecialty/?spe??lti/n.專長(zhǎng)Mexico/?meks?k??/n.墨西哥produce/pr??dju?s/n.農(nóng)產(chǎn)品Spain/spe?n/n.西班牙Netherlands/?nee?l?ndz/n.荷蘭citrus/?s?tr?s/n.柑橘Chile/?t??li/n.智利Poland/?p??l?nd/n.波蘭CostaRica/?k?st??ri?k?/n.哥斯達(dá)黎加NewZealand/?nju??zi?l?nd/n.新西蘭pineapple/?pa?n?pl/n.菠蘿kiwi/?ki?wi/n.獼猴桃ScriptsTask2

Countries

1.theNetherlands

2.CostaRica3.Poland4.NewZealand

Productskiwipotatomushroompineapples

Task1Listentothefollowingpassagesanddothematchwork.Scripts:Produce,suchasfreshfruitsandvegetables,isfarmedallaroundtheworld.Differentregionshavedifferentspecialtiessinceallkindsofindigenousplantsrequiredifferentgrowingconditions.Forexample,theNetherlandsleadsinpotatoexporting,whileChinaandChileingrapeexports.CostaRicaexports44.4%ofpineapples.Mexico,SpainandPolandaremajorexportersoftomato,citrusfruitsandmushroomrespectively.Inaddition,thoughKiwiisanindigenousfruitoriginallyfoundinChina,NewZealandnowadayspairingwithChina,bothbecomestheworld’stwotopkiwiproducers.IfyouarelookingtostartaB2Bproducebusiness,dosomeresearchtodeterminewhatgrowsbestinyourlocalenvironment.Task2Listentothefollowingsentencesandfillintheblankswiththewordsgiveninthebox.1.Inordertoproducedairyproducts,_______________needareliablesupplierformilk.2.Many__________foodexportersareturningtoB2Be-commerceplatformstotaketheirbusinessestothenextlevel.3.Someplatformsoffer__________theopportunitytoconnectwithbuyers.

4.ThebuyingprocessofB2Bmodelisatypeoftransactioninwhichbusinessbuyers__________productsfrombusinesssellersasfortheirbusinessoperation.

5.MostB2Be-commerceplatformsareequippedwithaninternal________engine.ScriptsTask3manufacturerswholesalesupplierspurchasesearchTask2Listentothefollowingsentencesandfillintheblankswiththemissingwords.Scripts:1.Inordertoproducedairyproducts,manufacturersneedareliablesupplierformilk.2.ManywholesalefoodexportersareturningtoB2Be-commerceplatformstotaketheirbusinessestothenextlevel.3.Someplatformsoffersupplierstheopportunitytoconnectwithbuyers.

4.ThebuyingprocessofB2Bmodelisatypeoftransactioninwhichbusinessbuyerspurchaseproductsfrombusinesssellersasfortheirbusinessoperation.

5.MostB2Be-commerceplatformsareequippedwithaninternalsearchengine.Task3Listentothefollowingpassageandcompletethefollowingform.ScriptsContentsB2BbuyingB2CbuyingDecisionmaker_____decisionmakers________&householdSalescycle_______withmorestagesShorterwith______stagesPurchasesize______amount